Client: Louisville RV Repair
Location: New Albany, Indiana
Platform: Migrated from Squarespace to WordPress
Services: Website Redesign, SEO Optimization, Speed Improvements, Lead Generation Strategy
From Squarespace to Search-Ready: A Mobile RV Service Site That Drives Results
The Challenge Louisville RV Repair had a basic Squarespace website that wasn’t performing. It was slow to load, lacked proper SEO structure, and had minimal service targeting. The result? It ranked for only two non-relevant keywords—and wasn’t generating meaningful leads.
Despite that, the business had everything going for it. A firefighter-owned, veteran-led mobile RV repair company with stellar service and reputation. They just needed a website that reflected that level of professionalism and helped them get found online.
Our Solution
We completely rebuilt the site in WordPress with:
- A modern, responsive design that loads fast and looks great on any device
- SEO-focused service pages for each offering (floor repair, door repair, generator repair, etc.)
- Integrated forms for lead generation and quote requests
- Clear call-to-action placement throughout
- A flexible blog setup for ongoing content marketing
- A “request appointment” funnel to reduce friction in the sales process
- On-site reviews, trust badges, and team profiles for credibility
- Internal linking and navigation designed for user flow and SEO
The entire structure was optimized to reflect their credibility, location, and expertise—especially for mobile users searching for help while traveling.
The SEO Rescue
We implemented a full technical and on-page SEO overhaul, including:
- Keyword research based on user intent and local search demand
- Optimized page titles, meta descriptions, and heading structure
- Schema markup for services, business location, reviews, and FAQs
- Lazy-loading image optimization for faster load times
- On-page content that targets both humans and search engines
- Location-based SEO strategy to dominate “RV repair near me” terms in their region
Today, the site ranks for dozens of valuable keywords and continues to grow traffic organically—no ads required.
Before vs. After
Old Site:
- Built on Squarespace
- Limited SEO structure
- Few service pages
- No metadata or schema
- No clear CTAs
- Not optimized for mobile or speed
New Site:
- Built on WordPress
- Full local SEO implementation
- Dedicated service landing pages
- Schema and metadata throughout
- Integrated lead generation
- Mobile-first performance
See the Live Site
Visit the website to see the new masterpiece!
Want Results Like This?
If you’re a service-based business—especially in the RV, home services, or trades industry—your website should work as hard as you do. We build websites that don’t just look good, but drive real results through SEO, conversion strategy, and professional presentation.
Explore our Website Design & Development Services to see how we can do the same for you.
Final Takeaway
Louisville RV Repair went from a low-visibility site with no traffic to a fast-loading, SEO-optimized lead machine. If your current website is underperforming, we’ll show you how to fix it—without the fluff or false promises.
Want your next website to be built right the first time? Let’s make it happen.
