Imagine your website as a versatile tool designed to captivate your audience. Some pages act as powerful magnets, drawing in visitors with rich, informative content and establishing your site as a primary resource in your field. These are known as pillar pages. On the other hand, certain pages function as welcoming hosts, presenting irresistible offers to visitors and seamlessly guiding them toward making that all-important decision. These are your landing pages.

In this blog, we’ll delve deep into the essence of pillar and landing pages. We’ll uncover what makes each type stand out, how they contribute to the overall success of your website, and share practical tips for crafting pages that resonate with your audience. Whether your goal is to climb the search engine rankings with your blog content or convert your product page visitors into leads and, ultimately, customers, grasping the distinct roles of these pages is critical.

In today’s content-driven digital landscape, every aspect of your website, from the word count and keyword integration to visual elements and calls-to-action, must be strategically aligned with your marketing goals. Content may be king, but its reign is only effective with clear objectives guiding your inbound marketing strategies.

As we embark on this journey, we will discuss the specifics of pillar and landing pages and highlight the key differences between them. Understanding these differences is the first step in harnessing the full potential of your website and steering your digital marketing efforts toward measurable success.

Let’s begin this explorative journey and unlock the full potential of your website, one page at a time!

What is a pillar page?

A pillar page is usually an ungated long-form content piece that acts as the center for exhaustive information about a broad main topic on a single page. It provides helpful internal links to detailed pieces of related content on specific subtopics mentioned in the pillar page content. 

As a marketing strategy, pillar pages help build trust with website visitors. If you want to take a deep dive into pillar page content strategy, here is a helpful blog on what a pillar page is and how it helps with SEO ranking: What Are Pillar Pages And How To Create Them In 11 Simple Steps

You can create many types of pillar pages to boost traffic on your website. For example, you can create a 10x pillar page like Wine Folly on a broad topic like “What is wine?.” This is an ideal example for inbound marketers to understand pillar pages. 

Best Practices for Pillar Page Content

• Conduct thorough research (competitor and keyword) to understand how well others have covered a topic and the keywords they have used. 
• Start from zero and create an extensive topic cluster covering all the subtopics of the core topic. 
• Include a table of contents on your pillar page for easy navigation, a better user experience, and enhanced search engine indexing. 
• Use a healthy mix of short-tail and long-tail keywords in your content. 
• Answer all the questions related to a search query in your content. 
• Make your pillar page shareable by giving direct share links to popular social media platforms like Facebook, Twitter, LinkedIn, etc. 

If you need inspiration on creating a pillar page for your website, here are 21 high-converting pillar page examples to help you get started. 

What is a landing page? 

A landing page is a web page showcasing an offering (product, service, templates, or information) to collect visitor information (name, email, phone number, etc.).

Best Practices for Landing Pages

• Keep your landing pages easy to understand and navigate. Distribute your CTAs evenly across the page. 
• Craft engaging copies that hook visitors with emotive and action words loaded with keywords. 
• Focus on creating a visual experience for your visitors to maximize the chances of generating leads. 
• Employ technical on-page search engine optimization for better visibility in SERPs. 
• Include only relevant hyperlinks to useful product pages and related blog posts. 
• Ensure your landing page is easily shareable on social media platforms to maximize ROI. 

Marketers use both pillar pages and landing pages in their content strategy. But isn’t the goal of both these pages to generate leads one way or the other? 

Let’s find out. 

The difference between pillar pages and landing pages

The answer to ‘Are pillar pages and landing pages the same?’ is no, they are not. Each has its own way of engaging visitors and achieving the end goals. The following are the key differences between pillar pages and landing pages.  

Purpose

A pillar page aims to build your brand’s authority on a specific topic, whereas a landing page aims to generate leads for follow-up marketing campaigns. 

Word Count

Pillar pages are generally text-heavy (more than 2000 words), while landing pages only contain short-form copy and CTAs.

Design

The UI/UX of a pillar page looks like a long blog post with visual elements for quick access and to break complex ideas into easy-to-understand images. Focusing on pillar page UI/UX enhances the user experience and helps them derive maximum value from the content. 

Example image of design of a pillar page from typeform.com

A landing page is a website page with advanced UI/UX integrating design elements that attract visitors and nudge them to take the desired action. The goal of landing page UI/UX is to inspire visitors and make them perform a specific action.  

Example image of design of a landing page from Shopify

Stage of the buyer’s journey

A pillar page almost always targets buyers in the initial stages of their journey (awareness, consideration). On the other hand, landing pages can be adapted to fit all the stages of the buyer’s journey.

For example, landing pages that offer an ultimate guide on something as an ebook download target the awareness stage, whereas pages that redirect visitors to the eCommerce page target buyers in the final decision-making stage. 

Interlinking

Another effective way of differentiating between the two types of pages is through internal links. Pillar pages are created with the goal of interlinking individual blogs or web pages relevant to the topic.

In contrast, landing pages may or may not link to different pages on your website.

For instance, if you’re offering a DIY template download on a landing page, you may not link to any page on your website.

On the other hand, if you’re selling a product, you may link to the product’s purchase page or other related products. Generally, they link to product or service-related pages only. 

Backlinks

Over time, the organic traffic on pillar pages generates backlinks automatically, while landing pages need conscious efforts to get backlinks. There is also no or minimal backlinking for landing pages, whereas pillar pages have heavy interlinking.

Also, backlinks to pillar pages enhance your website’s SEO rankings, but backlinks to landing pages may have little effect on your SERP rankings. 

Whether you’re creating a pillar or a landing page, the uåltimate goal must be to curate an enjoyable user experience for your visitors. By now, we hope you have a fair understanding of both. Use the points mentioned above to differentiate your pillar and landing pages. 

Automate your pillar page strategy with BlakSheep Creative

As we close this insightful journey through the distinct worlds of pillar pages and landing pages, remember that the effectiveness of your digital strategy lies in the details. Crafting impactful, goal-oriented pages is not just an art; it’s a strategic endeavor that sets the stage for your online success.

If the thought of identifying content gaps, mixing the right keywords, and meticulously crafting content for each pillar page feels overwhelming, fret not. BlakSheep Creative is here to turn these challenges into a seamless, rewarding process.

Let us empower your digital presence. With our expertise, your pillar pages will be content-rich and strategically optimized to captivate your audience and bolster your brand authority. Our dedicated team is poised to tailor a pillar page strategy that resonates with your business objectives and audience preferences.

Ready to elevate your content game and drive measurable results? Connect with BlakSheep Creative now and transform your content strategy from ordinary to extraordinary. Fill out the form below to get started:

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Unleash your website’s true potential with BlakSheep Creative – where strategy, creativity, and results converge.

Web Design, Web Developer, Website Creator, it’s all the same, right?

Believe it or not, each has unique characteristics. Some focus on user experience, while others have unique skill sets that enable them to dig deeper into your website’s actual nuts and bolts and use their coding skills to tweak everything about your site.

This article will uncover the differences between a web designer and a developer and explain when each is best used.

What is a Web Designer?

To put it plainly, a web designer makes your website look good.

They focus on the page’s style and overall feel, using design software like Adobe Photoshop, Adobe Muse, or one of the many WordPress page builders to customize the website’s visual elements.

They also use HTML, CSS, and JavaScript code to craft their pages.

Web designers tend to have a specialty, which we will now explain.

User Experience (UX) designer.

User Experience (UX) keeps the visitor on your site.  These guys (and girls) focus on building a website that is user-friendly and easy to use

A good UX designer does their research and conducts thorough research into the demographics and needs of the site’s users, not to mention tons of prototype testing and site restructuring.

Because website design is so much more than just putting images and text on a page, a UX designer must have a working knowledge of graphic design.  Good design lends itself to happy customers. Consider this: 94 percent of negative website feedback was design-related.  Anything from typographical elements to color schemes can impact users’ opinions of your site (and company).

Think about it. If your site is easy to use and aesthetically appealing, the user will likely revisit it and recommend it to friends.

This means more sales, right?

User Interface (UI) designer

A UI web designer focuses on how users interact with your website’s elements, or the interface. They translate complex brand ideas and values into an enjoyable and easy-to-navigate website.

So, what’s the difference between UX and UI?

Pay attention, it’s subtle:

UX involves research into building a solid foundation for a positive user experience, while UI focuses on the website’s aesthetics (look and feel).

Did you catch that?

Visual designer.

A visual designer is both UX and UI. Their job is to not only improve the user journey using their creative and coding skills but to solve design issues. 
They also help to conceptualize a brand’s unique style or tone of voice.

In essence, they’re masters of all web design trades, and their specific roles can vary greatly depending on your needs.

What is a web developer, then?

A web developer’s role is to create the website from the web designer’s concept. 

Remember, web developers build, and web designers envision. 

A developer usually specializes in designing website apps, while a web designer focuses more on what the user will enjoy doing.
Ok, so how do developers and designers work together?

A web developer builds a website’s framework using software like Javascript and JQuery, aiming to craft a smooth-running website.  They pour the foundation for web designers to build upon.

Just like designers, there are specific roles for web developers.

Clean, organized code is essential for developers and designers when building or designing a website. If you want to ensure your website’s HTML is optimized and error-free, check out our guide to HTML Cleaner—a tool every web professional should have in their toolkit. Read our full article on why HTML Cleaner is a must-have for web developers.

What are the specific roles of web developers?

We’re glad you asked. Here we go!

Back-end developer

The backend is the portion where the website’s core structure is designed. It is where all programming languages are spoken to create the “how” portion of your site.

These developers are experts in programming and using complex software languages like Java, SQL, and C#. Users do not see their work because it involves coding on the web servers and databases, not on the browser (unlike front-end developers, which you’ll soon find out).

In short, a back-end developer creates logical, functional websites using various programs and languages. They also spend a lot of time testing and fixing bugs.

Front-end developer

Some refer to this as client-side development. 

A front-end developer is more connected to web design than back-end development because it uses HTML, CSS, and JavaScript to create things the user can see, like client lead forms.

Much like a back-end developer, front-end developers have coding skills, but they build frameworks the user can actually interact with.

Full-stack developer

A full-stack developer is a one-stop shop.  They work across different stacks (or layers), including both front and back ends.  Our team is full-stack developers, probably some of the most experienced in Louisiana.  As experts in all areas, they are ready, willing, and able to meet your website’s needs.

Information overload!  Now you’re probably asking:

Do I need a web designer or a web developer?

Now that you know the differences between web development and web design, it’s time to learn which one you need for your project(s).

We can help you with that!

Still unsure?  We’ve got you covered.  We can handle all of your designing and coding for your project at a price you can afford.  We’re Baton Rouge’s best full-stack development agency for a reason. And we do it at a price you can afford.  Get an estimate today.

Yeah, you heard that right! Weezy’s got more to offer than just killer verses and unforgettable hooks. He’s practically a PhD holder in the world of branding, and we’re about to unwrap this little-known gift of his. So strap in, folks – it’s going to be a wild ride!

1. Real Recognize Real: Authenticity Above All

Weezy’s Personal Touch

Lil’ Wayne’s journey to the top isn’t just about his musical talent. It’s about keeping it 100 – being raw, real, and relatable. Here’s the thing: people can smell a phony from miles away! With all his quirks, struggles, and triumphs, Wayne’s never been afraid to be himself. This authentic touch? It’s gold in branding.

Lil’ Wayne’s authenticity shines, much like the significance of genuine online reviews for businesses. Want to know how? Dive into our article about “Authenticity in Online Reviews & Combatting Fake Feedback“. Just like Wayne, it’s about keeping it real In branding, as in music, rawness, realness, and relatability are key.

• Lessons for us:
  • Keep it real. Nobody likes a fake.
  • Tell your story, warts and all.
  • Relatability? Priceless!

2. Staying Relevant Amidst the Noise

Weezy’s Chameleon Skills

Ever noticed how Lil’ Wayne effortlessly flits between genres? Rock, hip-hop, pop – you name it, he’s aced it! And dang! That’s the same strategy some of the world’s most iconic brands use: adaptability. In the rapidly changing world of music, Wayne’s a chameleon. He knows the vibes of the streets, and he evolves without losing his core.

• Takeaways for the ambitious:
  • Change is the only constant. Embrace it!
  • Know your audience and tweak accordingly. But remember – don’t sell out!

3. “Branding According to Lil’ Wayne”: Making Bold Moves

Tattooed Branding Literally!

Alright, let’s talk about those tattoos. Love ’em or hate ’em, they’ve become synonymous with Weezy. Some might call it crazy; we call it dedication. That teardrop? It’s not just ink; it’s a statement. And guess what? Branding is all about making statements!

• Golden nuggets:
  • Be fearless in your branding decisions.
  • Sometimes, you gotta go big or go home!

4. Collaboration is Key: Cross-Promotion Genius

Mixing Beats and Brands

From teaming up with the likes of Drake and Nicki Minaj to hopping on tracks with Enrique Iglesias and Madonna, Wayne knows the power of collaboration. Cross-promotion isn’t just a buzzword; it’s a surefire strategy to broaden your reach.

• Wisdom drops:
  • Two heads (or brands) are better than one.
  • Find complementary partners and create magic!

FAQs: Branding Weezy-Style

1. Why should I care about “Branding According to Lil’ Wayne”?
   • Well, why not? If a multi-platinum artist who’s remained relevant for decades isn’t a case study worth studying, we don’t know what is!
2. Is authenticity really that important?
   • Absolutely! Authenticity builds trust. And in branding, trust translates to loyalty. Got it?
3. How do I stay relevant like Wayne?
   • Keep your ears to the ground. Understand your audience. And be brave enough to evolve!

Think Lil Wayne’s branding game is on point? Wait until you see how Taylor Swift uses SEO to rule the digital stage. Learn how her strategy can inspire your next move!

Conclusion

Phew! Who knew Lil’ Wayne was such a branding guru? From authenticity to adaptability, from making bold moves to mastering the art of collaboration, Weezy’s got it all down pat. And if there’s one thing we can learn from “Branding According to Lil’ Wayne”, it’s that the magic happens when you stay true to yourself while continuously upping your game. So, are you ready to channel your inner Weezy and rock the branding world? Let’s get it!

Cindy Thomason’s Struggle

Cindy Thomason’s journey serves as a poignant testament to the challenges faced by font designers trying to make their mark. Her font creation, Grandhappy, gained recognition when Warner Bros. adopted it for The Great Gatsby adaptation. However, the payout for this dream opportunity left much to be desired – a mere $12. It’s a stark reminder that even with exceptional talent, navigating the font industry’s landscape can be daunting.

Alternate letters designed by Thomason for her Grandhappy font (Cindy Thomason)

The Crowded Space of Independent Font Creators

The font world is a realm filled with talented artists, but it’s also a fiercely competitive and crowded space. Today, there are approximately 4,500 independent artists selling their fonts on platforms like MyFonts, and the competition shows no signs of abating. According to a blog post, there are over 200,000 fonts in existence globally. While this number reflects the total number of fonts, it doesn’t necessarily equate to the number of font designers.

This intense competition becomes even more challenging as Monotype, with its seemingly monopolistic presence, continues to expand its reach.

In the ever-evolving world of graphic design, understanding the nuances of fonts is just one piece of the puzzle. To enhance your knowledge further, check out our comprehensive guide on Graphic Design Essentials for Digital Marketers. This resource will equip you with essential skills to elevate your digital marketing efforts.

Monotype’s Historical Dominance

Monotype’s roots can be traced back to Johannes Gutenberg’s revolutionary printing press in 1440. Over the centuries, it has steadily acquired some of the world’s most beloved fonts and marketplaces, solidifying its dominance in the industry. This historical legacy, however, comes with its share of controversies.

Monotype’s Controversial Control

Monotype’s aggressive acquisitions and firm grip on font licensing have given rise to concerns about a lack of healthy competition within the industry. This monopolistic posture has raised questions about whether it is stifling the growth and creativity of font designers who dare to venture outside its sphere of influence.

Competitors and the Independent Designer’s Dilemma

In today’s font landscape, Monotype’s primary competitors include Adobe Fonts and Google Fonts, but thousands of independent designers are continually trying to promote their typefaces. However, many of these designers find themselves tethered to Monotype’s platforms. For instance, MyFonts, with its 4,500 foundries and over 250,000 typefaces, has become a go-to marketplace. But the price of fame is steep; Monotype claims a hefty 50% commission on every sale, leaving designers with limited alternatives.

Success Stories Within the Monotype Ecosystem

Despite the challenges posed by Monotype’s dominance, some designers have managed to find success within this framework. Sam Parrett, the creator of La Luxes, an aesthetically pleasing font that has made waves in the design community, earns around $7,000 per month after accounting for Monotype’s fees.

The Future: Subscription Models and AI

As the font industry evolves, Monotype is gearing up to introduce a subscription model on MyFonts. While this model may offer designers a more predictable income stream, concerns linger about Monotype’s ownership of popular fonts and the potential for it to reap disproportionate benefits from such a model. Additionally, the rise of artificial intelligence in font creation presents both challenges and opportunities. While some may worry about the future, many believe that the artistry and craftsmanship of font design will always hold a unique and irreplaceable place in our visual world.

Curious how artificial intelligence is reshaping more than just design? Read our article on how ChatGPT is changing the SEO game for small businesses and see how AI can give your brand a competitive edge online.

A green sign featuring Monotype’s old stock ticker symbol at its offices in Woburn, Massachusetts. (Getty Images/Boston Globe).

As we navigate the changing landscape of font design and its intersection with technology, don’t miss out on the broader digital marketing trends. Discover how artificial intelligence is revolutionizing the industry in our latest post on Harnessing the Power of Artificial Intelligence in Digital Marketing in 2023.

Shaping the Visual Language of Our World

In this ever-changing landscape, font designers, whether independent or partnered with Monotype, continue to play a pivotal role in shaping the visual language that surrounds us. The fonts we encounter daily convey not only words but also emotions, styles, and personalities. It’s worth pondering: What’s your favorite font, and have you ever considered the dedicated individuals behind these intricate designs? Feel free to share your thoughts on the font industry and its future!

Red, White, and Blue – Symbolizing Strength and the American Dream

According to the first search result from TRUiC’s Fence Company Logo Generator[1], popular colors for fence company logos include red, white, and blue.

These colors are often associated with strength, reliability, and patriotism, making them an excellent choice for a company involved in construction and providing security solutions like fences.

Exploring Other Options

While the red, white, and blue combination is commonly used, exploring other options is always good. The second search result from 99designs suggests working with a professional designer to create a standout fence company logo[2]. A professional designer can help you come up with unique color combinations that align with your brand’s message and identity.

Customization and Design Trends

The fourth search result from DesignCrowd emphasizes the importance of customization in logo design and how it plays a crucial role in choosing the right colors for your fence company logo[4]. Whether you work with a global community of designers or opt for a DIY approach, understanding graphic design trends and color theory can significantly enhance your logo’s impact.

Consider Your Brand’s Message

When choosing colors for your fence company logo, it’s crucial to consider your brand’s message and values. Are you aiming for a modern and innovative image, or does your brand reflect traditional and reliable services? Colors can evoke emotions and influence how your audience perceives your business. Speaking of colors, we LOVE the use of purple in this Louisiana fence company’s logo. Geaux Tigers!

Eco-Friendly and Durable Outdoor Graphics

While not directly related to logo colors, the fifth search result from FenceScreen Inc. provides an exciting technology for branding your fence and outdoor space[5]. They offer an eco-friendly digital print-on technology using MAXFlex ink, which ensures vibrant and long-lasting graphics for your fence screen. This technology can be a branding tool for your fence company’s outdoor advertising needs.

Conclusion

In conclusion, the best colors for your fence company logo should align with your brand’s identity and message. Red, white, and blue are popular choices, symbolizing strength and the American Dream. However, exploring other options and considering working with a professional designer to create a unique and impactful logo is essential. 

Understanding graphic design trends, color theory, and the emotions associated with different colors can help you make an informed decision. Ultimately, a well-designed and thoughtfully colored logo can contribute significantly to your fence company’s overall branding and online presence.

Additionally, to ensure your logo’s uniqueness and protect it from misuse, it’s crucial to understand the importance of trademarking your logo. Learn more about this vital step in our article The Crucial Importance of Trademarking Your Logo.

Ready to create a standout fence company logo that leaves a lasting impression on your customers?

Let BlakSheep Creative, the experienced digital marketing agency with over 20 years of helping small businesses grow their online presence, design the perfect logo for your brand. Our skilled designers will work closely with you to understand your vision, values, and target audience, ensuring your logo reflects your unique identity.

Don’t settle for a generic logo! Contact us today, and let’s embark on a creative journey together to craft a logo that symbolizes strength, reliability, and the American Dream, setting your fence company apart from the competition. Your logo is the face of your business, and we’re here to make it shine.

Fill out the form below to schedule a consultation and unlock your brand’s full potential with a professionally designed fence company logo!

Mystery 1: What is web hosting?

Web hosting refers to the process of storing a website’s files on a server that is connected to the internet. When a user types a website’s URL into their browser, they access the files stored on that server. Without web hosting, a website would not be accessible to the public.

Mystery 2: How does web hosting work?

Web hosting connects a website’s files to a server connected to the internet. When a user types a website’s URL into their browser, the server retrieves the files and sends them to the user’s device to be displayed. This process happens quickly, allowing the website to load almost instantly.

Mystery 3: What are the different types of web hosting?

There are several types of web hosting, each with its own features and benefits. Some of the most common types of web hosting include shared hosting, VPS hosting, dedicated hosting, and cloud hosting.

• Shared hosting: This type of hosting is the most affordable and is suitable for small personal or business websites. A website’s files are stored on the same server as many other websites with shared hosting.
• VPS hosting: This type of hosting offers more resources and control than shared hosting. With VPS hosting, a website’s files are stored on a virtual private server, which is a more powerful version of a shared server.
• Dedicated hosting: This type of hosting is the most powerful and offers the most resources. With dedicated hosting, a website’s files are stored on a server dedicated solely to that website.
• Cloud hosting: This type of hosting is a newer option that uses a network of servers to store a website’s files. This allows for more flexibility and scalability than traditional hosting options.

Mystery 4: How do I choose the right web hosting for my website?

Choosing the right website hosting will depend on your specific needs and budget. Here are a few things to consider when making your decision:

• Traffic: If your website is expecting high traffic, you’ll need a hosting option that can handle that traffic.
• Resources: If your website requires a lot of resources, such as a lot of storage or bandwidth, you’ll need a hosting option that can provide those resources.
• Control: If you need more control over your website’s server, such as the ability to install custom software, you’ll need a hosting option that offers more control.
• Budget: Consider how much you are willing to spend on web hosting, and choose a hosting option that fits your budget.

Mystery 5: How do I transfer my website to a new web host?

Transferring your website to a new web host can seem daunting, but it’s actually a straightforward process. Here are the basic steps to follow:

1. Purchase a new web hosting plan from your desired host.
2. Back up all the files and databases of your website.
3. Change your domain name server (DNS) settings to point to the new hosting account.
4. Upload the backed-up files and databases to the new host.
5. Test your website on the new host to ensure everything is working correctly.

In conclusion, web hosting is a crucial component of any website, and understanding how it works can help you make more informed decisions about your online presence. By understanding the basics of web hosting, such as the different types of hosting available and how to transfer your website to a new host, you can ensure that your website is well-equipped to handle any traffic or resources it needs.

If you need help understanding web hosting or transferring your website, contact a professional (like us) for assistance. We can provide expert advice and guidance to help you make the best decisions for your website.  Visit our web hosting page to learn more.

What separates the products and brands that stay with us from the ones that fade into the background? Read on for four ways to make your brand memorable.

1. Be Consistent Across All Channels

This one seems straightforward, but you’d be surprised how many brands trip up here. Your company name, logo, mission statement, and tagline should be consistent across all platforms, whether your website, social media accounts, print materials, or email marketing campaigns. This way, people will begin to recognize your brand no matter where they encounter it.

To learn more about the importance of consistency for your brand, read our recent blog post, “Why Consistent Branding Is Key to a Successful Business.”

2. Tell a Story

People love stories. They’re how we make sense of the world and connect with one another. When creating your brand identity, think about what story you want to tell. What is your company’s origin story? What are your core values? Answering these questions will help you create both meaningful and memorable content.

For more detailed tips on naming your brand, check out our comprehensive guide on 11 Tips for Naming Your Brand.

3. Use Visual Cues

Our brains are hardwired to respond to visual stimuli, so it makes sense to use visuals when trying to make an impression. That’s why businesses put so much effort into things like their logos and color schemes—these elements that people will associate with your brand long after seeing them. So if you’re not happy with your current logo or website design, now might be a good time for a refresh.

If you decide to redesign your website, be sure to read our blog on tips to keep your SEO efforts intact.

4. Be Different

In a sea of sameness, being different will make people sit up and take notice of your brand. That doesn’t mean being weird for weirdness’ sake (although that can work too), but rather putting thought into what makes your company unique and using that to inform every aspect of your branding strategy. Are you environmentally friendly? Do you give back to the community? Do whatever you can to set yourself apart from the competition.

Countless brands are vying for attention, but only a few manage to break through the noise and become truly memorable. If you want your business to be one of those companies, put some extra thought into your branding strategy—it could make all the difference in distinguishing your business from the rest of the pack.

Now that you know how to make your brand memorable put these tips into practice and see how they can help your business stand out from the crowd.

Additionally, to ensure your logo’s uniqueness and protect it from misuse, it’s crucial to understand the importance of trademarking your logo. Learn more about this vital step in our article The Crucial Importance of Trademarking Your Logo.

Of course, if you need help with your branding strategy, our team at BlakSheep Creative is always happy to lend a hand. Get in touch with us today to learn more about how we can help you take your brand to the next level. Fill out the form below to get started today!

Below are five skills you need to succeed in the design industry, along with advice from a design professional on how to develop them.

1. Creativity

Of course, creativity is essential for any designer. But what exactly does it mean to be creative? According to The Creativity Post, “In order to create new paths, we first must venture outside of those that we have already traveled.

If you’re interested in learning more about creativity and how it’s one of the essential skills for any designer, read our article, “Graphic Design Essentials for Digital Marketers“

Designers are constantly presented with challenges requiring them to think outside the box and develop innovative solutions. To be successful, you need to be able to tap into your creativity, whether coming up with a unique concept for a project or finding a new way to solve a problem.

If you’re struggling to tap into your creativity, there are a few exercises you can try:

One is brainstorming: coming up with as many ideas as possible, without judgment, for a specific project or task.

Another is mind mapping: visually organizing your thoughts on paper by connecting related ideas.

You can also try the SCAMPER technique, which stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique can help you take a familiar object or concept and find new ways to use it.

2. Communication

As a designer, you need to be able to communicate your ideas clearly, both in writing and verbally. This involves being able to explain your design choices and decisions to clients, team members, and other stakeholders.

It’s also essential to be able to listen to feedback and criticism constructively. After all, the design process is often collaborative, and being open to feedback will help you create the best possible product.

3. Critical Thinking

Critical thinking is thinking objectively and rationally about a problem or situation. This skill is essential for designers as it allows them to analyze a design challenge and develop the best possible solution.

To develop your critical thinking skills, learn to take a step back and look at a problem from different angles. Try to identify the root cause of the problem and come up with multiple possible solutions. Then, evaluate each solution based on its feasibility, effectiveness, and other factors.

4. Time Management

As a designer, you’ll often be working on tight deadlines. This means you must manage your time effectively and efficiently to meet the deadlines.

You can try a few time management techniques, such as the Pomodoro Technique, which involves working in short bursts of 25 minutes followed by 5-minute breaks. You can also create a to-do list for each day and prioritize your tasks based on their importance.

5. Organizational Skills

Organizational skills are essential for any designer, as they allow you to keep track of all the different elements of a project. This includes everything from client information and deadlines to design files and progress reports.

There are a few ways you can organize your work. One is to create a folder structure on your computer where you store all the files related to a project. Another is to use a project management tool, such as Trello or Asana, to keep track of your tasks and progress.

These five skills will come in handy no matter your design field. Don’t try to master them all at once; they’re just meant to give you an idea of what it takes to be a successful designer. And remember, the best way to improve your skills is to keep practicing and honing your craft.

If you need help developing your design skills or you’re looking for a digital marketing agency that can help you achieve your sales goals, please contact us. Our team of experts is ready and waiting to partner with you to create a stellar SEO or marketing plan that drives sales by considering how your customers think.

We can help you:

• Develop a style guide
• Create an information architecture
• Find UX/UI flaws
• Conduct user research
• Create prototypes
• Optimize your website for conversions

Visit our services page to learn more about how we can help you with your design needs.

Thank you for reading! We hope this article was helpful. If you have any questions or comments, please feel free to leave them below.

So, what does this mean for your business? It means that you must ensure your branding is on point, from your logo and website design to your social media presence and marketing materials.

Let’s take a closer look at why consistency is so important in branding and how you can create a cohesive brand identity for your company.

When was the last time that you saw a business with horrible branding? 

It’s cringe-worthy, right?

Does this sound familiar?

The company you worked for had been around for years, but it was always a little embarrassing to admit that you worked there. The logo was outdated, and the website looked like it had been designed in the early 2000s. The social media accounts were rarely updated, and the posts were cringe-worthy when they were.

The marketing materials were equally bad. The company brochure was full of generic stock photos, and the text was riddled with typos. The sales team would take whatever they could get their hands on, and as a result, their pitches were all over the place.

Needless to say, the business wasn’t doing well. They had a small client base and weren’t making much money. In fact, they were on the verge of bankruptcy.

While that story may sound like hyperbole, it happens every day. Businesses fail because of bad branding. It’s that important.

Branding is the process of creating a unique identity for a company or product. This includes everything from the name and logo to the website design and social media presence.

A strong brand differentiates a business from its competitors and makes it more recognizable to potential customers. It also instills trust and creates loyalty among customers.

In other words, branding is essential to the success of any business.

Presenting a brand consistently across all platforms can increase revenue by up to 23%.

A recent study from Demandmetric found that consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. So, what does this mean for your business? It means that you must ensure your branding is on point, from your logo and website design to your social media presence and marketing materials.

Let’s take a closer look at why consistency is essential when branding and how you can create a cohesive brand identity for your company.

1. What is branding?

Branding is more than just a logo or a name. It’s the overall perception people have of your company, and it’s vitally important to ensure that this perception is positive. Strong brand identity will help you attract new customers and keep them coming back for more.

Tips for creating a solid brand identity:

• Keep it consistent: As we mentioned before, consistency is vital in branding. Make sure your visual elements (logo, color scheme, etc.) align with each other and are used consistently across all of your marketing materials.
• Be memorable: Stand out from the crowd by creating something unique and memorable. This could be a slogan, a unique logo, or an innovative marketing campaign.
• Be relevant: Keep your branding up-to-date with the times. As your business evolves, so should your brand identity.
• Tell a story: Customers should be able to tell what your company is all about by looking at your branding. Make sure there’s a narrative behind your visuals that accurately represents who you are and what you do.

A strong brand identity is essential for the success of any business. By being consistent with your branding and creating a unique identity, you can set yourself apart from the competition and attract new customers.

2. Why is consistent branding so important?

Consider this:

Many people might view studying as tedious and time-consuming, but if you utilize effective methods like flashcards or pneumonic devices, repetitively exposing yourself to the material will pay off. Research has shown that people need to see something at least seven times before recalling it – a principle known in marketing as the “rule of seven.”

Here’s where consistent branding comes in. The more people see your brand, the more likely they will remember it. That’s why it’s essential to ensure your branding is consistent across all your marketing materials – from your website and social media to your email campaigns and advertisements.

By ensuring that your branding is always front and center, you’re increasing the chances that potential customers will remember your company when they’re ready to make a purchase.

3. How can you create a cohesive brand identity?

Creating a cohesive brand identity is about consistency with your visuals and messaging. Every element of your branding – from your logo to your website design to your social media presence – should work together to create a unified look and feel.

Here are a few tips to help you get started:

• Develop brand guidelines: Brand guidelines are a great way to ensure that everyone in your company is on the same page when it comes to your branding. These guidelines should include everything from your logo usage to your color scheme and typography.
• Be selective with your visuals: When choosing visuals for your brand, ensure they align with your overall identity. Consider things like color and style when selecting photos, graphics, and other images.
• Tell a consistent story: Your branding should tell a coherent story that accurately represents who you are as a company. Make sure all your marketing materials work together to tell this story cohesively.

Creating a cohesive brand identity is essential for any business that wants to be successful. Consistency with your visuals and messaging can create a strong brand that will attract new customers and keep them coming back for more.

For more detailed tips on naming your brand, check out our comprehensive guide on 11 Tips for Naming Your Brand.

4. How to implement your brand across all channels

Once you’ve created a cohesive brand identity, it’s time to start implementing it across all of your marketing channels. Here are a few tips to get you started:

• Your website should be the foundation of your branding. Ensure your logo, colors, and overall design reflect your brand identity.
• Use social media to build awareness and create buzz around your brand. Post consistent content that aligns with your brand voice and message.
• Create marketing materials (e.g., business cards, flyers, brochures) that reflect your brand identity. Use the same colors, fonts, and design elements on all of your materials.
• Be consistent with your messaging. Every time you communicate with your customers or prospects, ensure your message is clear and on-brand.

If you can stay consistent with your branding across all channels, you’ll be well on your way to increasing brand awareness and driving more sales.

5. The benefits of a consistent branding strategy

There are plenty of benefits that come with having a consistent branding strategy, including:

• Increased brand awareness: A consistent branding strategy will help you increase brand awareness and get your name in front of more potential customers.
• Improved customer recognition: Customers can easily recognize and remember your company if your branding is always the same. This can lead to more sales and repeat business.
• Greater customer loyalty: Customers are more likely to be loyal to a brand they’re familiar with. By being consistent with your branding, you can create a stronger connection with your customers and turn them into lifelong fans.

Or like Christena says…

Building brand identity can increase your reputation. Developing a strong and cohesive brand identity ensures that you have a clear understanding of what your company stands for and helps guide how to act in certain situations.#Marketing #BrandReputation #BrandIdentity pic.twitter.com/DJHjbrXRuX

— Christena Garduno (@IamChristenaG) June 27, 2022

A consistent branding strategy is essential for any business that wants to be successful. By increasing brand awareness, improving customer recognition, and fostering greater customer loyalty, you can take your business to the next level.

6. The bottom line

Branding is essential for any business that wants to be successful. Remember the Lucidpress study that found that companies that are consistent with their branding see a 33% increase in revenue? That’s not a coincidence.

Consistent branding helps you increase brand awareness, improve customer recognition, and foster greater customer loyalty, which can lead to more sales and higher profits. So, if you’re not already focused on branding, now is the time to start. Implement a cohesive branding strategy across your marketing channels and watch your business grow.

If you’re looking to create a solid and successful brand for your small business, we’re here to help. We specialize in creating cohesive branding strategies to help you stand out from the competition and attract more customers.

We’ll work with you to create a brand identity that accurately represents who you are as a company, and we’ll make sure that all of your marketing materials are consistent with your branding. We’ll also help you develop a messaging strategy that will resonate with your target audience.

So, if you’re ready to take your business to the next level, contact us today and let us help you create a powerful brand that will drive profits, growth, and success.

If so, you’re not alone. In fact, this is a common problem that many people face when choosing a font. But don’t worry-we’re here to help!

In this post, we’ll discuss the problem’s causes and solutions you can use to fix it. We’ll also provide examples of good and bad fonts so you can see the difference for yourself.

So, without further ado, let’s get started! But first, we think Shelia hit the nail on the head.

Font choosing is exhausting… font pairing? Like being tasked with finding your best friends’ soulmate. This one’s too thin, too fat, too tall, the one your ex just broke up with, the same name as an illicit affair from years ago … https://t.co/eBC9M1GEua

— Sheila B Robinson (@SheilaBRobinson) August 18, 2018

The Problem- Too Fat Fonts

One of the most common problems with fonts is that they can be too fat. This means the letters are thicker than they should be and take up more space than needed. As a result, the text can be challenging to read and look cluttered.

There are several reasons why this problem might occur. Most of the time, it’s simply a matter of choosing the wrong font.

The good news?

There are solutions to this problem! But before we get to that, let’s look at some common causes of too-fat fonts.

Causes of the Problem

One of the most common causes of too-fat fonts is that the letters are not well-spaced. This means that there is not enough space between the letters, which causes them to appear closer together. As a result, the text can look cluttered and be challenging to read.

Another common cause of too-fat fonts is that the font size is too large. This might seem like an obvious problem, but it’s actually quite common. People often choose a font size that is too large for their project, making the text appear fat and difficult to read.

The last common cause of too-fat fonts is that the font itself is too bold. This means the letters are thicker than they should be, making the text appear fat.

Solutions to the Problem

Now that we’ve discussed some common causes of too-fat fonts, let’s look at some solutions to the problem.

Choose a different font.

One solution is to choose a different font. If you find that the font you’re using makes your text hard to read, try selecting a different one. Many thin fonts are available that will not make your text illegible.

Increase the spacing between the letters.

Another solution is to increase the spacing between the letters. This can be done in your word processor by selecting the “tracking” or “letter-spacing” option. Since we’re a digital marketing agency, we have to tell you how to do it on your website too.

Most content management systems (CMS) have a way to add custom CSS. This is what you’ll use to increase the spacing between the letters. For example, the following CSS would increase the spacing by 5px:

p { letter-spacing: 5px; }

Change the font size.

If you find that your font size is too large, you can simply change it. Try selecting a smaller font size and see if that makes a difference

.

Use a different weight.

Finally, if you find that your font is too bold, you can try using a different weight. For example, instead of using the “bold” weight, you could use the “light” weight.

Here’s a trick, if you have to use a thin font but want to beef it up a little, consider adding some shadow. A light grey shadow a few pixels outside of the characters can really make it “pop.”

Examples of Good, Thin Fonts

Now that we’ve discussed some solutions to the problem let’s look at some examples of good, thin fonts. These fonts will not make your text appear fat and are perfect for use in projects where readability is essential.

Avenir

Avenir is a thin font that is perfect for use in projects where readability is essential. The letters are well-spaced, and the font size is just right.

Helvetica Neue

Helvetica Neue is another thin font that is perfect for use in projects where readability is important. Like Avenir, the letters are well-spaced, and the font size is just right.

Futura

Futura is a thin font that has been around for many years. It’s perfect for use in projects where readability is essential. The letters are well-spaced and modern-looking.

Examples of Good, Fat Fonts

Now, let’s look at some examples of good, fat fonts. These fonts will make your text appear fat, but they can be used in projects where readability is not as important.

Poppins Bold

This is one of our favorite fonts around. Poppins is a popular typeface for creating websites, and it’s one of the Geometric sans serifs. With optical adjustments made to stroke joints necessary to maintain an even typographic color, each letterform is nearly monolinear.

In other words, Poppins Bold is incredible and perfectly suited for web projects that require a little more weight. Plus, you can go all of the way up to Poppins Black, and it’ll still look great!

Montserrat

Montserrat is one of our favorite typefaces. It has a modernist feel similar to Futura but feels less formal. Montserrat is perfect for short pieces that are all caps and have geometric simplicity to the letters. Montserrat is also a nice typeface with a large x-height and plenty of personality compared to Arial or Helvetica.

Bebas Neue

Bebas Neue is a standard-looking font perfect for projects where readability is unimportant. The letters are well-spaced, and the font size is ideal for any project.

Conclusion

Ultimately, it’s a matter of personal preference when it comes to choosing the right font for your project. However, if you follow the tips in this article, you should be able to find a font that is perfect for your needs! Thanks for reading!

What are your go-to fonts? Let us know in the comments below!