It’s about crafting a digital storefront that’s so compelling it becomes irresistible to your target audience. But how do you go about achieving this? 

In this comprehensive guide, we’ll walk you through eight crucial strategies to transform your product page into a sales-driving powerhouse.

1. Unveil the Unique Selling Proposition (USP) of Your Product

First impressions matter, especially in the online shopping realm. Start by prominently showcasing the unique selling points of your product. What sets it apart from the competition? Is it the quality, design, or a particular feature? 

Craft a concise, attention-grabbing headline that encapsulates your product’s USP. This entices visitors and helps search engines understand the essence of your offering.

Ready to make your product stand out? View our copywriting services and learn how we can help you craft a compelling USP that grabs your audience’s attention.

2. Craft Compelling and Concise Product Descriptions

Detailed product descriptions are the lifeblood of your product page. Provide potential buyers with all the essential information they need in a clear, concise, and engaging manner. Utilize descriptive language that appeals to your target audience. 

Remember, a well-informed customer is more likely to make a purchase.

3. Optimize High-Quality Product Images

A picture is worth a thousand words, and this couldn’t be truer for e-commerce. High-resolution images enhance the user experience and convey trust and professionalism. 

Optimize your product images for performance and SEO by using descriptive file names and alt tags. These tags provide valuable information to search engines and improve your chances of appearing in image search results.

4. Leverage Customer Reviews to Build Trust

Customer reviews are powerful trust signals. Encourage satisfied customers to leave reviews on your product page. 

User-generated content enhances your credibility and provides fresh, relevant content that search engines love. 

Respond to positive and negative reviews, demonstrating your commitment to customer satisfaction.

Boost your credibility with customer reviews. Visit our reputation management service page to learn how we can help you implement a review strategy that works.

5. Ensure Mobile Responsiveness

In today’s mobile-centric world, your product page must be responsive to different screen sizes. 

Google prioritizes mobile-friendly websites in its search results, so it is imperative to ensure your page looks and functions flawlessly on smartphones and tablets. 

A responsive design guarantees a consistent user experience across all devices, boosting your SEO rankings and customer satisfaction.

Is your website mobile-friendly? Visit our eCommerce website design services page to learn how we can help you capture mobile users.

6. Implement Schema Markup

Schema markup, also known as structured data, is a potent tool to provide search engines with detailed information about your product.  Here’s an example of product schema:

{
“@context”: “http://schema.org/”,
“@type”: “Product”,
“name”: “Example Product Name”,
“image”: “https://www.example.com/product-image.jpg”,
“description”: “This is a wonderful example product with detailed information.”,
“brand”: {
“@type”: “Brand”,
“name”: “Example Brand”
},
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “4.5”,
“reviewCount”: “25”
},
“offers”: {
“@type”: “Offer”,
“priceCurrency”: “USD”,
“price”: “199.99”,
“availability”: “http://schema.org/InStock”,
“seller”: {
“@type”: “Organization”,
“name”: “Example Seller”
}
}
}

In this example:

• @context specifies the context for the schema, which is “http://schema.org/” for structured data.
• @type indicates that this is a Product schema.
• name is the name of the product.
• image is the URL of the product image.
• description provides a brief description of the product.
• brand defines the brand of the product.
• aggregateRating provides information about the product’s aggregate rating and review count.
• offers describes the pricing and availability of the product.
  • priceCurrency specifies the currency in which the price is presented.
  • price is the price of the product.
  • availability indicates that the product is in stock.
  • seller identifies the organization or seller of the product.

You can customize this markup by replacing the sample information with the details of the actual product you want to mark up on your website. Implementing structured data like this can enhance your product listings in search engine results and improve click-through rates.

Schema markup plays a crucial role in enhancing search engine listings, especially as search evolves toward answering specific user queries directly. Learn how Answer Engine Optimization (AEO) is shaping the future of search.

Maximize your SEO with structured data. Contact our blog post, “What is Schema Markup? Introducing SEO Schema Markup to Expand Your SEO Opportunities,” to learn how to leverage this often overlooked ranking booster.

7. Address Common Questions

Anticipate and answer common questions potential customers may have about your product. This provides valuable information and improves your SEO by targeting long-tail keywords. 

Consider creating a dedicated FAQ section on your product page to address queries comprehensively.

8. Create Clear Calls to Action (CTAs)

Don’t leave your visitors guessing about what to do next. Incorporate clear and compelling calls to action (CTAs) strategically throughout your product page. 

Use action-oriented phrases like “Buy Now,” “Add to Cart,” or “Get Started” to guide users toward making a purchase. Make these CTAs visually prominent to grab attention.

Ready to drive more sales? Read our recent blog post to learn how to create the calls to action that your readers can’t resist!

In conclusion, optimizing your product page for SEO goes beyond search engine rankings; it’s about crafting a persuasive digital storefront that converts visitors into customers. 

Implementing these eight expert strategies will boost your search engine visibility and enhance your audience’s overall shopping experience. 

Remember, an SEO-optimized product page isn’t just about attracting traffic; it’s about driving sales and fostering customer loyalty in the competitive world of online commerce.

Ready to Elevate Your Product Page to New Heights?

At BlakSheep Creative, we’re not just SEO experts and top-notch copywriters; we’re your partners in success. Our team is ready to transform your product page into a sales-driving powerhouse, ensuring it outperforms the competition.

Let’s collaborate to optimize your product page, boost your search engine rankings, and drive more sales. Contact us today for a personalized consultation and take the first step toward digital success.

Don’t settle for the ordinary. Choose BlakSheep Creative and watch your product page soar to extraordinary heights. Your customers deserve the best, and we’re here to deliver it. Fill out the form for a free consultation today!

Here are some of our observations:

U.S. shoppers are expected to spend up to $11.6 billion on Cyber Monday

According to a report, people in the US may spend up to $11.6 billion on Cyber Monday- making it the biggest online shopping day of the year. The attraction? Massive discounts on products ranging from pajamas to AirPods driving shoppers to purchase items even with rising inflation rates.

This is an increase of up to 8.5% from a year earlier, as inflation-weary consumers take advantage of discounts.

Adobe Analytics, which measures e-commerce by analyzing website transactions, has access to data covering purchases at 85% of the top 100 internet retailers in the US. The analysis predicts a staggering increase of 8.5%, showing that shoppers are taking advantage of discounts despite rising inflation rates.

Major retailers are offering deep discounts on products ranging from toys to appliances.

Major retailers such as Target and Amazon offer deep discounts on products ranging from toys to appliances. For example, Amazon offers around 60% off on high-end watches and accessories, while Walmart offers hundreds of dollars in discounts on laptops and televisions. And Walmart is practically giving away this Xbox mini-fridge:

Xbox Mini Fridge Gets Major Walmart Discount For Cyber Monday 2022 https://t.co/ZC5D6jDWtv #Repost #Xbox #Walmart #CyberMonday2022 #Deals #XboxSeriesX pic.twitter.com/SKpgL5aRO5

— Pure Xbox (@purexbox) November 28, 2022

Shoppers can also expect discounts on computers, with prices dropping as much as 27%

Additionally, shoppers can also expect computer discounts, with prices dropping as much as 27%. Almost all other categories are offering double-digit discounts.

Black Friday sales were record-breaking this year, with shoppers spending up to $9.12 billion online.

If Black Friday is anything to go by, Cyber Monday should be a record-breaking success. This year shoppers spent up to $9.12 billion online on Black Friday despite bad weather conditions that kept many shoppers away from the stores.

Brick-and-mortar stores saw thinner crowds than usual due to bad weather conditions.

Mother Nature wasn’t kind to the brick-and-mortar stores this year, as sporadic rain meant thinner crowds than usual. Despite this, online sales were still record-breaking.

What does this mean for business owners?

With seasonal sales in full swing, now is the time to start thinking about leveraging holiday shopping trends. You can take advantage of this busy period by offering competitive deals and enticing customers with special offers. Investing in marketing campaigns targeted at potential buyers and ensuring your eCommerce platform can handle increased traffic will give you a better chance of achieving success.

Cyber Monday is only one day, so you must be prepared for the online shopping boom to have a successful holiday season. With the proper game plan, you can ensure that this year will bring in more profits than any previous holiday season.

BlakSheep Creative is here to help you make the most of Cyber Monday and take advantage of holiday spending trends. Our eCommerce platform can handle high traffic volumes, and our marketing campaigns are designed to reach potential buyers. With our help, you can get a piece of the $11.6 billion pie!

Contact us today to find out more, or visit our eCommerce services page to learn how we can help you!

It is estimated that holiday gift spending will drop by $30 billion in the United States as 58% of consumers cut back on non-food items. The most significant cuts are expected to come in clothing and footwear, with 25% of people saying they will spend less in those areas.

So if you’re an eCommerce store owner, how can you ensure that you get your piece of the pie? Let’s look at some key findings from this year’s Black Friday and Cyber Monday and discuss what eCommerce website owners can do to prepare for this year.

Mobile Traffic:

Black Friday saw a significant increase in mobile traffic, with 74.17% of all online traffic coming from mobile devices. This indicates that retailers must ensure their mobile-friendly websites are optimized for easy shopping on small screens.

What does this mean for eCommerce store owners?

If your website is not mobile-friendly, you could miss out on many potential customers. Make sure your website is designed with mobile users in mind and that it’s easy to navigate and make purchases on a small screen.

Quick wins:

• Use a responsive design so your website adapts to different screen sizes
• Use large, easy-to-tap buttons for mobile users
• Simplify your checkout process

Key takeaway:

If you’re an eCommerce store owner, ensure you’re prepared for Black Friday and Cyber Monday. BlakSheep Creative can help you get ready with responsive design, large buttons for mobile users, and a simplified checkout process. Visit our eCommerce websites page to learn more!

Cart Abandonment:

A staggering 77.74% of customers who added items to their carts on Black Friday ended up abandoning them. This indicates that retailers must reduce cart abandonment rates and make the checkout process as quick and easy as possible. 

What does this mean for eCommerce store owners?

You can do several things to reduce cart abandonment.  The goal is to get your website’s visitors from the shopping cart to the checkout page as quickly and efficiently as possible.

Quick Wins:

• Make it easy to find the shopping cart
• Make sure the checkout process is simple and quick
• Offer a variety of payment options
• Include customer reviews
• Allow guest checkout
• Display shipping costs early on in the process
• Offer free shipping

Key Takeaway:

If you want to reduce cart abandonment, make it easy to find the shopping cart, have a simple and quick checkout process, and offer free shipping. You can also include customer reviews, offer guest checkout, and display shipping costs early in the process.

If you are concerned about your website’s user interface and its ability to drive sales during the holiday season, consider working with an experienced web design company. BlakSheep Creative can help you create a website that is easy to navigate and designed for conversion. Visit our website design services page today to learn more!

Peak Times:

The peak times for online sales and add-to-cart rates on Black Friday were 10:00 am. Retailers must note these times and ensure their websites are prepared for the influx of traffic.

What does this mean for eCommerce store owners?

Make sure your website can handle the increased traffic during peak times. You could lose potential customers if your website crashes or is slow to load.

Quick Wins:

• Test your website’s speed and performance
• Ensure your website can handle a high volume of traffic
• Monitor your website during peak times

Key Takeaway:

If you want to ensure your website can handle the increased traffic during Black Friday and Cyber Monday, test your website’s speed and performance, ensure it can handle a high traffic volume, and monitor it during peak times. You can also consider working with a web hosting company specializing in eCommerce websites.

Here at BlakSheep Creative, we understand the importance of a fast and reliable website. Our websites are hosted on fast and dedicated servers, and we offer 24/7 monitoring to ensure your website is always up and running. Contact us today to learn more!

Sales Increase:

Online traffic in the retail segment saw a 32.32% increase compared to the previous week, which is a significant jump. This indicates that Black Friday is a major shopping event, and retailers should prepare accordingly.  

How can eCommerce store owners prepare for this?

There are a few things you can do to get ready for the influx of traffic and sales:

• Ensure your website can handle a high volume of traffic
• Make sure your inventory is well-stocked
• Monitor your website during peak times

Key Takeaway:

Stock up on inventory and ensure your website can handle a high traffic volume. You should also monitor your website during peak times to ensure everything runs smoothly.

If you need help getting your website ready for the holidays, BlakSheep Creative can help. We offer various services, including website design, development, and hosting.

Sector Differences:

Airline online traffic on Black Friday was over 137% greater than hotel online sessions, indicating that different sectors see different levels of success on Black Friday. Retailers need to analyze their industry and target shoppers accordingly carefully.

What does this mean for eCommerce store owners?

The approach to Black Friday and Cyber Monday is not one-size-fits-all, especially for eCommerce store owners. Depending on the scale and online presence of your business, your strategies should be tailored accordingly.

For Smaller Businesses:

If your eCommerce store is on the smaller side and you’re looking to make a significant impact during the Black Friday and Cyber Monday frenzy, here’s what you can do:

1. Pay-Per-Click (PPC) Advertising: Consider investing in PPC ads to get your products in front of potential customers. These targeted ads can drive traffic and boost sales during the holiday season.
2. Leverage Social Media: Social media platforms are powerful tools for drawing attention to your sales. Craft engaging posts, run promotions, and engage with your audience to create buzz around your Black Friday and Cyber Monday deals.

For Larger Businesses:

Larger eCommerce businesses with a substantial online presence have a different set of priorities:

1. Website Optimization: Focus on optimizing your website for speed and user experience. Faster loading times and a seamless shopping journey can significantly impact conversion rates during high-traffic periods.
2. Conversion Rate Optimization (CRO): Implement CRO techniques to fine-tune your website’s sales funnel. Analyze user behavior, conduct A/B testing, and make data-driven improvements to maximize conversions.

If you’re interested in further enhancing your website’s speed and conversion rates, check out our recent post on Optimizing Your Website for Peak Performance. This comprehensive guide offers valuable insights and strategies that can help larger eCommerce businesses thrive during the holiday shopping season.

In conclusion, the strategies for Black Friday and Cyber Monday vary depending on the size of your eCommerce store. Tailoring your approach to your business’s unique circumstances is key to making the most of these lucrative shopping events.

Quick Wins:

• Analyze your industry and target shoppers accordingly
• Focus on optimizing your website for speed and conversion

Key Takeaway:

Different verticals see different levels of success on Black Friday. Analyze your industry and target shoppers accordingly.

If you’re a new eCommerce site, you’ll want to increase your visibility by investing in pay-per-click ads and using social media to draw attention to your sales. If you’re an established website, focus on optimizing your website for speed and conversion.

Need help getting traffic to your eCommerce store? BlakSheep Creative can help with that too. We offer various digital marketing services, including SEO, social media marketing, and pay-per-click advertising. Call us at 225.505.3834 today to learn more!

Cyber Monday:

On Cyber Monday, 21:00 was the lowest cart abandonment rate of the day, with 56.2% of online products being sold via a mobile device. This suggests that Cyber Monday is a more relaxed shopping event than Black Friday, with customers taking their time to make purchases.

What does this mean for eCommerce store owners?

Cyber Monday is a better time to reel in those visitors who may be higher up in the sales funnel –  those who are just browsing and not yet ready to buy. Utilize this time to offer discounts and deals that entice customers to purchase.

Some ideas for how to do this include:

• Offer free shipping
• Run a contest or giveaway
• Send out a Cyber Monday-specific newsletter
• Avoid cheapening your brand with Black Friday/Cyber Monday sales.

Key Takeaway:

Cyber Monday shoppers are less geared toward purchasing than Black Friday shoppers. Take advantage of this by offering deals and discounts that will entice customers to buy.

If you need help getting your eCommerce store ready for Cyber Monday, BlakSheep Creative can help. We offer various services, including website design, development, and hosting. Email us today at info@blaksheepcreative.com to learn more!

Final Thoughts

Black Friday and Cyber Monday are two of the year’s most significant shopping events. To take advantage of these sales days, eCommerce store owners must tailor their strategies carefully. By considering some key factors – such as sector differences, your website’s hosting,  and how to reel in browsers on Cyber Monday – you can set your store up for success this holiday season.

Need help getting your eCommerce store ready for the holidays? BlakSheep Creative can help. We have over 20 years of experience in website design and development. 

Contact us today to learn more, or visit our eCommerce website services page to learn about our services.

Frequently Asked Questions:

If you have any questions we didn’t answer here, please feel free to reach out to us, and we’ll be happy to help. Happy selling!

In this article, we’re breaking down steps that you can take to write the perfect product descriptions.

Because product descriptions are a critical part of your sales funnel, you should pair creativity and optimization to improve your marketing copy and boost your eCommerce website’s sales.

Since shopping online doesn’t provide customers with a typical tactile buying experience, owners of eCommerce sites have to put in a little extra effort to show that their product is the right fit for their customers.

The biggest mistake that shop owners make is that they write product descriptions that describe their product’s features only. However, it’s been proven that marketers should create descriptions that help them spotlight their product pages.

Ideally, your product descriptions should spotlight a unique value proposition and offer the perfect solution to your target audience’s problem.

Online sellers that fail to realize the significance of creative product descriptions will witness higher bounce rates and a decreased eCommerce conversion rate than stores that do.

In this article, we’ll show you how to write great descriptions that will increase conversions for your eCommerce products. 

If you don’t have an eCommerce website or need help with an existing site, our website design and development team can create one for you.

So, let’s get started.

What is an eCommerce product description?

An eCommerce product description is a marketing copy containing information about important product features and benefits.

The product description aims to provide potential customers with information and specifics to encourage them to want to buy your products and services.

As a general rule, your descriptions should answer the following questions:

• “What problem(s) does your product solve?”
• “What does a buyer gain from using your particular product?”
• “What sets your product apart from the rest of the competition?”

Essentials of a good product description

Before we show you the eight simple steps to writing great product descriptions, let’s take a quick look at some of the essential items that you should include in your descriptions to convince shoppers to grab their wallets and make a purchase.

Keyword enrichment

Keywords are an integral part of Search Engine Optimization (SEO).

Integrating the right keywords into your product description and copy helps Google and other search engines deliver the correct results that direct potential customers to your product pages.

Proper balance is key. Too much optimization appears as though you’re writing for search engines and not people, a.k.a. keyword stuffing. Too little optimization leaves you unnoticed.

Customer engagement

A successful product description should demonstrate how your product fills a need or solves a problem in a potential customer’s life.

If your description only highlights a product’s features, it’s unable to engage the reader or boost eCommerce conversions because it only focuses on generics.

You need to provide a real-time solution to the customer’s problems.

Highlighting specifics

Poorly-written product descriptions tend to be dull and fail to appeal to prospective customers. Often, they contain duplicate content that is copied and pasted from a manufacturer.

The information you provide about your product benefits and features should address a potential customer’s questions and queries (even before they’re asked).

Frequent updates

Your product pages should be constantly evolving based on different factors such as:

• Page conversions
• Bounce rates
• The latest trends
• Customer feedback

Using a data-driven approach, track your changes and adjust your product’s copy accordingly for the best results.

Eight simple steps to writing perfect product descriptions that boost conversions

Focus on your target audience

You need to define and know your target audience before you write your eCommerce store’s product descriptions.

Writing copy with a broad crowd of customers in mind will result in untargeted descriptions.

Your product descriptions’ tone and vocabulary should solely depend on the audience you’re aiming to reach. For example:

• If you run a children’s book store, your descriptions should be fun and humorous.
• If you run a nonprofit supporting a serious cause, you should keep your tone professional.

Start your process by envisioning your ideal buyer. Create a buyer persona and identify the best words and phrases that they use regularly.

Sell an experience

One of the biggest eCommerce store mistakes owners make is only focusing on individual product benefits and features. 

But, did you know that potential customers are more interested in the benefits of each product feature separately?

Highlight the advantages of each of your product’s features. List specifications and features that will help your buyers benefit to feel more productive or happy.

Remember, as a marketer, your goal is to sell an experience, not just a product.

Do not include “yeah-yeah” phrases.

Crafting creative product descriptions isn’t easy. It’s a creative skill that requires time and effort, then it’s worth it if you want to instantly grab your customer’s attention.

Unfortunately, most online retailers write descriptions just because they feel that it’s part of the process.

They fail to realize the power of choosing the right words.

When they’re at a loss for words, they’ll often try to incorporate filler words and phrases such as ‘premium-quality products,’ ‘top-rated products,’ and the like.

In the eCommerce world, these phrases are called ‘yeah-yeah’ phrases. When your website’s visitor reads these phrases, they think, “yeah, yeah, that’s obvious.”  

Think about it, who would refer to their own product quality as average or bad?

Keep it simple. Be as specific as possible and showcase technical aspects instead of only bragging about your product’s quality and benefits.

Provide specific proof

In the words of the great marketer Kid Rock, “it ain’t bragging (expletive removed) if you back it up.”

Provide proof to back up your claims. Show empirical evidence proving why you feel that your product is the best.

For example, if you sell electronics, discuss patents, construction, certifications, real-life users, etc.

The plan is to give your readers the impression that your offerings are special.  

If you lack the references to prove that your product is the real deal, tone your copy down.

Consider quoting a customer testimonial to show that people believe that your product is the best thing since sliced bread.

Include sensory words

Research shows that sensory words engage more brain processing power and help improve eCommerce conversion rates. So, leverage science and sensory words to help you boost conversions for your online store.

What are Sensory Words?

Sensory words describe. They explain experiences using our five senses.

Suppose you run a candy store online. You can use sensory adjectives like sweet, crunchy, aromatic, and creamy in your descriptions to entice your readers.

Likewise, people trust brands that use high-quality images or videos in their products.

Also, the use of power words in your descriptions sounds more effective and creates an experience for your customers while reading your web copy. Some examples of power words are:

• You
• New
• Guaranteed
• Free

Learn more about crafting the perfect web copy in our article, “Use Your Words – Writing Awesome Web Content.”

Make your descriptions scannable.

Instead of hurling a bunch of words in front of your customers, spend the time and energy to create descriptions that look more organized and professional.

Use white space, bullets, headlines, and bold text to highlight each product benefit separately. Also, compile your information into short paragraphs.

The easier that it is for customers to read your product information, the better the chance that they will comprehend their associated benefits.

For example, if you sell laptops, convert the specs into a checklist or into bullet points for easy reading. Use the right font to increase readability and conversions.

Use split testing

No matter how great and professional your product descriptions appear at first, you should always split test them for different factors.

Split testing, (also known as A/B testing), enables website owners to compare two different versions of the same thing to determine which performs better. 

Test your descriptions for different fonts, formats, text, colors on your CTAs, and more. With the data gleaned from these tests, you can better optimize your product pages and boost eCommerce conversions.

Include all the details

Ultimately, the goal of writing compelling product descriptions is to give your potential customers all of the relevant information, details, and specifications that they need to make an educated purchase.

For example, suppose you sell footwear or apparel online. In that case, your product page should include every possible detail, including size charts, care instructions, material info, and other information to help your customers choose the right product for themselves.

Likewise if you sell organic foods, you should highlight ingredients and allergen details to improve user experience. 

Bonus tips

Write your own product descriptions.

Never copy and paste descriptions you get from your manufacturer. The same manufacturer supplies products to multiple stores, and if they’re using similar descriptions, your store will have difficulty reaching the front page of SERPs.

In the above image, we plucked a product description for Nike Air Jordans into the duplicate content checker at SEO Review Tools and found duplicates.

Here are some other free marketing tools you can use.

Plus, you’ll be at an increased risk of getting penalized for duplicate content. 

Avoid using a product description template.

It’s vital to understand that product descriptions provide eCommerce store owners with an opportunity to show their creative side. They’re your best opportunity to prove to your potential customers that your products offer the best value for their money.

If you think writing compelling product descriptions isn’t for you, you can also hire a creative copywriter to do this job for you. 

To understand the difference between a standard product description and one that engages and converts, take a look at What is the Purpose of a Website? This resource provides insights into how effective website content, including product descriptions, can significantly impact customer engagement and e-commerce conversions.

Use online tools

If your budget doesn’t allow for hiring a copywriter, there are plenty of online tools that you can use.

Basic tools, such as Grammarly, Adazing, etc., will help you refine your descriptions. You can also use keyword research tools to determine the most appropriate keywords to use in your descriptions. 

Optimize your descriptions for better conversions.

Whether it’s your product descriptions, your website’s About Us page, or your blog posts, you need to ensure that every piece of content on your site is optimized for search engines. (Search Engine Optimization).

Again, there are several online tools that you can use for this purpose, but the general idea is to find which ones are relevant to your product.

For example, if you drop ship shoes online, you can use keywords like “Nike Air Jordans,” “Adidas Soccer Shoes,” and more.

It’s important to understand that the unnecessary use of keywords will harm your ranking. 

Here are some tips for writing SEO-optimized product descriptions for your online store.

• Include keywords in headings and subheadings
• Do not write for search engines; write for readers
• Use LSI keywords
• Optimize product images and videos
• Avoid keyword stuffing at any cost

Use the right tone

Your tone of voice is everything. By using the right tone, you can target customers who are genuinely interested in your products.

As we said before, your tone should align with the types of products and services that you’re selling online.  

If you’re selling caskets or life preservers, you shouldn’t use a casual tone. However, if you’re selling swimming pools, fashion accessories, or Mardi Gras (it’s a fun holiday here in Louisiana) beads, it’s safe to stick to a jovial and engaging tone.

All in all, your descriptions should represent your business’s unique personality. Maintain the same brand tone and voice that you created in writing your business description.

Learn more about crafting a USP in our article, “How to Craft an Awesome Unique Selling Proposition.”

Spell-check your work.

Nothing will kill your store’s credibility more than spelling and grammar errors. Be sure to go through your descriptions to make sure that there are no mistakes and typos.

Not sure if I should laugh at whoever wrote this Amazon product description, or worry about his home life… pic.twitter.com/U5k72gALFw

— Bunny (@StardustBlondie) February 2, 2021

It’s so important we recently wrote a blog post about it entitled, “Are Spelling and Grammar Mistakes On Your Website Costing You Business?“

Key takeaways

There you have it – Eight simple steps to writing product descriptions that sell.

What’s good about these steps is that they’re all tried, tested, and proven to work.  

You can implement them right now without worrying about the results.

If you have questions, have something to add to our list, or need help writing your product descriptions, drop us a line using the form below or send us an email from our contact page.