That’s why we at BlakSheep Creative are here to guide you and provide the best solutions. With over 20+ years of experience as a leading digital marketing agency in Denham Springs, LA, we have the expertise and knowledge to help you navigate the digital world successfully.

Now, let’s hop right to it – 7 ways you may be sabotaging your website (and not even know it!).

1. Neglecting Keyword Research

Keywords are the foundation of any successful SEO strategy, and we understand their significance. Our team of experts will conduct thorough keyword research to ensure your website is optimized for the right keywords. By understanding the keywords your target audience is searching for, we can drive valuable traffic to your website.

2. Overlooking On-Page Optimization

On-page optimization is a crucial aspect of improving your search engine rankings. We know the importance of optimizing title tags, meta descriptions, header tags, and alt text for images. By carefully optimizing these on-page elements with relevant keywords, we provide search engines with the necessary information to understand and rank your content effectively.

However, one common pitfall that many websites fall into is using outdated practices, like setting their homepage title to simply “Home.” This not only impacts your SEO efforts but also your click-through rates.

Don’t let such a fundamental error hold back your site’s potential. Learn more about the impact of your homepage title and how to craft a compelling one in our recent post, “Is Your Website Stuck in the Past? “Home” in SERPs is No Laughing Matter.” Discover why updating from a ‘Home’ title to a more descriptive and strategic title tag can make a significant difference in your site’s online presence.

By addressing these seemingly small details, you can make a big impact on your site’s SEO performance. It’s not just about the content itself but how you present it to the world and search engines.

3. Neglecting Mobile Optimization

In today’s mobile-driven world, mobile optimization is essential for success. At BlakSheep Creative, we prioritize creating mobile-friendly websites that provide seamless experiences across different screen sizes. Our responsive designs ensure your website loads quickly and provide a user-friendly experience on mobile devices.

4. Ignoring Content Quality and Relevance

Content is the backbone of your website, and we recognize its significance. Our team of skilled content creators will craft high-quality, relevant, and informative content that engages your audience and aligns with search engine algorithms. We can increase user engagement and improve search engine rankings by providing valuable insights and solutions.

Bad Website:

Poor Design
Unresponsive or Slow
Confusing Navigation
Lack of Relevant Content
Ineffective Call to Action

— Sayed (@saidulsayid) May 21, 2023

5. Failing to Build Quality Backlinks

Backlinks play a crucial role in establishing your website’s authority and credibility. As a leading digital marketing agency, we understand the importance of building quality backlinks. Our team will actively pursue link-building opportunities from reputable sources within your industry, leveraging strategies such as guest blogging, influencer collaborations, and industry forum participation. We can boost your website’s authority and improve its search engine rankings by securing valuable backlinks.

6. Poor Website Navigation and User Experience

We know that a seamless user experience is vital for the success of your website. Our expert designers will ensure that your website’s navigation is intuitive, with a clear hierarchy and well-organized categories. By incorporating user-friendly features such as search bars, breadcrumbs, and internal linking, we enhance the overall user experience and encourage visitors to explore your website further.

7. Neglecting Website Speed and Performance

Website speed and performance are critical to user satisfaction and search engine rankings. Our team will optimize your website’s speed by implementing strategies like image compression, code minification, browser caching, and reliable hosting solutions. By regularly monitoring and optimizing your website’s performance, we guarantee a smooth and speedy browsing experience for your visitors.

Avoid Falling Behind: While avoiding these common mistakes can help maintain your site’s integrity, understanding the profound impact of overall poor SEO practices is crucial. Don’t miss our in-depth analysis in “The Sudden Decline in SEO Performance: Don’t Let This Be You,” which offers a real-world perspective on the dire consequences of neglecting professional SEO guidance.

To take your website to new heights and avoid these common pitfalls, claim your free website consultation with BlakSheep Creative. With our 20+ years of experience as a leading digital marketing agency in Denham Springs, LA, we have the expertise and knowledge to help you elevate your online presence and achieve your business goals. Let our team of experts guide you on the path to digital success.

This article will explore the top 19 off-page SEO techniques that will be essential for ranking high in search results in 2022. We’ll discuss each technique in detail and provide tips on how to start using them today to boost your website’s visibility and traffic.

And now, some of our favorite off-page SEO tactics for 2022!

1. Creating Shareable Content

One of the most important off-page SEO techniques for 2022 is creating shareable content. If you want people to link to your website or share your content on social media, it needs to be something they will want to talk about!  Read our recent article to learn more about the power of social media..

And we all know that backlinks are one of Google’s ranking factors.

So how do you create shareable content? There are a few things you can do:

Make sure your content is original and informative.  If you create your own unique content worth sharing, people will naturally want to share it with their friends and followers.

Find a way to tie the content into your product or service if possible.  For example, if you sell furniture online, you might write an article about how to choose the perfect sofa for your living room or how to make your living room look bigger. This way, readers will understand the benefits of purchasing from you, making them more likely to click through to your website.

Include eye-catching visuals or infographics.  People love to share and talk about graphics, so why not include them in your content?  Make sure they’re visually appealing and convey the benefits of your product or service.

Got a good opening line?  Start with that!  The first sentence of an article is what people see when they share it on Facebook, Twitter, or other social media sites.  If you start with a good sentence, people will want to read the rest.

Use interesting facts and statistics.  You don’t have to get too technical, but find some interesting statistics or facts about your product or service and add them to your article. People love learning new things, so if you can teach them something, they’ll be excited to share it!

And most importantly, make sure your content is useful and relevant to your target audience. If you can provide valuable information that people need and want to share, you’re on the right track!

2. Influencer Outreach

Any good off-page SEO technique you’re using in 2022 will include influencer marketing. This means that you need to build relationships with key individuals or brands to encourage them to mention your website or give it a link back.

Nowadays, influence is measured by how many followers someone has on social media. If they have a large following, it typically means they are influential, so you’ll want to include them in your influencer outreach.

Here are some tips on how to carry out influencer outreach:

Find people who are already mentioning your brand or website.  If you search for key terms related to your business, you may find that influencers are already talking about you. These are called brand mentions, and they’re free publicity!

Don’t just ask for a link.  If you only contact influencers with a “link to my website please” email, it won’t be nearly as successful as one that offers value. Check out the example below:

This email is much more conversational and provides some valuable information about the article.  If you provide value, influencers will be more likely to share your link with their followers!

Look for niche subreddits where influencers discuss topics related to your product or service. For example, if you sell wedding dresses online, search Reddit for “wedding dress” or “wedding gown.” Then take a look at who’s posting and commenting and introduce yourself.

Look for influencers on Facebook, Twitter, Instagram, TikTok, or other social media sites.  Someone with a large following on these platforms may be an ideal influencer to reach out to. You can also contact them by email or phone if you have their contact information.

Related Reading: How to Use TikTok for Your Small Business

Don’t immediately ask for a link or share.  People want to feel special and appreciated, so if you reach out and compliment their work, they’ll be more inclined to help you out in return.

3. Contribute as a Guest Author

Another good off-page SEO technique to use in 2022 is guest blogging.  This means that you reach out to relevant websites or blogs and offer to write an article for them. Most of the time, guest authors can link back to their websites at the bottom of their posts.

We reached out to 100 guest authors and found the following motivation factors:

As you can see, although the reasons for guest posting vary, one thing remains true: There are major benefits to guest posting.

Here are some tips on how to contribute as a guest author:

Find websites related to your product or service.  Look for websites related to your industry and contact them about becoming a guest author.

Network with other bloggers, authors, and influencers in your field.  If you comment on their posts or share their work, they’ll be happy to return the favor and mention your website most of the time!

Offer to write an article for free. If they like your article, they may be willing to pay you for future posts.

4. Social Media Engagement

Social media engagement is still a valuable off-page SEO technique that will continue to be important for years to come. This means that once people are on your website, you have to encourage them to share it with their friends or other social media followers.

This means setting up social sharing buttons so that visitors can easily spread the word about your website. And it also means engaging with others on social media to encourage link sharing.

Here are some tips on how to effectively engage with your followers:

Encourage people to share your website across their social media platforms.  Make sure you have social media sharing buttons or links on your website if you want people to use them.

Post content regularly for people to engage with and share.  The more often people see your posts, the more likely they will share them!

Encourage users to follow and like your Facebook page and other social media profiles.  You can also try running giveaways or contests on your page to encourage more engagement.

Content marketers can use social media engagement to their advantage in 2022 by understanding how audiences like to share information.

5. Social Bookmarking Sites

Another good off-page SEO technique to use in 2022 is submitting your website to social bookmarking sites.  When you do this, you’ll be able to build backlinks and increase the amount of traffic that comes your way.

But what are social bookmarking sites?

Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are several advantages to submitting your content to one (or more) of these sites.

These sites allow you to build backlinks, increase traffic to your website, and gain authority.

There are many social bookmarking sites available to build backlinks and increase the amount of traffic directed towards your site. The more bookmarks you can acquire on these sites, the better your website’s rankings in search engines. (As long as they’re not spammy links).

You can learn more about social bookmarking sites by reading the article over at BrandWatch.

6. Forum Submission

Forum submissions are another effective off-page SEO technique you can use to spread the word about your website.  Most forums allow users to create profiles, so you must take time to fill out yours with accurate information.

When you create an account on a forum, be sure to include a link to your website in your signature.  You can also include a link to your Facebook profile and other social media pages.

Here are some tips on how to effectively use forum submissions:

Take the time to fill out your profile and let people know about your expertise in your field.  This will help people trust you, and they may be more likely to visit your website!

Link to your website in your signature, instead of just posting it as an image or text link.  You can also add links to other social media profiles if you have them.

Make sure you post on different forums to gain wider exposure for your website and business.  You can do this by finding the best forum for your industry and creating a thread about it.

7. Blog Directory Submission

Blog directory submissions are another popular off-page SEO technique that will still be around in 2022.  When you submit your blog to these directories, you’ll be able to gain backlinks and increase traffic to your website.

You should note one thing when submitting your blog to these directories: if they approve your blog for inclusion in their directory, you will need to provide some information about your blog for them to post.

Submitting your blog to a directory is free of charge, so there are no real downsides.  Just keep in mind that it may take some time before the moderator approves your blog, so be prepared!

Submit your blog to blog directories to gain backlinks and increase blog traffic.

8. Press Release Submission

Press release submissions are another effective off-page SEO technique that many companies still use in 2022.  When you write a press release about your website, service, or other newsworthy items, you’ll give yourself an opportunity for more people to find out about your business.

Press releases are also a great way to build backlinks and get more traffic for your website, so be sure to submit them to relevant sites and directories.

Writers often place press releases on their own websites and in their articles, so you can use this as an opportunity to get free publicity!  Don’t be afraid to reach out to big-name sites, as well – they may be interested in hearing about your news!

Press releases are a great way to communicate newsworthy information about your business.

Need a press release for your small business? Visit our press release writing and distribution page to learn how we can help. You can even get a FREE press release so we can prove how valuable they are.

9. Article Submission

Article submissions are another common off-page SEO technique that will remain popular in 2022.  You may want to consider using article submission sites to get more exposure for your business and website.

Many article submission websites are available for use, but not all of them accept new articles regularly.  You should submit your article to various directories, including high-quality directories that are sure to be popular in the year 2022.

When you submit an article to these sites, be sure to include at least one backlink to your website.  This will provide more exposure for your business and increase the likelihood that people will visit it!

You can submit articles to article directories to increase your website traffic.

10. Question and Answer

Question and answer sites are similar to article directories in that you need to submit your question or answer.  The main difference is that you get to include a link at the end of your submission!

Many people who use these websites are interested in finding answers about certain topics, which allows you to get additional traffic for your website by submitting information.  All you need to do is choose a question or answer related to your niche and provide additional insight on the topic.

Question and Answer sites are great for increasing your website traffic if you can think of something to ask!

11. Blog Commenting

While blog commenting may not be as popular as it used to be in the past, it’s still a great way to get more backlinks and increase traffic.

Blogs are still a popular resource for people looking to read about what matters most in their niche, so keep that in mind when you’re trying to find places to comment.

When you leave blog comments on high-authority websites, you’ll increase the likelihood that they will allow your link back to your website.  However, it’s important that you only leave relevant blog comments or risk losing credibility with your readers!

Blog commenting is another way to get more traffic for your website.

12. Forum Posting

Forum posting sites are similar to blog commenting in some ways, but they also work slightly differently.  Forums are great resources for people who are looking to discuss topics related to their community.  You can search for relevant forums and post something about your industry. Still, you have to be careful because leaving unrelated links or information will get your account banned – so don’t overdo it!

Forums are a great place to leave links back to your website if you participate in conversations within your niche.

Posting on forums is another way to get more traffic for your website by sharing engaging content!

13. Directory Submission

Directory submission sites are also a good option for getting some backlinks and increasing the amount of traffic to your website.  Just remember that you need to submit high-quality directories, not any old directory that you come across.

There are many different directory submission sites, but not all of them benefit your website.  It’s important to only submit your website to high-quality directories until you begin seeing results!

High-quality directories = High-Quality backlinks.

Directory submissions are another good way to increase traffic for your website by sharing engaging content!

14. Video Submission

This is one of the most popular ways to increase traffic for your website.  It used to be that YouTube was the only major video submission site, but now hundreds of different websites support videos!

Videos are beneficial because they hold people’s attention longer than most types of content – so keep this in mind when you’re posting a video!

Most of these sites support any type of video, so be sure to use one that people will want to watch.  If you have a competitive edge in your niche or if you know how to grab people’s attention, this is the way to do it!

Video submissions are a great option for getting more traffic for your website by sharing engaging content!

15. Image Submission

This is a very simple method for increasing traffic to your website.  You can submit images directly to image-sharing sites or even add them as part of blog posts, so long as you credit the original creator of the image.

Remember that not all images are appropriate for all websites, so it’s critical that you only share high-quality images related to your niche!

All you need to do is find the right image-sharing website and add in a description with your link!

16. Infographics Submission

Infographics are great because they can appeal to people who like images and data.  They’re also very eye-catching, which is another reason why they’re so popular!

You need to create an infographic that’s quality, however.  Just creating an infographic doesn’t mean you’ll be successful at getting more traffic for your website.

When you create quality infographics, they’ll be shared and embedded on other websites, which can help you get quality links to increase your domain authority.

Infographics are another good way to increase your website’s traffic by sharing engaging content!

17. Document Sharing

Off-page SEO is all about getting your content on the web and into people’s lives.   If you have a great document, you can share it with people who do not have access to the original.

What is document sharing?

It’s simply taking content you already created and sharing it with people in a different way. 

You can upload your articles, images, or data to document-sharing websites like Scribd or Docstoc.

Document sharing is another great option for getting more traffic and backlinks for your website!

Plus, they help you increase your search engine rank, and get more website traffic (and sales!)

18. Use Your Google Business Profile

Your Google Business Profile is a nice and easy way to get more traffic for your website.

It’s free and doesn’t require much effort, so it’s definitely worth setting up!

All you need to do is create a profile for your local business, add all of the relevant information such as phone number, address, products, services, contact number, etc.

This is another great off-page SEO technique that can get you some extra traffic!

Plus your GBP is one of the most important parts of any local SEO campaign.  

Create, optimize, and update your GBP, and you’ll rank higher for local search terms.

18. Web 2.0 Submission

Web 2.0 sites for SEO are an effective way to take your site to the top level in the search engine results pages.

All you have to do is share engaging content that people want to read!

Through these Web 2.0 sites, you submit articles, videos, images, and blog posts to generate backlinks and increase your overall traffic!

We predict that in 2022, Web 2.0 Submission will be one of the most popular ways for building links.

Popular Web 2.0 Sites:

• StumbleUpon
• Digg
• Delicious
• Reddit
• blogspot.com
• tumblr.com
• wordpress.com
• blog.fc2.com
• deviantart.com
• blogger.com
• livejournal.com
• goodreads.com
• zoho.com
• weebly.com
• wix.com
• box.com
• myanimelist.net
• evernote.com
• rediff.com

Conclusion

Now that you know the top 19 off-page SEO techniques, it’s time for you to get out there and start sharing your content with everyone!

If you’re looking for help with your SEO, we’d be more than happy to assist!  Our team of experts has a wealth of knowledge and experience in off-page and on-page optimization.  We know what it takes to get your website ranking at the top of the search engine results pages – so contact us today to see how we can help you!

However, many people don’t know how to write a compelling press release that journalists and news outlets will pick up. Here’s what you need to do if you want yours to stand out from the rest!

Keep reading to learn more about press release SEO and why you should be using PRs to drive traffic to your website.

What is a press release?

A press release is an announcement made by a business or individual about important events. PRs are typically distributed via email and online.

They generally contain newsworthy items, announcements about new products or services, press coverage for high-profile events, a new product launch, hiring news, and company milestones and achievements.

How press releases and SEO work together

Press releases and SEO work cohesively to increase website traffic and improve the visibility of websites. A press release is an essential tool that can help you get your brand’s message to the masses and create a positive image for your company.

Often, a press release’s indirect value is immeasurable!

The biggest benefit?

One well-written press release that gets picked up by journalists and news outlets can have the same SEO value as dozens of blog posts.

Why?

Because journalists republish press releases on their own websites, news outlets, and blogs, the more places your press release gets published, the greater its SEO value will be.

Press Release Distribution

Press releases are distributed through press release distribution services. Business Wire, PR Newswire, and Global Newswire are all a few great options if you’re looking for a submission site.

One thing when it comes to choosing a press release site – you get what you pay for! Make sure that whatever company you use is reputable.

When someone accesses press release information, it’s distributed to press release search engines like Google News.

Sites that the press release is syndicated to pull directly from press releases, and press releases often rank high on search engine results pages.

Why press releases are essential for SEO

Search Engine Optimization is a complex process that includes several technicalities and strategies. However, press releases can help you move the needle with SEO and positively impact your website’s search rankings.

Press releases can gain you backlinks.

In 2022, if your primary aim is to obtain a backlink from a news release platform, press release submission isn’t worth the time.

Like most SEO link-building methods, this approach has been widely misused and is now associated with low-quality spammy link activity.

If you send out spammy press releases, I promise, your SEO efforts will tank.

Search engines know what you’re doing.

However, if you take the time to write compelling and exciting newsworthy press releases, the results of press release distribution will be well worth your effort.

Now, you won’t necessarily get the “golden link,” but you can gain some strong, high-quality, relevant links.

Although most backlinks from PRs are nofollow links, meaning they won’t directly affect your website’s search rankings – you can still benefit from these links.

Having nofollow links makes your backlink profile more diverse.

For example, top bloggers often pick up press releases who write about the same topic as yours. This will generate more exposure for your business or website.

There are many blogger outreach programs out there; just find one to find an influencer In your niche. Once you find them, it’s vital that you research their background. Not all influencers are good influencers.

The content of your press release plays a major role in determining whether it gets picked up by influential bloggers or not. If you have a well-written press release that genuinely adds value, you’ll increase the chances of your press release being picked up by blogs and websites with high domain authority.

Press releases can deliver link juice.

The more quality inbound links you have to your website, the better Google ranks your website for search terms. And, the more traffic that comes to your website via organic search listings, the higher your site will rank on SERPs (search engine results pages).

These links contribute to your rankings more than you know!

The more backlinks your press release gets, the better you can rank for organic search terms.

So do press releases work for SEO?

Well, it depends.

The goal of putting out a press release should not be to obtain direct links from a press release website. Instead, you should be striving to give material that will pique the interest of journalists and news outlets.

Then they’ll talk about your company, business, or products. And if other news sources and publications pick up their coverage, it can cause a snowball effect that leads to even more backlinks and exposure for your website.

If you create a press release that is compelling, interesting, and exciting about a recent news event or announcement, journalists will want to cover it. They’ll then write up the story and offer their own perspective on it, linking to your site from their articles.

These are the high authority links, relevant, and have the potential to enhance your visibility.

Be sure to read our recent article to learn more off-page SEO tactics you should try in 2022 for some quick wins!

Press releases are an essential part of search engine optimization. They can help increase website traffic and improve the visibility of your website.

Suppose you want your company, business, or products noticed by consumers actively searching for specific keywords on search engines or social media sites. In that case, press releases provide an excellent opportunity to get publicity. Be sure to read our newest article to learn how search optimization works on social media sites and how you can ensure that your content is seen.

This is why keyword research is vital for any SEO press release!

What are the benefits of using Press Releases?

There are numerous benefits to using Press Releases. Some of the most important benefits include:

Drive organic traffic to your website

Some say that this is the most significant SEO benefit. Your PR will be distributed through many different platforms, helping you gain exposure and build brand awareness for your company.

If a news source, journalist, or publication picks up your press release and covers it in their publication, they may also offer a link to your website. This is a high authority and relevant backlink that can increase your traffic and improve your Google search rankings.

The higher the site authority, the better.

Here are some other SEO benefits of using PRs.

Increase branding and awareness for your company

By becoming an expert resource in the industry, you’ll become associated with quality content that can help you establish your credibility. If journalists cover your press release, they’ll also mention who you are.

Plus this helps build your E-A-T with Google!

This can help to increase your company’s brand awareness, as it will now be associated with the publication that covered the press release.

Positive public relations for your company

Press releases are an excellent way to share exciting updates about your business. Customers appreciate transparency and sincerity from companies, so you are building goodwill towards your business by sharing newsworthy updates. If any journalists or news outlets pick up on the story, they will share it with their own audiences.

This can lead to increased exposure for your company and generate positive public relations.

How to get started with Press Releases

The first step in getting started with PRs is finding a reputable press release distribution company. There are several reputable, well-known press release sites to choose from.

The next step is to create your press release. You want to make sure that you include all critical information yet avoid going into too much detail.

Your goal should be to provide enough information that journalists and other news sources will find your PR exciting and want to cover it.

17 Tips For Creating an Effective Press Release

Before you hop in and submit your press release online, here are a few tips to help you create effective PRs that have the potential to go viral.

1. Use keywords for SEO success

Include keywords in your headline and the first paragraph of the press release that you would like people to find on Google or other search engines.

If you include them correctly, they won’t seem like “keyword stuffing,” as they will be naturally integrated into the PR. Use caution and make sure your article is written for people, not search engines.

Find your primary keyword target and stick to it!

2. Know your target audience

When scouring the web for news sources to submit your press release to, take time to research each outlet.

Thoroughly check out their website or blog and see what kinds of stories they typically cover. This will help you target your releases in the most appropriate way to each publication so that they are more likely to pick them up.

3. Have fun!

Be creative and have some fun with your press releases. Make sure that there is something unique about your release that is interesting enough to pique the interest of the public and journalists and news outlets, leading them to want to share it with their audience.

4. Be timely

Make sure that your press releases are timely. If you have a newsworthy event, promotion, or other newsworthy items to share, announce it through a press release so that journalists can find it easily.

5. Make reporters’ lives easier for them

When writing your press releases, make the lives of reporters and journalists as easy as possible by including all of the information they need, including who you are, when your respective event is happening, contact info, etc.

Remember, the more informative your press release, the more likely larger media outlets will pick it up.

6. Don’t be cheesy

Nobody likes to read a press release that is clearly put out by an amateur company looking for free coverage and backlinks. While this should go without saying, you’d be surprised how many people write unprofessional press releases.

Make sure yours sounds polished and professional, so it has the best chance of being picked up by journalists and news outlets.

7. Include multimedia content

Take advantage of the fact that you can include images, audio, and video in your press release.

Journalists are more likely to share media-rich content on their website or social media because it engages their audience. Plus, it makes your press release stand out from the rest!

8. Keep it short

Press releases shouldn’t be written like an academic essay or book report, but they also shouldn’t be 300 words long with no substance.

Avoid going over 1000 words (we shoot for around 600) and include as much information as you can without overwhelming your audience!

9. Be careful about where you send your press release

If you’re hoping that a journalist from a specific publication will write an article about your PR, you should be careful where you send your press release.

It’s best to find the right balance between sending it to too many places and not sending it anywhere at all.

10. Pick a catchy headline

Journalists and other news outlets receive many press releases every day. If they ignore the headline of your press release, it will likely end up in their trash can or spam folder.

Make sure that you pick a compelling headline that matches the tone and topic of your PR.

A compelling press release is exponentially more likely to be shared by journalists and news outlets.

11. Link back to your website

Journalists and other news outlets may want to research your company before they write about your press release.

Make the process as easy as possible for them by including a link to your website somewhere in the PR!

But don’t get crazy! Too many links in the PR can make it seem spammy.

And Google started recognizing spammy links years ago. They’re really cracking down on them now.

Try to work in one anchor link to your services (or money) page while including links to any other pages with relevant content.

Depending on who you ask, the backlink is one of a press release’s most significant SEO benefits.

Best practices suggest linking to your website in the first line of the first paragraph and the last line of the last paragraph.

Make sure that you create natural links. Journalists are trained to identify links that seem unnatural or incorrect.

These “best practices” for press releases are merely suggestions. They’re not hard and fast rules that will guarantee that journalists and news outlets share your press release, but they’re an excellent place to start!

12. Include an author biography

If you’re an entrepreneur, include your author biography at the end of your press release. This will give journalists and news outlets a chance to learn more about you and “humanize” their story.

13. Be sure that it’s factually correct

It doesn’t matter how attractive your press release is; if there are facts in it that are wrong, journalists certainly won’t want to share it.

Double-check that your press release is filled with only correct information!

14. Inject some personality into your PR

Including a little bit of personality is a great way to ensure that you’ll stand out from the crowd and get noticed by journalists and news outlets.

For instance, if you have a funny or exciting story behind your press release, make sure to include it!

15. Don’t forget about Press Release Optimization

Thie article is about using a press release for SEO right?

Do your proper keyword research and use the appropriate keywords in the press release that journalists and news outlets might be looking for to improve SEO.

You can use online keyword volume tools like the Google Adwords Keyword Tool to find out what keywords are getting a lot of searches.

Then, incorporate those words and phrases into your press release!

16. Please, please, please, proofread

This should be a no-brainer, but we can’t stress enough how important it is to check your entire press release for spelling and grammatical errors before sending it out into the world!

Remember, the power of your press release lies in the content.

You’d be amazed at the number of press releases that are filled with errors. Make sure yours isn’t one of them!

17. Use a press release creation and distribution service

If you’d rather not spend your time writing and distributing press releases, use a company like BlakSheep Creative to do it all for you!

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We’ve compiled an ultimate guide to six types of articles that tend to get shared and linked online more than others, so you need to think about this before publishing your next blog post!

Here they Are:

Research and case studies

Research and case studies are the types of articles that often get shared and linked more than others.

This is because readers want to learn about what has already been done, how it’s helped people in the past, and whether it can help them in the future.

You may want to consider these types of articles when creating your next blog post because they’re engaging and relevant to your audience.

Content writers also like to share research and case studies because they make them look credible. They usually link back to the writer’s source in their article.

Image Source: https://blog.hubspot.com/marketing/link-building-stats

It’s been proven that long-form content is more likely to get shared online, but this doesn’t mean that all content should be long. According to Hubspot, articles in the 3000-10000 range tend to earn the most backlinks.

Even though shorter articles (like tips and listicles) aren’t as likely to get shared, you can still make them successful by adding something unique like an unusual perspective or a new stat.

How to write a case study :

Here’s how you can turn your ideas into a quality case study that will generate backlinks

• Think about a trendy topic – This could be anything from the Top 51 Dental Marketing Tools to Grow Your Practice or the Top 100 Plumbing Websites for Inspiration.
• Do some keyword research – find out who is talking about it – Use Google alerts, Twitter searches, and other sources to keep up with what’s going on in your niche.
• Use your keyword research – Think about other keywords and phrases people in your niche might be using.
• Analyze a lot of data about it – Remember, people like to link to original research and case studies because they help them look credible.
• Focus on your solution – How can you fix the problem? This will be the meat of your article.
• Make an outline – What’s the story? How can you tell it in a way that will engage and excite people to share it online?
• Create a plan for promotion – How will you let people know about it?
• Introduce your company if it’s relevant – Your case study should paint a picture of how your product or service solved the problem, so be sure to mention it when you’re doing your promotion.

People love learning about what’s trending and what others are doing, especially in their own industry. If you can provide case studies that demonstrate how other people in your niche have managed to solve a specific problem, then you’re more likely to generate a lot of SEO backlinks.

Do you need help researching and writing your next case study? Check out our copywriting services to learn how we can help you.

Infographics

Infographics are another type of content that tends to get shared more than others across social media channels.

As you’ll see in the chart from Backlinko below, infographics are the third-most linked-to type of content.

Image Source: Backlinko

This is because they are shareable, quick, fun, and attractive. You can easily make an infographic with software like Adobe Illustrator or use free tools online like Canva or Picmaker.

How to create an infographic:

1. Find a relevant infographic to adapt and use as the basis for your guide. Remember, this is about creating an infographic, not presenting someone else’s work as your own.

2. Decide what type of guide you want to create, e.g., a step-by-step or a list article. Infographics can work well as step-by-step guides.

3. Make your infographic easy to follow using lots of visuals and bullet points where appropriate. People don’t want to read a novel to get all of the information quickly and easily.

3. Find images and icons that support your ideas and add them to the infographic. This is the part where you can really bring your infographic to life.

4. Now is the time to start writing your own content that uses the infographic as a base. You need to make sure your article is better than someone reading the original infographic because if it isn’t, why would people visit your page instead?

You should know that infographics are good for SEO because they attract all the backlinks. So if you want a lot of high-quality links to your website, consider adding an infographic to your next blog post.

Do you need help creating infographics that are guaranteed to get shared and linked back to? Visit our graphic design page to learn how we can help.

Opinion and analysis

Opinion and analysis articles can be another type of content shared more than others on social media channels. These articles are often shared because readers want to voice their opinion and contribute to the conversation in a meaningful way.

Opinion and analysis pieces can range from topic-related discussions to personal opinions.

How to craft your opinion and analysis article:

1. Start with a controversial topic or premise for your opinion and analysis article. You can’t please everyone, but you don’t want to be too safe either, as this will limit the number of people who share your opinion. Moreover, if you can make people laugh along the way, that’s even better.

2. Research and substantiate your opinion and analysis to support your ideas. You should try to leave no stone unturned when it comes to backing up your thoughts with data or other proof. The more you can back up what you’re saying, the stronger your article will be.

3. Start writing your own content based on your research and opinion. This is the easy part because you already have all the information to write a high-quality article.

4. Include content in your opinion and analysis piece that adds value for readers. Use images, graphs, charts, or other visuals to share information without wading through lots of text.

Let’s face it, people like to argue about almost everything online, so if you can become the “go-to” person for an opinion on a particular topic, your readership will grow.

Expert roundups

Expert roundups attract a lot of quality backlinks because they allow influencers and industry insiders to promote their expertise and share their knowledge.

These articles are usually published by content marketers who yield authority in an industry or topic area.

Influencers often participate in these articles because they get to promote themselves without doing the work. Just be sure that you add value to your expert roundup pieces so people will want to link back to them!

How to craft your expert roundup:

1. Choose a topic that you can cover in-depth and for which you have access to experts who want to share their insights. You’ll find that there’s always an opportunity to showcase your expertise and what makes you the best person to write about this topic.

2. Start with the research phase by reaching out to your experts. You need to get the ball rolling and send invitations to people who you want to participate in your expert roundup. If you don’t, they may not know about it, and you’ll lose out on some great outreach opportunities.

3. After the initial research phase, start writing your own content based on all of the information you’ve gathered. It’s important to build upon the research and insights of your experts so that your own content resonates with readers.

4. Include quotes or images from at least two different people in your expert roundup. People love to see influencers participating in these types of articles because it gives them a chance to promote themselves without doing the work.

Roundups are the perfect way to tap into influencers’ vanity and get them to share your content without too much effort from you.

How-to articles

These help readers accomplish tasks. If your goal is for people to share your blog post, then you should use how-to articles in it!

Plus, according to the chart below from Backlinko, they’re the fourth most shared content.

You’ve seen the following image earlier, but it bears repeating.

These are particularly useful for local businesses because they provide a resource for people who may have questions or need help.

Related Reading: How to Get Free Backlinks for Your Website from your GMB

How to craft your how-to article:

1. Choose a topic that you can cover in-depth and have knowledge and expertise. You’ll find that there’s always an opportunity to showcase your knowledge and what makes you the best person to write about this topic.

2. Study the topic and think about what you would like to tell other people who are interested in it. It’s helpful to write out bullet points of all your talking points; this will help you get organized before writing. Before you begin, make sure to do your keyword research; otherwise, no one will find your article!

3. In how-to articles, you should avoid using fluff and vague language as much as possible. You can use a bit of fluff to keep your reader entertained, but try to have actual information that is useful for them, which they will find helpful or interesting. Keeping your paragraphs brief and not going on tangents throughout the writing process will help you to avoid unnecessary writing.

4. Leave some time before publishing your how-to article, then come back and reread it for any missing pieces of information or corrections that need to be made. When you are finished with the first draft, check for grammar and spelling mistakes because these are big turn-offs for readers and may cause them not to read the entire article or share it on their social media.

5. Your final draft should be more than 650 words and include at least one internal link to another source relevant to your post for increased SEO value. If you can, have a few more links to other websites associated with your topic for even more value.

6. Publish the article and share it on your social media networks; make sure to use relevant hashtags.

How-to articles are among the most popular types of content on the internet. When you create a how-to article, readers can learn from your experience and benefit from your knowledge.

Pro-tip: For an added SEO boost, include how-to schema in your post and see your rankings skyrocket! If you need help doing it, just let us know!

Informational articles

These articles might not attract as many links like the ones mentioned before but still offer a lot of value to readers.

Informational blog posts should include keywords and phrases that your target audience is searching for. They should also be on-topic and relevant to whatever website or social media channel you post them.

Look at the backlinks generated by this informational article on the best electric cars of 2021 and 2022 – 8.45K!

Informative blog posts should only be about one topic and provide detailed information about it. By doing this, you’ll keep people reading and sharing your blog post for longer!

How to write an informational blog post

1. Make sure you’ve done your research; this will help you provide the best information to your blog post readers. It is vital to keep them interested in your topic and tell them things they will find helpful or interesting. Remember – quality over quantity!

2. Write a headline that will appeal to readers and make them want to click on your post and read more. You can use keywords and phrases that you think people will be typing in Google search – this is an essential factor in SEO backlinks.

3. Think about what would make someone want to tell their friends about your blog post. Always include plenty of information in your posts, but try to add a bit of commentary to make them more enjoyable to read.

4. Set a word limit that you think will be best for your topic, and then try writing the blog post under that amount. This will help you stay focused on what is important and cut out any unnecessary information or extra words from your article.

5. Check for spelling and grammar errors before you publish your informative blog post because these will put people off reading any further. No one wants to read a poorly written post, so it’s important to catch any mistakes before you share it!

6. Publish and promote your blog post and make sure to use relevant keywords and hashtags when sharing online to get the most out of your article.

Let’s face it; these types of articles are much easier to create than other types. If you can, try to think about what type of post would be most exciting or engaging for your audience and then focus on creating that instead.

Interviews and expert advice

Interview and expert advice articles should also be part of your next blog post.

Look at the number of backlinks the following post with Google’s Matt Cutts received – 1.42K!

These types of articles can provide a unique perspective to your readers. They’re great for grabbing people’s attention because they’re easy to read and understand!

Just make sure that you have the right person writing these types of pieces, or else they won’t attract any backlinks.

Related Reading: The AIDA Framework: How You Can Use It in Your Copywriting To Boost Your Conversion Rates

How to find an expert to interview

1. Ask people involved with your blog post’s topic if they want to be interviewed. For example, if you’re writing a how-to article on marketing and app development, then you could contact some of the most prominent players in those industries and ask them if they’d like to share their advice with your readers.

2. Look for people that are influencers in your topic or industry. You can find these types of people on social media, where they will share their expertise with the world. For example, if you are writing a finance article, do a Twitter search for finance-related keywords, and you’ll get some suggestions on who to contact.

3. Look for experts that have been interviewed before and see if they would like to do it again! Interviews are a great way to learn new information from the people who know best, so make sure you try to track down an expert in your industry or topic if you want your blog post to attract more backlinks.

4. Ask yourself – would I want to read this article? If the answer is no, then maybe it’s time to find a new expert or try a different subject for your blog post.

5. Make sure you explain how the interviewee has been involved with your topic and why they are experts before publishing your post.

6. An excellent idea for interviews is to get more than one person involved! Try speaking to a few people in your industry or topic, find out what you can from them all, and then compile all their information into one blog post or roundup article.

7. Always be respectful of the interviewee and never try to change what they have written, even if you disagree with something they have said!

Everyone loves a good expert advice article because it can provide valuable information in a short and easy-to-digest format. They’re also a very popular type of content online, so go ahead and try writing one today! You’ll be surprised at the number of backlinks you can get from a simple post like this.

Did you know that some backlinks can actually hurt your website’s ranking? Contact us today and let us do an audit of your backlinks. We’ll find potentially toxic backlinks and show you how to disavow them with Google.

Guest posts

Guest posts are also a great way to get more people interested in your blog, and they can be a lot of fun to write, so why not give them a try?

When you write for another blog, you need to be willing to work on some of the creative aspects with the writer, including a headline and a bio.

The site owner will usually include a link in your bio back to your website, so you can attract visitors from a new source, which is a great way to expand your audience and stand out online.

Look at the following graph from ahrefs and you’ll see.

Your guest post doesn’t have to be too long either – most people will include a couple of paragraphs about yourself or your business at the beginning of the article before going into the meat of what you want to share with their readers.

Do you need help getting your website in shape? Our professional web developers can help you with that. We’ll design your site so that you can get more guest posting opportunities and conversions. Increase your bottom line and backlink profile at the same time! Visit our web design services page to learn more.

How to get more guest blogging opportunities

1. Make sure your website is in good shape before you try and find guest blog posts to write for someone else’s site – a messy-looking website won’t attract any writers or bloggers to publish with you!

2. Don’t be afraid to contact bloggers yourself – tell them that you’re interested in writing for their site. They might be surprised that you’re willing to write for them, or they may have even been thinking about reaching out to you themselves!

3. Set up your writer’s bio before you start writing for someone else – this includes a short paragraph about yourself and some links back to your website.

4. Don’t be afraid to put the call out on social media to see if any bloggers or writers want to work with you! Maybe they can help promote your guest post, which will give you even more backlinks and traffic.

5. Make sure your website is ready to take on new visitors – with guest posting, you can expect a significant surge in the number of people visiting and hopefully reading and sharing your blog posts!

Guest blogging brings a lot of benefits if done right – most importantly, it will improve your online visibility, which will lead to more backlinks and traffic.

Want to guest post on our blog? Contact us with your best pitch!

Breaking news

Last but not least, you should know that breaking news articles are also a type of content that gets shared more and linked back to than others across social media.

At the time of writing this post, this news item was only a few hours old. But look at the 3.23K backlinks!

When you write these types of blog posts, it’s essential to be aware that you have to keep up with the latest trends in your industry because people will want to stay informed about them through your blog.

How to write a breaking news article

1. Write your blog post in a timely manner. If you want to write a blog post about the latest trends, you should be the one to publish it first! Don’t wait for another website to beat you to it because Google will show its own results before yours if they’re more relevant and updated.

2. Make sure your website is AMP-enabled if you want to write a breaking news article. Although Google News used only to show results from Accelerated Mobile Pages sites, they ended this practice with the page experience update. It’s still a good idea to enable AMP for your website, though, because it will help you rank better in the news carousel and provide a better user experience. (Searchmetrics has an article that goes into AMP pages and Google on their site.)

3. Make sure you have high-quality photos available for any breaking news stories you write, with the most recent ones at the top of your blog post.

4. Write a summary of the news story, including who or what is involved and why it matters to your field or industry. Try to include links to other sources where people can find out more if you don’t want to cover every aspect of a news story because people will want to know more about it.

5. Don’t just focus on big news stories, though – write breaking news articles about any topic that might interest your readers! For example, you could write a blog post that summarises the biggest celebrity scandals of the moment or even write one that explains all the weird and wonderful things happening on the internet.

6. Try to include an opinion or insight into your blog post if you want it to stand out from other news stories that are published simultaneously as yours – this will help you attract more attention and links!

7. Don’t plagiarise the news story. If you want to write a breaking news article. Instead, summarise it in your own words so that people who read your blog post can still get the information they need.

8. Try to include some insight into how this news will affect people in your target audience when you are finished writing your blog post – this will add another layer of value to your blog post and help you attract more backlinks!

9. Include a few internal links to your other blog posts if you want – this will show Google that the topic is an important one for your website and can help you rank better in search results, plus it helps your internal linking structure for added SEO benefits.

In today’s world, it’s crucial to stay up-to-date on the latest news in your industry because this can help you boost your online presence.

If you write a blog post about something that’s happening in your field, people will want to share it with their friends and followers – in fact, if you’re writing about breaking headlines in your industry, then it’s really easy for your blog post to get shared thousands of times.

Conclusion

It’s essential to have a strategy for what types of content you will publish on your blog to attract backlinks to your website. 

Your backlink profile is thought to be one of Google’s primary ranking factors.

This will help you rank higher in search engine results pages (SERPs). If you would like more information on how to do this, contact us today or visit our SEO services page to learn more.