We recently had a client who came to us in a state of frustration. They had been sold a shiny new website and a hefty Google Ads package by a “local SEO expert.” The pitch was simple: “Your website isn’t doing enough for you. We’ll build a new one and throw some ads at it. Watch the leads roll in.” The problem? Their original website was already performing just fine, bringing in quality traffic and conversions. The new site? It was a disaster. It was slow, hard to navigate, and failed to convert visitors as efficiently as the original one. To top it off, the Google Ads they were convinced they needed were just draining their budget without delivering the promised results.

Does this sound familiar? You’re not alone. Many businesses get caught in the trap of thinking Google Ads will be the answer to their sales slump or low website traffic, without realizing the bigger issue lies within their website itself. In this article, we’ll explore why investing in Google Ads is a waste of time if your website isn’t optimized, and why taking the time to improve your site first will pay off in the long run

Want to boost traffic without spending money on Ads? Discover 21 powerful secrets that can drive more visitors to your site almost overnight. Read the full article to unlock strategies that will transform your online presence!.

Understanding the Importance of Website Optimization

Before diving into paid advertising, it’s crucial to ensure your website is optimized for conversions. Why? Because Google Ads can only bring people to your site. Your website is responsible for keeping them engaged and persuading them to take action. Here are the key elements that make a website optimized for success:

• Page Load Speed: A delay of just one second can reduce conversions by 7% [Source].
• Mobile Responsiveness: With over 50% of global web traffic coming from mobile devices, a mobile-friendly site is essential.
• Clear Call-to-Actions (CTAs): Websites with prominent CTAs see higher engagement and conversion rates.
• Quality Content: Engaging and relevant content keeps visitors on your site longer, increasing the likelihood of conversion.

Statistics Highlighting the Need for Website Optimization

Let’s look at some statistics that emphasize why website optimization is essential for achieving a positive return on investment (ROI) from Google Ads:

• Google Ads ROI: Businesses make an average of $2 in revenue for every $1 spent on Google Ads [Source].
• Conversion Rates: The average conversion rate for Google Ads is between 3.1% and 6% [Source].
• Website Performance: Walmart found that for every 1-second improvement in page load time, conversions increased by 2% [Source].

These figures underline the importance of a well-optimized website in maximizing paid advertising efforts. If your website is subpar, your ads will not perform to their full potential.

Steps to Optimize Your Website Before Investing in Google Ads

To maximize the effectiveness of your Google Ads campaigns, you must first make sure your website is optimized for conversions. Here are the steps you should take:

1. Improve Page Load Speed: Use tools like Google PageSpeed Insights to identify and address performance issues. A faster site ensures visitors stay longer and have a better chance of converting.
2. Ensure Mobile Compatibility: Test your website’s responsiveness across various devices. A mobile-friendly website is essential for capturing the ever-growing mobile user base.
3. Enhance User Experience (UX): Simplify navigation and make it easy for visitors to find what they need. A clean, intuitive design keeps visitors engaged.
4. Optimize Content: Regularly update your content to keep it relevant and engaging. Content that resonates with your audience will keep them on your site longer, increasing the likelihood of conversion.
5. Implement Effective CTAs: Place clear, actionable CTAs throughout your site to guide visitors toward the next step, whether that’s making a purchase, signing up, or contacting you.

Investing in Website Optimization for Long-Term Growth

Investing in Google Ads without first optimizing your website is like setting up a high-end retail store in a location that nobody visits. A sleek storefront won’t help if your products aren’t displayed well or your layout is confusing. In the same way, a poor website will turn away potential customers, no matter how much money you spend on ads.

By prioritizing website optimization, you’re setting the stage for long-term growth. An optimized website not only enhances user experience but also boosts the effectiveness of your Google Ads campaigns. You’ll see better ROI, higher conversions, and more satisfied customers.

Ready to Optimize Your Website?

If you’re ready to maximize your Google Ads ROI and ensure your website is optimized for success, contact BlakSheep Creative today. Our team specializes in creating high-converting, SEO-optimized websites that work seamlessly with your paid ad strategy to help you grow your business.

Or if you’d like us to take a look at your current website, we offer a free SEO audit to identify areas for improvement and help you turn your site into a powerful asset that converts traffic into loyal customers. Let’s make your digital marketing work harder for you. Fill out the form below to get started:

Common Questions About Website Optimization and Google Ads

Still have questions? You’re not alone. Many businesses have similar concerns when it comes to Google Ads and website optimization. We’ve answered the most common questions below to help you make informed decisions and get the best results from your digital marketing efforts.

1. Why is website optimization important before investing in Google Ads?

Without a well-optimized website, even the best Google Ads campaigns will fail to convert visitors into leads or customers. Optimizing your website ensures visitors have a seamless experience and are more likely to take action once they land on your site.

2. What are some common website issues that can hinder conversion rates?

Some common issues include slow page load speeds, poor mobile responsiveness, confusing navigation, and unclear calls to action. These factors can all cause visitors to leave your site before they convert.

3. How long does it take to see results from website optimization?

While some improvements like page speed can have an immediate impact, the full benefits of website optimization may take a few weeks to months as you start to see lower bounce rates and higher conversion rates.

4. Can I run Google Ads while working on website optimization?

Yes, you can still run ads, but it’s essential to understand that the performance of your campaigns will improve once your website is optimized. You may not see the full potential ROI until those optimizations are made.

5. What tools can I use to analyze my website’s performance?

Tools like Google PageSpeed Insights, Google Analytics, and Hotjar for heatmaps are excellent ways to assess your website’s performance and identify areas for improvement. To make the most of Google Analytics, check out our guide on How to Track the Right KPIs in Google Analytics to ensure you’re measuring the metrics that truly matter.

Ready to Build or Redesign Your Website?

At BlakSheep Creative, we specialize in professional web design and development services that help businesses establish a strong online presence. Whether you need a brand-new website or a full redesign, our team is ready to bring your vision to life. Explore our web design and development services and get started on creating a website that works for your business today.

In the ever-evolving world of search engine optimization (SEO), one factor remains consistently important: citations. These online mentions of your business name, address, and phone number (NAP) act as digital breadcrumbs, helping search engines like Google verify your legitimacy and understand your local presence. And while citations can be found scattered across the web, having a dedicated “Find Us Online” page on your website can significantly boost their impact.

Check out GMW Fire Protection’s “Find Us Online” page for a great example of a “Find Us Online” page.

Why “Find Us Online” Pages Matter

Here are just a few reasons why every business needs a “Find Us Online” page:

• Improved Local Search Rankings: Citations are a key ranking factor for local SEO. Having a comprehensive “Find Us Online” page that links to all your accurate citations sends strong signals to search engines, boosting your visibility in local search results.
• Enhanced Credibility and Trust: A well-maintained “Find Us Online” page showcases your online presence and demonstrates your commitment to local engagement. This builds trust with potential customers and establishes you as a reliable and accessible business.
• Increased Website Traffic: Your “Find Us Online” page provides a central hub for all your online listings, making it easier for potential customers to find your website driving valuable traffic and leads.
• Streamlined Citation Management: Maintaining accurate and consistent citations across the web can be daunting. A “Find Us Online” page acts as a central repository, making tracking and managing your citations easy, ensuring their accuracy and effectiveness.
• Improved User Experience: A user-friendly “Find Us Online” page provides visitors with all the essential information they need to find your business, including your address, phone number, website, and social media profiles. This enhances the user experience and encourages engagement.

Creating a Powerful “Find Us Online” Page

While a “Find Us Online” page can be helpful for website visitors, its primary purpose is to consolidate your citations in one place for search engine crawlers to find and index easily. This helps search engines understand your online presence and improve your local search rankings.

Here’s how to optimize your “Find Us Online” page for search engines:

• Prioritize NAP Consistency: Ensure your business name, address, and phone number are exactly the same on this page as they are on all your online listings. Accuracy and consistency are crucial for local SEO.
• Link to All Citations: Include links to every directory and platform where your business is listed. This helps search engines discover and associate these citations with your website.
• Use Schema Markup: Implement schema markup (structured data) to help search engines understand the information on the page. This can improve visibility and click-through rates in search results.
• Focus on Relevant Keywords: Naturally incorporate relevant keywords and location-based terms within the page content and link anchor text.

While visual appeal is always a good practice, prioritize providing a clear and easily crawlable structure for search engines on this page.

“Find Us Online” Pages: A Must-Have for Local SEO Success

In today’s competitive online landscape, a well-crafted “Find Us Online” page is essential for any business looking to improve its local SEO, build trust with potential customers, and drive website traffic. By following these tips and leveraging the power of citations, you can ensure your business is easily discoverable online and ready to connect with local customers.

Ready to take your local SEO to the next level? Contact BlakSheep Creative today to learn more about our comprehensive SEO services and how we can help you create a “Find Us Online” page that gets results.

Are you making these SEO mistakes? Many businesses unknowingly sabotage their search rankings with common errors. Discover three critical mistakes to avoid in our recent post, “Three SEO Mistakes That Can Impact Your Search Rankings.”

The Power of Personal Touch

While digital marketing provides reach and efficiency, face-to-face interactions bring a level of personal connection that digital cannot match.

 While digital marketing excels in reach and efficiency, the power of face-to-face interactions in building personal connections is unmatched. According to the Freeman Trust Report 2023, a staggering 77% of respondents reported increased trust in brands following personal interactions at live events. This figure rises to over 80% among millennials, underscoring the significant impact that direct engagement can have on brand perception. The study highlights the importance of incorporating live, interactive experiences into marketing strategies to foster a deeper, more trusting relationship with consumers across various demographics.

Personal meetings, community events, and direct customer engagements add a human touch that can significantly enhance customer trust and loyalty. These interactions allow for real-time feedback and the ability to address concerns on the spot, which can be invaluable for making your audience feel understood and heard, thus building long-lasting relationships.

Real-Life Examples: The Power of Offline Engagement

Let’s draw inspiration from real-life success stories. Consider a local café that hosts weekly music nights featuring local artists or a bookstore that runs monthly author readings and signings. These businesses are not just selling coffee or books but creating a community hub encouraging repeat visits and word-of-mouth recommendations. The key takeaway? They focus on enriching their community’s cultural life and supporting their business goals. These stories should ignite your imagination and motivate you to explore similar strategies for your business.

As we celebrate the success of local venues like Harmony Café and Trees Organic Coffee, which thrive on the magic of live, offline events, it’s equally important to consider how these venues enhance their visibility and attract more music lovers through effective online strategies. Understanding SEO’s ins and outs is crucial for those running or promoting live music venues.

Dive into our comprehensive guide, “Music Venues: The Only SEO Guide You’ll Ever Need!” to learn how to maximize your venue’s online presence and ensure music fans can easily find your next event.

Story 1: Harmony Café

Location: Asheville, NC

Harmony Café in Asheville has turned its weekly music nights into a local tradition. Every Friday, the café hosts local bluegrass and folk musicians, drawing a mix of both locals and tourists who come to enjoy the live performances alongside their coffee. These evenings boost sales and reinforce the café’s role as a key player in Asheville’s vibrant music scene. The consistent crowd on music nights has helped solidify Harmony Café’s reputation as a must-visit spot for a genuine taste of Asheville culture.

Story 2: Sellers & Newel’s Musical Evenings

Location: Toronto, Canada

In the heart of Toronto, Sellers & Newel, a cozy second-hand bookstore, uniquely combines literary charm with live music, creating a vibrant community hub. Owned by Peter Sellers, who transitioned from a lengthy career in advertising to pursue his passion for books, the store has evolved into a cultural venue, hosting underground live music sessions that have captivated the local community and musicians worldwide.

Peter initiated these sessions in June 2015, spurred by both the closure of local music venues and the suggestion of a customer, a local trumpet player who remarked on the bookstore’s potential as an intimate concert space. The events started with a performance by Kevin Quain, a well-respected local musician, which quickly sold out, setting the tone for future sessions. Although small and lacking air conditioning, the bookstore’s acoustic quality and intimate setting became a hit, drawing artists from as far as Australia.

The music series not only provided a platform for artists to showcase their talents but also supported them financially, with all proceeds from ticket sales going directly to the performers. This approach helped build a loyal following, with the bookstore doubling as a crucial venue for the music scene in Toronto, mainly when other venues were unavailable.

Peter Sellers’ passion for books and music has made Sellers & Newel a beloved spot in Toronto. It proves that businesses can creatively integrate into their communities to foster cultural engagement and support local artists.

Story 3: Trees Organic Coffee and the Rhythms of Granville

Location: Vancouver, BC, Canada

At Trees Organic Coffee on Granville Street in downtown Vancouver, fresh roast organic coffee and live music create a magnetic atmosphere that’s hard to find elsewhere. For over a decade, this independent coffee shop has become the staple venue for local music enthusiasts with its Friday Night Live Music event. This tradition started with an innovative idea by a former barista, Carly Rae Jepsen, who later rose to international music fame.

In 2006, John Pippus took over as the host of these musical evenings. Every Friday, from 8 to 10 PM, the coffeehouse transforms into a vibrant listening room featuring three performances, mainly focusing on original, acoustic music. This policy has maintained the venue’s reputation as a prime spot for genuine music experiences, devoid of the typical bar noise that drowns out performances elsewhere.

The cozy setting, complete with candles and dim lighting, makes Trees Organic not just a place to grab coffee but a cultural hub where up-and-coming musicians perform their songs to an attentive audience. Performers are primarily local, but the venue also attracts touring acts, especially in the summer, thanks to its renown in musician circles as a favorable place to play.

Notable performances have included emerging artists like Haley Blais, who drew a dedicated crowd and established names such as Dan Mangan and Hannah Georgas. The success of these nights can be attributed to John’s commitment to creating a welcoming atmosphere and treating performers exceptionally well, which has many artists eager to return.

Trees Organic Coffee’s approach to integrating live music with its cafe service has enhanced its brand and enriched the local cultural fabric, providing a platform for artists to connect with the community meaningfully.

These inspiring stories showcase the incredible potential of integrating cultural initiatives into a business model. Now, let’s explore the broader benefits of offline engagement and how these interactions can further enhance a business’s impact within its community.

Benefits of Offline Engagement

Offline engagement strategies offer several advantages:

• Enhanced Trust and Credibility: Personal interactions help build trust more effectively than digital advertisements or social media posts.
• Stronger Community Ties: Businesses can become recognized as active, contributing community members by engaging in local community activities.
• Higher Quality of Customer Interactions: Face-to-face meetings are richer and more detailed, providing deeper insights into customer needs and preferences.
• Greater Emotional Connection: Offline interactions foster deeper emotional connections through shared experiences, enhancing customer loyalty and satisfaction.

Implementing Offline Strategies

Transitioning to more offline engagements can seem daunting, but here are some practical steps to get started:

1. Host or Sponsor Local Events: Whether it’s a charity run, a school event, or a local festival, getting involved locally increases your visibility and demonstrates your commitment to the community.
2. Offer Workshops or Classes: Share your expertise through free or paid sessions that help community members gain new skills or knowledge.
3. Participate in Local Networking Groups: Join or form groups with other local businesses to share resources, collaborate on promotions, and support each other’s growth.

Navigating Challenges

While offline strategies are rewarding, they come with challenges like scalability and measuring impact. To tackle these, set clear objectives for each activity and use feedback forms or follow-up interviews to gather qualitative data on their effectiveness. For scalability, consider partnerships with other businesses to share resources and expand your reach.

While we’ve explored the rich benefits of stepping back from digital tools to forge genuine community ties, it’s crucial to remember that true impact often resonates beyond the digital realm. For more insights into how authentic actions can influence without the need for social media validation, check out our article “Beyond the Hashtags: Why Real Impact Doesn’t Always Need a Social Media Spotlight.” Discover why the most meaningful impacts are often those not highlighted in the social media feed.

Looking Ahead

As digital marketers, we must remember that offline strategies are not just traditional relics but powerful tools that coexist with digital methods to create a holistic marketing approach. By integrating both, we can harness the strengths of each to create a robust, dynamic marketing strategy that resonates on every level.

At BlakSheep Creative, we’re not just about making digital waves; we’re about making real-world impacts. Contact us today if you’re ready to elevate your business with cutting-edge digital strategies and impactful offline engagements. Let’s make your brand unforgettable, both online and off.

In short, working for exposure means working for free or very little pay to gain experience or build one’s portfolio.

While it may sound like a good idea, in theory, the reality is that working in exchange for exposure never works.

Here’s why:

1. When you work for exposure, you are devaluing your time and services

In the beginning, we did a lot of work just to get our name out there. The problem is when you do work for free or with very little pay, you are telling the world that your time and services are not worth very much.

Never will I do design work for free again regardless of the social cause. Often times these folks will treat your work like it’s cheap because of it.

— Ajeeb Sir (@AjeebSir) May 30, 2022

For example, let’s say you’re a freelance writer and agree to write an article for a website in exchange for exposure.

You spend hours researching, writing, and editing the article, but the website pays you nothing for your work.

By working for free, you are saying that your time is not worth anything and that anyone can ask you to do work without compensating you.

2. Working for exposure often leads to more exposure requests

When you first start out, it’s normal to want to take on any and every opportunity that comes your way to gain experience.

Although it’s a great way to gain experience in your field, working for exposure can quickly turn into a slippery slope.

Before you know it, you’ll be getting requests to do more and more work for free. And, since you’ve already established that you’re willing to work for free, it will be very difficult to say no.

I dont work for free. No artists should. I put alot of time and heart into my animations. Go get “your boy” to do it cheaper then ..

— RageAppropriate (@RageAppr0priate) September 3, 2022

3. Working for exposure doesn’t pay

Next time you get an electric bill, offer to pay it in an exposure.

Or when your water bill arrives, tell them you’ll settle up by telling everyone about how wet their water is.

This month I decided to pay my electricity, gas & water bill using this ‘exposure’ some people always decide to pay young folks with.

— Mr. (@RamzZy_) January 20, 2016

You’ll be without a shower for a while, but at least you’ll have some good exposure!

In all seriousness, working for exposure doesn’t pay the bills.

You can’t put food on the table or a roof over your head with exposure.

If you’re working for free, chances are you’re not going to be able to live the life you want or afford the things you need.

4. Working for exposure can lead to burnout

When you’re constantly working for free or with very little pay, it’s easy to start feeling used and unappreciated.

You might resent the people asking you to do work for free and feel like your time and talents are being taken advantage of.

And, in our experience, they are.

Especially when their wages haven’t kept up with inflation. Working for free isn’t smart especially when you aren’t included in the fruits of your labor. People are tired of being treated like machines when all the pay is to CEOs & even bigger profits. Burnout can be deadly.

— Lisa Eischens (@lisakjell571) August 18, 2022

You’re not going to be able to sustain a long and successful career if you’re constantly working for free.

At some point, you’ll start to feel burned out, and that’s when your work will suffer.

Or worse, you’ll lose paying clients.

5. You can get exposure without giving yourself away

There are plenty of ways to get exposure without working for free.

For example, you can start a blog or website and share your work that way.

You can also enter competitions or submit your work to be featured in publications.

There are many ways to get exposure without devaluing your time and services.

Plus, do you know who’s not working for exposure? The people who try to barter with you for it.

They’ll be counting their money while you’re wondering how to pay your rent.

6. The exposure may not be exposure at all

When starting out, we didn’t know any better. We partnered with a “media mogul,” who agreed to mention us to all of his contacts in the business world.

While we’re not saying that he didn’t, we are saying that we’ve generated zero leads from it.

No calls or emails from potential clients.

One more time for the people in the back: we got no business from the deal.

The so-called exposure didn’t result in any actual exposure.

In fact, it was a massive waste of time and effort on our part.

Plus, we’re not sure that the people he contacted knew who we were.

All we know is that we spent a lot of time and energy working on something that didn’t produce any results.

7. You might not be getting quality exposure

When starting out, it’s easy to be blinded by the promise of exposure.

But, not all exposure is created equal.

Just because you’re getting your name out there doesn’t mean it’s the right exposure.

For example, if you’re a writer and you’re getting featured on a website that has nothing to do with writing, it’s not going to do you any good.

You want to ensure that you’re getting quality exposure to help you reach your goals.

8. You could be missing out on paid opportunities

When you’re constantly working for free, you’re not leaving any room in your schedule for people who will pay you for your work.

And, if you’re not careful, you might find that you’ve painted yourself into a corner and have no choice but to work for free.

We’ve seen it happen to too many people.

They start out working for free, and then they can’t break out of that cycle because they’re always saying yes to exposure opportunities.

9. You might not be able to monetize your work

Even if you are getting quality exposure, there’s no guarantee that you’ll be able to monetize it.

For example, let’s say you’re a photographer and get featured on a popular blog.

While that’s great exposure, unless the blog has a way for you to sell your photos, you’re not going to make any money from it.

And, even if the blog does have a way for you to sell your photos, there’s no guarantee that anyone will actually buy them.

Sure, you may get a link back to your website every now and then, but suppose the blog reaches a million brides-to-be and you’re a graduation photographer.

You’re not going to get many leads from that.

10. You might not reach your target audience

When you’re working for free, you have no control over who sees your work.

Remember our “media mogul,” example from earlier?

We didn’t reach our target audience because we had no control over who he was sending our information.

We even partnered with another podcaster with a show directed toward small business owners. The problem is that he referred to us as “good at Google” and not a full-scale digital marketing agency.

Plus, the business owners (as a whole) were cheap and didn’t see the value in what we were offering.

It was a complete waste of time.

11. You could end up working for someone who doesn’t appreciate your work

When you’re working for free, the person you’re working for doesn’t have to appreciate your work.

In fact, they could completely take advantage of you and your skills.

We’ve seen it happen too many times.

People will take advantage of your kindness and generosity and ask for more and more from you until you’re completely burned out.

12. You’ll likely end up doing a lot of unpaid work for very little return

For example, we did a lot of work for a famous podcaster. He, in return, blasted out our name in a big way to his millions of fans. That sounds great, right?

Wrong.

His listeners didn’t fit our target demographic, so we wasted our time and damaged our brand by aligning ourselves with someone who wasn’t a good fit.

The Bottom Line

In the end, working for exposure is a bad idea because it often leads to more work for less pay and very little return.

So, if you’re thinking about working for exposure, think again. It’s not worth your time or energy.

Do you have any stories about working for exposure? We’d love to hear them in the comments below!

Sometimes it’s because they genuinely believe it will help their business grow, and sometimes it’s because they think it’s the latest and greatest thing that everyone else is doing, so they need to do it too.

More often than not, the latter is true of business networking. It seems like everywhere you turn, someone is telling you to be networking if you want your business to succeed. What does that mean? Does it work?

This article will explore the pros and cons of business networking, so you can decide for yourself whether it’s worth your time and effort.

What is business networking?

Networking has been around for centuries, in one form or another. The ancient Greek philosopher Aristotle once said, “The whole is greater than the sum of its parts.” (Although there is some debate in academic circles about whether Aristotle actually said this, the sentiment is still valid.)

The idea is that two or more people working together can achieve more than they could working alone.

In a business context, networking refers to building relationships with other business owners and professionals to exchange information and resources. It’s not just about making new contacts but also about developing and maintaining relationships with people who can help you achieve your business goals.

Business growth expert Verne Harnish says, “Dreams are great. A strong network is fantastic. A clearly defined brand is awesome. None of it matters if you can’t execute.”

Do you see how business networking fits into this? It’s not just about making new contacts and collecting business cards. It’s about developing relationships with people who can help you achieve your business goals.

So, why network?

The most obvious reason to network is to meet new people who can help you grow your business. These could be customers, suppliers, or business partners.

For example, if you’re a small business owner, you might network with other small business owners to find new customers or suppliers or get advice and feedback on your products or services.

Or, if you’re a freelance consultant, you might network with other consultants to find new clients or referral partners.

Perhaps you’re just getting started and need to build your reputation and credibility. In that case, you might network with people who can give you advice, introductions, or opportunities to showcase your work.

No matter what your business goals are, there is probably a way that business networking can help you achieve them.

Here are the three main types of business networking:

• In-person networking
• Online networking
• Social media networking

In-person networking

In-person networking is the most traditional and well-known form of business networking. It involves regularly attending events like trade shows, conferences, seminars, or workshops. It can also involve joining professional or trade organizations and attending their events. For example, Mozcon, the who’s who of SEO:

The Moz community is full of great people that make incredible networking connections, and now you can be at the center of it all, in person, in Seattle.

Get to know new people while exploring Seattle during #MozCon with our evening events: https://t.co/sur3OzUe0K

— Moz (@Moz) June 6, 2022

The benefits of in-person networking are that you can build relationships more quickly and effectively than online, and you’re more likely to make a lasting impression. You can also get immediate feedback and reactions to your products or services.

The downside of in-person networking is that it can be time-consuming and expensive to travel to events. It can also be difficult to find the right events to attend.

Online networking

Online networking is similar to in-person networking, but it takes place online, via email, social media, or video conferencing platforms like Zoom or Skype. For example, the JSNation Conference, an online networking event for Javascript coders.

Can’t attend #JSNation in-person in Amsterdam? No worries.

It’s still possible to take part in the conference remotely on June 16 & 20. Learn about the future of #JavaScript, and e-meet thousands of JS engineers from around the world.

— JSNation Conference June 16 & 20 (@thejsnation) May 23, 2022

The benefits of online networking are that it’s more convenient and less expensive than in-person networking. You can also reach a wider audience more easily and have more business opportunities than if you were confined to one place.

The downside of online networking is that it can be difficult to build relationships and trust with people you’ve never met in person. It’s also easy to become overwhelmed by the sheer number of options and opportunities available online.

Social media networking

Social media networking involves using social media platforms like LinkedIn, Twitter, or Facebook to build relationships and exchange information.

The benefits of social media networking are that it’s convenient and easy to use. You can also reach a large audience quickly and easily. For instance, the following Networking for Female Entrepreneurs event on Facebook:

The downside of social media networking is that it’s easy to get lost in the noise and miss important opportunities. It can also be difficult to build deeper, more meaningful relationships online.

Now that you know what business networking is and a brief overview of the three main types, let’s dive into the pros and cons.

The benefits of business networking

There are many potential benefits to networking, both for individuals and for businesses. Here are some of the most important ones:

1. It can help you get new customers or clients.

If you want your business to grow, you need to find new customers or clients. And one of the best ways to do that is through networking.

When you meet someone new, you have the opportunity to tell them about your business and what you do. They may decide to use your services or buy your products if they’re interested.

2. It can help you find new suppliers or partners.

Another way to grow your business is by finding new suppliers or partners. Networking can help you meet potential suppliers or partners who can provide the goods or services you need to run your business.

For example, if you’re a small business owner, you might network with other small business owners to find a new accountant or lawyer.

3. It can help you get advice and feedback.

When you’re running a business, it’s essential to get advice and feedback from people who have been there before.

Networking can help you connect with experienced business owners and professionals who can offer advice and feedback on your business decisions.

This can be invaluable, especially for new business owners who are still learning the ropes.

But, by partnering with someone who has experience in your industry, you can avoid making costly mistakes and maybe even see a little personal growth.

For example:

• increased confidence – When you get advice from someone who knows what they’re talking about, it can give you the confidence to make decisions and take action.
• improved decision-making – When you get advice from people with experience, you can learn from their mistakes and make better decisions for your business.

Business networking can help you in many other ways, too. It can help you find a new job, get funding for your business, or even meet new friends.

Onward!

4. It can help you find a job.

Networking is one of the best ways to find openings that aren’t advertised to the general public if you’re looking for a job. As you can see in the tweet below, many job-seekers are opting to search for jobs by networking alone:

Many job seekers say they are turning to invite-only networking forums on Slack to land new roles—often much faster than they would have through traditional job-application methodshttps://t.co/SyiX0qbhuq

— Anthony DeRosa (@Anthony) May 31, 2022

When you network with people in your field, they may be able to put you in touch with someone who’s hiring. Or they may be able to give you advice on your job search.

5. It can help you make connections.

In business, it’s not what you know; it’s who you know. And networking can help you meet the right people.

And this opens the door to all sorts of opportunities, like getting funding for your business, finding a new job, or even making new friends.

Plus…

These connections can come in handy when you’re looking for a new job, looking for advice or feedback, or trying to find new customers or suppliers.

It’s about meeting people and making connections!

So get out there, hand out business cards like they’re candy, and start networking! But before you do, keep reading to learn about the potential downsides of business networking.

The downsides of business networking

Of course, there are also some potential drawbacks to business networking. Here are a few things to keep in mind:

1. It can be time-consuming.

Networking takes time. You have to invest time in building relationships with people. If you’re running a business, this can take time away from other vital tasks, such as working on your product or marketing your business.

Unfortunately, networking events are often held during business hours, so you may have to take time off from work to attend them. Plus business networking may not have as high of an ROI as you may like:

Things I’ve learned by analyzing my time:

– I spent too much time reading newsletters
– I could get much more efficient at blogging
– Most networking events have a poor ROI

As freelancers, our time is our inventory. We can’t maximize it without first measuring it.

— WinningSolo (@WinningSolo) October 12, 2021

If you’re one of those professionals worth more when you’re working (instead of eating lunches with strangers), business networking may not be for you.

2. It can be expensive.

If you’re joining networking groups or attending events, there may be membership fees or other costs involved. This can be a problem for small businesses or startups on a tight budget.

Before attending networking events, check to see if there’s a fee and whether it’s worth the price.

3. You may not meet the right people.

When you’re networking, you never know who you’ll meet. And sometimes, you may not meet anyone who’s interested in your business or can help you in some way.

This isn’t necessarily a bad thing. Every contact you make is an opportunity to practice your elevator pitch and learn more about what you do.

But if you’re looking for specific connections, such as customers or suppliers, you may not find them at every networking event you attend.

4. You may have to schmooze.

If you’re introverted or shy, business networking may not be for you. Networking events can often be overwhelming, and they may require you to schmooze with people you don’t know.

This can be a problem if you’re not comfortable talking to strangers or working a room full of people.

5. You may get too many sales pitches.

Let’s be honest here.  Most people attend business networking events to make sales. And if you’re not careful, you may end up getting a sales pitch from everyone you meet. Here’s some advice from ABCs For Prosperous Minds:

Never attend networking events thinking it’s all about you, it’s not. Networking is not a sales pitch where you force others to listen to you talk about yourself. pic.twitter.com/omwgqZy6Ps

— ABCs For Prosperous Minds (@AbcMinds) September 29, 2021

This can be annoying, especially if you’re not interested in what they’re selling. But it’s a good way to practice your elevator pitch and learn how to politely say no.

6. You may have to deal with rejection.

When you’re networking, you’ll inevitably meet people who aren’t interested in what you have to say.

This can be frustrating, but it’s important to remember that not everyone you meet will be potential customers or clients. Don’t take it personally, and don’t let rejection discourage you from networking.

7. You may not see results right away.

Networking is a long-term strategy, so don’t expect to see immediate results. It can take months or even years to build relationships and reap the benefits of networking.

Sure, you can talk to people until you’re blue in the face, but if you’re not making genuine connections, networking won’t do you any good.

If you’re a smaller business and have to dish out to attend these events with no ROI, it might not be worth your time to keep networking.

So is business networking worth it?

The answer depends on your situation. If you’re a small business owner or startup, business networking can be a great way to find new customers and suppliers, get advice and feedback, and make connections.

But it’s important to be aware of the potential drawbacks, such as the time and expense involved. Ultimately, you’ll have to decide whether business networking is right for your business.

Here at BlakSheep Creative, the ends don’t justify the means.  That’s not to say we’re hermits and don’t ever leave our desks, but if there’s no intention or goal set prior to attending an event, we’re not going.  We’d rather put our time and energy (not to mention money) into something with a higher chance of yielding results.

But if you’re into business networking and MLM…

For more insights on leveraging business networking within the MLM industry, check out this article: Fail-Proof Your MLM Success Strategy. Discover practical tips to ensure the resilience and success of your MLM business.

*Disclaimer* This article isn’t written just because we are digital marketers. We understand that many small businesses are struggling right now, and we want to help them in any way possible.

Sure, you may think that we would benefit from you keeping your marketing budget because it would mean more work for us. But that’s not true. We want what’s best for you and your business, even if that means less work for us in the short term.

We believe that cutting your marketing budget is a recipe for disaster because:

First, let’s get one thing clear – tough times don’t last forever, but businesses do. So, if you cut your marketing budget, you will be at a disadvantage when the market eventually picks back up.

#1 thing to keep in mind with economic downturns and recession is:- Don’t panic. So many bad marketing budget decisions are made thinking the worse will happen and it never does. pic.twitter.com/0ieDMqMx6m

— Stephen Sumner (@MrStephenSumner) May 5, 2022

Second, guess who won’t be cutting their marketing budgets during a downturn? Your competition. They will be taking advantage of the fact that you’ve pulled back and will be stealing market share from you.

Third, even if you manage to survive without marketing, what kind of business will you have when things pick back up? The companies that weather tough times the best are usually the ones that continue to market and keep their brand top of mind.

So, if you’re thinking about cutting your marketing budget during tough times, we urge you to reconsider. It’s not worth the risk.

Consequences of Cutting/Decreasing Your Marketing Budget

If you cut your marketing budget during tough times, you will be at a disadvantage when the market eventually picks back up. But there are other consequences of cutting your marketing budget as well.

1. You’ll lose market share.
2. Your brand awareness will suffer.
3. You’ll have a more challenging time attracting new customers.
4. You’ll miss out on opportunities to connect with your current customers.
5. Your business will be less prepared for the future.

All of these consequences can severely impact your business, so it’s essential to think carefully before reducing your marketing budget.

Don’t cut your marketing budget in a recession, reallocate it: I wrote this piece for @FastCompany back in April, but it’s even more relevant now: https://t.co/deGzGaqADj

— Ana Andjelic (@andjelicaaa) August 17, 2020

What you Can Do Instead

Rather than cut your marketing budget, we suggest that you look for ways to make your marketing more efficient.

You should use data (and not your gut) to decide where to allocate your resources.

Here are a few ideas:

• Review your target market and make sure you’re targeting the right people.
• Evaluate your current marketing channels and see if there are any that you can cut back on or eliminate.
• Make sure you are measuring your results to see what’s working and what’s not.
• Invest in marketing automation or other tools to help you work more efficiently.

By taking these steps, you can make sure that your marketing budget is being used effectively and that you’re prepared for whatever the future holds.

If you’ll just take our word for it, that’s fine. But if you need more convincing, here are some stats to back up our claims.

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut. Here’s why you shouldn’t cut your marketing budget in a recession https://t.co/LTiPYvnanu pic.twitter.com/JoXgiUeu9k

— Factotum (@wearefactotum) August 17, 2020

• According to the Harvard Business Review, “‘companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend, and in many cases actually increased it. But they did change what they were spending their marketing budget on and when to reflect the new context in which they operated.”
• In 1949, 1954, 1958, and 1961, the economy crashed. Buchen Advertising compiled data on advertising expenditure and revenue to investigate ad dollars versus sales trends in these recessions. They discovered that sales and profits plummeted at firms that reduced their ad expenditures.

And these are just two examples. There are plenty more where that came from. So, if you’re thinking about cutting your marketing budget, think again. It’s not worth the risk.

At its heart, the trial is a battle between two very different public personas: the clean-cut, family-friendly image that Depp has worked hard to build and the wild, rebellious persona that made him a Hollywood icon.

On the one hand, you have Depp, known for his roles in family-friendly films like “Pirates of the Caribbean” and “Charlie and the Chocolate Factory.” On the other hand, you have Heard, known for her edgy roles in films like “The Rum Diary” and “Machete Kills.”

The trial has been fascinating to watch because it’s a rare glimpse into the inner workings of two very different public personas. Here are seven lessons that marketers can learn from the trial:

1. The Power of a Strong Brand

The trial has shown just how powerful a strong brand can be. Depp’s lawyers have been able to use his family-friendly image to their advantage, painting Heard as the unstable one in the relationship.

On the other hand, Heard’s lawyers have used Depp’s rebellious persona against him, painting him as a volatile and abusive partner.

Both sides are trying to use the public’s perception of their client to win the case.

This just shows how important it is for marketers to create a strong brand for their clients. A strong brand can be a powerful weapon for marketers to use in any situation – not just a court case.

2. The Importance of Reputation

The trial has also shown how important reputation can be. Depp’s lawyers have been working hard to protect his good name, while Heard’s lawyers have been trying to damage his reputation.

This just shows how important it is for marketers to protect their clients’ reputations. A good reputation can be the difference between a business’s success and failure.

3. The Power of Public Opinion

The trial has shown how vital public opinion can be. Depp’s lawyers have been trying to win over the public, while Heard’s lawyers have been trying to turn them against him.

This just shows how important it is for marketers to influence public opinion. Public opinion can make or break a business.

For example:

I’m guessing that new PR firm she’s retained has a friend @USATODAY.
Only a mentally challenged person would say ppl are mocking the allegations. People are laughing because of her bizarre performance during trial.https://t.co/xxZeCzxLta#AmberHeardIsAPsycopath #JohnnyDepp

— Natasha Tihamirova (@NGTRiga) May 11, 2022

4. The Importance of Competency

We’re just going to be blunt here. Heard’s attorney is a moron and is making her look really bad.

I mean dude objected to his own question at one point. How do you do that?

Johnny has been owning him in the courtroom, using a lot of sarcasm and a double dose of passive-aggressive remarks.

This shows that marketers must be competent in their field. If you’re not, you could do more harm than good.

5. The Power of Emotion

The trial has been emotional for both Depp and Heard. Depp has been visibly aggravated during the trial, while Heard has been over-the-top with her emotions.

OMG I’m DYING. Amber Heard is the worst actor EVER. This fake incoherent PERFORMANCE is sickening… All over the place, too many details, fake sighs, forced tears and looks to the jury.. This is an EMBARASSMENT to survivors everywhere. #Heardsay #AmberHeardIsALiar #DeppvHeard pic.twitter.com/cuRxREWgi8

— Andy Signore (@andysignore) May 4, 2022

This just shows how important it is for marketers to understand and appeal to emotion. Emotion can be a powerful tool in any legal battle.

But:

People can see right through fake.

Tune in to Twitter or TikTok, and you can see that people are already calling out the phoniness of Heard’s “emotional” display in court.

We all know the power of social media. It’s just way more apparent in this trial!

The moral of the story is that if you’re going to use emotion in your marketing, make sure it’s genuine. Otherwise, you’ll just end up looking like a fool.

Or worse…

Even IMDB is fed up with Amber Heard’s fake bullshit. I approve of the new name they gave her. #AmberHeardIsAPsycopath pic.twitter.com/btoXCVGGM8

— Quinn Hanline-Webb (@QuinnWuzHere) May 7, 2022

People enjoy wittiness and sarcasm.

The trial has also been a lesson in the power of wit and sarcasm. Like we said earlier, Depp has been owning Heard’s lawyer in the courtroom with his sarcasm and passive-aggressive remarks.

And the internet has been eating it up. Depp’s sarcastic responses to Heard’s lawyer have been some of the most talked-about moments of the trial so far.

The moral of the story is that if you’re going to use wit and sarcasm in your marketing, make sure it’s genuine. Otherwise, you’ll just end up looking like a fool.

6. The Power of Controversy

Controversy isn’t always a bad thing. In fact, it can be a great way to get people talking about your brand.

In a day and age where sponsors and advertisers jump ship at the first sign of controversy, it’s refreshing to see a brand like Dior standing by its controversial figure.

Controversy drives sales, plain and simple.

After Heard claimed that Depp subjected her to domestic abuse and the ill-fated libel case against The Sun in 2020 for branding him a “wife-beater,” when Justice Andrew Nicol stated that the plaintiffs had shown their accusations against Depp were “substantially true,” 

Dior not only continued its collaboration with Depp but also released new ads.

Remember when Warner Bros dropped Johnny Depp and Dior didn’t, so Sauvage sales rocketed and it ended up as the first male fragrance to ever top the worldwide best sellers list. #JusticeForJohnnyDepp pic.twitter.com/2dkLXFT7OP

— (@GellertDepp) May 8, 2022

And, according to independent.co.uk, their sales went up.

And it’s not just Dior who is benefitting. According to Vanity Fair, Court TV’s streaming numbers have more than quadrupled during the trial.

It just shows that, when used correctly, controversy can be a great marketing tool.

7. The Importance of Having a Good Team

Last but not least, the trial has shown the importance of having a good team. Depp’s lawyers have been working tirelessly to protect his reputation, while Heard’s lawyer has been bungling up left and right.

This just shows how important it is to have a good team in your corner. A good team can be the difference between winning and losing.

So, there you have it. These are just a few things marketers can learn from the Johnny Depp vs. Amber Heard trial.  The next time you’re crafting a marketing strategy, keep these lessons in mind. They just might come in handy.

And you don’t have to be Jack Sparrow to make them work for you.

What do you think, marketers? Are there any takeaways from the Johnny Depp vs. Amber Heard trial that you can use in your own marketing strategy? If so, be sure to implement them! 

A good marketing strategy can make all the difference in the world. And don’t forget, if you need any help, our team is always here to assist you. 

Just give us a call or fill out the form below, and we’ll be happy to help you out. Thanks for reading!

Keep reading to find out.

What is Emotional Marketing?

Simply put, emotional marketing is the use of emotion to connect with customers. It’s about making an emotional connection with people to get them to buy your product or service.

There are a few different ways to do this. You can create ads that tug at people’s heartstrings, make your website and products more visually appealing, or simply focus on customer service and creating a positive experience for people who interact with your company.

Why Use Emotional Marketing?

There are a few reasons why emotional marketing is so important. Here are just a few:

Emotional Marketing vs. Traditional Marketing

People are more likely to buy from a company they trust and feel connected to.

A study by Netimparitive found that Only 15% of consumers say that brands do a good job of emotionally bonding with them beyond a functional Relationship and that 82% of consumers with high emotional engagement would always buy the brand they are loyal to when making purchasing decisions (compared to 38% of consumers with low emotional engagement)

Emotional marketing can help you stand out from the competition.

People are more likely to remember and talk about emotional ads and experiences.

In a world where there is a lot of noise, it’s more important than ever to find a way to stand out from the crowd. And emotional marketing is one of the best ways to do that.

A study by HBR.org found that Customers who are emotionally connected to a Business are 52% more valuable than highly satisfied customers.

By using emotional marketing, you can create a connection with your customers that will keep them coming back.

It builds trust and loyalty with customers.

When customers feel connected to your company, they are more likely to trust you and be loyal to you.

Why?

Because they know that you care about them and their satisfaction, they know that you are not just out to make a quick buck.

Here’s a tip: Use the Before-After-Bridge framework to win their trust. It works, we promise!

It’s a great way to create brand advocates.

Brand advocates are customers who love your company and products so much that they talk about them to their friends and family.

And emotional marketing is one of the best ways to create brand advocates.

A study by Nielsen found that 92% of people trust recommendations from friends and family over all other forms of advertising.

So, by using emotional marketing, you can create an army of loyal customers who will spread the word about your company and products.

It can increase sales and profits.

Emotional marketing isn’t just about building trust and loyalty with customers. It can also lead to increased sales and profits.

Remember the study by Netimparitive that found that 82% of consumers with high emotional engagement would always buy the brand they are loyal to when making purchasing decisions?

That’s a lot of potential sales.

And emotional marketing doesn’t have to be expensive. You can create an emotional connection with customers using simple things like excellent customer service or attractive visuals.

It creates a sense of belonging.

One of the things that emotional marketing does best is creating a sense of belonging.

When people feel like they belong to a group, they are more likely to trust and connect with that group.

And, when they feel connected to your company, they are more likely to buy from you.

Consider the following example:

A company that makes sports equipment is trying to connect with customers. They could create ads that focus on how their products can help people improve their athletic performance.

Or, they could create ads that focus on the sense of community that comes with being a part of a team.

Which would be more effective?

The second option would be more effective because it would create a sense of belonging for customers. They would feel like they are a part of something larger than themselves, making them more likely to connect with the company and buy their products.

So how do you get started with emotional marketing?

There are a few things you can do to get started. Here are a few tips:

Figure out what your company’s values are.

Your company’s values are the foundation of your emotional marketing strategy. So, it’s crucial to figure out what they are and make sure they are reflected in your marketing.

Some values that you may want to consider include:

• Friendliness
• Trustworthiness
• Sincerity
• Compassion
• Humor

Create an emotional ad campaign.

Advertising campaigns are a great way to create an emotional connection with customers. So, brainstorm some ideas for emotional ads and put them into action.

They don’t have to be cheesy or over the top. Simple things like a heartfelt message or an attractive visual can go a long way.

Some examples of emotional ads include:

• Heartwarming stories
• Evocative images
• Touching videos
• Humorous ads

Focus on customer service.

Customer service is one of the most critical aspects of emotional marketing. Make sure you are providing excellent customer service and exceeding customer expectations. Loyalty is a marketer’s dream come true.

A study by Motista found that Customers who have an emotional relationship with a brand will likely recommend the company at a rate of 71%.

That’s a lot of word-of-mouth marketing!

Plus, it costs less to keep an existing customer than it does to acquire a new one.

So, focus on providing excellent customer service, and you’ll see your sales and profits increase.

More on that later.

Create a strong brand identity.

Your brand identity is another essential part of emotional marketing. Make sure your brand is recognizable and reflects the values of your company.

Your brand identity should be simple and consistent across all channels. And please, please, please, realize that your brand identity is more than just your logo!

It’s who you are as a company.

Make sure your website is user-friendly.

Your website is the first impression many potential customers will have of your company. So, make sure it’s user-friendly and visually appealing.

Use attractive visuals, easy-to-navigate menus, and clear call-to-action buttons.

Attractive visuals – Your website should be full of attractive visuals that capture the essence of your company and its products. Use photos, videos, and other visuals to help tell your company’s story.

Easy to navigate menus – Your website’s menus should be easy to navigate. Make sure the most critical information is easy to find.

Clear call to action buttons – After tugging at your visitor’s heartstrings, make sure you have a clear call to action to get them to take the next step.

Listen to your customers.

Make sure you are listening to your customers. They are the ones who will help you create the most effective emotional marketing strategy.

So, pay attention to their feedback and use it to improve your marketing efforts.

Their feedback is only one part of the equation, however. You need to use data to back up your decisions.

Measure results and adapt your strategy.

One of the most critical aspects of emotional marketing is measuring results. Make sure you are tracking how your marketing efforts are affecting customer behavior.

Then, use that data to adapt your strategy and make it even more effective.

So how do you know if your emotional marketing strategy is working?

Well, you can track a few key metrics to get an idea.

Some of the metrics you may want to track include:

• increases in brand awareness
• increases in conversions
• increases in website traffic
• increases in social media followers
• increases in newsletter subscribers
• increases in leads
• increases in sale
• You can also track customer satisfaction and loyalty levels.

You can use tools like Google Analytics to track website traffic and social media listening and analytics to track follower growth. Make sure to focus on the metrics that matter, not vanity metrics.

You can also use surveys and focus groups to measure customer satisfaction levels.

And, of course, you can track sales and profits to see how your emotional marketing strategy affects your bottom line.

If you do not see the results you want, don’t be afraid to change things up. Emotional marketing is a fluid process, so you should constantly adapt and evolve your strategy.

Emotional marketing is a powerful tool that can help you boost sales and profits.

But it’s not a one-size-fits-all approach. You need to tailor your strategy to fit your company’s needs and its customers.

Use data to back up your decisions and measure results to ensure that your strategy is effective.

And most importantly, listen to your customers. They are the ones who will help you create the most effective emotional marketing strategy.

So, what are you waiting for? Start using emotional marketing today!

Speaking of data, we never like to shoot from the hip at BlakSheep Creative. We like to use actual data to back up what we say.

Emotional Marketing Stats

Now that you know what emotional marketing is and why you should be using it let’s look at some stats and trends for 2022.

Emotional Content vs. Rational Content

A study by the Institute of Practitioners in Advertising found that Ads with purely emotional content perform twice as well (31% vs. 16%) compare to those with only rational content.

Angry Content

A study by Moz found that Content that elicits anger has a 38% chance of going viral.

Headlines

A study by Outbrain found that Headlines with negative superlatives (“worst” or “never”) have a 30% more Click-through rate than headlines with positive superlatives (“best” or “always”).

Videos

According to Unruly, Videos that elicit strong emotions are 2X more likely to be shared than those that produce a weak emotional response.

Buying Motivation

In the same study, Unruly found that 70% of viewers who experienced an intense emotional response to an ad were very likely to buy the product.

Purchasing Decisions

According to Inc, 95% of purchase decisions are determined by subconscious factors.

So what does this all mean for you?

Simply put, emotional marketing is more effective than rational marketing.

And when it comes to making a purchase decision, subconscious factors are far more important than conscious factors.

This is why using emotional content in your ads and marketing materials is so important.

It can help you tap into those subconscious factors and convince your target audience to buy your product.

Key Takeaways

If you want to increase your conversion rates and create a more persuasive marketing strategy, then it’s time for emotional marketing. You’ve seen the stats; now it’s time to put them into practice!

If you want to learn more about emotional marketing or need help implementing an emotional marketing strategy, contact BlakSheep Creative at info@blaksheepcreative.com. We specialize in helping companies achieve their marketing goals using emotional marketing techniques.

We can help you create an emotional marketing campaign that is tailored to the needs of your company and its customers.

So what are you waiting for? Contact us today!

What is FOMO, and does it really work?

FOMO is an acronym for Fear of Missing Out. It’s a term coined in the early 2000s to describe people’s anxiety and worry when they think they’re missing out on something. FOMO can be caused by several things, including social media, advertising, and peer pressure, negatively affecting their life.

If you scroll social media and feel left out, chances are you’ve experienced some level of FOMO.

Is FOMO real?

Yes, FOMO is a real thing. It’s not just something people say to make them feel better. FOMO is a legitimate psychological phenomenon that can affect people’s lives. If you’re struggling with FOMO, don’t be afraid to seek help from professionals.

How Marketers Use FOMO to Influence Buyers

Marketers use FOMO, or the fear of missing out, to influence buyers into making impulse purchases.

They showcase the best aspects of life on social media and make people feel they’re missing out if they don’t buy what they’re selling.

This can be a very effective tool, as it can cause people to make decisions they may not have otherwise made.

How can I use FOMO Marketing Tactics in my business?

If you’re a business owner, you can use FOMO to create a sense of urgency in your marketing. You can do this by using limited-time offers, social media influencers, or by saying that there are only a limited number of products available. This can cause people to buy something even if they don’t really need it, as they don’t want to miss out on the chance to get it.

Considering hiring an influencer to promote your brand? Read our article on five creative ways that you can do just that!

What are some tips for using FOMO in marketing?

There are many tips you can use to make sure your FOMO marketing is effective.

First, make sure you’re clear about what you’re offering and why it’s valuable. Explain why your products or services are worth buying and make sure the benefits are clear.

Second, create a sense of urgency by using limited-time offers or saying that only a limited number of products are available. Finally, make sure you target your marketing to the right audience.

FOMO can be a powerful marketing tool if it’s used correctly. By creating a sense of urgency and targeting your marketing to the right audience, you can increase people’s chances to buy your product.

What are some examples of FOMO in marketing?

Some examples of FOMO in marketing include limited-time offers, social media influencers, and creating a sense of urgency by saying that there are only a limited number of products available.

Have you ever visited a website and are greeted by a popup that says, “Only X items left in stock!”? That’s an example of FOMO being used in marketing. The website is trying to create a sense of urgency so that you’ll buy the product before it’s too late.

Or perhaps you’ve seen a countdown timer in the corner of a sales page? That’s another example of FOMO being used in marketing. The clock is creating a sense of urgency so that you’ll buy the product before time runs out.

You’ll usually be asked to fill out a form so that a marketer can capture your data for an email list to use in an email marketing campaign or retargeting ads.

What are the benefits of using FOMO in marketing?

Some benefits of using FOMO in marketing include the following:

• It can increase sales
• It can get people to buy a product even if they don’t really need it
• It can be a powerful marketing tool if used correctly

What are some risks of using FOMO in marketing?

Some risks of using FOMO in marketing include the following:

• It can cause people to make impulsive decisions
• It can create a sense of anxiety for people who see the marketing
• It can be used to sell products that are not actually needed

Is Using FOMO in Marketing Ethical?

The jury is still out on whether or not using FOMO in marketing is ethical. Some people argue that it’s a manipulative tactic that preys on people’s fears and emotions. Others say that it’s a perfectly acceptable marketing strategy that can be used to increase sales.

It depends on whom you ask.

Eric Barker, a writer for Time Magazine, says that using FOMO in your marketing efforts can have negative connotations.

Eric cites the study about FOMO and positions it as a negative influence on the lives of social media users. The study found that people who experience FOMO are more likely to be unhappy and have lower self-esteem.

“Forget the fake perfect lives of Facebook that lead to FOMO. Instead, try JOMO: the joy of missing out on all those illusions.” Eric Barker

— Ida Therén (@IdaTheren) June 6, 2016

The FOMO model can be very effective in certain situations, but you need to be careful about how you use it. Make sure you’re clear about what you’re offering and why it’s valuable.

Other studies have shown that FOMO may lead to burnout and cause people to take breaks from or entirely leave social media platforms. As a result of this overuse, you might be doing long-term harm to your brand by having users who are most likely to use FoMO tactics depart the platforms you’re trying to contact them on.

Using FOMO in a Positive Way

Don’t abandon it just yet!

Marketers may profit from fear of missing out without engaging in actions that are detrimental to people’s mental health.

Maintaining the credibility of your social media campaign is critical in achieving success.

You may accomplish this in a variety of ways. Avoid marketing cliches that make people want to leave your website, unfollow, or unfriend you, and give high-quality free content that users will genuinely not want to miss out on.

It’s all about the content.

Whether it’s your website visitors, blog followers, or social media contacts, give them something valuable that makes them want to stick around. That might be a great article, an interesting video, or even a giveaway.

If you can make your target audience feel like they’re missing out on something good by not following you, you’re more likely to see success in your marketing efforts.

When you consistently provide high-quality content, you’re less likely to need to use FOMO as a crutch. People will view your content as so valuable that they’ll be genuinely upset if they miss out on it.

In this way, you can positively use FOMO by providing so much valuable content that people will be reluctant to miss out on any of it. This is a much better use of FOMO, and it’s more likely to result in positive outcomes for your brand.

Examples of FOMO in Marketing

There are many examples of FOMO in marketing. One is the use of “limited time offers.” Marketers will often make people think that if they don’t buy something right now, they’ll miss out on the chance to get it.

You’ll often see these on landing pages and in email marketing campaigns. They usually include a countdown timer to create a sense of urgency.

Another example is the use of social media influencers. Marketers will often pay social media influencers to promote their products. This can create a sense of FOMO for people who see the posts, as they may feel like they’re missing out on something if they don’t buy the product.

Finally, marketers will sometimes create a sense of urgency by saying that only a limited number of products are available. This can cause people to buy something even if they don’t really need it, as they don’t want to miss out on the chance to get it.

Example FOMO Marketing Campaign

An example of a FOMO marketing campaign is the “24 hours only” sale. This type of sale often creates a sense of urgency and can cause people to buy things they don’t need.

Another example is the whole notion of Black Friday. This event is often marketed as a one-time opportunity to get great deals on products. As a result, people often buy things they don’t need in order to take advantage of the sales.

Both of these examples use FOMO to get people to buy things they may not otherwise purchase. This can be harmful to people’s finances and can lead to them buying things they don’t need.

The Bottom Line

FOMO is a real thing, and it can have severe consequences if it’s not dealt with. If you’re struggling with FOMO, there are some things you can do to deal with it. You can talk to a therapist, set some limits for yourself, or find a balance between your offline and online life.

Marketers use FOMO to influence buyers into making impulse purchases. They showcase the best aspects of life on social media and make people feel like they’re missing out if they don’t buy what they’re selling. This can be a very effective tool, as it can cause people to make decisions they may not have otherwise made.

Hire a Professional!

If you’re looking for high-quality content that will keep your followers engaged, look no further BlakSheep Creative. We can help you develop a social media campaign that uses FOMO in a positive way to increase sales and build brand loyalty. Contact us today to learn more!

There are many reasons why networking might not be the best option for a marketing agency.

First, most networking groups are focused on finding clients or employees, which may not be relevant to your business.

Second, you may not have the time to attend all of the meetings or events

Third, you may not be able to generate leads from the group.

Finally, networking can be expensive, and it’s not always clear what you’re getting in return.

On the other hand, networking does have some benefits. 

First, it’s a great way to build relationships with potential clients or partners.

Second, it can help you learn about new trends and technologies.

Third, it can give you access to resources and expertise.

Fourth, it can help you expand your reach.

Ultimately, whether or not to join a networking group depends on your business goals and the networking group’s focus. If the group is relevant to your business and you have the time to attend meetings, it may be worth your while.

So let’s unpack this, but first, we’ll explain why BlakSheep Creative doesn’t focus on business networking.

Why we’re not in business networking groups.

Business networking is marketed as a great way to grow your business, but for us, it’s not worth the cost or time.

If our average web developer or SEO’s rate is $100/hr, then it would be $100 * 6 hours = $600 to attend an event. If our average project is $4000+, that’s not something we want to spend for one potential lead.

So should marketing agencies join business networking groups?

We don’t think so.

Someone who runs a marketing agency may think joining a business networking group is an obvious choice. After all, you’d expect these groups would be full of potential clients or employees. But in our experience, this isn’t always the case.

Networking groups are often focused on finding leads, and while this may be relevant to some businesses, it’s not always a good match for marketing agencies. In addition, marketing agencies often don’t have the time to attend all of the meetings or events, which can be a waste of time and money.

Plus, if you’re a marketing agency, isn’t it an oxymoron to join a group that’s focused on finding business?

Shouldn’t your agency generate leads for other companies, not the other way around?

How is this effective at all?

What does that say about your agency if you’re only relying on business networking groups for leads instead of having a diversified lead generation strategy?

If you ask me, it’s not a good sign.

But that doesn’t mean marketing agencies should give up on networking altogether.

There are still some benefits to joining a group, such as building relationships with potential clients or partners, learning about new trends and technologies, and expanding your reach.

But the decision of whether or not to join a business networking group depends on your business goals and the group’s focus.

If you’re not looking for leads or interested in networking with businesses, then it likely won’t be worth your time or money.

Of course, there are many factors to consider before joining a business networking group.

First, let’s discuss some problems with business networking.

What are some problems with joining a networking group?

Here are some main problems with joining a group:

Relevancy

Most networking groups are focused on finding clients or employees, which may not be relevant to your business.

For example, if you’re a marketing agency specializing in video production, you might not find much value in joining a group of dentists.

Time commitment

Many networking events require a lot of time to attend. You may need to participate in several meetings or events each month, which can be challenging to fit into your schedule.

Some groups go so far as to require that you attend. And if you can’t, to provide a stand-in for you.

That seems rather demanding, and it’s not always easy to find someone who can do that for you, especially if you’re busy.

Control over leads

Networking groups are often focused on generating leads, which means you don’t always have control over the quality of your leads.

Some events may be more successful than others, and some meetings may not lead to anything at all. Keeping track of this activity can also be time-consuming and frustrating.

Cost

Joining a networking group can be expensive. Most groups charge dues, and then there are the costs of attending events. This can add up quickly, especially if you’re not seeing a lot of return on your investment.

Most people have a very naive and incorrect idea of what networking is and how it operates.

Effective salespeople are measured not by how many cards they have in their wallets but rather by the number of connections made and maintained.

Meaningful connections.

Not contrived or “you scratch my back, I scratch yours” relationships, but genuine connections that grow naturally.

Often, networking groups are so focused on getting you out there, making your business known, and “networking” that they neglect the human element – the connection. A good relationship is built upon trust and creating a meaningful bond between two people.

Most individuals do not utilize networking meetings to their full potential.

I’ve had my fair share of networking meetings, and some of them have been quite disappointing.

One time I met with a guy who had a terrible sales pitch, and he tried to sell me on something that wasn’t related to anything I needed. To top it off, he followed up with me days after the meeting to continue his sales pitch.

I had another one where I was very excited because it looked like they would be an excellent company for me to connect with. They did not show up, and I still haven’t heard from them. Why did they RSVP and then not show?

There are some benefits to business networking and making connections, but is it worth the investment when you could just find people on your own and skip the meetings?

Business networking meetings seem like they will be an excellent opportunity to meet with potential clients and make new relationships. However, things like sales pitches and showing up late or not at all leave people turned off and not interested in making connections.

Some people go about it all wrong.

At one business networking group, I met a marketing agency owner who wanted me to recommend her to BlakSheep Creative’s clients who needed help with their branding.

I’m always interested in talking with people about their businesses, so I agreed to meet for coffee.

(Bear in mind that I didn’t know her well.)

I prefer to work with people that I know, that I like, and that I trust.

She may be the nicest person in the world, but I’m not about to risk BlakSheep’s reputation by recommending her to one of our clients without getting to know her better.

Plus, she failed to realize that we do branding also.

Related Reading: The Importance of Branding

Networking meetings are like job interviews. You wouldn’t go into a job interview without doing some research on the company and the people you would be meeting with, would you?

The same goes for networking meetings. If you want to get the most out of them, you need to do your research and come prepared.

Joining a networking group might seem like a straightforward strategy to gain leads and grow your business, but it’s not without its challenges. For instance, the quality of leads you get from such groups can vary greatly, and there’s no guarantee that the time and money you invest will yield a substantial return. This is a dilemma that’s not just confined to offline networking groups but extends to online communities as well.

Our experience has led us to take a cautious approach to where we seek our leads and referrals. In our article, Why We Don’t Put Too Much Faith in Referrals in Facebook Groups, we discuss the limitations of relying too heavily on any single source for business growth and the importance of a well-rounded marketing strategy.

Now, let’s discuss some of the benefits of joining a networking group.

What are the benefits of joining a networking group?

Now don’t get me wrong, there are some benefits to joining a networking group (if you’re willing to put in the time and effort). Here are some benefits that you might expect:

Relationships

Networking can be a great way to build relationships with potential partners, clients, or employees.

But only if they’re nurtured and developed over time. Simply attending a few events will not be enough to make these connections.

Information

Networking can be a great way to learn about new trends and technologies. Groups often have experts who are willing to share their knowledge with others in the group.

Resources

Networking groups often have access to resources that can be useful for your business. You might meet other members in the same line of work, and they may be able to refer their clients or partners to you (although this is highly unlikely.)

Expansion

Networking can help you expand your reach within a community or industry. The more people know about your business, the more opportunities you’ll have to build relationships with potential clients or partners.

So, should you join a networking group?

The answer to this question depends on your business goals and the focus of the networking group. If they’re relevant to your business and you have the time to attend meetings, then it might be worth your while.

However, if you’re not finding enough value in these groups or putting in too much time and effort for minimal return, then there’s little reason to continue.

Networking is meant to build relationships with professionals who may be able to help your business, not to be a waste of time. If it’s not benefiting you, then it’s probably not worth your while.

Instead, of joining a business networking group, consider joining your local chamber of commerce. They tend to be more community-focused, which is a plus in today’s me-first business mindset.

In fact, just by joining your local chamber of commerce, you could receive leads and referrals from local businesses and professionals through the chamber.

We find that “chamber leads,” tend to be more reliable, more committed to working with us from the get-go. Plus, they tend to have a higher budget and are more focused on the importance of marketing.

Conclusion

Networking is one of the best ways to grow your marketing agency, but it’s not always worth the investment. Only join a networking group if the time commitment and relevancy are worth your while.

But for us, right now, it’s going to be a hard pass.

What do you all think? Are there any benefits to joining a networking group that I’ve missed?

Do you think it is worth the investment, or should agencies avoid it?

What are your thoughts on a marketing agency participating in a business networking group?

Please, share your opinion in the comments below, and thanks for reading!