Facebook – BlakSheep Creative https://blaksheepcreative.com Website Design, SEO, and Digital Marketing in Denham Springs, LA Tue, 21 Jan 2025 03:50:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://blaksheepcreative.com/wp-content/uploads/2021/08/cropped-blaksheep-creative-denham-springs-web-design-SEO-agency-32x32.png Facebook – BlakSheep Creative https://blaksheepcreative.com 32 32 Why We Don’t Put Too Much Faith in Referrals in Facebook Groups https://blaksheepcreative.com/digital-marketing/why-facebook-group-referrals-arent-enough/ Tue, 23 Jan 2024 17:24:46 +0000 https://blaksheepcreative.com/?p=120040 In the digital age, Facebook Groups have become a bustling hub for communities to share information, experiences, and, yes, referrals. While this can be a gold mine for businesses seeking to expand their client base, at BlakSheep Creative, a premier digital marketing agency in Denham Springs, LA, we approach Facebook Group referrals with a healthy dose of skepticism. Here’s why:

Lack of Qualification and Verification

Facebook Groups, with their open platform nature, offer a communal vibe where thoughts and recommendations flow freely. However, this very openness is a double-edged sword. It allows for inclusivity but also opens the gates for unqualified and unverified referrals. Not everyone who makes a referral in these groups brings credentials or genuine experience to the table. There’s a substantial risk in this lack of vetting: the referrals you receive might be misleading or, worse, fraudulent.

This is where the importance of partnering with a credible and established agency comes into the picture. At BlakSheep Creative, we understand the value of trust and transparency in business relationships. Our no-haggle pricing policy is more than just about setting a price; it’s about establishing trust and ensuring quality. Every claim we make is backed by proven strategies and real results, a testament to our commitment and expertise.

In a landscape filled with noise and uncertainty, choose a partner whose credentials and commitment are as clear and straightforward as their pricing. Choose BlakSheep Creative.

Bias and Subjectivity

Referrals in Facebook Groups can be highly subjective. People might recommend a service or product because they have a personal connection to the business owner, not necessarily because the business provides the best solution. This bias can skew the perceived value or effectiveness of the referred service, leading potential clients to make decisions based on partial or non-representative information.

The Echo Chamber Effect

Groups, by nature, create echo chambers where similar opinions and preferences are amplified. This can be great for community building but problematic for getting a balanced view of a service or product. A referral might receive undue prominence simply because it resonates with the group’s prevailing sentiments, not because it’s the most qualified or reliable option.

In a similar vein, communication within these groups needs to be handled with care. Overusing or misusing tools like the @everyone tag can lead to members becoming annoyed, potentially muting notifications, or leaving the group altogether. This diminishes the effectiveness of the group as a platform for genuine engagement and community-building.

Lack of Accountability

In the digital realm, accountability can sometimes be elusive. In a Facebook Group, individuals who make referrals are not usually held accountable for the outcomes of their recommendations. If a referred service doesn’t meet expectations, there’s little recourse for the aggrieved party. This lack of accountability can foster an environment where the quality and reliability of referrals are compromised.

Overlooking Local Expertise

For local businesses like ours in Denham Springs, LA, community ties and local knowledge are invaluable. Facebook Groups, especially those with a broad or global reach, can sometimes overlook this local expertise. A referral from a community member who understands its unique needs and dynamics is often far more valuable than a generic recommendation from a large, impersonal group.

This is precisely where our strengths at BlakSheep Creative come into play. Understanding the local landscape is not just about knowing the community but also about mastering how to navigate the digital space with a local focus.

The Risk of Over-Reliance

Lastly, relying too much on Facebook Group referrals can make businesses complacent. It’s tempting to ride the wave of a few good referrals and neglect other marketing efforts. However, this over-reliance can be detrimental in the long run. A balanced marketing strategy, which includes a robust online presence, SEO, content marketing, and community engagement, is essential for sustainable growth.

The Way Forward

At BlakSheep Creative, while we recognize the potential of Facebook Groups as part of a broader marketing strategy, we advocate for a more measured and holistic approach. We encourage businesses to:

  • Engage with local communities directly and build genuine relationships.
  • Foster a diverse marketing strategy that doesn’t rely solely on one source of referrals.
  • Conduct due diligence on referrals to ensure they meet your standards of quality and reliability.
  • Embrace feedback and continuously improve your services, making your business the one that others will refer to organically.

In conclusion, while Facebook Groups can be a valuable tool in your marketing arsenal, they shouldn’t be the sole strategy you rely on. A discerning, well-rounded approach to referrals and marketing will stand your business in good stead, helping you build a reputation based not just on what’s said in Facebook Groups but on the genuine value and quality you provide to your clients.

Are you ready to elevate your brand’s digital presence beyond the noise of social media groups? Partner with BlakSheep Creative, your local Denham Springs digital marketing expert. We blend innovation, expertise, and a deep understanding of your community to create marketing strategies that resonate and deliver results. Don’t just take our word for it; let’s create your success story together.

Contact BlakSheep Creative today and take the first step towards transforming your online presence into your most powerful asset.

Reach Out Now

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The Ugly Side of Facebook Tagging: Lessons Learned from an Annoying Fiasco https://blaksheepcreative.com/digital-marketing/social-media/facebook-tagging-nightmares-excessive-tagging/ Fri, 22 Sep 2023 22:05:30 +0000 https://blaksheepcreative.com/?p=87866 Let’s talk about something that’s become a thorn in the side of many Facebook users – tagging. Ah, yes, tagging, the art of shamelessly plastering your posts with the names of everyone and their grandma. 

It’s a practice that can turn your once-beloved Facebook feed into a chaotic nightmare. We’re here at BlakSheep Creative to share our exasperating journey through the world of relentless tagging, and let’s just say it wasn’t all sunshine and rainbows.

Once Upon a Time, in a Tagging Overload

We used to be loyal followers, but here’s the deal – one particular business we followed (note the past tense) took tagging to a whole new level. We’re not talking about the occasional shout-out or a tag in something genuinely relevant; we’re talking about an all-out tagging extravaganza.

Increased Visibility or Irritating Invasion?

You see, the pros of tagging on Facebook are pretty clear-cut – increased visibility, enhanced engagement, acknowledgment, collaboration, and event promotion. These are the sweet rewards of tagging when it’s done right. But let’s not kid ourselves; the keyword here is “right.”

Why?

joyce feustel social media tutor linkedin profile

According to Joyce Feustel, a LinkedIn Trainer and Social Media Specialist, there are pros and cons to tagging on Facebook. She’s a pro at making LinkedIn simple, easy, and fun, with 174 articles. But when it comes to Facebook tagging, even the experts have mixed feelings.

Joyce explains that tagging can be a double-edged sword. Part of her likes it when she’s brought into a post someone else created. It can be a way of acknowledging or thanking someone for something, which is perfectly fine. However, here’s where the rub begins.

Cons of Being Tagged (and How to Resolve Them):

Sometimes, many people are tagged in the same post. When those people comment, you receive notifications because you were tagged, too. These comments can be confusing and even annoying, especially if you have no idea who most of the others are.

And sometimes, you simply don’t care to get all these comments from people you may not know. So, if you think a post you’re tagged in will result in a lot of comments, Joyce suggests removing the tag. It’s a handy escape route. No one is notified that you’ve removed the tag, and you won’t be bothered by notifications when people comment on the post.

Pros of Being Tagged (and How to Tag Others):

On the flip side, tagging can also be a gesture of honor or thanks. Often, when Joyce has been tagged, someone wants to appreciate her for something. This kind of tagging is perfectly fine and can enhance your online relationships. However, Joyce recommends being judicious about tagging because not everyone appreciates being referenced in a post via a tag.

So, in the grand scheme of things, tagging can be a powerful tool on Facebook. It can enhance your visibility and engagement when used correctly. But, as Joyce Feustel wisely points out, it’s all about doing it right and being considerate of others’ preferences in the digital realm.

The Dark Side of Tagging

Our friends at this business, who shall remain nameless (though they probably know who they are), decided they’d test the limits of our patience. Instead of thoughtful, relevant tagging, they unleashed a torrent of tags that made our notifications go haywire. It was like a digital tsunami of annoyance.

Excessive Tagging: The Ultimate Turn-Off

The first con of tagging, which is perhaps the most glaring, is the annoyance factor. Excessive tagging is a one-way ticket to the unfollow button, especially when it’s not even remotely relevant to the tagged individuals. It’s the digital equivalent of a pushy salesperson who won’t take “no” for an answer. Tag us once, fine; tag us fifteen times in a single post, and we’re out.

mari smith facebook tagging donts

Image Source: Facebook @ Tagging Etiquette – A Guide For Personal And Business Use

In the world of Facebook @ tagging etiquette, Mari Smith, a renowned expert in the field, sheds light on the dos and don’ts of this practice. While tagging can be a powerful tool for engagement and recognition, abusing it can quickly lead to frustration. Understanding the rules of engagement is crucial to preventing your well-intentioned tags from becoming a nuisance.

According to Mari Smith, @ tagging has two primary components: it creates hyperlinks to the profiles or pages you tag and automatically posts onto their wall. The latter aspect is where things can get tricky and where the etiquettes of tagging come into play.

Why use @ tags? 

There are many great uses for @ tags. For example, one of the best uses of an @ tag is when you find a piece of content you’d like to share with your friends/fans – you can copy and paste that content to your wall and add an @ tag for the originator by way of attribution. This is essentially the Facebook equivalent of a “retweet” on Twitter.

According to Mari, “@ tagging etiquette, I believe it’s vital – from a strategic relationship-building standpoint – always to consider how your post will come across on someone else’s profile or page wall. Also, consider whether the post might get a lot of activity, thus creating a logjam of notifications for the friend(s) you tagged.” 

Here are some general guidelines on do’s and dont’s:

Do use @ tagging:

  • To acknowledge and give credit.
  • To provide attribution for content you share.
  • To show appreciation.
  • To help promote other fan pages.
  • To cross-reference other fan pages, assuming there is no conflict of interest.
  • To @ tag your own page strategically (e.g., by way of a signature when making wall posts).

Do not use @ tagging:

  • As a way to “poach” fans from other pages that offer the same/similar service as you do to the same/similar target audience.
  • As a way to post your affiliate link on the wall of the affiliate program owner’s fan page.
  • As a way to get someone’s attention for self-serving reasons.
  • As a way to “imply endorsement” by that person/page.

In summary, tagging should be done thoughtfully and considerately. When done right, it can be a valuable tool for engagement and recognition. However, as Mari Smith points out, overstepping the boundaries of tagging etiquette can quickly turn your well-intentioned tags into a digital nuisance, driving people away rather than engaging them.

To delve deeper into Facebook @ tagging etiquette, you can check out Mari Smith’s comprehensive guide. Despite the post being from 2011, the principles of tagging etiquette remain relevant and insightful.

Privacy Breach Alert

Privacy, anyone? Respecting others’ privacy settings seemed tossed out the window in this tagging frenzy. Tagging people without their consent is a breach of trust. Not everyone wants their name associated with every Tom, Dick, and Harry’s posts. It’s basic etiquette, people!

facebook unfollow aggravating tag company

Adverse Reactions: The Unseen Fallout

The fallout from this tagging circus was not pretty. Inappropriate or inaccurate tagging can lead to adverse reactions. In our case, it led to the swift unfollowing of a business that, at one point, we genuinely admired. It’s a prime example of how a good thing, like tagging, can turn sour in the blink of an eye.

The Algorithm Strikes Back

Oh, the dreaded Facebook algorithm. It’s like a digital judge and not fond of spammy behavior. When your content gets reported as spam due to excessive tagging, brace yourself for a drop in reach and visibility. It’s the algorithm’s way of saying, “Stop the madness!”

This situation underscores a broader issue within Facebook communities: the importance of building genuine, meaningful connections rather than relying on superficial interactions or aggressive marketing tactics. Our experience with over-tagging is a stark reminder of why at BlakSheep Creative, we advocate for a more holistic approach to social media engagement.

For a deeper dive into how we navigate the complexities of online referrals and community interactions, check out our insights on Why We Don’t Put Too Much Faith in Referrals in Facebook Groups.

Bottom line — don’t spam! With that said, use tags wisely to increase engagement and create meaningful connections with users. That way, everyone wins!

Tagging Etiquette: A Forgotten Art

Tagging etiquette isn’t just a formality; it’s the glue that holds the social media world together. It’s not just about what you tag; it’s about how you tag. Failing to follow tagging guidelines can tarnish your online reputation faster than you can say, “Tag me if you dare.”

So, what have we learned from our tagging ordeal? Well, for one, excessive tagging is the ultimate turn-off. It’s a surefire way to drive your followers away faster than you can say “unfollow.” Secondly, respect others’ privacy settings – it’s not just a suggestion; it’s a rule. Third, the Facebook algorithm is ruthless and doesn’t take kindly to spammy practices. And finally, tagging etiquette isn’t a joke; it’s the foundation of a positive online presence.

In our world, the annoyance of excessive tagging is all too real. It’s a cautionary tale of how a once-loyal follower can become an irritated ex-follower. So, take this as friendly advice – tag with care, tag with thoughtfulness or risk becoming the annoying tagger that no one wants to follow. Don’t be that business!

Now, let’s discuss tagging best practices and what to do without over-tagging.

What to Do: Navigating Facebook Tagging with Finesse

In our exploration of the world of Facebook tagging, we’ve uncovered both its benefits and its potential annoyances. It’s an art that, when wielded with care, can amplify your online presence. However, like any art form, there are nuances to master. So, let’s dive into some essential do’s and don’ts to make the most of Facebook tagging.

Tag with Relevance and Purpose

Before you tag someone, consider whether it enhances the post’s value and is relevant to the tagged individuals. Tagging should never be arbitrary. Instead, it should contribute to the message or purpose of your post, serving as an extension of your content.

Quality Over Quantity: Avoid Excessive Tagging

Remember, less is often more. It’s tempting to tag everyone and their followers, but indiscriminate tagging can backfire, especially when it doesn’t contribute to the post. It can lead to annoyance and even unfollows. Instead, opt for quality over quantity, focusing on those who genuinely add value to the conversation.

Respect Privacy Settings

Respect the privacy settings of others. If someone has chosen not to be tagged or to limit who can tag them, honor their choice. Tagging without consent can be invasive and can damage your online relationships.

Ask for Consent When in Doubt

When in doubt, ask for consent before tagging. It’s a courteous gesture that demonstrates respect and consideration. It’s always better to seek permission than to risk causing annoyance or discomfort.

example asking to tag someone in facebook page

Foster Positive Engagement

Use tagging as a means to foster positive engagement, recognition, and collaboration within your network. Tagging can be a way to acknowledge and celebrate the contributions of individuals in your network. When used thoughtfully, it can enhance your online relationships.

By following these tagging best practices, you can unlock the true power of Facebook tagging while avoiding its pitfalls. Remember, in the world of Facebook, thoughtful tagging consistently outperforms mindless quantity.

Are you tired of annoying your followers with excessive tagging? 

Do you want to learn how to use Facebook tagging to amplify your online presence? Then contact BlakSheep Creative today! We’ll teach you how to tag with relevance and purpose, avoid excessive tagging, respect privacy settings, ask for consent when in doubt, and foster positive engagement. 

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Is Facebook the Golden Opportunity for Fence Companies to Flourish? https://blaksheepcreative.com/seo/facebook-golden-opportunity-for-fence-companies/ Mon, 11 Sep 2023 01:01:04 +0000 https://blaksheepcreative.com/?p=85698 Hey, fence contractors! Are you constantly pondering whether Facebook can be a goldmine for finding new customers? The short answer is, yes, it can be. 

We’ve put together an in-depth guide just for you to steer you in the right direction in leveraging Facebook for your fence business. Let’s dive deep and explore how you can make Facebook your business ally.

1. Creating a Killer Profile

primescape fence stain facebook page screenshot

To begin with, the foundation of your Facebook business journey starts with setting up a profile that screams professionalism and expertise. Look around and get inspired by profiles of companies such as The Fence Company or Primescape Fence and Stain that have got it all figured out – from a captivating profile picture to an informative bio that tells customers all they need to know.

Remember to include:

  • High-resolution images of your work
  • Contact information
  • Services you offer

2. Utilizing Facebook Ads

Facebook ads offer a gateway to customers actively seeking fencing solutions. But how does one go about it without getting all tangled up in the complexities? The answer is more straightforward than you think. There are platforms like FenceSEO offering guidelines on setting up ads that resonate well with your potential customers.

Here’s a starter pack for you:

  • Understanding your audience
  • Setting a budget for your ads
  • Designing eye-catching visuals

3. Engagement is Key

The more you chat and engage with your community on Facebook, the higher the chances of establishing a solid customer base. Follow the footsteps of All City Fence and American Fence Company, who actively interact with their followers through comments and shares, fostering a community of fence enthusiasts and potential customers alike.

Tips for engaging with your community:

  • Respond promptly to comments and messages
  • Share valuable tips on fence maintenance
  • Encourage customers to share their feedback

4. Flaunt Your Expertise Through Your Work

One sure-shot way of grabbing attention is by showcasing your masterpieces. Platforms like Facebook allow you to create a visual portfolio where you can highlight your expertise through pictures and videos. Take cues from Fence Factory and Master Fence, who beautifully exhibit their craftsmanship through their profiles.

What to showcase:

  • Before and after photos of your projects
  • Customer testimonials
  • Videos explaining the construction process.

5. Collaboration and Networking

american fence association facebook page

Going solo might seem like the easier path, but the truth is, there’s an abundance of knowledge and opportunities in networking. Join forces with groups like the American Fence Association to meet like-minded people and to keep abreast of the latest in the fence industry.

Networking tips:

  • Participate in group discussions
  • Share your experiences and learn from others
  • Stay updated with industry trends and news

6. Creating Informative Content

Aside from showcasing your work, you can also position yourself as an expert in the fence industry by creating content that educates your audience. Think along the lines of how-to guides, maintenance tips, or even the latest fence styles trending in the market. The key is to provide value so your audience regards you as a trusted expert in the field. 

Content ideas:

  • DIY fence repair tutorials
  • Blogs on different types of fence materials
  • Live Q&A sessions to address customer queries

Aside from showcasing your work, you can also position yourself as an expert in the fence industry by creating content that educates your audience. Think along the lines of how-to guides, maintenance tips, or even the latest fence styles trending in the market. The key is to provide value so your audience regards you as a trusted expert in the field.

Bonus Tip:

7. Encouraging Reviews and Testimonials

Positive reviews are like gold in the business world. Encourage your satisfied customers to leave glowing reviews on your Facebook page. It builds trust with potential customers and enhances your online reputation. 

Ways to encourage reviews:

  • Offering small incentives for reviews
  • Sharing your Facebook page link post-service
  • Personally asking your customers for feedback

As we’ve explored in our comprehensive guide, Why We Don’t Put Too Much Faith in Referrals in Facebook Groups, relying solely on one avenue for growth and customer acquisition can leave your business vulnerable. It’s essential to balance your Facebook activities with a broader strategy that includes various channels and methods to attract and retain customers.

In Conclusion

After going through this guide, we hope all your doubts have been cleared, and you are all geared up to take your fence business to new heights through Facebook. Remember, the more effort and sincerity you put into building and nurturing your Facebook presence, the higher the rewards. So why wait? 

Start carving out your space in the Facebook world and watch your fence business grow leaps and bounds. Good luck, and here’s to a thriving business!


Ready to Jump the Fence to Greater Success? 🚀

Hey, Fence Builders and Contractors! Are you ready to skyrocket your business to unimaginable heights? BlakSheep Creative is here to pave the way for you with tailored marketing services that hit the nail on the head every time. 

With over 20 years of mastering the art of digital marketing, we have the secrets to turning your fence company into a household name. Imagine a world where customers come to you without you lifting a finger. 

Sounds too good to be true, right? Well, it’s not! Join hands with BlakSheep Creative, and we promise to:

  • Build a Robust Online Presence: From creating a website that stands tall to dominating social media platforms, we’ve got you covered.
  • Showcase Your Expertise: Let’s tell the world about the fences that stand strong, come rain, come shine, through content that resonates.
  • Generate Leads like Never Before: Watch your customer base grow exponentially as we deploy marketing strategies that are just unbeatable.

So, are you ready to break barriers and build bridges to untapped opportunities? 

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Facebook: Helpful Platform or Social Media Tyrant? https://blaksheepcreative.com/digital-marketing/social-media/facebook-helpful-or-tyrant/ Sat, 10 Dec 2022 19:45:23 +0000 https://blaksheepcreative.com/?p=75703 Facebook has been in the news a lot lately, and not always in a good way. Some people feel that Facebook is becoming too powerful and that it is infringing on our privacy. 

And then there are recent data breaches. Others believe that Facebook is a helpful platform that allows us to keep in touch with our friends and family. So, what do you think? Is Facebook a help or a hindrance? Let’s take a look at both sides of the argument:

Whether you love it, hate it, or are somewhere in between, everyone seems to have an opinion on Facebook. We take a look at both sides of the argument and give our own thoughts on how we feel about this social media giant.

Facebook in the News

Facebook has been in the news for a variety of reasons lately. Most notably, there have been reports about how Facebook collects and uses user data without permission. 

This has sparked concerns from people who worry that their privacy is being violated. There have also been reports on the misuse of Facebook by individuals to spread fake news or manipulate public opinion.

Here are some notable events that have happened in the last year and a half which have pulled Facebook into the spotlight:

  • December 2022 – Facebook parent company Meta Platforms Inc (META.O) threatened to remove news from its site if the proposed U.S. Congress bill passes, making it easier for news organizations to negotiate terms with companies such as Alphabet Inc’s (GOOGL.O) Google and Facebook.
  • November 2022 11,000 Meta employees are jobless as the company struggles to keep up with competitors. Its parent company, Facebook, is also feeling the heat from businesses such as TikTok.
  • September 2022 – Since early 2019, Meta has been trading at its lowest and is currently one of the worst performers in the S&P 500.
  • April 2022 – Tens of thousands of Facebook users have their accounts disabled for no reason and with no explanation as to why.
  • April 2021 – The personal data of over 530 million Facebook users leaked in an online forum. This is a massive security breach that could put many people at risk.
  • June 2020 – Facebook Accidentally Shares User Data with Third-Party Developers.

It doesn’t take a business expert to see why Facebook is in the news. The company has a lot of power, and people are starting to worry about how they use it.

Pros & Cons of Using Facebook

So, what are the pros and cons of using Facebook? On the one hand, it can be a great way to connect with friends and family who live far away or that you don’t see often. It can also be a great way to stay updated on news and events. 

On the other hand, Facebook is known for collecting user data without permission and using it to target ads or manipulate public opinion.

The Pros:

  • Stay in touch with friends and family who live far away or who you don’t see often.
  • Stay updated on news and events.
  • Opportunity to network and make business connections.
  • A platform for creating content, expressing creativity, and promoting your brand.

The Cons:

  • Privacy concerns with data collection and use without permission.
  • Say the wrong thing, and you might get blocked or banned.
  • Individuals can manipulate the platform to spread fake news or influence public opinion.
  • You could use years of personal data to hackers and algorithm hiccups.
  • Horrible customer service

Like any other social media platform, Facebook has its pros and cons. Weighing them both is the key to deciding whether you should use it or not.

On the one hand, it can be a great way to stay connected with friends and family who are far away or that you don’t see often. Plus, there are plenty of opportunities for networking and creating content.

On the other hand, there could be privacy concerns with data collection and use without permission, as well as manipulating the platform by individuals to spread fake news or manipulate public opinion. Ultimately, it’s up to you to decide if Facebook is a help or a hindrance.

facebook propaganda poster
facebook propaganda poster

Facebook is Becoming Too Powerful

The United States has always been about limiting the power of its corporations. This is why anti-trust laws were created to ensure that one company does not become too powerful and monopolize a market or industry.

Recently, Facebook has come under fire from various regulatory agencies for its growing power in the social media space. In 2019, the European Union issued a record fine of $5 billion against Facebook for violating antitrust laws. The US Federal Trade Commission is reportedly preparing to file a lawsuit against Facebook.

At the same time, users are concerned about Facebook’s ability to collect user data without permission and use it to target ads or manipulate public opinion. This has led some to call for greater regulation of social media companies and increased transparency about how they use user data.

Clearly, people are taking issue with Facebook’s growing power and alleged disregard for user privacy. It remains to be seen what steps will be taken to address these issues, but it is clear that Facebook is facing increasing pressure from both regulators and the public.

Facebook isn’t as Secure as One Would Think

It’s mind-boggling to think that the world’s largest social media network could be so vulnerable. Several recent data breaches, such as the Cambridge Analytica scandal, have shown that Facebook isn’t as secure as one would think.

Not only was user data collected without permission, but hackers also managed to access millions of user accounts. This is worrying news for anyone who uses Facebook and further highlights the need for stronger security measures.

The bottom line is that Facebook needs to do more to ensure its user data is secure and not vulnerable to hackers or other malicious actors. Until this happens, people may be reluctant to continue using the platform.

So What Should End Users Do?

These days, it can be challenging to decide whether to use Facebook or not. On the one hand, it can be a valuable platform for staying in touch with friends and family and networking. On the other hand, there are security and privacy concerns that need to be taken into consideration.

Ultimately, the decision should come down to what you are comfortable with. If you don’t feel like your data is secure or your privacy is being respected, it’s best to look for alternatives.

However, if you decide to use Facebook, make sure to be aware of the potential security and privacy issues and take steps to protect yourself accordingly. This may include limiting the amount of personal information you post, using two-factor authentication, and changing your privacy settings regularly.

Overall, it’s important to remember that Facebook is a powerful tool that can be used for good or bad. It’s up to the user to ensure they know the risks and take steps to protect themselves accordingly.

What About Business Owners?

Business owners should think long and hard about the potential risks and rewards of using Facebook for business purposes. On the one hand, it can be an excellent tool for marketing, advertising, and connecting with customers. On the other hand, there is always the risk that user data could be compromised or that fake news could be spread on the platform.

If you rely too heavily on Facebook to market your business, and your account gets deactivated or disabled, this could have a hugely detrimental effect on your business.

That’s why we suggest you not use Facebook (or any social media platform) as the sole means of marketing your business. You should also have a website, blog, and other outlets to reach existing and potential customers in case of unforeseen issues with Facebook.

Website

Because you own your website, you don’t need to worry about algorithm changes or data breaches. You will also have more control over your site’s look, feel, and content, and you can customize it to suit your specific needs.

Blog

Creating a blog is a great way to showcase your expertise and thought leadership in your industry. You can also use it to reach out to potential customers and build relationships with existing ones.

Plus, you can utilize search engine optimization to ensure your blog is easily found on Google, which will help bring more customers to your business.

Content

On Facebook, you’re at the mercy of the “content algorithm,” — which means your posts may or may not be seen by your followers. However, with a blog, you can ensure that your content will be seen and heard by those interested in what you have to say.

Plus, if your content doesn’t align with Facebook’s terms of service (or agenda – although they won’t admit to it), it could be subject to censorship. With your blog, you can post whatever you want – as long as it’s legal and ethical.

In conclusion, while Facebook can be a powerful tool for businesses, some risks must be considered before diving in head first. It may be better to use other outlets, such as a website and blog, to ensure that your business is independent of any one platform.

This way, you can diversify your marketing efforts and ensure that your business remains protected against potential data breaches or algorithm changes.

Facebook Helpful Platform or Social Media Tyrant

Now, I may be jaded on this one. My husband’s account has been disabled by Facebook for over a month after being hacked, and attempts to contact them to reactivate it have been fruitless. 

facebook account disabled
facebook account disabled

It’s generic email after generic email. 

It’s being referred to their Help Center, which is utterly useless. 

It’s ID upload after ID upload, only to be rejected or told that they can’t review it because of COVID (is that even still a thing?) 

It has been an extremely frustrating experience, and I’m not alone in that.

But then you have people who love Facebook, as it’s a way to connect with friends, family, colleagues, and even customers. They use it for marketing purposes or to promote their business. There are many benefits to using Facebook if one is willing to take risks associated with it.

At the end of the day, it all comes down to personal choice. Regardless of how you feel about Facebook, it’s here and isn’t likely to disappear anytime soon. Just remember that there are pros and cons associated with using Facebook as a platform for your business or simply as a way to stay connected. It’s up to you whether the pros outweigh the cons. Be aware of potential privacy issues, data breaches, and algorithm changes when using Facebook, and make sure that your business is independent of any one platform. With this knowledge in mind, you can make an informed decision on how best to use it for your business. Good luck!

Oh, and by the way, my vote: Zuckerburg, his AI, his algorithm, and his band of social media Gestapo are absolutely out of control. So, if you’re looking for me, I’ll be here on my website ;). Cheers!

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Tips to Keep From Annoying Group Members with the @everyone Tag on Facebook https://blaksheepcreative.com/digital-marketing/social-media/facebook-everyone-tag-abuse/ Wed, 07 Sep 2022 01:57:17 +0000 https://blaksheepcreative.com/?p=75273 People are using Facebook groups for many purposes. Some use it for business while others for personal hobbies and interests. No matter the group’s purpose, there is one rule that everyone should follow: do not use the @everyone tag excessively when posting in the group.

This article will cover the following topics:

  • What is the @everyone tag?
  • When should you use the @everyone tag?
  • What are the consequences of overusing the everyone tag?
  • How to avoid using the everyone tag

So let’s hop right in! And talk about Facebook @everyone tag abuse, and how you can avoid it.

What is the @everyone tag?

The Facebook group everyone tag is a feature that allows group admins and members to notify every group member about a post. This can be done by simply typing “@everyone” in the post.  

example of using everyone tag in group on facebook
example of using everyone tag in group on facebook

Although the exact date is unknown, it seems that this feature started appearing in April 2022.

Although only five months in, this new feature is already being overused by group admins and members, to the point of members leaving the group.

Just like anything else, the everyone tag should be used sparingly. Let’s look at when it is appropriate to use this feature.

When should you use the everyone tag?

The everyone tag should be used sparingly for content that genuinely deserves a mass notification.

This might include:

  • Giveaways
  • Get-togethers
  • There is a change in the group that everyone needs to be made aware of
  • Important reminders
  • When you need deliverables from group members

Instead of using the everyone tag for every single post, use it only for posts that are truly important for everyone in the group to see.

If you want to hear it straight from the horse’s mouth, read what Facebook says about using the everyone tag.

What are the consequences of overusing the everyone tag?

The main consequence of overusing the everyone tag is that it will annoy group members and could cause them to leave the group.

Because many groups are created around a brand and intended to be a community, keeping members engaged is essential. Annoying them with too many notifications is not the way to do that.

In addition, overusing the everyone tag could also give the impression that you are only interested in promoting your own content and not interested in hearing from others in the group. This is not the ideal way to foster a community.

How to avoid using the everyone tag

Group admins and members are responsible for avoiding overusing the everyone tag.

Let’s look at how each can do that.

As a group admin, you can:

Monitor the use of the everyone tag and only allow it to be used sparingly –  When you see that the everyone tag is being used too often, have a talk with the group members about it. This will help ensure everyone is on the same page about its use.

I hate the everyone tag in facebook groups
I hate the everyone tag in facebook groups

Encourage group members to use the everyone tag sparingly. You can do this by explicitly stating in the group’s rules that the everyone tag should only be used for important announcements. You can also remind members of this rule when they use the everyone tag too often.

As a group member, you can:

Use the Facebook everyone tag sparingly – Only use the everyone tag when you truly believe everyone in the group needs to be notified about the post.

Monitor your own use of the everyone tag – If you find that you are using the everyone tag too often, try to cut back. Your fellow group members will appreciate it.

In short, admins should create rules around the use of the everyone tag, and members should use it sparingly to avoid annoying other members.  This will help avoid any everyone tag abuse.

Do you have any tips on how to avoid abusing the everyone tag? Let us know in the comments!

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