You can reach a wider audience and grow your business by using social media, creating a professional website, investing in online advertising, and attending trade shows and other industry events.

Here are five tips for marketing your painting business in a digital age:

1. Use social media to reach a wider audience:

Social media platforms like Facebook, Twitter, and Instagram are great ways to connect with potential customers. Ensure you post interesting content that grabs attention and includes links to your website or online store.

Benefits of using social media for business:

• Helps you connect with potential customers
• Cost-effective way to reach a larger audience
• Allows you to share your work with the world
• Provides an opportunity to build relationships with customers and other businesses

Cons of using social media for business:

• Can be time-consuming
• Requires regular updates and engagement
• May need to hire someone to manage your social media accounts

Whether you manage your painting company’s social media or hire someone to do it for you, one thing’s for sure: you need to be on social media to reach a wider audience and grow your business.

2. Create an attractive and professional website:

Your website is often the first impression potential customers will have of your business, so make sure it’s up to par. Use high-quality images, easy-to-navigate menus, and well-written content to give visitors a positive experience.

Benefits of having a professional create your website:

• Gives you a competitive edge
• Helps you build trust with potential customers
• Allows you to showcase your work in the best light
• Makes it easy for customers to find your contact information and learn more about your business

Cons of having someone else create your website:

• Can be expensive
• May not be able to capture your company’s vision perfectly
• Requires ongoing maintenance and updates

While trying to save money by creating your own website may be tempting, it’s worth investing in a professional who can create an attractive and user-friendly site that will help you grow your business.

3. Invest in online advertising:

Online advertising is a great way to reach many people with minimal effort. Look into Google AdWords or Facebook Ads to get started. Be warned; however, if you don’t educate yourself on PPC advertising, you could spend a lot of money with very little to show for it.

Benefits of online advertising:

• Cost-effective way to reach a large audience
• Easy to track results
• Can target specific demographics

Cons of online advertising:

• Can be expensive if you don’t know what you’re doing
• Requires ongoing maintenance and updates
• Can be time-consuming to create and manage

If you’re not familiar with online advertising, it’s worth taking the time to educate yourself or hire someone who is. Done correctly, online advertising can be a great way to reach potential customers and grow your business.

4. Utilize email marketing:

Email newsletters are an effective way to keep your customers and prospects updated on what’s new with your business. Include special offers, announcements, and links to your website or blog. Ensure you’re not overdoing it, or you’ll risk losing subscribers.

Benefits of email marketing:

• Keeps customers and prospects updated on what’s new with your business
• Easy to track results
• Cost-effective way to reach a large audience

Cons of email marketing:

• Can be time-consuming to create and manage
• Requires ongoing maintenance and updates
• Can be easy to spam people if you’re not careful

Email marketing is a great way to stay in touch with your customers and prospects, but it’s essential to do it carefully so you don’t end up spamming people.

5. Attend trade shows and other industry events:

Attending trade shows and other industry events is an excellent way to network with potential customers and partners. It’s also an opportunity to showcase your products or services.

Make the most of these events by having a well-designed booth, handing out quality marketing materials, and being prepared to answer any questions people may have.

Benefits of attending trade shows and other industry events:

• Great way to network with potential customers and partners
• Opportunity to showcase your products or services
• Can be a fun and exciting way to market your business

Cons of attending trade shows and other industry events:

• Travel can be expensive
• Can be time-consuming to plan and execute
• May not be relevant to your target market

If you have the opportunity to attend trade shows or other industry events, make the most of it by being prepared and taking advantage of the networking opportunities.

By following these tips, you can reach a wider audience and grow your painting business. What are you waiting for? Get started today!

Hire a Professional Painter Digital Marketing Agency

When it comes to marketing your business, it’s essential to have a solid online presence. In a digital age, potential customers are searching for businesses like yours online. If you don’t have a website or if your website is outdated, you’re missing out on potential customers. The same goes for social media. You’re missing out on a massive opportunity if you’re not utilizing social media to reach your target audience.

Luckily, there’s help available. BlakSheep Creative is a digital marketing agency that specializes in helping businesses like yours grow their online presence. We can create a professional website for you, help you set up and manage social media accounts, and even create online advertising campaigns.

Contact us today if you’re ready to take your business to the next level. We’ll be happy to answer any of your questions and get you started on the path to success.

View our digital marketing services page to learn why we’re your best choice for marketing your painting business in a digital age.

BlakSheep Creative is a full-service digital marketing agency that specializes in helping businesses like yours grow their online presence. We offer a wide range of services, including website design and development, social media management, email marketing, and online advertising. We’re here to help you reach your target audience and grow your business. Contact us today to learn more about our services.

Where (and IF) you show up in search results pages significantly influences the amount of web traffic you receive, which dramatically impacts your business’s likelihood to draw in new painting projects. 

Better SEO creates better possibilities of being seen.

Simply put, search engines include a pre-organized database of links, all of which are set up according to their content and appeal. When a user enters a keyword or phrase into a search page, they are given a list of relevant results.

Chances are, since you’re reading this article, you’re somewhat interested in using SEO to help expand your painting business. Be sure to read our comprehensive guide to Super Easy SEO for Small Businesses.

How to Increase your Painting Contractor’s SEO

While the process of getting better results in the SERPs (search engine results pages) is a complicated one, there are ways that you can develop your website so that it ranks better in search engine results. 

Below are a few techniques for improving your painting website’s SEO and web traffic.

Ensure your content is relevant.

One of the best methods to improve your search engine ranking is by creating material that engages your target audience. 

As a guideline, you should identify one or two main keywords for your page– say, for example, “Louisiana painter” or “painting contractor”– and utilize these throughout your site. 

Not sure what keywords perform best for painters, here’s a start: highest-performing SEO Keywords for Painters (The Ultimate List)

Identifying the correct keywords increases your prospects of appearing in related search engine results.

Although creating content that’s optimized for search engines is critical for your website’s success, make sure that your content is written for humans and not search engines.

If you’re stuck on what to write about, we wrote an article to help you: The Ultimate Guide to Painting Contractor Blog Post Ideas

Avoid duplicated content.

Avoiding duplicated content on your website goes hand-in-hand with producing high-quality, user-focused material.

Content that is the same or too close to other pages on your website is difficult for search engines to rank because they can’t figure out which version to include in their database.

As a result, your pages will compete amongst themselves in the SERPS (this process is called cannibalization).  

Avoid the temptation of being more focused on your painting company’s web presence than user engagement and fulfillment by creating original content for each page.

If you’d rather have a professional copywriter create painting-specific content, we can help you with that.

Pay attention to structural hierarchy.

How you tag and buy your material makes a distinction in your search result rankings. 

Heading tags (h1, h2, h3, and so on) are especially crucial to a high-ranking page, as these tags tell the search engines how relevant your material is to the searcher’s inquiry and intent.

Consider the following image:

When search engine crawlers move through your headers, they look at how consistent your heading keywords are with the rest of the content, lending a better description of your page’s content.

Make sure to keep your headings in order as your content gets more detailed and don’t make the common mistake of having more than one H1 on a single page.

Remember, heading tags aren’t for styling purposes but for presenting your content clearly and orderly.

Focus on cross-linking.

Your pages and blog posts will get a lot more “SEO love” if there are links to them from other pages on your website. Look through your blog site material and see if there are any words or expressions that can be connected to other blog site posts.

Update your content often.

It’s not just enough to have a web presence– you’ve also got to keep it. 

A website that hasn’t been updated for a while might not seem as legitimate as a site that was recently modified.

Keep users in the loop by publishing about your most current painting projects or business news, and try to create at least one new blog post a week. 

Upgraded material suggests to search engines (and customers) that your website’s content is appropriate and worth being discovered.

Make use of social media.

Not only can you share your own content to increase your painting company’s appeal, but social media also allows your fans, followers, and previous customers to do the same. Use the image below for an average of how often you should post on different social media platforms.

Not only do they enable you to share your own material (previous painting jobs, company news, etc.) to increase appeal and relevance; your fan base can likewise share your posts with their fans, therefore practically “crowdsourcing” your material. 

We even created an article on How To Create a Business Facebook Business Page in 7 Simple Steps to help you get started.

Between the SEO benefits and the enhanced marketing presence, social media needs to be your best friend.

Let’s Recap Painting Company SEO

When a searcher types in their query in the search engines, they are given a list of possible answers to their question.

Your painting company’s website’s location in the list of results is dependent on your content’s:

• relevancy
• originality
• heading structure
• internal and external links
• freshness
• social media engagement

If you follow those six steps to painting contractor SEO success we’ve discussed and continually provide your website’s visitors with fresh, engaging, and relevant content, you’re certain to rank higher in search engines like Google.

We help Painting Contractors Achieve SEO Success.

If you’d like to level up your painting company’s SEO by ranking higher in the SERPs to get more web traffic (and more profits), contact us today for your free painting contractor SEO consultation.

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As people search the internet to find a home painting contractor or someone to paint their business’s interior, they may see a few companies on the first three results pages. Perhaps a contractor in position one may catch their eye.

But when they check the company’s reviews, they’re missing or have mostly bad reviews.

According to Search Engine Land, a leading SEO industry publication, “68 percent of people say positive customer reviews make them more likely to use a local business.”

Ensure potential customers find reviews of your business when they’re looking for them (and they will look for them.) You want them to trust you to do an awesome job.

Something as simple as a lack of positive reviews can cause potential customers to hesitate to request a pricing quote from your business.

You can quickly see how critical client reviews are to your painting company’s success online, so you must have a method in place to consistently grow your number or reviews.

Online reviews are essential for three reasons:

1. They help your company get found.
2. They allow you to convert prospects into customers.
3. They help provide social proof of your excellent work.

How do you get online reviews?

There are plenty of methods and software that you can use to help get reviews, but none of them are as effective as what we’re about to show you.

We’ve seen people use our process to go from zero to three hundred reviews in a year.

Offer incentives

Urge your crew leaders to get reviews. Keep track of these reviews, and offer bonuses or gift cards to those who get the most reviews for your business.

Create a review link

The easiest way to let customers give you an atta boy for a great job is to have a link that you can send customers to after completing their painting project.

Google My Business allows you to generate a shortened URL that leads right back to the “leave a review” portion of your GMB profile. There are also third-party options you can use, such as Reviewflowz’s Free Google Review Link Generator.

Of course, your painting service has to have a GMB profile setup to get the link, so make sure that you create one for your painting company as soon as possible.

Your Google My Business profile is how you dominate in local search results. Some experts say that GMB is the most critical contributor to small business local SEO.

Not only do potential customers take note of your company’s reviews, but search engines also do. More quality, positive reviews will signal search engines that you are an experienced painting contractor who values customer service and does a fantastic job.

Reviews are great for painting contractor SEO!.

Other social media platforms such as Yelp and Angie’s List also provide you unique URLs to send past clients to leave you a review. We’re not saying that they aren’t necessary. They’re just not as crucial to your local SEO as your GMB.

A properly optimized GMB profile is the easiest way to generate more leads locally for your painting business.

Create a review request template.

Place the focus on the team leader, not the customer. People will feel more obligated or compelled to help a painter, not a painting business.

In your template, ask your customer for an honest review and explain how their criticism helps you evaluate your efficiency.

Now, let’s do some math.

If you create a template and let’s say you have five crew leaders. Let’s say that you ask them to get reviews on half of the jobs. Statistics show that about 60% of your crew leaders will follow through.

So, let’s say you do 100 painting jobs a year. Half of your crew leaders are soliciting reviews. That’s 50 reviews.

If they do it 60% of the time, that implies that you will get 30 reviews in a year.

And for the rest of the customers you didn’t manage to get a review from, simply send a text, follow-up, call from the office, or ask them personally.

But, your timing is critical. Do it as soon as you finish the job. As soon as the paint dries (see what we did there?), individuals become less likely to review you weeks or months after completing the project.

They may, but conversion will generally be low.

Follow your review template.

If you stick to your plan of requesting reviews from painting customers that we showed you, we promise you that you’ll quickly have more reviews than any of your competition, assuming you have the work volume.

And, as you continue to stack up those positive reviews, Google will also. Your Local SEO rankings will get a boost, and you’ll move the mighty search engine optimization needle tremendously.

Continue to provide excellent customer service.

Of course, positive reviews all come with providing high-quality work and your customers having a great experience. If you go through and spill paint all over a customer’s home, you probably won’t get a great review.

Continue giving your customers an excellent product and doing a good job to keep them happy. A happy customer is not only likely to leave you a great review, but they’re also more likely to highly recommend you to their friends, family, and coworkers about your business.

Word of mouth is still essential for a painting contractor.

Need Help Establishing an Online Review Generation Process?

We hope that this article helps you in generating online leads for your painting company. If you ever need help with this or need any other digital marketing services, or an award-winning painting business website please contact us.

We help painting companies grow bigger and better businesses. Complete the form below to get your free painting contractor online marketing consultation.

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But, if you take some time to perform some proper keyword research, you’ll reap the benefits.

Choose the right keywords, and you’ll get more organic traffic from Google and other search engines over time.

But, if you pick incorrect keywords, your competitors will paint you in a box (see what we did there?), and you’ll lose sales leads.

Keyword Research is Vital!

While it’s outside of this article’s scope, there are plenty of keyword tools that you can use to help you in your research, such as the Google Keyword Planner, or premium tools such as SEMRush and Ahrefs.

Did you know that there are more than 1.1k online searches for “painting contractor” every month? 

And that’s just for that exact phrase and doesn’t include all of the variations of that term and long-tail keywords.  And that’s only in the United States!

By building content on your website around the top search terms specific to painters, you are paving the way for inbound sales leads that will boost your profits.

Now, add those online leads to word-of-mouth leads and any you leads generated by traditional marketing methods. You’re starting to get the picture.

Speaking of pictures, be sure to read our article 6 Easy Steps to Painting Company SEO to learn steps you can take right now to rank higher in the SERPs.

What follows are some of the Leading SEO keywords for painters and painting contractors in the United States:

How to Use These Keywords:

Now that you know what keywords to focus on, you need to use them properly to rank well in Google. 

Here are six steps to using your keywords to achieve SEO success for your painting business:

1. Make sure that your website is mobile-friendly, safe, and secure.
2. Incorporate these keywords into your webpage title tags, meta description, headings, page copy, and alt-tags in your images.
3. Create, optimize, and update your Google My Business (GMB) page.
4. Claim and complete your local directory listing profiles with the exact same NAP (Name, Address, Phone Number) across them all.
5. Update your blog regularly and write content based on appropriate keywords, terms, and phrases.
6. Use videos, graphics, and images in your message optimized for your desired keywords.

3 Ways To Rank Your Painting Company Website Higher

Getting your website to the top search result in your city involves several key components, and how you implement them matters.

As experienced Painting Company Search Engine Optimization experts, we know just how important it is for your website to be listed on Google’s first page to generate the sales leads you deserve.

Consider this:

Over 33% of clicks in Google’s search engine results pages go to the business listed first.

And that number drops as you go further down the list.

See why it’s vital to be up top in the search engine results pages (SERPS)?

Here are the three steps you can take to rank your painting company’s website higher:

Local Search Engine Optimization (SEO)

Because painting is a service-based industry, your website must be optimized for local searches.

Local SEO is Vital!

Optimizing your website for hyper-local terms helps you target customers looking for services like yours within a specific geographic location.

Local SEO is how you rank well for those, “near me” searches. Click the image below to read our tips for dominating these searches.

Here’s our four-step process we use to guarantee that you dominate local searches:

1. Discover high-ranking search terms/queries/keywords your target market is using.
2. Build high-quality web content that will undoubtedly attract website visitors
3. Optimize your Google My Business Profile to capitalize on local searches
4. Maximize your SEO method via our proprietary analytics stack.

On-Page Search Engine Optimization (SEO)

The next step in optimizing any painting company website is to focus on your on-page SEO.

On-page SEO is the practice of optimizing each page of your website to rank higher in search results pages to earn relevant web traffic.

Another part of on-page SEO that is often overlooked is technical SEO. Technical SEO is the process of optimizing your website for speed, good site architecture, internal linking structure, heading usage, image sizes, image alt-text, website accessibility, and the list goes on.

Read about some of the most common technical SEO mistakes that may be hurting your rankings.

Off-Page Search Engine Optimization (SEO)

Almost as important as your SEO ON your website are SEO elements OFF of your website.

Off-page SEO is one of the most essential parts of a successful strategy.

Simply put, Off-page SEO are tactics that you employ that take place outside of your website itself.

Off-page #SEO tactics:
Link Building
Brand Building
Content Marketing
PR
Local SEO (GMB and Citations)
Social Media & forums
Influencer Marketing
Events
Guest Posting
Podcasts
Reviews
Content Syndication

Learn more https://t.co/XqIaAwCSaH.

— SEMrush (@semrush) October 18, 2020

Now some fly-by-night search engine optimization “experts” will say it’s all about link building; all you need to do to see painting company SEO success is build links back to your important pages.

But that’s only half-true.

Sure your website’s backlink profile is essential, but there’s so much more involved in off-page SEO for painting contractors.

Some of these other off-page SEO tactics you should employ are:

• brand building
• citation building
• content marketing
• social media

All of these elements come together to form a comprehensive SEO strategy to give both search engines and users gain a perception of your website’s authority and are often used as key trust and relevance factors.

So now that you know what to do to rank your painting company’s website higher in search engines and how to use keywords in doing so, it’s time to get to work.

If you need any help using any of these concepts taught above, drop us a line.

We’re Painting Contractor SEO Experts and know what it takes to get you to the top of the search rankings to generate more leads for your business.

Contact us today for a free strategy session, and let us show you how we can help you level up your painting business today.

Most painters are reluctant to purchase advertising and, as a result, are missing out on valuable sales leads.

But, with some streamlined advertising techniques, your paint business can begin acquiring the lasting leads it needs to level up and see more profits.

One of the most economical advertising and marketing tools painting contractors can use is Search Engine Optimization.

Search Engine Optimization (SEO) is the most important tool in a painter’s “online toolbox” and should be part of your marketing strategy.

If you aren’t using SEO for your painting company, it will be hard for prospective consumers to locate your web site.

If your website can not be found, your attempts to gain sales leads online won’t succeed.  Be sure to read our recent article 6 Easy Steps to Painting Company SEO to level up your SEO game.

While Search Engine Optimization incorporates many different marketing methods, there are three primary Search Engine Optimization methods to keep in mind.

What is Search Engine Optimization?

Before exploring painting contractor Search Engine Optimization strategies, it’s essential to understand what SEO is and exactly how it influences lead generation. 

SEO includes optimizing your website– utilizing particular words and technical attributes– to rank higher in search results.

In easy terms, SEO allows you to connect with prospective clients searching for your services or product. 

When used properly, SEO will help you rank higher on search engine result pages (SERPS) for keyword phrases associated with your business goals.

Here’s our ultimate list of high-ranking keywords for painters.

Many paint service providers utilize paid search as their primary source of lead generation. 

While paid search and ads can give your company quick and direct exposure, it doesn’t provide the lucrative leads that directly convert to brand-new consumers and revenues. 

That’s why focusing on natural rather than paid search is essential for paint specialists. 

Prioritizing your painting website’s Search Engine Optimization is not only less costly than paid search, but it also provides lasting direct exposure for your company. 

Below are the three primary SEO strategies that are important to the success of your paint business.

Painting Contractor SEO Tip # 1: Local Service Area

First, make sure you have the areas you serve on your web site.

I can’t tell you the number of times we have analyzed a site and found this hyper-local SEO component missing.

Or, a company has mentioned a city outside of their service area:

• They are based in a suburb, but they wish to obtain leads from the city. 
• They’re in the city, but they want to get leads from the suburban areas.

You should build landing pages for each city to help you rank higher on Google and other search engines. Make sure these landing pages are optimized to convert visitors!

The first step in on-page SEO is to ensure that the correct geographical area is on your website’s pages — the complete address.

Be crystal-clear what areas you serve and make it easier for users (and search engines) to determine if you serve their city or region.

Painting Contractor SEO Tip # 2: Use the Correct Keywords

SEO for painting contractors focuses heavily on a simple question: Are you properly targeting the right keywords and phrases?

Proper keyword research is vital!

We’ve also seen plenty of painting websites that consist of just a few pages with very little content.  

Your website is likely missing vital painting keywords and phrases that users are typing into search pages by having a lack of content.

It’s an honest mistake. Painters know their paint colors but aren’t familiar with how keywords (more specific keywords in the painting industry) generate traffic to their website. 

Often, we see this when the painting company hires someone to build their website that isn’t familiar with the painting industry’s nuances.

Make sure your website’s content has relevant keyword phrases, and there’s enough content for each page to rank well in search engines (typically at least 350 words, but more is always better.)

Consider each page on your website as a mousetrap for a specific keyword phrase.

Painting Contractor SEO Tip #3: Enhance for Google My Business (GMB)

The last SEO suggestion for painters is to maximize your Google My Business page. 

GMB is the most effective way to have your business listed in local search results.

Although, compared to a website, there’s not a great deal you can do on a Google My Business profile, every piece of information is essential. 

Some questions to think about when enhancing your Google My Business page are:

• Have you adequately named your photos and included keywords in the title, if possible?
• Do your testimonials have your desired keywords in them? Follow our easy five-step process to getting more reviews for your painting company.
• Are your hours of operation displayed?
• Have you chosen the proper painting-related service categories based on your services provided?
• Are you posting throughout the busy season or when you have a promotion?

Asking yourselves these questions will guarantee you don’t miss out on any possibility of optimizing your Google My Business page. 

If it’s been a few years or months since you’ve reviewed your Google My Business account, it’s critically vital that you do so.

Optimizing your GMB is a surefire way to rank for those “near me” searches.

Recap of Search Engine Optimization Tips for Painters

In summary, the first thing you need to do is make sure your website is optimized for your local area(s) that you serve.

The second thing to focus on is doing keyword research and ensuring that you’ve used the applicable terms and phrases in your web page’s copy.

Research your keywords.

When you come up with keywords off the cuff or from your gut rather than from proper research, you’re less likely to draw in visitors looking to hire a painter.

The last SEO idea is optimizing your Google My Business page. A properly optimized GMB is particularly crucial for paint professionals, as it can produce a lot of leads.

Don’t forget to properly interpret your GMB insights to see where you can make changes to boost your local search rankings.

We get it. There aren’t enough hours in the day for painting contractors to complete their projects and focus on their website and its Search Engine Optimization.

Add to that the rest of the necessary digital marketing for plumbers components:

• Off-page SEO (Link Building)
• Social Media Marketing
• Content Marketing (Blog Posts)

It can be overwhelming, but we’re here to help.

We are well-versed in the painting industry and know what techniques and strategies work and give you the best return on investment (ROI) for your marketing dollars.

Painter SEO Services that Provide Results

Contact us and let us show you how you can level up your painting company without breaking the bank. Fill out the form below for your free painting contractor SEO consultation.

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If you don’t have a website for your plumbing company yet, stop what you’re doing and get one! You’re missing out on valuable sales leads.

We can help you with that if you’d like. Just fill out the form below.

– Step 1 of 8

General Information

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Business / Organization *

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Address

Address Line 1

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City

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Industry

Upload Your Logo (Digitalized If You Have It)

Click or drag files to this area to upload. You can upload up to 25 files.

Next

If You Have a Current Site

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What's the website/URL

What do you like about it? (Be specific – colors, images, overall feeling, navigation bar location, etc.)

What do you dislike about it?

Do you have a domain name/URL registered?

• Yes
• No
• Not Sure

If so, with whom? (ex. GoDaddy)

Do you have a web host?

• Yes
• No
• Not Sure

If so, with whom? (ex. GoDaddy)

PreviousNext

If You Have a Current Blog

______________________________

What platform is it using? (Ex: WordPress, Blogger)

Do you currently use an email newsletter /marketing service?

• Yes
• No
• Not Sure

If so, what software do you use? (Ex. Constant Contact, Mailchimp)

If so, do you want an email newsletter signup form on your website?

• Yes
• No
• Not Sure

Do you participate in social media?

• Facebook
• Twitter
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• Linkedin
• Myspace
• Pinterest
• Other

Design and Look

______________________________

Do you have a business logo?

• Yes
• No
• Not Sure

If not, would you like us to create one for you?

• Yes
• No
• Not Sure

Are there any specific colors you’d like used on your website?

Are there any colors you don’t want used on your website? (Ex: similar to a competitor)

What kind of feeling do you want your website to have?

All our websites are custom designed to your specifications. Please check any of the boxes you think meet your stylistic needs or suggest some of you own.

• Bold
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Any other stylistic needs

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Objectives and Content

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What is the purpose of your website?

Who is your target audience? (Be specific)

What should the main call to action on the home page be? (Ex: Call Now, Sign Up for a Newsletter)

Which pages do you think your website will need?

• About
• Blog
• Contact
• Gallery
• Home
• News
• Products
• Services

Are there any other pages not included above that you need?

Will you be providing the content (text) for the website?

• Yes
• No
• Not Sure

If not, would you like us to provide a quote for copy writing services?

• Yes
• No
• Not Sure

Will you be providing any images/photos?

• Yes
• No
• Not Sure

Is there anything special on your website users need to be able to do? If so, please explain?

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Ecommerce

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Do you plan on selling products or services through your website?

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• Not Sure

If so, what type of products/services?

How many different products or services do you plan to sell?

Selected Value: 0

Do you currently use a merchant account and payment gateway? (Ex: Authorize.net)

• Yes
• No
• Not Sure

Do you currently use a shopping cart? (Ex. 1ShoppingCart)

• Yes
• No
• Not Sure

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Blogging is great for your website’s search engine optimization (SEO), resulting in better rankings with search engines like Google and getting a leg up over your non-blogging competitors.

One of the most common problems for painters trying to sustain a blog is finding content to write about.

If you’re a painter who struggles to develop blogging ideas, here are 365 blog topics for painters and painting companies to help you fill up your content calendar.

Why Should a Painter Blog?

Now that you see the importance of blogging and how much it can grow your business let’s talk about why you need to do it (regularly).

Blogging is one of the most effective digital marketing strategies.

Why?

Google (and other search engines) love blogs – Google wants to be sure that you are relevant. By regularly adding and updating your content through your blog, you prove to the mighty search engines that you have experience, authority, and trust (EAT).

Our friends at Nozak Consulting have written a great article about EAT.  Read the article on their website.

Your visitors want content – Your blog allows you to educate and share information with your audience. Plus, it shows your visitors that you’re an expert in your field and why they should hire you for their project.

Blogs produce sales leads – The more you blog, the faster you’ll see an increase in web traffic and sales leads for your business. 

We promise!

How to come up with painting blog post ideas.

Now that you realize the importance and benefits of having a blog, it’s time to develop ideas of what to write about.

Sit down and consider all aspects of your business and brainstorm topics you think people want to read about.

Here are some ideas to brainstorm to get you started.

Painting Contractor Blog Post Ideas

Keep reading to learn some great blog posts that you can use to engage your target audience and get more leads for your painting company.

Explain why your customers love working with you.

Hopefully, you’ve already set up a Google My Business profile and a Facebook Business Page for your company.

If not, here’s a couple of articles you need to read:

• Why Every Small Business Should Use Google My Business
• How To Create a Business Facebook Business Page in 7 Simple Steps
• Mastering Roofing Blog Content: Your Ultimate Guide to Boosting Conversions

If you already have social media profiles or profiles on sites like HomeAdvisor and Yelp, review reviews that previous customers have left you. 

Social media is a great way to generate leads for any painting contractor, be it residential or commercial. Be sure to read our 5 Tips for Painting Company Social Media Success.

Wondering what to ask your painting contractor? Check out these 5 must-ask painting questions in our latest blog post: https://t.co/lVr4rPCmUj

— Bay Country Painters (@BayCountryPaint) March 1, 2018

You can also talk to previous customers and create a list of your business’s best aspects and your unique selling proposition (USP).

Now, you can create posts around those selling points so that they’ll choose you over your competition come painting time.

Answer some of the most common questions you get asked.

You’re probably answering the same questions all the time, so why not put it into a blog post?

Perhaps homeowners have questions about hiring a painter. Give them ideas of what to look for and how to hire a painter for their project.

Creating posts that answer your readers’ questions is an excellent way to increase keywords and phrases that your website will rank for, while earning potential customers’ trust at the same time.

Don’t forget to check out our ultimate list of keywords for painting contractors.

Protip: Have your web developer add Schema JSON-LD FAQ markup into your posts where you ask and answer questions to help search engines understand the page’s content. You’ll rank higher in search engine results pages as a result.

If your web developer doesn’t know how to add this essential code to your painting company website, contact us so you can get one who does.

It’s that important!

Here’s an example of what proper Schema markup can do for your website. Look at that! Position ZERO on the SERPS – above the paid ads.

Solve common painting problems

What are some of the most common issues people encounter before, after, or during a project?

Write a blog post about them, and help your readers avoid or address the problems when they arise.

Outline details about what could go wrong during a project and how to avoid it.

Explain how you price your painting jobs.

Create blog posts describing how you calculate pricing for different types of jobs and buildings. Pricing blog posts will enable your customers to get a rough idea of what their project will cost, and they’ll probably contact you to get an estimate.

Give your audience DIY tips.

Right now, you’re probably thinking, “Why would I give out DIY tips when I’m trying to get their business?”

Because having a blog is intended to bring value to your readers.

Perhaps they used your tips when painting their bedroom and gained a whole new respect for what goes into a painting job. Now that they’re ready to paint the entire house, they want to hire a professional.

Write about Paint Products.

Comparison Posts

Do you prefer Farrell Calhoun over Benjamin Moore? Most people don’t know the difference between contractors, colors, methods, etc. Let them know the pros and cons of painting-specific products to establish yourself as experts in the field.

Product Reviews

As a professional painter, you work with specific products every day. Review them to save your readers time and money or discuss different types of projects and if they’re worth the investment.

Create Best Of Lists

One of the best ways to increase traffic (and sales leads) to your website is by generating lists.

Write a blog post highlighting the best painting contractors in your city. Now you may think that it is going to give work to your competition.

It could, but the benefits far outweigh any risks.

Here’s why:

• You’ll rank higher in search engine results pages.
• You’ll build trust and establish yourself as a painting expert.

Think about it. How many painters have the guts to talk about their competition on their website?

But if you do, and someone lands on your blog and sees that you’re not afraid to be “unbiased” but genuinely care about your customers, 9 times out of 10, they’re going to choose you over anyone else.

Show your process from beginning to end.

• How long does a typical project take to complete?
• What are the most commonly needed materials?
• What does a home or business owner need to do before, during, and after their project?

By explaining these items above, you’ll be able to create topics that your target audience is already looking for information on and give them a better idea of specifics involved in a painting project.

Showcase your recent projects

What successful projects have you completed recently? 

Potential clients want to make sure that you’re doing good work and blog posts are an excellent way for you to show them (and boast a little) about your skills and customer service.

365 blog post ideas for painting contractors:

Now that you know why you need to post on your painting company’s blog and have a general idea of topics to write about, here are some examples.

We’ve provided you with 365 blog post examples to help you fill your content calendar. Of course, you don’t have to create a post every day, so feel free to use them however you wish.

Now for the list.

1. before and after pictures of a recent painting project
2. DIY painting tips
3. general home improvement tips
4. insightful home decorating tips
5. Case studies of some of the most challenging painting projects you’re done.
6. reviews of paints, colors, brushes, techniques, or equipment
7. customer reviews
8. customer video testimonials (be sure to include a transcript for your sight-impaired visitors)
9. color tips for interior and exterior
10. employee introductions
11. recent press or media mentions
12. videos of you or your crew painting
13. how-to tutorials
14. tips for creating accent walls
15. estimating process
16. surface prep techniques
17. cost-saving tips and tricks
18. common painting mistakes
19. local area color trends
20. explain the importance of repainting
21. how often you should repaint your home and why
22. guest posts from local home improvement bloggers
23. old vs. new painting techniques
24. recently attended conventions, workshops, and training
25. software, technology, or tools you can’t live without
26. create and give away a free eBook
27. tips on increasing a home’s curb appeal
28. expert opinions from local industry leaders
29. kitchen renovation and painting ideas
30. staining vs. painting
31. what to look for when hiring a painting contractor
32. ten reasons to hire you
33. industry trends and insights
34. create an infographic
35. highlight any charity work you’re involved in
36. a day in the life of a painter
37. frequently asked questions
38. tell your company’s origins
39. provide a free checklist for painting
40. what not to do when painting
41. an inspiring story
42. most useful online resources
43. customer stories
44. pros and cons list for painting
45. a common problem your customers have
46. interview a customer or local leader
47. myths in the painting industry
48. write benefits articles
49. problems vs. solutions
50. painting ideas
51. how has your company evolved over time
52. what separates you from the competition
53. behind the scenes at your office
54. booking and estimate process
55. research a topic and publish the results
56. create a poll
57. inspirational quotes
58. how customers should prepare before your arrival
59. interior decor in relation to paint colors
60. promotional posts
61. contests and free giveaways
62. how fresh paint improves a home value
63. how to clean interior walls
64. pricing comparisons of you and your competition
65. how-to paint _____ (walls, ceilings, etc.)
66. When should you repaint your ______ (interior, stucco, kitchen cabinets)?
67. how to get the most from our company’s painting services
68. _____ things I knew before starting a painting company
69. when not to attempt to DIY
70. list facts, tips, resources
71. how to clean your deck after a typical South Louisiana hurricane
72. community spotlight
73. painting hacks
74. definition of painting industry terms
75. trend predictions
76. repurpose old blog posts
77. create a “best of” list
78. goals and milestones of your business
79. statistics about the painting industry
80. your licensing, insurance, awards, and memberships
81. benefits of hiring a professional painter in _____ (your city)
82. dangers of having lead paint in your home
83. In _____ (your city), can you paint over a wood surface?
84. minimizing lead paint exposure in _____ (your city)
85. exterior home painting in _____ (your city) tips and tricks
86. can you paint vinyl siding in _____ (your city)
87. Seven things you must know before you hire a painter
88. Nine mistakes to make when hiring a painter in _____ (your city)
89. instead of getting new cabinets, just repaint them
90. Can you paint over wallpaper?
91. removing and painting popcorn ceilings
92. using light and dark colors to make small rooms look larger
93. how to paint a ceiling – tips and best practices
94. Three benefits of high-quality paint
95. how to hire a house painter in _____ (your city)
96. tips for choosing interior paint colors
97. mistakes to avoid when painting kitchen cabinets
98. hacks for painting bathroom walls
99. Five ways to update kitchen cabinets
100. how to power wash wash vinyl siding
101. brushing vs. spray painting commercial building walls
102. safety while painting
103. kitchen cabinet refacing vs. repainting
104. Seven types of cabinet finish you should know about
105. how to paint cabinets a two-tone finish
106. kitchen island paint color trends in _____ (your city)
107. tips to make your painted kitchen cabinets last
108. do’s and don’ts of selecting exterior cabinet paint
109. Six steps to exterior paint prep
110. how to paint interior trim
111. does the quality of exterior paint matter
112. how to make your home’s exterior paint last longer
113. exterior house painting rules you should not break
114. homeowner’s associations’ rules for house painting in _____ (your city)
115. how to evaluate painting estimates
116. Four home improvement items that will help you sell your home
117. benefits of pressure washing your home before painting
118. painting vs. staining wood siding
119. common interior paint problems and how to fix them
120. insurance claims and painting projects
121. how to paint after a fire
122. exterior colors to avoid when selling your home
123. why quality paint is worth the price
124. how to prepare your business for a professional paint job
125. tips for staining your wood deck like a pro
126. mistakes to avoid when choosing a painting contractor
127. do painters in _____ (your city) have to use non-VOC paints
128. reasons to clean your gutters regularly
129. how to remove mold on a home’s exterior
130. reasons to pressure wash your house
131. preparing a wooden deck for staining
132. weather conditions to consider when painting your house
133. how to prepare your home before your painter arrives
134. exterior painting – brush vs. sprayer vs. roller
135. vinyl siding vs. wooden siding
136. exterior siding painting tips
137. how long will exterior paint last in _____ (your city)
138. oil vs. latex paint
139. tips for painting light fixtures
140. cleaning paint drips
141. masking off areas before painting
142. exterior home algae prevention
143. exterior painting weather do’s and don’ts
144. painters to follow on Twitter
145. choosing a paintbrush
146. cleaning paint rollers
147. opening and closing a paint can
148. best ladders for painting
149. why painters wear white
150. how to mix paint

Now, let’s get more granular and show you some post titles to generate your content around:

1. Master The Art Of Staining A Wooden Deck With These 9 Tips
2. The Ultimate Guide To House Painting
3. 6 Ridiculously Simple Ways To Improve The Way You Paint A Bedroom
4. Little Known Ways To Paint A Bedroom Safely
5. 9 Things You Must Know About Staining A Wooden Deck
6. 9 Things You Have In Common With Commercial Painters
7. How To Choose Paint Colors For Your Home Without Driving Yourself Crazy
8. How To Paint A Bedroom In 10 Minutes And Still Look Your Best
9. 10 Great Tips To Earn More In The Commercial Painting Industry.
10. Before and After – The Williams Home (Insert your client’s name here!)
11. These 10 Things Will Change The Way You Approach House Painting
12. 10 Mind Numbing Facts About Latex Paint.
13. Do You Have What It Takes Paint A Bedroom Like A True Expert?
14. How To Paint A Bedroom Lightning Fast
15. Five Of The Most Common Issues When Painting Your House in Summer (And How to Solve Them!)
16. 9 Key Tactics The Pros Use For Staining A Wooden Deck
17. 9 Questions You Need To Ask About Painting a Bathroom
18. Think Your Staining A Wooden Deck Is Safe? 9 Ways You Can Lose It Today
19. 9 Reasons Why You Are Still An Amateur At Staining A Wooden Deck
20. Five Things to Look Out for When Hiring a Professional Painter
21. How To Choose Paint Colors For Your Home
22. Staining A Wooden Deck Doesn’t Have To Be Hard. Read These 9 Tips
23. 6 Tips for Proper Wood Deck Maintenance
24. 6 Steps To Paint A Bedroom 10 Times Better Than Before
25. Do You Know How To Paint A Bedroom? Learn From These Simple Tips
26. Why You Can’t Paint A Bedroom Without Facebook
27. 6 Reasons You Will Never Be Able To Paint A Bedroom Like Steve Jobs
28. The 6 Really Obvious Ways To Paint A Bedroom Better That You Ever Did
29. 6 Days To Improving The Way You Paint A Bedroom
30. 10 Ways You Can Choose Paint Colors For Your Home
31. How To Paint A Bedroom In 3 Easy Steps
32. 6 Even Better Ways To Paint A Bedroom Without Questioning Yourself
33. Paint A Bedroom Like There Is No Tomorrow
34. 9 Most Well Guarded Secrets About Staining A Wooden Deck
35. 6 Enticing Tips To Paint A Bedroom Like Nobody Else
36. Winning Philosophy For The Commercial Painting Industry.
37. Paint A Bedroom Like A Guru With This “secret” Formula
38. 10 Lessons On Choosing Paint Colors For Your Home From Wal-mart
39. 6 Steps To Paint A Bedroom
40. 9 Stories You Didn’t Know About Staining A Wooden Deck
41. Here’s How To Paint A Bedroom Like A Professional
42. 6 Ways Painting Your Bedroom Will Ease Stress
43. What is Painting? And Why Should You Care?
44. Master The Art Of House Painting With These 10 Tips
45. 15 Things You Most Likely Didn’t Know About House Painting.
46. 5 Common Myths About The Commercial Painting Industry.
47. Secrets Your Parents Never Told You About House Painting
48. 5 Painting Hacks You Need to Know Now
49. Can You Choose Paint Colors For Your Home Like A True Champ? These 10 Tips Will Help You Get The Most Out Of It
50. The 7 Secrets You Will Never Know About Latex Paint.
51. The 9 Best Home Painting Podcasts of 2020
52. Top 15 Common Prejudices About Commercial Painting.
53. Little Known Ways To Paint A Bedroom
54. 9 Things You Didn’t Know About Staining A Wooden Deck
55. Best House Painting Android Apps
56. Thinking About Staining A Wooden Deck? 9 Precautions to Take
57. The 9 Best Things About Staining A Wooden Deck
58. Get Rid of Your Painting Problems Once and For All
59. 9 Amazing Hacks for Staining A Wooden Deck
60. 7 Awesome Painting Blogs to Follow in 2020 (Graded and Ranked)
61. 10 Ways You Can Choose Paint Colors For Your Home Like Oprah
62. 6 Horrible Mistakes To Avoid When You Paint A Bedroom
63. Best House Painting Tips You Will Read This Year
64. Battle Of The Sexes: Are Men Better Than Women At Painting A Bedroom
65. 15 Things You Should Do In Latex Paint.
66. 9 Awesome Tips About Staining A Wooden Deck From Unlikely Sources
67. 10 Incredibly Easy Ways To Choose Paint Colors For Your Home While Spending Less
68. 9 Strange Facts About Becoming a Painting Contractor
69. Seven Common Mistakes Everyone Makes In Commercial Painting.
70. 9 Things Your Mom Should Have Taught You About Staining A Wooden Deck
71. Paint A Bedroom Like A Champ With The Help Of These Tips
72. Things You Can Do To Choose Paint Colors For Your Home With Exceptional Results. Every Time
73. Top 80 Quotes On House Painting
74. Why You Can’t Hire A Painting Contractor Without Facebook
75. 9 Super Useful Tips To Save Money While Painting Your House
76. 9 Reasons People Laugh About Your Bedroom Painting Job
77. Working In The House Painting Industry Can Be Disastrous If You Don’t Follow These 5 Rules!
78. 6 Reasons You Will Never Be Able To Paint A Bedroom Like Google
79. Simple Ways To Keep Your Sanity While You Paint A Bedroom
80. Ten Things You Should Know About Latex Paint.
81. 10 Very Common Misconceptions About The Commercial Painting Industry.
82. 6 Steps To Paint A Bedroom A Lean Startup
83. The Secret Behind House Painting
84. 9 Tricks About Staining A Wooden Deck You Wish You Knew Before
85. Attention-getting Ways To Paint A Bedroom
86. 6 Easy Ways To Paint A Bedroom Without Even Thinking About It
87. 6 Reasons To Paint A Bedroom
88. Give Me 10 Minutes, and I’ll Give You The Truth About House Painting.
89. 10 Myths About House Painting
90. 9 Things That Will Change The Way You Approach Staining A Wooden Deck
91. The A – Z Of House Painting
92. Mastering The Way You Paint A Bedroom Is Not An Accident – It’s A Skill
93. Knowing These 10 Secrets Will Make Your House Painting Look Amazing
94. 9 Places To Get Deals On Oil-based Paint
95. Paint A Bedroom Better Than Guy Kawasaki Himself
96. 6 Ways To Better Paint A Bedroom Without Breaking A Sweat
97. Learn To Paint A Bedroom Like Hemingway
98. How To Paint A Bedroom With Minimum Effort And Still Leave People Amazed
99. Expensive: How to Fix and Avoid (An Expert Guide)
100. How To Find The Time To Paint A Bedroom
101. The Best Painters Reviewed
102. Top 80 Funny House Painting Quotes
103. A Few Quick Tips to Help You Find the Best Painting Company
104. Believing These 9 Myths About Staining A Wooden Deck Keeps You From a Better Home
105. Working In The Commercial Painting Industry Can Be Disastrous If You Don’t Follow These 15 Rules!
106. Was Your Dad Right When He Told You To Paint A Bedroom Better?
107. 19 Crucial Tactics for Painting
108. Five Mind Numbing Facts About Commercial Painting.
109. 9 Facts Everyone Should Know About Staining A Wooden Deck
110. Is it Safe to Have Your House Painted When You’re Pregnant? Here’s All You Need to Know.
111. 9 Reasons To Love Painting Your Living Room
112. Do You Know How To Choose Paint Colors For Your Home? Let Us Teach You!
113. 9 Reasons Abraham Lincoln Would Be Great At Staining A Wooden Deck
114. House Painting Doesn’t Have To Be Hard. Read These 10 Tips
115. 9 Things You Can Learn From Buddhist Monks About Staining A Wooden Deck
116. 9 Tips With Staining A Wooden Deck
117. Why You Should Paint Your Bedroom
118. The 9 Most Successful Paint Companies in _____ (Your City)
119. How To Choose Paint Colors For Your Home Using Just The Internet
120. Paint A Bedroom Just Like Hollywood Stars
121. House Painting Is Your Worst Enemy. 10 Ways To Defeat It
122. Apply These 9 Secret Techniques To Improve Staining A Wooden Deck
123. 9 Must-haves Before Staining A Wooden Deck
124. The 7 Secrets About Latex Paint Only A Handful Of People Know.
125. 6 Critical Skills To Paint A Bedroom Remarkably Well
126. Paint A Bedroom Like Crazy: Lessons From The Mega Stars
127. Learn How To Paint A Bedroom Exactly Like Lady Gaga
128. T he Hidden Agenda Of House Painting Industry.
129. Five Things You Probably Didn’t Know About Latex Paint.
130. How To Paint A Bedroom Without Driving Yourself Crazy
131. Ten Fishy Things That Nobody Told You About House Painting Industry.
132. Little Known Ways To Paint A Bedroom Better
133. The Top Ways to Succeed in Painting
134. 9 Steps To Staining A Wooden Deck Of Your Dreams
135. Five Important Facts That You Should Know About House Painting.
136. Little Known Rules Of Keeping Your Marriage Together: Paint A Bedroom, Paint A Bedroom, Paint A Bedroom
137. 6 Essential Strategies To Paint A Bedroom
138. 6 Ideas To Help You Paint A Bedroom Like A Pro
139. 10 Lessons I’ve Learned From Commercial Painting.
140. 9 Life-saving Tips About Staining A Wooden Deck
141. Back to Basics in Painting
142. 9 Tips For Staining A Wooden Deck
143. Seven Great Latex Paint Ideas That You Can Share With Your Friends.
144. How To Choose Paint Colors For Your Home With One Hand Tied Behind Your Back
145. 7 Facts You Never Knew About House Painting.
146. 9 Tips To Staining A Wooden Deck You Always Wanted
147. 6 Reasons You Will Never Be Able To Paint A Bedroom Like Bill Gates
148. The Hidden Mystery Behind House Painting
149. The Advantages Of Being In the Commercial Painting Industry.
150. Who Else Wants To Know How Celebrities Paint A Bedroom?
151. 9 Incredible Bedroom Transformations By Just Using Paint
152. How To Paint A Bedroom Without Breaking A Sweat
153. You Can Thank Us Later – 6 Reasons To Stop Worrying About Paint Colors.
154. The [Insert Well Known Industry Expert] Way to Solve Expensive Painting Problems
155. 12 Questions You Might Be Afraid to Ask About Painting
156. 9 Effective Ways To Get More Out Of Staining A Wooden Deck
157. House Painting Awards: 10 Reasons Why They Don’t Work & What You Can Do About It
158. Why You Should Never Paint A Bedroom
159. What’s So Trendy About Commercial Painting That Everyone Went Crazy Over It?
160. Choosing Paint Colors For Your Home Just Like Hollywood Stars
161. 6 Tools You Must Have To Paint A Bedroom
162. Why Most People Fail At Trying To Paint A House
163. Top 10 Lessons About House Painting To Learn Before You Hit 30
164. Simple Guidance For You In Commercial Painting.
165. Apply These 10 Secret Techniques To Improve Your House Painting
166. How To Paint A Bedroom From Scratch
167. 6 Incredibly Easy Ways To Paint A Bedroom Better While Spending Less
168. 6 Powerful Tips To Help You Paint A Bedroom Better
169. 9 Stunning Examples Of Professional House Painting
170. How To Learn About Commercial Painting In Only 10 Days.
171. 6 Reasons Why You Can’t Paint A Bedroom Without Social Media
172. 9 Incredible Cheap House Painting Examples
173. The 10 Secrets You Will Never Know About Commercial Painting.
174. How to Paint Over a Darker Color with Only Two Coats
175. Cracking The House Painting Secret
176. 10 Ways To Choose Paint Colors For Your Home Better In Under 30 Seconds
177. Get Rid of Your Painting Problems Once and For All
178. 9 Things You Should Do Before Staining A Wooden Deck
179. Painting: 15 Steps to Make Sure Sell Your House
180. 4 Things You Need To Know About Cleaning Your Roof
181. 9 Little Known Ways To Make The Most Out Of Staining A Wooden Deck
182. Do You Know How To Paint A Bedroom? Let Us Teach You!
183. 9 Simple Hacks The Pros Use To Promote Staining A Wooden Deck
184. 10 Ways To Better Choose Paint Colors For Your Home Without Breaking A Sweat
185. A 5-Step Painting Guide (That ANYONE Can Follow)
186. 6 Reasons You Will Never Be Able To Paint A Bedroom Like Warren Buffet
187. 9 Tips For Staining A Wooden Deck Success
188. 9 Stylish Ideas For Your Staining A Wooden Deck
189. Teach Your Children To Paint A Bedroom While You Still Can
190. 10 Tools You Must Have To Choose Paint Colors For Your Home
191. Five Difficult Things About Commercial Painting.
192. 6 Ways To Paint A Bedroom In 6 Hours
193. 6 Little Known Ways To Paint A Bedroom
194. 9 Reasons Your Painting Skills Are Not What It Could Be
195. How To Paint A Bedroom To Create A World-Class Home
196. Knowing These 9 Secrets Will Make Your Staining A Wooden Deck Look Amazing
197. The Best White Paints in the Industry – Straight from Horse’s Mouth
198. The Time Is Running Out! Think About These 9 Ways To Change the Way You Stain A Wooden Deck
199. Justin Bieber Can Paint A Bedroom. Can You?
200. 9 Examples Of Ugly Paint Jobs
201. 9 Tips That Will Make You Guru In House Painting
202. Want More Out Of Your Life? Paint A Bedroom, Paint A Bedroom, Paint A Bedroom!
203. House Painting Secrets Revealed
204. 10 Ridiculously Simple Ways To Improve The Way You Choose Paint Colors For Your Home
205. Why Most People Fail At Trying To Choose Paint Colors For Their Home
206. What You Know About Latex Paint And What You Don’t Know About Latex Paint.
207. How To Paint A Bedroom Like Beckham
208. 9 Tips About Staining A Wooden Deck You Can’t Afford To Miss
209. Little Known Ways To Hire A Painting Contractor
210. The Pros And Cons Of Using Oil-based Paint
211. 15 Tips To Avoid Failure In Latex Paint.
212. Five Beautiful Reasons We Can’t Help But Fall In Love With Latex Paint.
213. Learn The Truth About Latex Paint In The Next 60 Seconds.
214. Are Your Home’s Paint Colors Keeping It From Selling?
215. Seven Latex Paint Tips You Need To Learn Now.

Well, there you go!

Now that you have a plethora of blog post ideas for your painting company, you can start creating engaging content for your website’s visitors.

Did we miss anything?

Let us know in the comments.

Also, let us know if you use any of these ideas; we’d love to see your work!

If you need any help with blog posts, we’re here to help. Fill out the form below and let us show you leverage regular blog posting to scale your painting business exponentially.

Painting Company Lead Generation Idea #1 – Develop a Professional Website

One critical component of lead generation is your website. As such, you need to have a professional website to provide you with an excellent online presence.

You can expect potential customers to check out your website and (hopefully) convert into customers by calling your small business or completing a form online.

It would be best if you created a professional impression with an updated and clean website. But it doesn’t stop there.

Make sure your website is properly optimized for search engines.

If you don’t have a website for your painting company, create one as soon as you can.

Ease of Use

Your website will convert more leads into sales if the layout, navigation, and content are simple.  

Calls to Action

Make sure that it’s easy for your visitors to perform the action that you want them to when visiting your website.

By providing straightforward calls to action (CTA), you make it easy to call you directly or complete an estimate form.

Your CTA is so important we’ve created an article explaining its importance. Read how to create a compelling call to action.

Here’s an example of types of CTAs for a painting website:

Descriptive

It’s also useful to have a photo (or video, but we’ll get to that in a bit) gallery to showcase your previous painting jobs.

Ensure that your website states the types of the painting you do, where your service area is, and how to contact you.

Remember that your website creates your business’s first impression and is usually the first interaction your potential customers will have with your company.  

Make sure that this interaction is positive and persuasive.

Blog Regularly

Blog Posts (just like this one) are a perfect way to educate your audience and earn their trust. Plus, it helps you rank higher with Google and other search engines.

Read more about the benefits of blogging for your painting company and get 365 blog post ideas in our recent article, “The Ultimate Guide to Painting Contractor Blog Post Ideas.”

Build Trust

Include client testimonials on your website to help build trust with potential customers and show them how much you value customer service.

Mobile Responsive

Next, ensure that your website is mobile responsive and functional on all types of devices.

Having a mobile-friendly website increases the likelihood of leads converting directly from their phones and tablets.

Plus, with Google’s mobile-first indexing and their focus on mobile user experience, you’ll get a little extra love in the search engine results pages (SERPS).

Now to put it all together, here’s an example of a painter website that we created recently:

Painter Lead Generation Idea #2: Sign Up for (and Leverage) Google Local Service Ads (LSA)

Back in 2017, Google launched a new paid advertising platform for home service professionals, Local Service Ads.

Painting businesses are one of the categories that can take advantage of this type of advertising in their marketing campaigns.

LSA is a pay-per-lead service where your business ratings and reputation determine your rankings.  

LSA advertising is an excellent lead-generation tool and should be part of any painting company’s marketing strategy.

First, you have to apply and be vetted through a screening process to be eligible. It’s based on your Google My Business profile, so if you haven’t claimed your GMB listing, stop right now and get it.

Your painting business absolutely, positively needs to have a GMB profile. Learn more about why you need a Google My Business profile to survive.

Second, start getting more reviews on Google. Consider using email marketing to get your clients to leave you a review. You can get a link directly from your GMB and send it to them in the emails to make leaving a review easy. Here are five tips for getting more reviews.

Painter Lead Generation Idea #3: Set Yourself Apart From Your Competition

Think about it. If you needed to hire a painter, what would make you choose one company over another?

Or let’s ask it another way.

Why should a lead choose you over your competition?

If you cannot answer that question, chances are, potential customers can’t answer it either.

In today’s competitive landscape, painting companies need a unique value proposition that clarifies why they are the best choice for the job.

Perhaps you’re a specialty painting service, provide a lower price point, or have a different aspect of your services.

You can learn more about creating your USP in our recent article, “How To Craft An Awesome Unique Selling Proposition.”

Perform an extensive competitor analysis — potential customers will.

Make it clear why they should choose you and back your claim up with exceptional customer service.

Painter Lead Generation Idea #4: Create a Video

Videos are an excellent way to engage your sales leads and communicate your USP.

• Create a video and embed it on your homepage.
• Mark it up with schema (your web developer should know how to do this) to let Google and other search engines understand what the video is about.
• Optimize it for search on YouTube. (very few painters do this step, so it’s an easy way to rank higher.)

You can also use videos on most social media platforms, such as a Facebook business page or Instagram story.

Consider investing in having your videos made by a professional. A small investment goes a long way.  Motion graphics are an affordable way to make an impact.

Painter Marketing Idea #5: Hone Your Phone Skills and Estimating Process

With the increase of lead generation and review sites like Google Home Service Ads, HomeAdvisor, Local, Yelp, Alignable, Nextdoor, and Facebook, it’s now more important than ever to respond to leads quickly and efficiently.

Sales leads will go cold fast if you don’t make immediate contact with them.

Answer the phone quickly when it rings and provide timely estimates to close the deal.

With lead generation and review sites like Google Home Service Ads, HomeAdvisor, Top Rated Local, Yelp, and even Facebook becoming so popular, it’s more important than ever that you respond quickly and effectively to leads.

You’d be surprised at the number of painting companies that hustle to get leads but miss the chance because they’re horrible on the phone or don’t provide estimates in a timely fashion.

But you can do better, especially when you’re using something like LSA to generate the lead.

Remember, a sales lead is only valuable if you can turn them into a satisfied customer.

Painter Marketing Idea #6: Keep Your Reputation Intact

Every painting contractor knows that word-of-mouth and referrals are the best leads. When someone recommends you by praising your work, it’s the hottest lead you can get.

Plus, when shopping for a painter online, people often get referrals from strangers too.  

Potential customers are likely to read reviews on Google, Yelp, Angieslist, HomeAdvisor, etc.

Online customer service reviews and your online reputation are essential factors in proving to your leads that you’re the best choice for the job.

The easiest way to get positive works is to earn them by providing quality work– no sloppy cut-ins, no roof paint on the trim, no drips, etc.  

Like we mentioned earlier, you can follow up with an email to ask customers to leave you a review.

You can also ask them to leave reviews on Facebook or your GMB profile (this is huge for local SEO).

Be sure to respond to all reviews, even the negative ones. Learn from the negative reviews and improve your shortcomings.

Add any badges provided by review sites and include testimonials from previous clients. Potential clients will see these and know that you’re reliable.

Painter Marketing Idea #7: Go Old School

Sure, we’re a painter digital marketing company and typically suggest online solutions for our clients because they’re more effective than print media or cold-calling.

But, because painting is a tangible home service, it does benefit from some old-school door-to-door work.

Consider having a graphic designer create a professional flyer with an introductory offer and leave it on doorknobs in local neighborhoods (check with local laws and ordinances.

We know for sure that here in the city limits of Denham Springs, this practice is forbidden).

Make sure that your website’s URL and phone number are included on the flyer. You could even create a QR code that takes them directly to a landing page.

Hopefully, you only have to implement this strategy when you’re just starting, but kicking it old-school can be an excellent way to drum up some leads during your slow seasons.

Painter Marketing Idea #8: Build SEO-Optimized Landing Pages

Although you might be a painter in Baton Rouge, you still may want to show up for searches in Hammond and Lafayette.

You might primarily do residential painting, but you’ll take on a commercial job every now and then.

One useful online marketing tip is to build a landing page optimized for a particular phrase or location.

Search Engine Optimization (SEO) is the best way to get traffic to your website and generate leads for your painting company.

By creating individual landing pages for types of services, you provide and/or locations that you service, you’ll rank organically for them and boost your rankings in the search engines for competitive keyword phrases.

Not sure what keyword phrases to target? We have just the thing for you, read our ultimate list of keyword phrases for painters.

Painter Lead Generation Idea #9: Leverage Facebook and Social Media

Facebook (and other social media channels) offer several great ways to help a painting company generate leads.

First, you can use Facebook Lead Ads to target people who’ve just bought a home, recently hired other home services companies, fit specific demographics, or many other options.

Facebook has many ways to hyper-target your audience to ensure that your advertisement gets in front of your target audience.

Now, of course, before you advertise on Facebook, you’ll need to set up your Facebook Business Page. We have a guide to creating Facebook Pages for your business that will help you do that.

Secondly, you can use reviews on all of your social media properties to help build customer trust.

Like we mentioned earlier, Facebook reviews are a great way to showcase your satisfied customers.

Also, encourage your clients to take photos of their home after it’s all painted and fresh and share the work with their followers. Make sure that they tag your business page or profile.

Search engines will take note, and you’ll benefit from local search results.

Consider hiring a social media marketing professional to help you gain momentum. Here are some social media marketing tips just for painters.

Conclusion

Now that you have these nine lead-generation tricks for your painting business, it’s time to put them into action. If the leads don’t come pouring in immediately, don’t get discouraged; this process takes time. Remember that even a single phone call or email resulting from your efforts is a lead you didn’t have before implementing this list.

For the next step, you may consider hiring a professional to assist with your painting company’s content marketing. That’s precisely what we specialize in, and we can help you with that.

However, if you are satisfied with your current situation and don’t wish to make more money or grow your business, you can consider hiring any of the other Baton Rouge digital marketing agencies.

On the other hand, if you do want to grow and level up your painting company, let’s have a conversation. You can email us, call us, or complete the form below, and we’ll get started today.

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Not only will social media help you connect with more qualified painting leads, but it also allows you to develop relationships to boost your customer satisfaction and brand loyalty.

Here are 9 other painting company lead generation tricks.

If you haven’t taken advantage of the power of social media to help grow your painting business, then now is the time to start!

This post will provide you with five social media tips to level up your painting contractor business.

Ready? Let us paint a picture for you.

How To Attract More Clients With Social Media Marketing For Painting Companies.

Follow the tips below to attract more clients with your social media profiles.

Research your target audience

The first step in launching any social media campaign is determining the audience that you’re trying to target. Establishing a social media campaign without a target audience is like showing up at a client’s house ready to paint the walls with no color palette.

Without a target audience, your campaign won’t reach people interested in your products or services.

How does a painter determine their target audience?

We’re glad you asked.

To accurately identify your target audience, you have to think about your ideal customer. Who is most likely to be looking for painting services?

When focusing on your ideal customer, consider information such as:

• Demographics
• Income
• Socioeconomic Status
• Hobbies
• Interests

Once you have the persona of your ideal customer, start targeting people who fit the bill. Armed with this information, you can focus on reaching qualified leads for your painting business.

Additionally, having a clear picture of your target audience will also help you choose the right social media platform. It’s essential to engage your target audience on social media platforms that they use the most.

After choosing the optimal platform to use, the next step is to determine the types of content that your audience wants to see. It’s vital to create content that your audience is interested in and engage with.

If you need help setting up Facebook for your painting business, we have a guide for that.

Determine the Type of Content

Each social media platform allows for posting different types of content. For example, Facebook and Twitter enable posting photos, videos, links to your website, and polls. Facebook and Twitter are great for sharing your work.

Instagram and Pinterest, on the other hand, are more visually oriented and focus more on photos and videos, making them the perfect place to post your work.

Additionally, each network has its own “typical” user. Consider the following social media user demographics:

• 86% of households with an annual income above $100,000 use Facebook
• 67% of people ages 18-29 use Instagram
• 70% of Pinterest users are female
• 38% of people ages 18-29 use Twitter

(Source: Pew Research Center)

Now that you know which social media account is best for posting your desired content type(s), it’s time to post your content.

Scheduling Programs Can Help Keep Your Social Media Campaigns Consistent

Social media success requires frequent posting. Chances are, your target audience follows several other painting-related pages on their social media profiles. You want to make sure to get your work in front of them and fresh in their minds when they need a painter.

Curious about what makes people follow their favorite brands on social media? Read our recent article to learn why and how you can also get them to follow you.

You need to post frequently to your social media accounts!

We’ll be honest. It’s challenging to remember to post regularly. Regular posting requires you to take time out of your day to post content to social media sites.  

One social media platform at a time…

Imagine if you’re posting several times a day. Posting to each platform during the day could eat up your entire day, disturbing your workflow. Painters don’t have time to stop in the middle of a job to post on social media.

The good news is that you can use a scheduling program to automate all of your posts ahead of time.

Social media management platforms such as Hootsuite or Buffer allow you to manage your campaigns quickly and schedule a month’s worth of content ahead of time.

These programs also help you create more cohesive campaigns. You can lay out a month’s worth of content ahead of time.

By consistently posting, you create a more effective social media marketing campaign for your painting business.

Read our recent article for more easy wins you can do to market your painting business online.

Post a variety of content

The next component of any effective social media marketing campaign is posting a variety of content. By varying your content, your social media profiles remain exciting and engage your page’s audience.

People who follow your profile or page don’t want to see the same type of content all the time. They want to see a variety of information and different ways that they can consume it. By posting a variety of content, you keep your shared information new and exciting.

What types of content should a painter share?

There are numerous formats that your content can take, such as:

• Textual Posts
• Links to website content
• Photos
• Videos
• Polls
• Contests
• And more depending on the social media platform

What’s important is that you create a variance in your social media strategy to keep your content engaging to your audience.

Protip: You can use the ideas you’ve learned here in your content marketing strategy.

Engage with your audience

When you post content on social media, the ultimate goal is audience engagement, right?

People who follow your page or profile (depending on the social platform) will like, comment, and share your content.

When they interact with your content, make sure that you engage with them.

Engaging with your social media followers creates a better relationship with them. They will be more exposed to your brand and learn more about your painting company’s value to its customers.

Taking the time to interact with them and engage them on social media shows that you value their business.

Plus, content with a more engaged audience (likes, shares, comments) is excellent for your website’s SEO. Search Engine Journal has an excellent article entitled, “How Social Media Helps SEO,” that has more on this topic.

When you post content on social media, your audience will engage with it and will like, comment, and share your content. And when they do, you must engage with them.

What types of social media posts engage followers?

Engage your audience with posts that ask questions. Something as simple as, “If you had to repaint your bedroom in your house, what color would it be, and why?”  

When people comment with their answers, make sure to reply to their comments.

When you engage with your audience, they learn more about your brand and your business. By seeing your interaction with your customers, they will start to build a relationship with your business. Social media interaction is an excellent tool for lead generation for your painting business.

Run paid social ads.

While it’s free to create a social media profile and market your painting business on social media, there are some paid options that you can use to help your business grow.

If you have the budget and want to help your residential (or commercial) painting business get even more valuable leads, run some paid social media ads.

Social Media Advertising can help you reach even more qualified leads who have an interest in your painting services. You can hyper-target these customers on most social media platforms or use geotagging and retargeting to ensure your content gets in front of them.

Each social media platform has its advertising program types, so you’ll want to research them to see what they have to offer to your painting business.

Social Media Advertising has the potential to help your business reach more valuable sales leads and continue to grow.

Reach More Painting Customers Online

By partnering with BlakSheep Creative, you gain a trusted digital marketing agency with the experience to increase your brand’s visibility for your targeted keywords.

From large commercial painting companies to smaller residential painting businesses, we’ve got you covered!

Please speak to one of our painting company strategists now.

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