In the ever-evolving world of search engine optimization (SEO), one factor remains consistently important: citations. These online mentions of your business name, address, and phone number (NAP) act as digital breadcrumbs, helping search engines like Google verify your legitimacy and understand your local presence. And while citations can be found scattered across the web, having a dedicated “Find Us Online” page on your website can significantly boost their impact.

Check out GMW Fire Protection’s “Find Us Online” page for a great example of a “Find Us Online” page.

Why “Find Us Online” Pages Matter

Here are just a few reasons why every business needs a “Find Us Online” page:

• Improved Local Search Rankings: Citations are a key ranking factor for local SEO. Having a comprehensive “Find Us Online” page that links to all your accurate citations sends strong signals to search engines, boosting your visibility in local search results.
• Enhanced Credibility and Trust: A well-maintained “Find Us Online” page showcases your online presence and demonstrates your commitment to local engagement. This builds trust with potential customers and establishes you as a reliable and accessible business.
• Increased Website Traffic: Your “Find Us Online” page provides a central hub for all your online listings, making it easier for potential customers to find your website driving valuable traffic and leads.
• Streamlined Citation Management: Maintaining accurate and consistent citations across the web can be daunting. A “Find Us Online” page acts as a central repository, making tracking and managing your citations easy, ensuring their accuracy and effectiveness.
• Improved User Experience: A user-friendly “Find Us Online” page provides visitors with all the essential information they need to find your business, including your address, phone number, website, and social media profiles. This enhances the user experience and encourages engagement.

Creating a Powerful “Find Us Online” Page

While a “Find Us Online” page can be helpful for website visitors, its primary purpose is to consolidate your citations in one place for search engine crawlers to find and index easily. This helps search engines understand your online presence and improve your local search rankings.

Here’s how to optimize your “Find Us Online” page for search engines:

• Prioritize NAP Consistency: Ensure your business name, address, and phone number are exactly the same on this page as they are on all your online listings. Accuracy and consistency are crucial for local SEO.
• Link to All Citations: Include links to every directory and platform where your business is listed. This helps search engines discover and associate these citations with your website.
• Use Schema Markup: Implement schema markup (structured data) to help search engines understand the information on the page. This can improve visibility and click-through rates in search results.
• Focus on Relevant Keywords: Naturally incorporate relevant keywords and location-based terms within the page content and link anchor text.

While visual appeal is always a good practice, prioritize providing a clear and easily crawlable structure for search engines on this page.

“Find Us Online” Pages: A Must-Have for Local SEO Success

In today’s competitive online landscape, a well-crafted “Find Us Online” page is essential for any business looking to improve its local SEO, build trust with potential customers, and drive website traffic. By following these tips and leveraging the power of citations, you can ensure your business is easily discoverable online and ready to connect with local customers.

Ready to take your local SEO to the next level? Contact BlakSheep Creative today to learn more about our comprehensive SEO services and how we can help you create a “Find Us Online” page that gets results.

Are you making these SEO mistakes? Many businesses unknowingly sabotage their search rankings with common errors. Discover three critical mistakes to avoid in our recent post, “Three SEO Mistakes That Can Impact Your Search Rankings.”

Imagine this: You’ve just performed a life-saving procedure. It’s the pinnacle of your career, something that not only demonstrates your skill but also impacts another person’s entire existence. You expect heartfelt gratitude and glowing praise. Instead, you receive a review—4 stars, not 5. This humorous yet puzzling scenario highlights a curious reality in today’s digital world: Online reviews, though powerful, often defy logic. They are crucial to a business’s success, yet even flawless service might not guarantee that coveted 5-star rating. This blog delves into why that happens and what it truly means for businesses.

The Influence of Online Reviews on Consumer Behavior

Online reviews have evolved into the cornerstone of consumer decision-making. Before making a purchase or booking a service, most people turn to reviews to steer their choices. Research from Brightlocal reveals that 93% of consumers acknowledge the influence of online reviews on their purchasing decisions. These reviews wield significant power, often swaying public opinion in ways that can make or break a company.

Think about the last time you chose a restaurant or hotel. Chances are, you read a few reviews before deciding. A string of positive feedback might have pushed you to try a new place, while a handful of negative comments could have kept you away. The sheer volume and visibility of reviews mean that businesses are often at the mercy of their customers’ opinions. For some businesses, a single negative review can lead to a noticeable dip in sales, while for others, a flurry of positive reviews can bring in a rush of new customers.

However, it’s not just the number of stars that matter; the content of the reviews also plays a critical role. Detailed reviews that share personal experiences are particularly influential, as they provide potential customers with profound insights into what they can expect. Yet, even with glowing narratives, the overall star rating might still fall short of perfection, leading us to the next point.

When 5 Stars Just Aren’t Enough

It seems counterintuitive, doesn’t it? You’d think that saving someone’s life or providing an extraordinary service would automatically earn you a 5-star review. But as it turns out, the reality is more complicated. This is because online reviews are inherently subjective, influenced by a variety of factors that have little to do with the quality of the service itself.

Take the case of Dr. Lewis, who performed a life-saving operation but received a 4-star review. Why didn’t he get 5 stars? Perhaps the hospital’s parking situation was frustrating, or maybe the patient found the hospital gown uncomfortable. These minor inconveniences, unrelated to the critical service provided, could have led to the deduction of that one elusive star.

The truth is people rate their experiences based on a combination of factors, including their mood, expectations, and even how they were feeling on the day of the review. What might be a perfect experience for one person could be just “very good” for another. Some reviewers even admit to rarely giving 5 stars because they believe that perfection is unattainable, reserving that final star for something extraordinary—beyond even a life-saving procedure.

Perception vs. Reality in Customer Ratings

This brings us to the crucial distinction between perception and reality in the world of online reviews. Often, there is a gap between what a customer expects and what they actually experience, and this gap can lead to lower ratings, even when the service provided was excellent.

Consider the experience of a hotel guest who expected a lavish, Olympic-sized swimming pool based on online photos, only to find a smaller, yet still delightful, pool upon arrival. Despite the hotel meeting all other expectations—cleanliness, customer service, comfort—the guest might still leave a 4-star review because the reality didn’t match the mental image they had created. In such cases, the issue isn’t with the service or the product itself but with the misalignment between expectation and reality.

This phenomenon is not uncommon. A tech product that works perfectly but requires some effort to set up might receive a lower rating because the customer expected it to be plug-and-play. A restaurant might lose a star because the ambiance didn’t match the customer’s ideal of a romantic evening, despite the food being exquisite. These examples illustrate how subjective factors can influence the overall rating, painting a picture that may not fully represent the quality of the service provided. Understanding this can foster empathy towards businesses, as they navigate the complex landscape of online reviews.

Want to dive deeper into how authenticity is shaping the online review landscape? Check out our article on Google’s Crusade Against Fake Reviews and learn how to protect your business’s reputation.

The Human Element Behind the Ratings

To truly understand why even stellar services sometimes receive less-than-perfect ratings, we need to consider the human element behind these reviews. People are complex, and their reviews often reflect their personal biases, experiences, and moods at the time of writing.

Psychologically, many people are reluctant to give five stars because they associate a perfect score with something that is almost impossible to achieve. There’s a mindset that “nothing is perfect,” which leads some reviewers to hold back that final star, no matter how satisfied they are with the service. For them, a 4-star review might indicate that they were very pleased, but they reserve 5 stars for experiences that go above and beyond the already high bar they’ve set.

Moreover, the act of reviewing is inherently personal. What one person considers a minor inconvenience, another might see as a significant issue. This variability means that reviews are often more about the reviewer’s experience and less about the actual quality of the product or service. Understanding this can help businesses interpret their reviews more accurately and respond to them more effectively.

Embracing Imperfections in Online Reviews

Given the subjective nature of online reviews, businesses should rethink the pursuit of perfect ratings. Instead of striving for 5 stars every time, it’s often more valuable to focus on authenticity and consistency. A 4-star review that includes constructive feedback can be more beneficial than a generic 5-star rating. It shows potential customers that your reviews are genuine and that your business is committed to continuous improvement.

BlakSheep Creative champions this approach to reviews. Rather than obsessing over perfection, BlakSheep helps businesses embrace their imperfections and use them to build a more authentic brand. By telling a true story—one that includes both strengths and areas for improvement—BlakSheep helps businesses connect with their audience on a deeper level, fostering trust and loyalty.

For instance, when a business receives a 4-star review, it can respond by thanking the customer for their feedback and sharing how it plans to address the issues raised, turning a potentially negative review into a positive interaction.

Authenticity is powerful. In an age where consumers are bombarded with choices, a business that appears genuine and relatable can stand out from the crowd. So, instead of worrying about that missing star, focus on what the review tells you and how to use it to grow and improve.

Warning!! Writing a review for your company might seem like a quick fix to boost your ratings, but it’s a risky move that can backfire, damaging your credibility. Instead of worrying about that missing star, focus on genuine feedback to grow and improve. Learn more about why you should never leave a review for your own business in our detailed article “Leaving a Review for Your Own Business on Google – Don’t Do It!“

Turning Reviews into a Conversation

One of the best ways to leverage online reviews is to see them as opportunities for dialogue rather than just scores on a leaderboard. When customers leave feedback, they’re giving you a chance to engage with them, to show that you value their input, and to demonstrate your commitment to providing the best possible service.

Responding to reviews—especially the less-than-perfect ones—can be a powerful way to build trust with your customers. Address their concerns, thank them for their feedback, and explain how you plan to improve based on their suggestions. This shows that you care about their experience and signals to potential customers that you’re proactive and responsive.

Encouraging this kind of conversation around your reviews can turn a potential negative into a positive. When customers see that their feedback is taken seriously and leads to real changes, they’re more likely to feel a connection to your brand and become repeat customers. Reviews then become more than just a score—they become a vital part of your customer relationship strategy.

Building a Strong Online Reputation: Final Thoughts

In the world of online reviews, perfection is often an illusion. While reviews play a critical role in shaping consumer behavior, they’re also subject to a range of subjective factors that can make a 4-star rating just as valuable as a 5-star one. What truly matters is your impact on your clients and customers—the lives you touch, the problems you solve, and the experiences you create.

So, don’t be disheartened the next time you receive a 4-star review. Instead, see it as part of your journey toward continuous improvement. After all, Dr. Lewis might have only received 4 stars for saving a life, but in our book, he’s still a 5-star hero!

Embrace your ratings to build trust with your audience, regardless of the star count.

Need help managing your online reputation? BlakSheep Creative, Baton Rouge’s leading digital marketing agency, specializes in Reputation Management Services. Let us help you turn every review into a growth opportunity and build the strong, authentic online presence your business deserves. Fill out the form today for a free reputation management consultation.

Fiverr, a game-changer in the freelance landscape, offers a global platform for businesses to connect with skilled professionals. Its affordability and variety make it an attractive option for budget-conscious entrepreneurs. However, this decision comes with its own set of challenges and benefits. This post explores the pros and cons of hiring a web designer on Fiverr, offering key insights to help you make an informed decision.

The Good: Affordability and Variety

One of the most appealing aspects of Fiverr is its affordability. With web designers offering their services for as little as $5, it’s an attractive option for startups and small businesses with limited budgets. The platform also boasts a vast pool of talent, allowing you to explore a wide variety of styles and expertise. You can easily browse portfolios, read reviews, and compare prices before making a decision, giving you the power to find the best deal for your business.

The Bad: Quality Control Issues

One of the main disadvantages of using Fiverr as an outsourcing platform is the potential for quality control issues. As a freelancer marketplace, Fiverr offers a wide range of services, but there is no guarantee of the expertise or reliability of the sellers. Thoroughly reviewing the seller’s portfolio, ratings, and reviews before making a decision is crucial to mitigate these issues. Additionally, since Fiverr allows anyone to become a seller, there is a risk of encountering inexperienced or unreliable individuals. Therefore, it is crucial to carefully communicate your expectations and requirements to ensure the desired level of quality is met.

The Outsourcing Center’s comprehensive comparison highlights that traditional outsourcing providers often have established reputations and industry expertise, providing a more structured approach to quality control. While Fiverr can be a cost-effective solution, traditional providers might offer a broader talent pool and more reliable outcomes for complex projects.

The Ugly: Hidden Costs and Limited Support

Fiverr’s low prices often come with hidden costs. Many sellers offer basic packages at low rates, but essential features like responsive design, e-commerce integration, or ongoing maintenance may require additional fees. Furthermore, Fiverr’s customer support can be limited, leaving you with little recourse if you encounter issues with a seller. To avoid unexpected expenses, clarify the scope of work and any additional costs upfront.

Moreover, Fiverr’s terms of service clearly state that the platform is not responsible for the content, quality, or level of service provided by sellers, even Pro Freelancers or Top Rated Sellers. This disclaimer indicates that Fiverr does not provide warranties for the services listed on their site, the delivery of these services, or any communications between buyers and sellers.

This lack of accountability can be problematic, especially if you encounter subpar work quality, delays, or unresponsive sellers. Without a robust support system, resolving these issues can be challenging and frustrating.

It is crucial to thoroughly vet potential sellers by reviewing their ratings, feedback from previous clients, and sample work. Use Fiverr’s rating system and community insights to make informed decisions. Always ensure that you clearly agree on the project’s scope and any potential extra costs before committing to a purchase.

By taking these precautions, you can better navigate the hidden costs and limited support associated with using Fiverr, ensuring a more satisfactory and predictable outcome for your projects.

The Importance of Hiring a Professional

While Fiverr can be a viable option for simple website projects, investing in a professional web design company offers numerous benefits that often outweigh the initial cost savings:

• Expertise and Experience: Professional web designers possess the skills and experience to create high-quality, functional, and visually appealing websites tailored to your specific needs.
• Custom Solutions: Unlike Fiverr’s pre-packaged services, professional designers will work closely with you to develop a custom website that aligns with your brand identity and business goals.
• Ongoing Support: Reputable web design companies provide ongoing support and maintenance, ensuring that your website remains up-to-date and secure.
• Professional designers understand the importance of SEO. They will optimize your website to rank higher in search engine results, driving organic traffic to your site. This is a crucial aspect of website design that can significantly impact your business’s online visibility and success.

Or you could end up like this person:

Looking for a Web Designer in the UK please!

Please send your recommendations because I can’t deal with the Fiver people!

— MINAAAA (@noturmate9) September 6, 2023

Or this one:

Bharat's website is currently being designed from a stranger on Fiver. It will be live within a day. He has no idea what he's started.

— Bobby Mair (@BobbyMair) May 12, 2021

Making the Right Decision

Choosing between Fiverr and a professional web design company ultimately depends on your budget, project complexity, and desired level of customization. If you have a simple website project with limited requirements and a tight budget, Fiverr might be worth exploring. However, for complex projects that require a high-quality, custom-built website with ongoing support, investing in a professional web design company is the way to go.

Your website serves as the first impression for potential customers, making its design and functionality crucial for your brand’s success. While Fiverr offers budget-friendly options, a professional web design company can provide the expertise, customization, and support needed for a truly impactful online presence. Carefully weigh your options and consider investing in a professional web design to ensure your business stands out and thrives in the digital landscape.

Ready to take your online presence to the next level? 

Don’t settle for less when it comes to your website. Contact our professional web design team today for a free consultation and discover how we can create a custom, high-quality website tailored to your business needs. Fill out the form below to get started and invest in your brand’s future!

– Step 1 of 8

General Information

______________________________

Name *

First

Last

Business / Organization *

about Current location,

Contact Email *

Contact Phone *

Address

Address Line 1

Address Line 2

City

— Select state —AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingState

Zip Code

Industry

Next

If You Have a Current Site

______________________________

What's the website/URL

What do you like about it? (Be specific – colors, images, overall feeling, navigation bar location, etc.)

What do you dislike about it?

Do you have a domain name/URL registered?

• Yes
• No
• Not Sure

If so, with whom? (ex. GoDaddy)

Do you have a web host?

• Yes
• No
• Not Sure

If so, with whom? (ex. GoDaddy)

PreviousNext

If You Have a Current Blog

______________________________

What platform is it using? (Ex: WordPress, Blogger)

Do you currently use an email newsletter /marketing service?

• Yes
• No
• Not Sure

If so, what software do you use? (Ex. Constant Contact, Mailchimp)

If so, do you want an email newsletter signup form on your website?

• Yes
• No
• Not Sure

Do you participate in social media?

• Facebook
• Twitter
• Instagram
• Linkedin
• Myspace
• Pinterest
• Other

Design and Look

______________________________

Do you have a business logo?

• Yes
• No
• Not Sure

If not, would you like us to create one for you?

• Yes
• No
• Not Sure

Are there any specific colors you’d like used on your website?

Are there any colors you don’t want used on your website? (Ex: similar to a competitor)

What kind of feeling do you want your website to have?

All our websites are custom designed to your specifications. Please check any of the boxes you think meet your stylistic needs or suggest some of you own.

• Bold
• Clean
• Colorful
• Corporate
• Edgy
• Feminine
• Fun
• Hi-Tech
• Masculine
• Minimalist
• Natural
• Whimsical
• Other

Any other stylistic needs

PreviousNext

Objectives and Content

______________________________

What is the purpose of your website?

Who is your target audience? (Be specific)

What should the main call to action on the home page be? (Ex: Call Now, Sign Up for a Newsletter)

Which pages do you think your website will need?

• About
• Blog
• Contact
• Gallery
• Home
• News
• Products
• Services

Are there any other pages not included above that you need?

Will you be providing the content (text) for the website?

• Yes
• No
• Not Sure

If not, would you like us to provide a quote for copy writing services?

• Yes
• No
• Not Sure

Will you be providing any images/photos?

• Yes
• No
• Not Sure

Is there anything special on your website users need to be able to do? If so, please explain?

PreviousNext

Ecommerce

______________________________

Do you plan on selling products or services through your website?

• Yes
• No
• Not Sure

If so, what type of products/services?

How many different products or services do you plan to sell?

Selected Value: 0

Do you currently use a merchant account and payment gateway? (Ex: Authorize.net)

• Yes
• No
• Not Sure

Do you currently use a shopping cart? (Ex. 1ShoppingCart)

• Yes
• No
• Not Sure

PreviousNext

Search Engine Optimization

______________________________

Are you interested in purchasing our Advanced SEO External Backlink package?

• Yes
• No
• Not Sure

Are you interested in getting a quote for Monthly Internet Visibility / SEO?

• Yes
• No
• Not Sure

PreviousNext

Maintenance and Updates

______________________________

Do you want us to handle the maintenance and future changes to your website so you don’t have to?

• Yes
• No
• Not Sure

Miscellaneous

______________________________

What else would you like to tell us about your website?

PreviousNext

Website Examples

Please find 3 websites pertaining to your industry and examine the design, content, navigation, overall layout, style, etc.
______________________________

Name

Website / URL

What do you like or dislike about the site?

Name

Website / URL

What do you like or dislike about the site?

Name

Website / URL

What do you like or dislike about the site?

Name

Submit

FAQs About Hiring a Web Designer on Fiverr

Answers to Your Most Pressing Questions

Considering hiring a web designer on Fiverr? Here are answers to some common questions that can help you make an informed decision about using this platform for your web design needs.

What should I look for in a Fiverr web designer’s portfolio?

When reviewing a Fiverr web designer’s portfolio, pay attention to the quality and variety of their previous work. Look for examples that match your desired style and complexity. Check for responsiveness, mobile compatibility, and overall aesthetic appeal. Reading client reviews and ratings can also provide insight into their reliability and communication skills.

Speaking of portfolios, be sure to check out our web design portfolio to see some of the recent websites we’ve built for clients all over the world.

How can I avoid hidden costs when hiring a web designer on Fiverr?

To avoid hidden costs, carefully read the service descriptions and clarify what is included in each package. Ask the designer for a detailed quote that outlines all potential additional fees for features like responsive design, e-commerce integration, or ongoing maintenance. Clear communication and setting expectations upfront can help prevent unexpected expenses.

What are the risks of hiring a web designer on Fiverr?

The primary risks include inconsistent quality, missed deadlines, and communication challenges due to language barriers or different time zones. Since Fiverr allows anyone to offer services, there’s a possibility of hiring inexperienced or unreliable designers. Thorough vetting, clear communication, and setting detailed project requirements can mitigate these risks.

How does hiring a professional web design company compare to using Fiverr?

Hiring a professional web design company typically offers higher quality, customized solutions, and ongoing support. Professional companies have established reputations, industry expertise, and structured processes that can ensure a more reliable and comprehensive service. While Fiverr may be more cost-effective for simple projects, a professional company is often a better choice for complex or critical projects.

Can Fiverr web designers help with SEO?

Some Fiverr web designers offer SEO services, but the quality and effectiveness can vary widely. Professional web design companies usually have dedicated SEO experts who can provide more comprehensive and effective SEO strategies. If SEO is a critical aspect of your project, consider hiring a company with proven SEO expertise.

What is the best way to communicate my expectations to a Fiverr web designer?

Clearly outline your project requirements, including design preferences, functionality needs, and any specific features you want. Use visual references and detailed descriptions to convey your ideas. Regularly check in with the designer to ensure your vision is being accurately implemented. Using Fiverr’s built-in communication tools can also help keep all discussions organized and documented.

In light of Google’s advancements, we encourage businesses to invest in transparent and honest engagement with their customers. Authenticity not only fosters trust and loyalty but also enhances visibility and credibility in the digital realm. This principle aligns perfectly with the foundations of Non-Fiction Marketing, where truth-driven narratives resonate deeply with audiences and avoid the pitfalls of Fiction Marketing.

Learn how authentic storytelling can transform your strategy in our guide on Fiction vs. Non-Fiction Marketing.

Google’s ongoing battle against fake reviews is a testament to the company’s dedication to creating a reliable and authentic online environment. As we move forward, BlakSheep Creative remains at the forefront of leveraging these advancements, empowering businesses in Denham Springs and beyond to thrive in an ever-evolving digital landscape.

The Frontline of Digital Integrity: Machine Learning

Google’s approach to ensuring the reliability of its reviews is nothing short of revolutionary. Leveraging sophisticated machine learning algorithms, Google has significantly enhanced its ability to spot and eliminate fraudulent content across its platforms, especially Google Maps. This technology scrutinizes patterns within user-contributed content, identifying anomalies that signal potential abuse—such as suspicious website URLs linked to business profiles or manipulated photos bearing incorrect contact information.

A Year of Unprecedented Success

The impact of these efforts is evident in the numbers. In 2022, Google’s refined machine learning models, coupled with rigorous automated and manual review processes, led to the removal of over 115 million policy-violating reviews. This achievement marks a considerable increase in the platform’s capability to filter out fake content before it reaches the public eye. Moreover, Google’s vigilant systems have blocked or removed over 200 million photos and 7 million videos that failed to meet its quality and authenticity standards.

The Human Touch in a Digital World

What sets Google’s strategy apart is its balanced reliance on both machine learning and human insight. While algorithms play a critical role in identifying patterns indicative of fake or fraudulent content, human reviewers ensure the accuracy of these models through constant training and oversight. This synergy between humans and machines is crucial for maintaining the delicate balance between eliminating policy-violating content and promoting the free flow of genuine, helpful reviews.

Legal Actions and Collaborations: A Step Further

Google’s commitment to authenticity doesn’t stop at detection and removal. By taking legal action against fraudsters and collaborating with government agencies, Google is spearheading efforts to create long-lasting solutions that benefit the entire digital ecosystem. These proactive measures not only deter potential scammers but also establish a safer, more reliable platform for users worldwide.

BlakSheep Creative’s Take: The Importance of Authenticity in Digital Marketing

As a digital marketing agency deeply rooted in Denham Springs, LA, BlakSheep Creative applauds Google’s relentless pursuit of digital authenticity. We understand that genuine reviews are the lifeblood of a trustworthy online presence, crucial for businesses looking to build and maintain their reputation in a competitive digital landscape.

In light of Google’s advancements, we encourage businesses to invest in transparent and honest engagement with their customers. Authenticity not only fosters trust and loyalty but also enhances visibility and credibility in the digital realm. At BlakSheep Creative, we’re committed to helping our clients navigate these challenges, ensuring their digital marketing strategies are both effective and integrity-driven.

Google’s ongoing battle against fake reviews is a testament to the company’s dedication to creating a reliable and authentic online environment. As we move forward, BlakSheep Creative remains at the forefront of leveraging these advancements, empowering businesses in Denham Springs and beyond to thrive in an ever-evolving digital landscape.

For more insights on how authenticity impacts online reviews, check out our post, “Saved a Life, But Only 4 Stars? The Reality Behind Online Reviews”, where we dive deeper into how even exceptional services can receive less-than-perfect ratings.

In an era where a single review can shape the destiny of your business, BlakSheep Creative stands at the forefront of transforming how the world sees your brand. As we navigate through the digital age, the role of online reviews in a customer’s buying journey has never been more pivotal. With a staggering 617% increase in the growth of reviews in the US alone over the last three years, the message is clear: the Court of Public Opinion is now online and ruling with an iron keyboard.

At BlakSheep Creative, we understand the monumental task of managing this digital realm. That’s why we’ve dedicated ourselves to providing premier Online Reputation Management (ORM) services, designed not to navigate and master the vast ocean of online reviews. From Google to Yelp, Facebook to TripAdvisor, our ORM services are your shield and sword in the digital age, ensuring your business’s online presence is pristine and powerful.

Imagine a world where every review paints a masterpiece of your business, where each comment section is a chorus of accolades. With BlakSheep Creative’s ORM services, this world isn’t a figment of imagination—it’s your reality. Our team of digital artisans crafts bespoke strategies tailored to your unique needs, deploying cutting-edge technology and human insight to ensure that your online reputation is managed and meticulously curated.

The digital landscape is ever-evolving, and so are the strategies of those looking to tarnish your brand’s reputation. But fear not, for BlakSheep Creative is your vigilant guardian. Our ORM services are not just reactive but proactive, stopping negative reviews in their tracks and promoting the positive, ensuring that your online presence accurately reflects the excellence you provide.

Why settle for being a whisper in the digital noise when you can be a clarion call? With BlakSheep Creative’s ORM services, your business will stand tall, a beacon of trust and excellence in a sea of uncertainty. Don’t let the opportunity to dominate your digital domain slip through your fingers.

Embark on a journey with BlakSheep Creative today, and let us transform your online reputation into your most valuable asset. Start your project today and unlock the door to digital serenity and success. Contact us for a free consultation, and step into a future where your business’s reputation is not just clean but crystal clear.

Visit our reputation management services page. – Let us be the architects of your digital fortress, safeguarding your reputation and building your legacy in the digital world.

1. The Power of Reviews in Today’s Market

Online reviews are more than just digital word-of-mouth. They shape potential clients’ views, influencing their decision to trust a brand. A single negative review can sway potential customers away, even if it’s false. But the silver lining? Authentic, positive reviews can boost a brand’s credibility and drive conversions.

The importance of reviews can’t be overstated—each one holds the power to build or break trust. As we explore in our article, “Saved a Life, But Only 4 Stars? The Reality Behind Online Reviews”, even extraordinary service might not always result in a perfect rating. This disconnect highlights the critical role perception plays in shaping customer feedback.

Benefits of Genuine Reviews:

• Building Trust: Authentic positive reviews foster trust and build a brand’s reputation.
• Driving Decisions: Consumers often rely on reviews when making purchasing decisions.
• Enhanced SEO: Positive reviews can boost SEO, driving more organic traffic.

2. The Threat of Fake Reviews

Unfortunately, as the market grows competitive, some entities resort to posting fake reviews. Fake reviews are a growing concern, whether it’s a surge of 5-star reviews that seem too good to be true or false negative comments aimed at tarnishing a competitor’s reputation. But remember, authenticity always shines through. Companies using deceitful tactics often face consequences in the long run.

Amidst the rising tide of fake reviews, the temptation to leave a review for your own business on platforms like Google might seem enticing. However, this approach is fraught with pitfalls. Dive into our blog post, “Leaving a Review for Your Own Business on Google – Don’t Do It!“, to understand the repercussions and why authenticity remains paramount.

3. Turning Negative into Positive

A pragmatic approach toward negative reviews can yield positive results. Many businesses utilize programs that help gather feedback. Positive feedback can be showcased, while criticisms are handled privately, turning potential setbacks into learning opportunities. Addressing concerns directly not only aids in improving business operations but also portrays a brand’s commitment to customer satisfaction.

Key Strategies Include:

• Posting Genuine Positive Reviews: Automatically share positive feedback on social media platforms and Google My Business (GMB) to showcase client satisfaction.
• Privately Addressing Criticisms: Engage with customers who leave negative reviews to understand their concerns and rectify any issues, reinforcing the brand’s integrity.

4. Countering Fake Reviews Proactively

As some experts suggest, Google’s algorithms are becoming increasingly adept at identifying fake reviews. Yet, businesses can take proactive steps to maintain their reputation:

• Report Suspicious Activity: If competitors seem to be using unscrupulous tactics, report them. Over time, platforms like Google may take action.
• Respond with Transparency: Address suspicious reviews politely. For instance, if a negative review appears fake, respond publicly stating there’s no record of the reviewer as a customer but express willingness to address any potential issues.

5. The Long Game: Honesty Always Wins

Despite the challenges of fake reviews, businesses should remember one fundamental truth: honesty always prevails. Instead of getting entangled in the web of deceit, focus on delivering quality service and building genuine customer relationships.

In the words of one digital advocate, “You never get taller standing on your competitors’ heads.” Ultimately, an authentic approach and a commitment to excellence will ensure a brand stands tall and proud in the digital landscape.

Or you could always fight fire with fire like some restaurants below did…

30 Hilarious Restaurant Comebacks to Negative Reviews

— one minute hacks (@oneminutehacks) October 20, 2023

Protect Your Brand’s Image with BlakSheep Creative’s Expertise

In today’s digital age, your online reputation is your business’s most valuable asset. A single review can make or break trust. Don’t leave your brand’s image to chance; take control with BlakSheep Creative’s Online Reputation Management services.

Whether a small local business or a global corporation, our tailored packages ensure your brand stays pristine across platforms like Google, Yelp, Facebook, TripAdvisor, and Angie’s List. From monitoring to management, we’ve got you covered.

Ready to shine brighter online?

Contact BlakSheep Creative for your FREE consultation, and let us safeguard your brand’s digital legacy. Fill out the form below to get started!

What is a KPI?

A KPI or Key Performance Indicator is a metric that helps you measure the success of your website or online marketing campaigns.  KPIs can be anything from website traffic to conversion rates or social media engagement.

Why are KPIs important?

KPIs are important because they help you track progress and identify areas of improvement.  Without KPIs, it would be difficult to know if your website or campaigns are performing well or if there is room for improvement.

What are the most important KPIs to track in Google Analytics?

You can track many different KPIs in Google Analytics, but some are more important than others.  Here are the four of the most important KPIs you should track:

1. Website traffic
2. Conversion rates
3. Bounce rates
4. Time on site

Let’s take a closer look at each of these KPIs:

1.  Website traffic – Website traffic is the number of visitors your website receives.  It’s important to track website traffic because it gives you an idea of how many people are seeing your content.  However, please don’t get too wrapped up in traffic because it doesn’t always equate to success.  It’s possible to have a lot of traffic but low conversion rates.

2.  Conversion rates – Conversion rates tell you how many people are taking the desired action on your website.  This could be anything from subscribing to your email list to making a purchase.  Conversion rates are significant because they show you whether or not your website is effective at converting visitors into leads or customers.

3.  Bounce rates – Bounce rates tell you how many people leave your website after viewing only one page.  A high bounce rate means people leave your site without taking any desired action.  This could be because they didn’t find what they were looking for, the website was slow, or they got confused.  Whatever the reason, high bounce rates are not good.  You want people to stick around and explore your website.

4.  Time on site – Time on site tells you how long people stay on your website.  This is important because it gives you an idea of how engaged people are with your content.  If people spend a lot of time on your site, it’s a good sign that they find your content engaging and valuable.

These are the four most important KPIs you should track in Google Analytics.  Tracking these KPIs will give you a good idea of your website’s performance and where you need to improve.

If you’re looking to improve your website’s performance, BlakSheep Creative can help. We are a data-driven digital marketing agency that specializes in helping small businesses grow online. We can help you track the right KPIs in Google Analytics and identify areas of improvement. Contact us today to learn more!

1. Make sure your online presence is active and up-to-date.

According to a new study from Visual Objects, a directory of design and creative firms, more than 76% of consumers search for a company’s internet presence before visiting in person.

If your website is outdated or difficult to navigate, you’re likely losing customers. In fact, did you know that 97% of consumers search online for local businesses? This makes it more important than ever to have a website that is not only functional but also represents your brand in a positive light.

Customer experience, whether in-person or online, is essential to maintaining a good reputation.

2. Respond to all reviews, both positive and negative.

When someone takes the time to leave a review, whether it’s positive or negative, they expect a response.

Plus, they may not be the only people reading the review. In fact, a study from BrightLocal found that 88% of consumers read online reviews to determine the quality of a local business.

Positive Reviews

Thank the customer for their feedback and let them know you’re happy to have them as a customer.

Negative Reviews

Apologize for the situation and try to resolve it with the customer. If the issue can’t be resolved, thank them for their feedback and let them know you’re always working to improve.

If you’re not responding to reviews, you’re missing out on an opportunity to improve your reputation.

3. Monitor what’s being said about you online.

You can’t manage your reputation if you don’t know what’s being said about you online.

There are several tools that you can use to track mentions of your business, and you can read about them in our article about, you guessed it, tracking your business’s online reputation.

Remember, people often take to social networks to complain about a negative experience, so it’s important to be active on sites like Twitter and Facebook.

4. Be proactive with your content.

In addition to monitoring what’s being said about you online, you should also be proactive with your content.

This means regularly publishing blog posts, infographics, images, and other types of content that will help you control the narrative about your brand and help you with brand awareness.

Here’s an example of an infographic that we did to show the proper Facebook posting ratio (yes we realize that the ratio is different than that in the actual post, that’s for a reason).

Controlling the Narrative

When you’re proactive with your content, you’re able to control the narrative about your brand. This is important because it allows you to dictate what potential customers will see when they search for you online.

Brand Awareness

Publishing high-quality content will also help you with brand awareness. The more times your content is shared, the more people will see it, and the more likely they are to remember your brand when they’re ready to make a purchase.

As you can see, being proactive with your content is an important part of online reputation management.

5. Address negative reviews and criticisms head-on.

When you receive a negative review, the best thing you can do is address it head-on. This doesn’t mean you should get into a fight with the reviewer, but you should take the time to respond thoughtfully and professionally.

Navigating the complexities of online feedback? Understanding the importance of authenticity in responses can make a world of difference. Dive into our comprehensive article on “Authenticity in Online Reviews & Combatting Fake Feedback” for guidance.

6. Use social media to your advantage.

Social media is one of the most powerful tools you have for managing your online reputation.

Your social networks should be used for more than just content marketing. You should also use them to interact with your customers and create a positive customer experience.

Here’s one method I would highly discourage, however.

Interaction between Celsius Network CEO and one of his customers.$CEL customer: This might be my last night as a Celsian and I will probably never come back.

Mashinsky: Good! Good! You don’t want to be here? No problem. Leave. pic.twitter.com/xbSKZLvRb4

— dharmafi (@dharmatrade) May 18, 2022

7. Encourage happy customers to leave reviews.

One of the best ways to improve your online reputation is to encourage happy customers to leave reviews.

There are many ways to do this, but one of the most effective is simply asking them.

8. Be careful with what you share online.

Remember, everything you share online is permanent. You need to be careful with what you post, tweet, and share.

Before you hit publish, ask yourself if what you’re sharing could be perceived in a negative light. If there’s even a chance it could be misconstrued, it’s probably best to avoid sharing it altogether.

9. Keep an eye on your competitors’ online reputations.

Competitor analysis is essential for any business, but it’s crucial for online reputation management.

By keeping an eye on what’s being said about your competitors online, you can stay one step ahead and ensure your business’s reputation is always shining.

For example:

• How do they respond to a negative review?
• Do they have any content that’s performing exceptionally well?
• What are people saying about them on social media?

By monitoring your competitors, you can learn from their mistakes and always be one step ahead.

It’s essential to keep an eye on your competitor’s online reputation for several reasons:

Industry Insight

First, it can give you insights into what people are saying about your industry as a whole. You can learn about new trends, common complaints, and more.

Second, it can help you identify any common complaints about your competitors. If you see a pattern emerging, you can take steps to ensure that your business doesn’t make the same mistake.

Third, it can give you ideas for how to improve your own online reputation. If you see that your competitors are doing a great job of responding to reviews, for example, you can take steps to improve your own review response rate.

In short, monitoring your competitor’s online reputations can give you a leg up in the industry.

Competitor Insight

We touched on this briefly in the last section. Still, it’s worth repeating: monitoring your competitor’s online reputation can give you insights into their business.

This is useful for several reasons.

First, it can help you identify any weaknesses in their business. Suppose you see that they’re not doing a great job of responding to customer complaints. In that case, you can make sure that your business is doing a better job.

Second, it can help you identify any areas where they’re excelling. Suppose you see that they’re getting a lot of positive reviews, for example. In that case, you can take steps to improve your own online reputation.

Third, you can analyze their reviews to determine new products, services, or features that you can offer. If you see that they’re getting a lot of complaints about not having a specific product or service, you can fill that void in the market.

You can use a tool like SEMRush’s Brand Monitoring Tool to spy on what’s being said about them online.

In short, monitoring your competitor’s online reputation can give you a wealth of information about their business – information that you can use to improve your own business and increase your online presence.

10. Get help from an online reputation management service company.

If you’re struggling to manage your online reputation on your own, you may want to consider working with a reputation management company.

A good reputation management company can help you track mentions of your brand, proactively improve your online presence, and address negative feedback, reviews, and criticisms.

At BlakSheep Creative, we can help you take control of your online reputation. We’ll work with you to track your brand’s online presence, identify any negative sentiment, and take steps to improve your online reputation.

We can help you increase your positive reviews, manage your social media presence, and more. Contact us today to learn why we’re the leading online reputation management company for your small business.

Remember, no business is perfect, and even the best businesses will receive negative reviews from time to time. The key is to manage those reviews effectively.

If you’re interested in learning more about our services, contact us today.

Conclusion

Online reputation management is a crucial part of any business. By following these 10 rules, you can ensure that your business has a positive online presence.

If you need help managing your online reputation, contact BlakSheep Creative today. We’re here to help!

We can help you with:

• Competitor analysis
• Review management
• Social media management
• Online presence management
• Content creation
• And more!

Contact us today to learn more or visit our services page to see what we offer.

There are a lot of blogging platforms out there, and it can be hard to find the right one for your business.

We’ll show you how!

Medium is an intuitive, easy-to-use blogging platform that lets you build up followers who are eager to read your next post. It’s also one of the top places to publish content and grow your online visibility.

In this ultimate guide, we’ll teach you everything from what Medium is and how it works, publishing content on the platform, and tips for using Medium to help market your business (or your own blog) – even if you’re not a writer!

Let’s get started!

What is Medium?

One way to think about Medium is blogging, but with the key characteristics of social media channels.

For instance: It’s open for everyone; you can grow an audience, and content gets liked (on Medium, people clap your favorite pieces). The algorithm ensures that the most exciting things appear at the top– this was created by two original founders from Twitter, Ev Williams and Jason Goldman.

How does it work?

When you go to the webpage, Medium is all about simplicity. Your articles are laid out like an infinite list of posts that continuously feed as the reader scrolls down the page.

(Posts on Medium are called “stories.” In this post, we will use the terms interchangeably)

There’s a sleek interface for finding new content, with recommendations based on your interests. You can follow people and publications, so you get updates whenever they produce fresh content.

The platform is all about quality, not quantity. Unlike other social media sites that are often plagued with low-grade content and sewage posts, the staff at Medium aims to provide high-standard articles for readers who value substance over-speed or celebrity kisses on Twitter.

Publication on Medium is free, and so is reading content. However, you can pay to promote your work if you want it to reach a wider audience.

Why use it?

There are loads of blog platforms out there; how is Medium any different?

To start, according to Cheddar.com, “A Medium spokesperson noted that the company is approaching 100 million monthly readers”.

Above are the stats on Medium from Ahrefs. Look at the 27.3 M organic traffic!

Company blogs can be a great way to communicate with customers and partners. They also offer a way for businesses to control their messaging, rather than having it controlled by journalists or the blogosphere.

Unlike a personal blog, a blog for a business can be used to post articles, white papers, datasheets, and more. Essentially, anything that you would want to share with customers or partners.

When used correctly, blog content can help position your business as an industry expert and thought-leader.

But blog platforms come and go; how do you know Medium will be around for your business blog?

Medium has been around since 2012, so it’s definitely not a fly-by-night blog site. It’s been around for a while, and based on what we’ve read from other business-oriented blog sites, it looks like Medium is here to stay.

So if you haven’t joined Medium, and your business is looking to blog, you’re behind the curve.

Medium is a fresh alternative to blog sites. More and more small business owners are turning to blogging to connect with their audience and promote their products or services. However, not everyone has the time or talent necessary for keeping up a blog.

For this reason, Medium makes posting your story easy. It boasts a simple interface with valuable features that are made for building an audience.

When you post on Medium, your story is given a chance to be seen by new people who may not otherwise know about it. If you’re looking to gain new followers and improve your business’s online visibility, this is the site for you.

How to use it?

Now that we know a bit more about what Medium is and why it’s one of the best blog sites out there, let’s touch on how to use Medium.

Medium makes posting easy, even if you are not a writer.

The platform is designed for anyone with something to say. That being said, there are a few tips and tricks that can help you make the most of Medium’s community.

Start by creating an account.

The first thing you’ll need to do is create an account on Medium. This involves choosing a username and password and providing your email address.

Choose a topic for your post.

Next, you’ll need to decide on a topic for your story. This could be anything from marketing your business to writing about your favorite travel destinations.

Write a catchy headline.

Once you’ve decided on a topic, it’s time to come up with a catchy headline. This is the first thing people see when they land on your story, so make it count!

Be sure to read our post on creating engaging content. You’ll learn how to craft the perfect headlines (and more!).

Create your post

Now it’s time to start writing your post. You can do this in a variety of ways, but we recommend using the following format:

• Start by introducing your topic
• Next, provide some background information on the topic
• Then, talk about how your post relates to this information
• Finally, conclude with your thoughts on this topic

Before publishing your post, double-check that it is properly formatted and error-free.

Add images

The best posts contain images, so be sure to add at least one picture to your post. This helps break up text and makes blog-reading easier.

Publish and share your post

Once you’re happy with your post, it’s time to publish it! After it’s been published, be sure to share it on social media sites like Twitter and Facebook. You can even promote it on Medium itself for a small fee.

By following these tips, you’ll be well on your way to blogging success!

Republish your other content on Medium.

It goes without saying that this is the easiest way. Just copy and paste content from posts, articles, or other web pages you’ve written (with appropriate attribution) and publish it on Medium.

But, before you do this, it’s best to:

• Wait until Google has indexed the material on your website. (This could take quite some time.)
• Link the Medium article back to the material on your website.

By doing so, you’ll not only be getting the benefits of Medium (such as increased audience, SEO benefits, and more), but you’ll also be directing organic traffic back to your website.

Curate content.

Another great way to blog on Medium is by curating content. This involves finding exciting articles or blog posts.

As easy as this approach might sound, some disadvantages can be significant:

• There’s a chance that Google will consider the Medium post to be the “original” and list it in its index rather than your own content. This lowers your website’s authority and can lower conversions (you’ll get better conversions on your website), which reduces its overall authority and rankings.
• Rather than having two separate listings in Google search for different content items, you get just one. It doesn’t appear to make much difference at first glance. However, the impact increases as you continue to post material.
• Longer blog entries (2,000+ words) can be successful on your website, but shorter pieces (1,000 to 1,500 words) tend to perform better on Medium.

“We spend a lot of time at Medium thinking about keeping readers engaged. So we wondered what post length captures the most attention on average. We dug into the data and found the answer: 7 minutes.”

Mike Sall, Medium

(A 7-min reading time on Medium equates to around 1,600 words).

Or, Rewrite the Content for Medium

If you don’t want to republish your posts, you can also write original content specifically for Medium. This has a few advantages:

You can target a larger audience.

As mentioned earlier, there are over 60 million Medium users. This is a large potential audience that your post can reach.

Medium’s algorithms help your content be seen.

Medium’s post algorithm will help your post to be exposed to more readers. And more readers equals more potential buyers of your products or services.

However, like republishing posts on Medium, there are also disadvantages:

Generally, you won’t get much traffic back to your blog or website if you publish directly onto Medium.

You’ll need to spend more time creating original content specifically for Medium.

There are various ways you can go about it when it comes to blogging. You can republish posts on Medium, curate content, or write original content specifically for the platform. And, while there are disadvantages to each approach, post curation is by far the most effective.

How to Start Publishing on Medium

Before blogging on Medium, you first need to sign up for an account. The process is simple enough:

Create an account by clicking the button on their home page. Simply provide your email address, Google, Facebook, or sign up on the website.

 Click “Sign up with email.”

 Enter your email address.

Click “Continue”

 Click “OK”

 Click on the email link sent to your mailbox.

Click the “Your full name” field.

Enter your full name

 Click create account

(Optional) Connect to Twitter

Click “See Suggestions”

Follow people you’re interested in (to see their future posts).

 Click “Follow”

 Click on your Medium profile and edit as you see fit.

How Do You Grow Your Medium Audience?

As with other social media and content platforms:

• The size of your audience has a significant impact on how much attention your material receives on the platform.
• It takes time, hard work, and continual effort to grow your audience.

The people who follow you make up your audience. They may be following you as an individual or a Medium publication you create.

 It used to be the case that connecting your Facebook or Twitter account to Medium would add those networks to your audience (if they had a Medium account).

That doesn’t work anymore, and the primary thing that will expand your following over time is regularly publishing material on the site.

By promoting your content, you’ll be more visible, and there will be a higher possibility that others will discover it and connect with you.

Other tips include the following:

• The user data for your Medium content should be studied to see what’s working. To reach more people, do more of it.
• Follow people who share an interest in content similar to yours on Medium. Some will follow you back.
• Engage content from people who have similar interests to yours.
• Share your Medium content regularly through your other social networks.

As your audience expands, so will the metrics for your content, making the platform more effective over time (as with many such platforms).

Creating and Publishing Content

Using Medium for business blogging is a great way to reach a new audience. When you use the Medium writing platform, you’re able to share your thoughts with a vast audience of potential customers and connections. You can post anything from your own writings, curated content, and more!

But before you create your first story, there are a few things to keep in mind when creating content for Medium:

Image source: Medium.com

Length:

Posts on Medium should be anywhere from 500 to 1,000 words. Anything shorter than that, and you run the risk of not providing enough information or value to your readers. Anything longer, and you might lose your audience’s attention.

Formatting:

When creating your post, be sure to use proper formatting. This includes using subheadings, bullet points, and paragraphs to help you create easy-to-read content that will keep your audience engaged.

Images:

It goes without saying that pictures are worth more than a thousand words! Be sure to include high-quality images in your stories on Medium. If needed, you can use free tools like Canva to help you create professional-looking photos.

Sidebar: Please, no matter what you do, don’t create your business logo in Canva! Learn why you shouldn’t in our recent blog post.

Curation:

Another great way to produce content for your Medium blog is by curating content from other sources. This can be in articles, videos, infographics, and more. When curating content, always give credit to the original author and include a link back to the source. This is not only the right thing to do, but it will help you build your expertise, authority, and trustworthiness with Google.

Publishing Frequency:

To keep your audience engaged, it’s best to produce content regularly (think once or twice a week). When you’re consistent with your publishing, your followers will know when to expect new content from you and be more likely to check in regularly.

Analytics:

Medium offers some great analytics data for your content. This data can help you see which posts are performing the best, what topics resonate with your audience, and more. Be sure to study this data to help you create better content in the future.

Don’t get hung up on vanity metrics! Learn what vanity metrics are on our recent blog post.

Promotion:

Once you’ve created your content, it’s essential to promote it to gain as many views as possible. You can share your content on social media platforms like Twitter, Facebook, and LinkedIn. But, don’t stop there! Be sure to reach out to influencers within your industry and ask them to share your post too. But, do your research first – not all influencers are good influencers.

Using The Medium Editor

When creating blog content for Medium, you can use their built-in editor to help you format your text. The following are the formatting options available in Medium’s editor:

• Headings
• Lists (Unordered and Ordered)
• Code Block (for embedding other items to your post)
• Quote (to add quotes from other sources)
• Link (to add links to your own post)
• Video (to embed videos from YouTube and other video platforms)
• Audio (to embed audio files from SoundCloud and other audio platforms)
• Images (to add images to your post)

Adding images is easy. Once you click on the add image icon, you are taken to a search box. Simply type in a keyword, and Medium will search through Unsplash and offer you suggestions of stock photos.

Select one, and it will be automatically added to your post.

You can also add images from your computer by clicking on the choose file button.

If you have an image on your computer that you’d like to use, simply select it, and it will be uploaded to Medium.

Once you’re finished with your post (and have proofed it for spelling and grammar mistakes), it’s time to hit publish!

Now that you know how to post on Medium let’s discuss how blogging on Medium can help your business.

15 Top Tips to Using Medium to Market Your Business

There are several ways you can use Medium for business blogging:

Publish Regularly and Consistently.

When you’re consistent with your publishing, your followers will know when to expect new content from you and be more likely to check in regularly.

Publish Quality Content.

Medium’s audience is highly engaged, so you want to ensure that your posts are of high quality.

Some of the content that you can produce for your business blog include:

Industry advice:

If your business offers advice to other companies, you can use Medium as a platform for sharing this information with your audience.

This could be in the form of weekly or monthly posts that offer tips and recommendations based on what’s happening in your industry.

Roundups are also an excellent way to provide value to your readers by summarizing recent posts on a particular topic.

Product/service info:

If you offer a product or service, Medium can be a great way to share information about it with your audience.

You can write posts that provide an overview of your product or service, how it works, and its benefits. You can also write posts that showcase customer stories or case studies.

Company culture:

If you want to give your audience a behind-the-scenes look at your company, you can use Medium to do this. You can write posts about what it’s like to work at your company, the company culture, and more.

Blogging on Medium can definitely be beneficial to your business. It’s a platform where you can blog about almost anything, allowing you to provide vast opportunities for new connections and reach different audiences.

Create Your Publication.

Medium Publications help businesses develop their online presence by providing unique spaces to publish material and build a following on the platform.

Publications can be branded with a distinctive appearance and feel due to being part of the Medium ecosystem.

You can also submit content to other publications for editors to review and, if appropriate, publish.

Here are some big publishers that accept guest posts.

• The Startup. 640k followers
• Towards Data Science. 407k followers.
• Better Humans. 373k followers.
• UX Collective. 355k followers.
• UX Planet. 254k followers.
• P. S. I Love You. 206k followers.
• The Writing Cooperative. 201k followers.
• Muzli. 182k followers.

As you can see, having a Medium page can be an excellent way to get your brand name and new ideas in front of many people. And, if you’re interested in starting a Publication, the process is relatively simple.

Or, you can create your own publication and invite others to contribute.

(You can also, of course, do both!)

Creating your own publication gives you more significant marketing opportunities, such as including links on the publication’s home page.

It also means you may attract other writers to contribute material to your publication, thus increasing the number of people who read it.

To create a Publication, click Publications from the top-right menu under your profile picture, then click New publication.

Grow Your Audience.

Medium is an excellent platform for growing your audience because it’s so engaged.

When you publish posts, make sure to include links to other relevant content on your website (or even other websites). You can also share your personal blog posts on social media to help spread the word.

Use the Medium App.

The Medium app is a great way to stay connected with your followers and keep up with the latest posts from the publications you follow.

You can use the app to read articles offline, save articles for later, and more.

The app is available for iOS and Android devices.

Use Tags

Tags are a great way to help people find your posts.

When you’re writing your post, make sure to include a couple of relevant tags that people can use to find your post.

Tagging your posts with the right keywords will help you reach a larger audience on Medium.

If you need help with keyword research, we can help. Contact us today to learn more.

Generate Leads.

Medium can also be a lead generation tool for your business.

You can include CTAs (calls to action) in your posts to encourage people to sign up for your email list, download a white paper or e-book, or attend an event.

Make sure the CTAs you include are relevant to the post and match your business goals.

Embed Content from Other Channels.

You can embed videos, pics, and tweets in your posts.

This is a great way to add variety to your posts and keep your readers engaged.

It’s also a great way to share content from other channels with your readers.

To embed a video, tweet, or pic in your post, click the “<>”

Add Backlinks to Content on Your Website—and Your Other Channels.

When you write a post on Medium, make sure to include links to other posts or articles on your website (or even other websites).

For example:

You can also link to blog posts, e-books, white papers, SlideShare presentations, YouTube videos—anything you’ve published elsewhere.

You can also share your posts on social media to help spread the word.

Adding backlinks to content on your website helps you generate traffic from people interested in reading more about what you have to say.

It also helps your SEO efforts by increasing your expertise, authority, and trustworthiness with Google.

Cross-Link Between Your Medium Stories.

Be sure to link to other posts you’ve written on Medium.

When blog readers click the link, they’ll be taken to the post to read more about the topic and leave their comments.

Acknowledging your blog readers’ comments by linking to posts where they’re taking part in the discussion is a great way to build loyalty with them over time.

Link Back to Your Website From Your Posts

When writing a post, be sure to include a link to your website. This will allow readers to click through to your website to learn more about your business.

If you don’t have a website, we can help you with that. Learn more about our pay-per-month websites, and see why they’re an affordable alternative to the traditional pricing model.

Ask People to Share, Recommend and Follow.

When you blog on Medium, make sure to ask your blog readers to share your post with their followers, recommend it and follow you on Medium.

Don’t forget about SEO!

Search engines index posts on Medium just like pages and posts on other websites.

Use post titles, post images, post descriptions, and post tags to make sure search engines understand the topic of your posts.

When people search Google for relevant keywords, posts about those topics will show up in their search results.

Your posts on Medium can help you to reach a larger audience online.

Related Reading: Three SEO Mistakes That Can Impact Your Search Rankings

Start Writing (and Have Fun!)

When you blog on Medium, it can be hard to remember that blogging should be fun.

After all, the whole point of writing posts is to share your ideas and opinions with other people in an informative, engaging, and thought-provoking way.

Remember this when you blog on Medium to create posts that are enjoyable to read.

Medium posts are an easy way to get your business in front of new audiences. We hope this post has helped you understand how blogging on Medium can help you reach more people, generate leads, and drive sales for your company. More money, more money, more money!

If you have any questions or want our team’s expertise to create a plan that drives success for your marketing strategy, just let us know by commenting below, or visit our services page to learn how we can help!

A large per-capita infection rate in Orleans Parish, Louisiana, has put BlakSheep Creative, for one, at ground zero for the coronavirus outbreak.

As a digital marketing and web agency, we’ve become concerned about not only the impact on the population but on small businesses as well.

This article will offer some tips and suggestions to help your small business and organization to mitigate the financial effects during this trying time.

Small Business Planning for COVID-19:

Get Financially Prepared

According to Fortune, 75 percent of companies reported that the coronavirus has disrupted their supply chains. This is a warning that the virus is impacting our global economy.

What’s more, media outlets are saying this is beginning to resemble the 2008 financial crisis.

We have spoken to several financial experts, and the need for major concern fluctuates.

Now is the time to get creative. Panicking will do you no good. Rather, use this time to develop your contingency plan.

As a small business owner, you have access to low-interest loans guaranteed by the SBA, employer tax credit, payroll tax cut, and federal income tax deferment. Learn more about the employer tax credit by visiting The New York Times.

However, economic downturns happen, and your business should always be prepared.  Here are some things to keep in mind:

• Avoid arbitrarily cutting your marketing budget.
• Determine your target audience’s current behavior and adapt accordingly.
• Keep up on current affairs and how it affects your customer base.
• If possible, Increase conversion rates by focusing on digital revenue.

During times of hardship, your first thought as a business owner may be to avoid spending your budgetary dollars on marketing.

But what if we told you that now is the time to pay close attention to it?

According to the World Health Organization, artificial intelligence (AI) and big data played a significant role in China’s response to the virus. For example, Taiwan used big data to fight the virus.

Now is the time to use technology to monitor your audience’s behavior and adjust your marketing efforts, not squash them.

How can you do this?  By using data.

You can use data for predicting who, where and when customers will buy products or services.

Therefore, instead of cutting your marketing budget, look at how you can make data-driven decisions and meet your audience where they are – whether online or offline.

Analyze and Adjust Your Market Strategies

Building and maintaining a brand that customers trust and recognize is one of the best ways that you can reduce risk during a down economy.

Instead of making cuts to your marketing, look at where you’re spending money and the return on investment.

Be strategic about the types of marketing channels you’re using to reach your audience.

Although some marketers may suggest that you pause or stop all social media marketing and Google Adwords campaigns, we suggest you merely analyze and adjust.

As a result, your market strategies may change.

Look at the changing behavior of each consumer segment and plan accordingly.

This is a difficult time, so there’s fear, worry, and stress your audience is most likely dealing with at home and work.

Connect with your audience by humanizing your brand.

How Will Social Distancing During COVID-19 Affect My Day-to-Day Business Operations?

Just yesterday, the CDC, in accordance with its guidance for large events and mass gatherings, recommended that for the next eight weeks, organizers (whether groups or individuals) cancel or postpone in-person events that consist of 50 people or more throughout the United States.

Basically, if you’re going to be around other people, don’t.

Although your business, store, school, or church may temporarily shut its doors, there are things that you can do to maintain business continuity during this trying time.

Keep Your Audience Informed

Whether it’s business as usual at the office or working from home, the best thing that you can possibly do during times of uncertainty or crisis is to communicate.

Keep Up With Your Social Media

Announce any changes in business hours, locations, or procedures via every one of your social media channels. 

If it fits with your brand’s persona, use this time to post some “real world” content.  Be there for your customers.  

Help ease their mind.  

Post pictures of cute cats.  

Whether people are worried or simply bored, they’ll be scrolling Twitter and Facebook like crazy. 

Give them something positive to read.

Use Your Website

You’ve got a website that you’ve paid for; use it.

Whether anything has changed with your business or not, put a banner or hero image right there above the fold on your website.  Be clear, concise, and direct so that you don’t leave your customers guessing.

Post On Your Blog

If you’re posting regularly on your company’s blog (as you should be), now is the time to step it up.  If you’re one of those business owners who doesn’t have a company blog, now’s the time to start.

Use your blog to give your thoughts, input, and perspective about what is happening globally as well as locally. 

This not only offers some value to your customers but also lets them know that your business is human-driven and is going through the same things.

Send Out Email Blasts

Believe it or not, there are some people who aren’t on Facebook, Twitter, or Instagram, and not everyone checks your website daily.

Another way to communicate with your customers is to simply send them an email.

You can easily and efficiently fire out hundreds of emails by using free tools that you should be using already.

Give your subscribers any changes in hours of operation, ways to reach you, service disruptions, etc.

Update Your Google My Business

You should already be updating your GMB page regularly. 

Continue this process; just make sure to include all of the types of information above. 

Granted, people may be less prone to use your GMB page and the map pack, but you’ll still want to keep them informed.

What To Do If Your Business Cannot Operate During the Shutdown

Content Marketing & Blog Writing

Just like we said before, you can use this time to create, educate, and inform. 

Not only can you create content for the present, but you can create posts and articles that you can drip throughout the coming weeks, months, and even years. 

Remember: Both search engines and readers love new content with value.

Social Media Calendar and Posting Schedule

Take the time to develop a social media schedule. 

Create posts that add value and schedule them out.

You can even use a platform such as Hootsuite or Later to do all of the heavy liftings for you.  

Use this downtime to create good marketing habits that pay off.

Educate Yourself

Because people are stuck at home, there will be no shortage of online broadcasting. 

From webinars on Facebook live, to eLearning via Udemy, there are plenty of opportunities that you can take to further your craft. 

If all else fails, or you can’t think of something specific to your industry to learn, learn something new. 

Read our blog!

Learn some tips and secrets that you can use to market your business online.

Build Backlinks

You probably already know that backlinks are huge for Search Engine Optimization (SEO). 

Backlinks let the search engines know who “vouches” for you and whether or not your website has anything important to say.

Building your backlink profile takes time.

Well, if you’re stuck at home, you’ve got time to build those backlinks and boost your organic search rankings.

As you create those blog posts, articles, and content for your company, browse other niche-specific websites. 

Would their readers benefit from new content?

If so, reach out to the webmaster and offer up your content. Usually, they’ll either offer you a guest posting opportunity or simply link back to your article.

Either way, you not only gain a link back to your website, but more importantly, you offer your perspective and value to their customer base, and search engines love that.

If your local business offers a unique perspective or insight on a specific subject, you can even reach out to local media outlets (newspapers, TV stations, etc.) 

Not only are you working from home, but journalists are also as well. You can save them time and effort in their research, and offer valuable information to your community (and maybe even a backlink).

Conclusion

For most small business owners, the Coronavirus pandemic is uncharted territory. 

But, much like any other crisis, if you avoid the urge to panic and keep calm you’ll come out much better. 

Be prepared, keep your customers informed, and enjoy the downtime to work on your digital marketing efforts. 

Louisianians are resilient. We’ve been through Hurricane Katrina and the Great Flood of 2016. We’ll be just fine.

Oh… wash your hands.

How Can we help your Small business during the coronavirus epidemic?

Let us know how we can help you during this time of crisis.  We’ll analyze your customers, your competition, and join forces with you to come out of this together!

However, nonprofit organizations, government agencies, and churches need a solid digital marketing plan just as much (if not more!) 

Online marketing for a nonprofit just works towards a different goal than a business does.

• Government agencies want to disseminate valuable information to their citizens.
• Churches aim to attract members to their ministry or raise funds for a cause.
• Nonprofits want to recruit volunteers or solicit donations.

Here are some tools that your nonprofit or NGO can use in 2020 to launch highly successful digital marketing campaigns:

Blogging

One of the best ways for a nonprofit to increase donations and recruit volunteers is by creating (and consistently updating) a blog.

Blog posts enable your organization to inform people of what you are doing and why they should partner with you.

Blogs and newsletters are not only a great and easy way to keep your current members and donors informed, but they are also a great way to attract potential donors and volunteers to your site.

Blogging regularly shows that you are an expert, provides valuable information, and gives search engines an idea of what your organization’s website is all about.

Here are 28 Blog Ideas For Your Nonprofit to use today.

Newsletters are beneficial after a fundraising event to thank those involved and tell how much money was raised. You could take information in a newsletter and put it in a blog, and get two for the price of one.

Invest in a professional website developer. Please don’t rely on someone to do it pro bono. We’ve learned that it just doesn’t work well.

Have Questions about Digital Marketing for your Nonprofit or NGO?

Send us a message, and let’s develop a personalized digital marketing plan for your organization.

Historically, nonprofits used email to call for volunteers or confirm an online donation, but that’s not enough.

Email marketing is a highly effective marketing resource that nonprofits should add to put on the top of their digital marketing strategies.

Why?

It’s personal and powerful.

And it’s free.

Here are a few ways that your organization can leverage the power of the email marketing campaign to reach your audiences

• Send a weekly newsletter with your newest content, updates about your organization, industry data, and volunteer needs.
• Send monthly emails with donation needs and opportunities.
• Set up an email sequence for new subscribers thanking them for joining and educating them on your organization.
• Set up an email sequence for new donors thanking them for their contribution and sharing how else they can support your organization.

Be sure to put calls to action on your website that shows visitors how they can subscribe to your newsletter or email list.

Social Media

Facebook, Instagram, and YouTube are perfect tools for marketing your nonprofit organization. 

• You can post pictures and videos from events. 
• You can target a younger audience. 
• You can post messages that you want to get to the general public. 

Nonprofit organizations often get comments and shares on the posts because people are interested in them. 

Create engaging content, and your followers will share your content, and your reach can expand exponentially.

Unfortunately, in 2020, much of your social media reach will depend on your organization’s willingness to spend money to boost posts or pay for ads.

Don’t worry; there are still steps you can take to create a consistent voice and meaningful presence without a big budget. 

However, each social media platform is different. Make sure that you adapt your approach to each. 

Facebook’s lack of character count means you can tell more of your story in your post, while you’ll have to be more concise on Twitter; instead, you should focus on getting people to click through to your website.

Hashtags are also useful for participating in timely and relevant topics. 

Take time to learn which hashtags your peers use and which are trending to help you get seen by more people. Consider using branded hashtags for all of your organization’s posts, such as #yourcompanyname, #yourcampaignname, etc.

Respond to questions and comments on your organization’s posts and join relevant groups on Facebook and LinkedIn to contribute your expert knowledge.

Suggestion from our experts: Social media analytics and marketing can help guide your strategy. We recommend collecting and examining the data consistently. You can learn what content and topics resonate with your audience and build your future posts based on what’s already working. While the built-in analytics for tools such as Facebook, Twitter, and Instagram are a good place to start, social listening platforms can offer even more insight.

Your Website

We probably don’t have to remind you of the importance of having an awesome yet functional website for your nonprofit.

If you don’t have a website, we can help you with that! Contact us to learn how we can create an affordable website for you to start getting the donations you need.

Your website’s design should allow for easy navigation and provide a top-notch user experience.

There are a few things that you can do to maximize lead generation and donation revenues, such as:

Adding popups – These are a good way to encourage visitors to subscribe to your newsletters. The benefit is twofold – they stay informed, and you grow your email list. You never know; these visitors may become volunteers or donors down the road.

Creating donation pages – Remember to make your website donor-friendly. Create individual pages for your campaigns, and make them easily accessible. You can link to these pages from your menu, or (if you’re using WordPress, you can insert a widget on any post or page you want).

These donation pages should be clear and to the point. The easier it is for your visitors to donate, the more likely they will. Create individual pages for your campaigns, and make them easily accessible. You can link to these pages from your menu, or (if you’re using WordPress, you can insert a widget on any post or page you want).

Make sure you also provide a recurring donation option for people willing to commit smaller amounts monthly. They’re not likely to notice the extra $5 or $10 out of their budget every month, but over time, your charity or nonprofit will. 

Making it easy for supporters to donate to your organization regularly also helps keep supporters connected to your organization and cause over the longer term.

Lastly, don’t forget to make it easy for others to share your donation page with friends, family members, and social networks.

Video Marketing

One of the best ways to reach your awareness and fundraising goals is to leverage video marketing as a primary channel. 

Video engagement makes up an enormous part of all web traffic (roughly 80%), and according to one study, 57% of online donors make a gift after watching an inspirational fundraising video. 

For nonprofits, video marketing is particularly valuable because this type of storytelling around your organization can help your viewers feel that they’re part of your mission and see how their involvement is directly making a difference.

Many nonprofits fail to implement video marketing because they think it’s too expensive. That’s simply not the case.

Just about anyone with a smartphone can shoot a decent video that can help you reach your marketing goals. You can:

• Create a YouTube video.
• Go live on Facebook.

Remember, it doesn’t have to be polished and look like a Stephen Spielberg production. Just get your message across!

Google’s Free Tools for Nonprofits

Because Google loves nonprofits, they offer a multitude of resources available to your organization for free.

Their Google for Nonprofits platform will provide your organization with:

• G Suite for nonprofits – “Help your nonprofit collaborate more effectively with smart, secure business apps like Gmail, Docs, Calendar, Drive, and Hangouts Meet, so you can focus on what matters.”
• Google Grants – “Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search.”
• YouTube Nonprofit Program – “Unlock the power of video storytelling, so you can reach a global audience and amplify your cause. Plus, make it easy for supporters to give with YouTube Giving features (currently available in the U.S.).”
• Google Earth and Maps – “Develop compelling data visualizations to track and share your organization’s impact. Plus, use Google Maps Platform to help people locate community programs and resources closest to them.”

Conclusion

Nonprofit digital marketing is really just traditional marketing with a twist. Of course, all of the usual marketing tactics and tools still apply (SEO, content marketing, etc.) But, we hope this gives you a general overview of tools and tactics that you can incorporate into your marketing plan to help your organization meet and exceed its’ goals.

If we managed to lose you or have more questions, please do not hesitate to contact us, and we’ll be glad to answer them.

And, if your nonprofit or NGO doesn’t have the staff or resources to tackle your nonprofit’s marketing, give Baton Rouge’s leading nonprofit digital agency a shot. 

We specialize in churches and nonprofits.

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