Recently, I was reading an article by Kevin Geary, and it stopped me in my tracks. He broke down the difference between Fiction and Non-Fiction Marketing, and it felt like he’d put words to something so many of us experience in this industry but rarely articulate. This concept could completely reshape how you approach campaigns if you’re a marketer.

Let’s start with Fiction Marketing, a term used to describe a common marketing approach where a product or service lacks substance, forcing marketers to rely on exaggerated or fabricated stories to attract attention. On the other hand, Non-Fiction Marketing is a strategy that focuses on telling real, impactful stories about a product or service’s genuine value.

Fiction Marketing: The Short-Term Strategy That Sells Consumers Short

Fiction Marketing might feel like an easy win—it grabs attention, creates intrigue, and makes a product sound revolutionary. But here’s the catch: it’s all smoke and mirrors.

How Fiction Marketing Sells the Consumer Short

Fiction Marketing relies on deception. While the stories may be entertaining, they ultimately mislead the consumer about the product or service’s actual value. Instead of focusing on meeting the consumer’s needs, Fiction Marketing often creates:

• Unrealistic Expectations: When the product doesn’t deliver, customers feel betrayed. This is the harsh reality of Fiction Marketing, where the consumer is left feeling disillusioned and let down.
• Short-Term Wins Over Long-Term Loyalty: You might get the sale, but at what cost? Disappointed customers won’t return, and worse, they’ll tell others.
• Broken Trust: Trust is the foundation of any successful marketing campaign, and Fiction Marketing erodes that quickly.

Why Fiction Marketing Fails

In today’s world, consumers are smarter and more skeptical than ever. They can spot a fabricated story a mile away. Add to that search engines prioritizing authenticity and engagement, and Fiction Marketing becomes a recipe for disaster.

Fiction might sell a product once but won’t build relationships, loyalty, or sustainable growth.

The Power of Non-Fiction Marketing for Authentic Storytelling

Nonfiction marketing focuses on telling real, impactful stories. By highlighting a product or service’s genuine value, it resonates with audiences and delivers lasting results.

Example of Non-Fiction Marketing

A landscaping company with sustainable practices might share stories about:

• Using eco-friendly techniques to preserve natural beauty.
• The founder’s mission is to create greener neighborhoods.

This storytelling approach builds trust and aligns perfectly with search engine algorithms that prioritize user-focused content.

Why Non-Fiction Marketing Drives SEO Success

You might wonder, “How does authenticity actually help with SEO?” The answer lies in how search engines and audiences interact with your content. Non-fiction marketing creates genuine engagement, which wins over readers and signals to search engines that your content is trustworthy and valuable. Let’s break it down.

Higher User Engagement

Authentic stories encourage readers to spend more time on your website, which signals to search engines that your content is valuable.

Improved Credibility and Trust

Audiences are more likely to trust brands that share genuine experiences and solutions. This credibility translates to higher conversion rates and loyal customers.

SEO-Friendly Content

Search engines prioritize meaningful, well-written content. By focusing on authenticity, you naturally improve your rankings.

Kevin’s Non-Fiction Marketing Insights

Kevin’s concept revolutionizes marketing by encouraging honesty and authenticity. He believes that marketing becomes easier when you start with a strong foundation:

• Valuable products/services that solve real problems.
• Pricing alignment that meets customer expectations.
• Unique offerings that reduce competition.

When these elements are in place, storytelling becomes about amplifying the truth—not inventing it.

How to Avoid the Fiction Marketing Trap

Falling into the Fiction Marketing trap is easier than you think, especially when working with uninspiring products or competitive markets. But here’s the good news: escaping it is entirely possible. By focusing on authenticity and guiding your clients to improve their offerings, you can build honest and effective campaigns. Here’s how to do it.

Step 1: Build a Strong Foundation

Start with a product or service that’s genuinely unique, impactful, and aligned with customer needs.

Step 2: Craft a Compelling Story

Highlight the “why” behind your brand. What inspired its creation? What problems does it solve?

Step 3: Consult Instead of Covering Up

If a product feels too generic, work with the client to add value. As Kevin Geary says, “Don’t put lipstick on a pig. Transform it into something remarkable.”

Step 4: Focus on Authenticity

Engage audiences with real stories about how your product or service improves lives. Authenticity leads to stronger trust and better SEO performance.

Why Fiction Marketing is a Disservice to Marketers, Too

Fiction Marketing hurts consumers and undermines the work we do as marketers. Creating a compelling campaign should be about amplifying a brand’s truth, not fabricating stories to mask flaws.

The Cost to Marketers

1. Creative Burnout: Constantly spinning fiction is exhausting and uninspiring.
2. Reputation Damage: When a campaign’s promises fall flat, it’s not just the client’s reputation at stake—it’s yours, too.
3. Missed Opportunities: Fiction Marketing prevents you from helping clients build better, more meaningful offerings.

How Non-Fiction Marketing Builds Long-Term Success

Kevin’s article reminded me how often marketers fall into the trap of Fiction Marketing. It might bring a quick boost, but it’s not sustainable. Non-fiction marketing, on the other hand, builds real trust, engages your audience, and creates lasting success. It’s a beacon of hope in the often turbulent world of marketing.

If you’ve been struggling to gain traction with your campaigns, take a step back and ask: Are you marketing fiction or telling a real, meaningful story? As Kevin’s insights show, everything else falls into place when you focus on authenticity. It’s a powerful inspiration for all marketers.

Ready to elevate your marketing with authentic storytelling? Discover how BlakSheep Creative’s Digital Marketing Services can help your business build trust, drive engagement, and achieve long-term success. Explore our services and start your transformation today!

Crafting an Inviting Homepage: The AIDA Framework

The homepage serves as the grand entrance to your team’s world. By implementing the Attention-Interest-Desire-Action (AIDA) framework, you can make a dynamic first impression:

• Attention: Capture visitors’ attention with a bold headline that embodies the passion and excitement of softball.
• Interest: Draw them in with stunning images and video highlights showcasing your team’s skills and camaraderie.
• Desire: Highlight the thrill of competition and the sense of community within your team to spark the desire to join or support.
• Action: Use a clear call to action, inviting visitors to learn more, join the team, or offer sponsorship, making the path forward unmistakable.

Example of AIDA in Action:

• Attention: “Are You Ready to Take the Field with Champions?”
• Interest: A montage of your team’s best moments plays, displaying skillful plays, team huddles, and celebration of victories.
• Desire: Testimonials from team members and sponsors scroll by, sharing stories of growth, challenge, and unmatched team spirit.
• Action: An inviting “Become a Part of Our Story” button pulses at the center, offering a simple way to get involved or support the team.

Sharing Your Journey: The Star-Story-Solution Approach

Your ‘About Us’ page is a canvas to paint your team’s story. The Star-Story-Solution framework helps you connect on a personal level:

• Star: Position your team as the protagonist of an inspiring journey.
• Story: Share the evolution of your team, including the highs and lows, the challenges overcome, and the milestones celebrated.
• Solution: Emphasize how joining or supporting your team offers a unique opportunity to be part of something larger than life, marked by achievement and unity.

Example:

• Star: “Our Team’s Journey to Glory”
• Story: Beginning as a group of local enthusiasts, we faced early setbacks but, fueled by passion and teamwork, rose to become a formidable force in softball tournaments.
• Solution: Today, we compete at the highest levels and foster a nurturing environment for players to excel and grow, both on and off the field.

Keeping Fans in the Loop: Problem-Agitate-Solve

Engage fans and community by ensuring they never miss a moment of your team’s journey. The Problem-Agitate-Solve framework can keep your audience informed and involved:

• Problem: Highlight the common frustration of missing out on team news, games, or results.
• Agitate: Amplify the issue by underscoring the importance of being in the loop, especially for a closely-knit team community.
• Solve: Present your solution—an easy-to-navigate section with updates, schedules, and live scores that ensure fans are always part of the action.

Example:

• Problem: “Ever felt left out of the loop on game days?”
• Agitate: Missing a game or update can feel like missing a family gathering in the softball world.
• Solve: Our dedicated section for schedules and scores ensures you’re always in sync with the team, whether on the field or from afar.

Attracting Sponsors: Features-Advantages-Benefits

Sponsors play a crucial role in your team’s success. The Features-Advantages-Benefits (FAB) framework can effectively showcase your team as an ideal sponsorship opportunity:

• Features: Highlight key aspects of your team, like a strong community presence, talented roster, and social media reach.
• Advantages: Explain how these features provide unique benefits to sponsors, including targeted exposure and engagement with a passionate fan base.
• Benefits: Emphasize the ultimate value for sponsors, such as enhanced brand alignment with sportsmanship and community values.

Example:

• Features: “Join Our Winning Team”
• Advantages: Your brand can gain visibility among a dedicated audience, engaging directly with softball enthusiasts and local communities.
• Benefits: Partnering with us supports the sport’s growth and positions your brand at the heart of community spirit and sporting excellence.

To take your sponsorship strategy to the next level, dive into A Guide for Softball Teams to Get Sponsors Through Their Website. This comprehensive guide equips you with the knowledge and tools to effectively showcase your team to potential sponsors. From optimizing your website’s design to highlighting key statistics and success stories, learn how to make your team an attractive proposition for businesses looking to invest in the community and sports.

Simplifying Sign-Ups: The 6W’s Framework

Ensure your Contact and Registration page answers all potential queries, following the 6W’s approach to motivate action:

• Who is welcome to join or support our team?
• What benefits do players and sponsors receive?
• When & Where do practices and tournaments take place?
• Why is our team the best choice for players and sponsors?
• How can interested parties get involved?

This structured approach guarantees that your website is informative and a beacon, guiding visitors to become an integral part of your team’s story.

The Power of Your Website in Recruitment

After mastering the art of strategic copywriting to captivate your audience, it’s crucial to leverage your website as a pivotal tool in recruiting top talent. Our piece, Unlocking the Digital Diamond: How Your Softball Team’s Website Can Be Your MVP in Recruiting, dives deeper into this concept. Discover actionable strategies to make your website an unbeatable ally in drawing in the best players. Learn how optimizing your site’s content and user experience can set you apart in the competitive landscape of softball recruitment.

The Bigger Picture

While strategic copywriting is essential for engaging your audience and compelling them to action, it’s just one piece of the puzzle. Understanding 5 Reasons Why Your Softball Tournament Team Needs a Professional Website is crucial. This article will shed light on the foundational elements that underpin a successful online presence, emphasizing how a professionally designed website serves as the cornerstone of your team’s digital strategy. Learn how a well-structured website can enhance your team’s credibility, streamline communication, and attract more sponsors and players.

By integrating these copywriting frameworks into your softball tournament team’s website, you create a narrative that not only engages and informs but also compels your audience to action. Whether you’re looking to recruit new talent, secure sponsorship, or build a dedicated fan base, remember that a comprehensive approach that combines compelling content with professional web design is key to achieving your goals.

Ready to make your team’s website a home run? Let’s bring your story to life and invite the world to be part of your journey to victory. Fill out the form below to get your FREE consultation.

Now, before you retreat into the comforting arms of denial, let’s get one thing straight—your audience is not there to swipe right on your brand’s ego. They have problems, needs, and, dare we say, desires that don’t include hearing your company’s life story. So, how do you pivot from being the digital equivalent of a toddler clamoring for attention to becoming the suave conversationalist that captivates your audience? Buckle up, buttercup. It’s time for a reality check and a makeover.

Looking at the provided image, it’s clear that the website content falls into the self-centered trap we’ve been discussing. The excessive use of “Us” and “We” positions the company as the protagonist rather than the customer. This isn’t just a faux pas; it’s a fundamental flaw in engaging potential clients who are more interested in what you can do for them than in your company’s accolades.

Absolutely, here’s how you can introduce the “Throw Out the Mirror” section with a nod towards the Storybrand post:

The Story of ‘You’: Crafting a Customer-Centric Narrative

Before we dive into the thick of it, let’s pause and reflect—literally. If your website’s story is a monotonous monologue focused on self-praise, you’re missing out on connecting with your audience on a meaningful level. The key? Shift the narrative to highlight the customer’s journey, much like the captivating tales outlined in Donald Miller’s Storybrand framework.

Want a sneak peek at how powerful storytelling can revamp your brand? Take a look at how Storybrand can redefine your marketing.

Equipped with the understanding that your customers are the true protagonists of your business saga, let’s now explore the critical first step in reshaping your website’s narrative:

Step 1: Throw Out the Mirror

First things first, let’s address the elephant in the room—your obsession with yourself. It’s time to throw out the mirror and start looking through the window. Your customers are out there, not in your boardroom. Switch from the “We are the champions” tune to “What can I do for you?” Your website should be less of a trophy case and more of a treasure map, guiding visitors to the X that marks the spot: solutions to their problems.

Step 2: Speak Their Language

Drop the jargon and corporate speak. No one wants to wade through a swamp of buzzwords and industry slang. You’re not impressing anyone; you’re confusing them. Talk to your audience like they’re human beings—because, surprise, they are. Use “you” more than “we.” Make them the hero of your story, not the sidekick.

Step 3: Be the Guide, Not the Hero

Remember, in every customer’s journey, they’re Luke Skywalker; you’re Yoda. You’re there to guide, advise, and assist. Your website should be a beacon of hope, not a monument to your ego. Highlight how your services or products fit into their epic saga of need or desire fulfillment.

Step 4: Benefits Over Features

Nobody cares about your state-of-the-art hammer unless you explain how it will make their life easier or better. Will it help them build the metaphorical or literal house of their dreams faster, stronger, and better? That’s what they want to know. Focus on the benefits, not the features.

Step 5: Call to Action – Make it About Them

Your call to action shouldn’t read like a command from on high. It should be an irresistible invitation to an exclusive party where their problems are solved and their dreams come true. Make it clear, make it exciting, and most importantly, make it about them.

The Balancing Act: Flaunt Your Credentials Without Alienating Your Audience

It’s a tightrope walk, really. On one side, you have your company’s achievements and expertise clamoring for the spotlight. On the other, there’s your audience, with a single question on their minds: “What’s in it for me?” The website in our crosshairs today shows just how dizzying that height can be. With an ‘Us’ here and a ‘We’ there, it’s a veritable farmyard of self-praise that forgets who’s actually feeding the animals.

Here’s the deal: It’s not that you shouldn’t strut your stuff. You’ve worked hard for those credentials, and they do matter. They’re proof of your prowess. But—and this is a big but—your potential clients are looking for a mirror, not a billboard. They want to see themselves in your story, their problems in your solutions, and their success in your services.

So, how do you strike that perfect balance?

Shift the Spotlight: Every “We are the best” can be rephrased to “You deserve the best.” It’s not just a linguistic trick; it’s a perspective shift.

Show, Don’t Tell: Instead of saying, “We have awards,” show how those awards translate into better service: “You benefit from award-winning service.”

Testimonials Are Golden: Let your satisfied customers do the talking. “Our clients say they love our reliable service” speaks volumes more than “We are reliable.”

The Proof Is in the Pudding: Provide case studies. “See how we solved problems for people just like you.”

By weaving these elements into your narrative, you maintain credibility without coming off as a braggart. It’s time to take a step back from the ‘Me, Me, Me’ and make your website a welcoming place for ‘You, You, You.’

So, let’s retire the “We, We, We, Me, Me, Me…” narrative. It’s time to transform your website from a self-absorbed monologue to a customer-centric dialogue. After all, in the grand scheme of things, it’s not about you; it’s about them. And the sooner you realize that, the sooner you’ll start seeing the engagement, conversions, and loyalty you’ve been dreaming about.

But hey, if reinventing your digital dialogue feels like deciphering hieroglyphics, don’t sweat it. BlakSheep Creative is here to translate. Nestled in the heart of Denham Springs, LA, we’re a digital marketing agency with a knack for turning self-centered soliloquies into compelling customer conversations. Ready to make your website about “You” instead of “We”? Use the form below to drop us a line. Let’s create something that not only you’ll love, but your customers will, too. After all, it’s their applause that matters.

That’s where PR and content marketing come in. PR is responsible for managing the communication between the business and the public, while content marketing creates and distributes engaging and relevant content to promote your brand.

Here’s a closer look at how these two disciplines work together to support crisis management.

PR and Content Marketing During a Crisis

When a crisis hits, businesses must act quickly to protect their reputations. 

That’s where PR comes in. PR is responsible for managing the communication between the business and the public, which includes issuing statements, fielding media inquiries, and monitoring social media. 

In other words, PR is focused on damage control.

Conversely, content marketing is about creating and distributing engaging and relevant content to promote your brand. 

This could include blog posts, infographics, ebooks, or video content. 

Content marketing aims to build trust with your audience and establish yourself as an authoritative voice in your industry—which can help you weather a crisis.

How to Use Content Marketing During a Crisis

The most crucial way that content marketing contributes to crisis management is by helping you build trust with your audience.

In times of uncertainty, people are looking for information they can rely on—and if you can provide that for them, you’ll be in a much better position when (not if) a crisis hits.

To apply content marketing strategies to a crisis, start by identifying the needs of your audience.

• What information are they looking for?
• How can you help them?

Once you’ve answered those questions, you can start creating targeted content that will help them during the crisis and establish you as a trusted source of information—which will benefit your business long after the crisis has passed.

Conclusion:

When a business faces a crisis, it’s essential to have both PR and content marketing working together to support your reputation management efforts.

PR is focused on damage control, while content marketing helps you build trust with your audience and establish yourself as an authoritative voice in your industry—which can help you weather any storm.

If you’re looking to establish yourself as an authoritative voice in your industry or if you need help managing a PR crisis, BlakSheep Creative can help. We offer content marketing services that will help you build trust with your audience and establish yourself as an authority in your field. Visit our content marketing services page to learn more!

Use these seven easy steps, and you’ll be well on your way to writing headlines that will dominate the competition.

Let’s dig in:

1. Keep it short – headlines should be around 6 to 8 words

According to a study by Kissmetrics, the ideal length for a good headline is between 6 and 8 words. This is because shorter headlines are easier to remember and more likely to be clicked. So, if you want people to read your headlines, keep them short and sweet.

Anything longer than eight words starts to get lost in the shuffle and may not even be read.

2. Make it catchy – use strong verbs and interesting adjectives

Econsultancy.com did a study back in 2010 that studied its top 100 articles (by impressions) and found that the most successful headlines used strong verbs and interesting adjectives.

So, if you want your headlines to be successful, use catchy words that will grab people’s attention.

Power Words

Power words are words that evoke an emotional response from your readers. They are words that make people sit up and take notice.

Some examples of power words include:

• Amazing
• Incredible
• Remarkable
• Sensational
• Spectacular

To learn more about power words, read our blog post on finding your brand’s voice.

3. Avoid clickbait – don’t make false promises

Clickbait is when a headline makes false promises or is misleading. For example, a headline might say, “You won’t believe what this celebrity looks like now!”

While clickbait can effectively get people to click on your headlines, it’s not a good long-term strategy. Your target audience will eventually catch on to your clickbait tactics and stop clicking on your headlines.

So, if you want people to click through to your piece of content, avoid using clickbait.

4. Write it for Google Searchers – use keywords that people are searching for

It’s no secret that Google is the king of search engines. So, if you want your headlines to be successful, you must write them for Google searchers. This means using keywords that people are searching for.

You can use tools like Google Keyword Planner to find what people are searching for. Just enter in a few relevant keywords, and it will give you a list of related keywords that people are searching for.

5. Make it unique – avoid generic headlines

There are millions of articles with generic headlines like “How to Lose Weight” or “10 Tips for a Better Life.” While these headlines may be technically accurate, they’re not very unique or exciting.

If you want your headlines to stand out, you need to make them unique. An excellent way to do this is to add some personality to your headlines. For example, instead of “10 Tips for a Better Life,” you could say “10 Tips for Living Your Best Life.”

Or, instead of “How to Lose Weight,” you could say “How to Lose Weight Without Feeling Deprived.”

By adding some personality to your headlines, you’ll be able to make them more unique and more likely to be clicked on.

Create a sense of urgency

Take advantage of your target audience’s emotions by creating a sense of urgency in your headlines.

Some examples of headlines that create a sense of urgency include:

• ” Only 3 Spots Left!”
• ” Register Now Before It’s Too Late!”
• ” Get Your Tickets Today !”

By creating a sense of urgency, you’ll be able to get people to click on your headlines and read your content.

6. Use numbers or symbols for added impact

People are naturally drawn to numbers and symbols. So, if you want your headlines to be more clickable, try using numbers or symbols in them.

Numbers

Make your headlines pop by using numbers in them. For example, instead of “Ways to Improve Your Headlines,” you could say “7 Easy Steps to Writing Irresistible Headlines.”

Symbols

Another way to add impact is by using symbols. For example, you could use an exclamation point or a question mark.

Just be careful not to overdo it with the symbols. Too many symbols can make your headlines look spammy and could turn people off from clicking on them.

7. Test, test, test – keep track of which headlines work best and adjust accordingly

If you leave your house without a destination, you’ll probably never get where you’re going. If you don’t know what headlines are working, you’ll never be able to improve them. That’s why it’s essential to test your headlines and track which ones get the most clicks.

Unfortunately, we see many website owners and digital marketers (gasp!) that don’t do any headline testing. They just publish their content and hope for the best.

This is a huge mistake.

If you want to write headlines that get clicked, you need to test them and track your results. Only then will you be able to see which headlines are working and which ones need to be improved.

Here are some ways that you can test your headlines:

Google Analytics

If you have a website, you can use Google Analytics to track which headlines get the most clicks. Just set up some goals in Google Analytics and then keep track of which headlines are leading to the most goal conversions.

A/B Testing

Another way to test your headlines is by using A/B testing. You can use a tool like Google Optimize to set up an A/B test for your headlines. Once you’ve tested your headlines, look at the results and adjust accordingly. If one headline performs significantly better than the other, you may consider using that headline more often.

Conclusion

Headline writing is an essential skill for any marketer. Not only do headlines help to hook readers and make them want to keep reading, but they also play a crucial role in SEO.

Compelling headlines can make the difference between a blog post that gets read and shared and one that falls flat. So, if you want to improve your efforts and get more people to read and share your content on social media, follow the tips in this article. And, don’t forget to test to see which ones perform the best.

So…

If you’re looking to improve your marketing skills, learning how to write irresistible headlines is an excellent place to start. This article provides seven easy steps to make people want to click. Put these tips into practice and see how they work for you. Keep testing until you find what works best for you and your audience.

If you need help writing headlines that kill, our team here at BlakSheep can help. We specialize in crafting headlines that are both clickable and informative. Our content marketing team can help you write headlines that drive traffic and conversions. To learn more about our services, contact us today.

The before–after–bridge marketing is all about telling a real-world story with a fairytale ending. And it works!

Keep reading to learn how to use the b-a-b formula to build trust with your audience.

What is the Before-After-Bridge copywriting framework?

The before-after-bridge copywriting technique is a way of writing that describes a problem, imagines a solution, and solves that problem in a positive way. Here’s how it works:

Describes a problem a customer is experiencing.

Every single product or brand exists to solve a problem. And every potential customer has a problem that they need to solve. As a before–after–bridge copywriter, your job is to find out what that problem is and articulate it in a way that resonates with your audience.

Imagines a solution

After you’ve articulated the problem, it’s time to imagine a solution. This is where you get to be creative and come up with a way to solve the problem that your audience is facing.

Positively solves that problem.

Once you’ve described the problem and imagined a solution, it’s time to solve that problem positively. This is where you show your audience how your product or brand can help them overcome their challenges.

Why use the Before-After-Bridge copywriting framework?

The before-after-bridge copywriting framework is an effective way to build trust with your audience because it:

Helps you connect with your audience on a personal level

Marketing copy that uses the before–after–bridge framework can connect with audiences on a personal level. This is because the before–after–bridge copy focuses on the customer’s problem, not the product’s features. When you can connect with your audience on a personal level, you’re more likely to build trust.

Shows that you understand your customer’s needs

When you use the before-after-bridge copywriting framework, you’re showing your audience that you understand their needs. 

This is because the before–after–bridge copy focuses on the customer’s problem, not the product’s features. You’re more likely to build a higher level of trust by showing your audience that you understand their needs.

Establishes you as a credible source

Before–after–bridge copy also can establish you as a credible source. This is because the before–after–bridge framework is often based on real-world examples and stories. You’re more likely to build trust by showing your audience that you’re a credible source.

People want to feel safe before they buy, so it’s important to use a copywriting framework that will build trust with your audience. The before-after-bridge copywriting framework is a great way to do just that.

Helps increase conversion rates

The before-after-bridge copywriting framework can also help increase conversion rates. This is because the before–after–bridge technique is designed to create compelling sales, landing pages, and blog content. 

When you use this technique, you’re more likely to persuade your audience to take action.

How to use the Before-After-Bridge copywriting framework?

Now that you know what the before-after-bridge copywriting framework is and why it’s so effective, it’s time to learn how to use it. Here are three simple steps:

Describe a problem your audience is facing

The first step is to describe a problem your audience is facing. Remember to be specific and focus on the customer’s needs, not on your product’s features.

Let’s say you’re selling a fitness program. A problem your audience might be facing is that they don’t have time to go to the gym.

Imagine a solution

The next step is to imagine a solution. This is where you get to be creative and come up with a way to solve the problem that your audience is facing.

For the rest of this section, we will discuss the fitness program example above. Let’s say the solution you came up with is a fitness program that readers can do in their homes.

Solve that problem in a positive way

The final step is to solve that problem positively. This is where you show your audience how your product or service can help them overcome their challenges.

For our fitness program example, we want to show our audience how it can help them overcome their challenges. We might show them how the program can help them lose weight, get in shape, and improve their overall health.

By painting a picture of how your product or brand can help solve a problem, you’re more likely to build trust with your audience.

When to use the Before-After-Bridge copywriting framework?

A before-after-bridge copywriting framework is effective for building trust with your audience. However, it’s important to note that you shouldn’t use this framework all the time. Instead, it should be used sparingly and only when it makes sense.

If you’re unsure of when to use the before-after-bridge copywriting framework, consider using it:

On your website

Small business owners can use this framework on their websites to build trust with their audience. This is because the before–after–bridge copy is often used on landing and sales pages. If you’re looking to build trust with your website visitors, consider using before–after–bridge copy on your website.

In your emails

Website owners can also use this framework in their emails to build trust with their audience. This is because the before–after–bridge copy is often used in email marketing campaigns. If you want to build trust with your email subscribers, consider using before–after–bridge copy in your emails.

Here’s an example of using the b-a-b framework in a cold email (however, we don’t recommend using cold emails as a lead generation strategy).

Image Source: Klenty.com

On your blog

The before-after-bridge copywriting framework can also be used on your blog to build trust with your audience. This is because the bab formula is often used in blog posts. If you want to build trust with your blog readers, consider using before–after–bridge copy on your blog.

On your social media

The before-after-bridge copywriting framework can also be used on social media to build trust with your audience. Have your team members take turns being the voice of your brand on social media platforms, such as Twitter.

When it’s your turn to post, start with a before tweet describing a problem your target audience is experiencing. Then, imagine a solution and tweet about it. Finally, solve that problem in a positive way with a call-to-action (CTA) in your following tweet.

Doing this will not only build trust with your audience but also increase CTRs (click-through rates) on your tweets!

For example:

Before: Tired of feeling exhausted all the time?

After: Check out our latest blog post on 5 ways to boost energy levels naturally!

Bridge: Click the link to read more!

When you use the before–after–bridge framework on social media, you’re essentially telling a mini story that your audience can relate to. And by providing a solution and CTA, you’re giving them the next step to take to improve their situation. This builds trust because you’re not just trying to sell them something – you’re actually helping them out!

Here’s an example of a tweet using the b-a-b framework:

Tired of being tired? You aren’t alone.

Fatigue is the most common complaint people have when they visit their doctors.

This will help pic.twitter.com/X2KcECJmS4

— clemenza (@CarniClemenza) June 10, 2022

10 Examples of the Before-After-Bridge Copywriting Framework

Now that you know how and when to use the before-after-bridge copywriting framework, it’s time to see some examples. Here are ten examples of effective before-after-bridge copywriting:

1. For an online flower shop:

Before: Roses are the traditional gift for Valentine’s Day. But buying roses can be a hassle, and finding a florist with what you want in stock is complicated.

After: Now, you can order your roses online from Martha’s Flowershop! We have hundreds of varieties of fresh-cut roses available year-round, so we always have exactly what you need. And with our new delivery service, we’ll deliver your flowers right to the doorstep of your special someone!

Bridge: Ordering online is fast and easy at www.marthasflowershop.com; just select the type of rose bouquet or a single red rose you want, and pick out an appropriate vase if needed. We even offer vases with chocolates or teddy bears!). Give us the delivery address, and we’ll take care of the rest!

2. For a dating app:

Before: It’s hard to meet someone special. You go on dates, but you never seem to find that connection you’re looking for.

After: With DateMate, you can easily find someone who shares your interests and who you’re compatible with. Just create a profile and start browsing through our massive database of singles!

Bridge: It’s easy to get started; create a profile and browse through our singles database! Then filter your search to find what you’re looking for. Why wait? Sign up today and start meeting new people!

3. For a fitness program:

Before: It’s hard to stay motivated to exercise. You start out strong, but you lose interest and give up after a few weeks.

After: With the FitMate fitness program, you’ll always have someone to keep you motivated and accountable. With our online workout tracker, you can log your workouts and see your progress over time. Plus, our team of certified trainers is here to answer any questions you have and provide support when you need it.

Bridge: Getting started with FitMate is easy; just sign up for a free account and start tracking your workouts today! Plus, our team of certified trainers is here to answer any questions you have and provide support when you need it.

4. For a financial advisor:

Before: It’s hard to save money. You always seem to be spending more than you can afford, and your savings are never as high as you’d like them to be.

After: With the help of a financial advisor, you can quickly get your finances under control. We’ll work with you to create a budget that fits your lifestyle and helps you reach your financial goals. Plus, we offer guidance and support so you can make the best decisions for your future.

Bridge: Schedule a free consultation today and see how we can help you reach your financial goals!

5. For a plumbing company:

Before: Having plumbing problems is always stressful. You’re never sure who to call, and you always worry about the cost.

After: With All-Pro Plumbing, you’ll never have to worry about your plumbing again. We’re always available to take your call, and we offer a free estimate so you can see the cost of our services upfront. Plus, we guarantee all of our work, so you can be sure that the job will be done correctly.

Bridge: Call us today at 1-800-ALL-PRO1 to schedule a free estimate, and find out how we can help you with all your plumbing needs!

6. For an online retailer:

Before: Shopping online can be a hassle. You’re never sure if you’re getting the best deal, and it’s hard to know if you can trust the seller.

After: With ShopSafe, you can shop with confidence, knowing that you’re getting the best price and that your personal information is always safe. We only work with reputable sellers, so you can be sure that you’re getting quality products. Plus, our customer service team is always available to help you with any questions or concerns.

Bridge: Start shopping today at www.shopsafe.com, and see how easy and convenient online shopping can be! Plus, our customer service team is always available to help you with any questions or concerns.

7. For a travel agency:

Before: Planning a trip can be overwhelming. There’s so much to do, and it’s hard to know where to start.

After: With the help of a travel agent, you can easily plan the perfect trip. We’ll work with you to find the best deals and book all your flights, hotels, and activities. Plus, we’ll be there to answer any questions you have and help you every step of the way.

Bridge: Schedule a free consultation today and let us help you plan your next adventure! We’ll find the best deals and book all your flights, hotels, and activities. Plus, we’ll be there to answer any questions you have and help you every step of the way.

8. For a web design company:

Before: Having a website can be a lot of work. You have to keep it up-to-date, and you’re never sure if you’re using the latest technology.

After: With our company, you’ll always have a website that’s up-to-date and looks great. We’ll take care of all the technical stuff, so you can focus on running your business. Plus, we offer training and support so you can learn how to use your new website.

Bridge: Get started today with a free consultation! We’ll take care of all the technical stuff, so you can focus on running your business. Plus, we offer training and support so you can learn how to use your new website.

9. For a car dealership:

Before: Buying a car can be a stressful experience. You’re never sure if you’re getting the best deal, and it’s hard to know which features are critical.

After: At our dealership, we’ll work with you to find the perfect car for your needs. We’ll help you compare prices and choose the features that are most important to you. Plus, we offer a no-hassle return policy, so you can be sure you’re happy with your purchase.

Bridge: Come in today and take advantage of our special offers! We’ll help you find the perfect car for your needs and get you the best deal possible. Plus, we offer a no-hassle return policy, so you can be sure you’re happy with your purchase.

10. For a real estate agent:

Before: Buying a home can be a complicated process. There’s a lot of paperwork, and it’s hard to know if you’re getting the best deal.

After: With the help of a real estate agent, you can easily buy the perfect home. We’ll work with you to find the right property and negotiate the best price. Plus, we’ll handle all the paperwork and be there to answer any questions you have throughout the process.

Bridge: Schedule a free consultation today and let us help you find your dream home! We’ll work with you to find the right property and negotiate the best price. Plus, we’ll handle all the paperwork and be there to answer any questions you have throughout the process.

Conclusion

Copywriting can be daunting, but with the before-after-bridge copywriting framework, it’s easy to create compelling sales, landing pages, and blog content and increase the CTR of emails.

Using this simple framework, you can build trust with your audience and convince them to take the next step. So what are you waiting for? Give it a try today!

Are you looking to improve your website’s content?

BlakSheep Creative can help! We offer various services, including copywriting, content marketing, and email marketing. 

We can help you write copy that addresses your audiences, pain points, 

Plus, we offer a free consultation so you can find the perfect package for your needs. Schedule your consultation today, or visit our copywriting page and let us help you take your business to the next level!

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There are many excellent reasons why every business should have a blog, and this article discusses 11 of the top reasons you should start today!

What is business blogging?

Blogging is a popular way to share your thoughts and ideas with the world. But did you know that businesses can blog, too? That’s right! Business blogging is a great way to get your company more online visibility and support business growth.

There are many reasons to start a business blog. Perhaps the most compelling reason is that it helps remind you why you’re writing in the first place. When you’re focused on your target demographic, everything from your call-to-actions to the images included in your article will change.

So make sure to consider all of these factors when creating content for your blog.

The Benefits of Blogging for Business

And now, let’s discuss the top 11 reasons your business should have a blog.

1. It helps drive traffic to your website.

One of the main benefits of blogging for business is that it can help drive traffic to your website.

When done correctly, blogging can help you establish your brand as an authority in your industry or niche. It also helps you attract new traffic to your site by helping it rank on search engines. In addition, blogging helps you maintain a steady flow of content even when ads are not available.

This is because blog posts can be shared on social media platforms, increasing traffic to your website.

2. You can repurpose blog content for social media.

When blogging for business, it’s important to think about how you can repurpose your content for other social media campaigns.

For example, let’s say that you have a blog post about the best ways for an architect to generate leads through content marketing.

You could take that same information and create a graphic that promotes the blog post on Twitter or turn it into a short video for Facebook. But don’t rely too heavily on Facebook; they’re disabling accounts left and right!

In fact, you can even use snippets of your blog post as tweets! By repurposing your blog content, you’re increasing productivity and efficiency – and who doesn’t want that?

3. It helps convert traffic into leads.

Blogging creates opportunities to generate leads.

Blog posts are indexed, generating a new lead each time one is published.

Calls-to-action in blog posts help generate leads with assets like free ebooks and webinars.

A blog post should have a call-to-action button on the bottom of the page that leads to an opt-in form or offer landing page.

4. Increases brand awareness.

One of the benefits of blogging for business is that it drives long-term results. A blog post is part of the sales funnel, so when prospects read them, they are more likely to trust what is said and become customers.

In addition, blogs help build brand awareness, positioning a businessperson as an expert in their industry.

Finally, posts can be used as references when talking to current and potential customers, which helps seal deals. As you can see, there are many reasons why blogging for business is essential for any organization.

5. Blogging helps with link building.

One of the many benefits of blogging is that it helps with link building. When you write a blog post, you can include links to other relevant pages on your website and external websites.

This is great for SEO because Google has found that this factor is the third most important when judging sites in search engine results page listings.

Of course, getting backlinks from other websites isn’t easy – but it’s definitely worth the effort.

Backlinks are a vote of confidence from other websites, and they help build domain authority, which improves your overall discoverability in search engines.

Plus, if you’re lucky enough to get a backlink from an authoritative website, it can result in a significant traffic boost for your site.

A social post that announces new blog content and provides a link is a great way to connect with your audience on social media channels.

You can also promote your blog content through email marketing and paid advertising campaigns.

6. It drives long-term results.

One of the best things about blogging is that it drives long-term results. In other words, if you post consistently, you’ll get traffic and leads for years to come.

This is because blog posts usually don’t generate leads right away but rather over time, thanks to search engines like Google and Bing. So, if you’re patient and keep posting content regularly, you’ll see a significant return on investment down the road.

About 1 in every ten blog posts are compounding blog posts – meaning they continue to drive traffic and leads even while you’re doing other things in life.

That’s why blogging works so well for business: it can be scaled up or down depending on your needs. Start blogging for business if you want to ramp up your lead generation efforts!

7. It helps you share company news.

One of the best ways to use a blog is to share company news. This can include articles and updates on what the company is up to.

A blog lets you express your belief in what makes you different and appeal to customers on a more personal level. It also demonstrates care for those who are interested in your business.

Secondary Benefits of Business Blogging

Small businesses that blog enjoy several secondary benefits, including:

8. Control over their online identities.

A blog gives small businesses the ability to control their messaging and create an image for themselves. This can be extremely valuable in terms of visibility and credibility.

9. Cost-effective

Unlike traditional marketing methods, blogging is relatively cost-effective. Business owners can do it from anywhere with an internet connection, and its impact on your business in terms of visibility and credibility is significant.

10. Increased Visibility

One of the most significant benefits of blogging is the increased visibility it provides small businesses.

You’ll see your website rank higher on search engine results pages (SERPs) as you produce fresh content. This means more people will find your site when searching for information related to your products or services.

11. Customer Engagement

When you blog regularly, you’re providing customers with valuable information they can use to make informed purchasing decisions.

This helps build trust and strengthens relationships with customers, leading to more sales in the future.

Here’s a recap video:

How to Start Blogging for your Business

Now that you know all the benefits of business blogging, it’s time to start blogging for your business. Here are a few tips to get you started:

1. Choose a blogging platform – Many different blogging platforms are available, such as WordPress, Tumblr, and Blogger. Each has its own set of features and capabilities, so choose the right one for your needs.

2. Pick a domain name – Once you’ve chosen a platform, it’s time to pick a domain name for your blog. This should be something memorable and reflective of your brand.

3. Set up your blog – Once you have a platform and domain name, it’s time to set up your blog. This usually just requires a few clicks and can be done in minutes.

4. Write your first post – Now it’s time to start writing! Your first post should be something that introduces your brand and what you do. Be sure to include a call-to-action (CTA) at the end of your post, so readers know what to do next.

5. Promote your blog – Once you’ve written your first post, it’s time to promote it. Share it on social media, email it to your list, and reach out to any influencers or thought leaders in your industry. (do your research first. Pick the wrong influencer, and it could backfire).

6. Keep writing – The key to successful business blogging is consistency. Plan to write at least one blog post per week, and be sure you’re putting effort into promoting your posts once they’re published.

Starting a business blog can offer an array of benefits for small businesses. Not only does it help drive traffic and leads to your website, but it also helps establish credibility with prospective customers, which can lead to increased conversions in the future.

So what are you waiting for? Start blogging today!

Don’t forget to share this post!

When you’re done writing a blog post, don’t forget to share it with your email newsletter subscribers. One way to increase social engagement is by writing about topics your customers would be interested in and want to share.

You can also embed Twitter cards so that readers can tweet out articles directly from your blog.

Blogs allow businesses to share company news and stories. They can also contain articles, interviews, case studies, trade shows–anything that is related to the business.

And don’t forget, blogging will help you humanize your brand. It also builds trust with your audience, resulting in more leads and conversions!

Need Help With Your Business Content Marketing?

Contact us today if you need help creating content for your business blog or website. We specialize in creating high-quality, engaging content to help you achieve your business goals.

We use various methods to improve your search engine rankings and drive more traffic to your website, including keyword research, link building, on-page optimization, and more.

Let’s discuss the best ways to create content that will connect with your target audience and help you reach your business goals! Contact us today for a free consultation.​

Act now and start blogging for your business to experience all the fantastic benefits it has to offer! Whether you need help creating content or simply want someone to manage your blog for you, we can help. Contact us today for more information!​

Want more tips on how to use blogging to grow your business? Check out our blog for lots of great articles or fill out the form below to learn more!

There are a lot of blogging platforms out there, and it can be hard to find the right one for your business.

We’ll show you how!

Medium is an intuitive, easy-to-use blogging platform that lets you build up followers who are eager to read your next post. It’s also one of the top places to publish content and grow your online visibility.

In this ultimate guide, we’ll teach you everything from what Medium is and how it works, publishing content on the platform, and tips for using Medium to help market your business (or your own blog) – even if you’re not a writer!

Let’s get started!

What is Medium?

One way to think about Medium is blogging, but with the key characteristics of social media channels.

For instance: It’s open for everyone; you can grow an audience, and content gets liked (on Medium, people clap your favorite pieces). The algorithm ensures that the most exciting things appear at the top– this was created by two original founders from Twitter, Ev Williams and Jason Goldman.

How does it work?

When you go to the webpage, Medium is all about simplicity. Your articles are laid out like an infinite list of posts that continuously feed as the reader scrolls down the page.

(Posts on Medium are called “stories.” In this post, we will use the terms interchangeably)

There’s a sleek interface for finding new content, with recommendations based on your interests. You can follow people and publications, so you get updates whenever they produce fresh content.

The platform is all about quality, not quantity. Unlike other social media sites that are often plagued with low-grade content and sewage posts, the staff at Medium aims to provide high-standard articles for readers who value substance over-speed or celebrity kisses on Twitter.

Publication on Medium is free, and so is reading content. However, you can pay to promote your work if you want it to reach a wider audience.

Why use it?

There are loads of blog platforms out there; how is Medium any different?

To start, according to Cheddar.com, “A Medium spokesperson noted that the company is approaching 100 million monthly readers”.

Above are the stats on Medium from Ahrefs. Look at the 27.3 M organic traffic!

Company blogs can be a great way to communicate with customers and partners. They also offer a way for businesses to control their messaging, rather than having it controlled by journalists or the blogosphere.

Unlike a personal blog, a blog for a business can be used to post articles, white papers, datasheets, and more. Essentially, anything that you would want to share with customers or partners.

When used correctly, blog content can help position your business as an industry expert and thought-leader.

But blog platforms come and go; how do you know Medium will be around for your business blog?

Medium has been around since 2012, so it’s definitely not a fly-by-night blog site. It’s been around for a while, and based on what we’ve read from other business-oriented blog sites, it looks like Medium is here to stay.

So if you haven’t joined Medium, and your business is looking to blog, you’re behind the curve.

Medium is a fresh alternative to blog sites. More and more small business owners are turning to blogging to connect with their audience and promote their products or services. However, not everyone has the time or talent necessary for keeping up a blog.

For this reason, Medium makes posting your story easy. It boasts a simple interface with valuable features that are made for building an audience.

When you post on Medium, your story is given a chance to be seen by new people who may not otherwise know about it. If you’re looking to gain new followers and improve your business’s online visibility, this is the site for you.

How to use it?

Now that we know a bit more about what Medium is and why it’s one of the best blog sites out there, let’s touch on how to use Medium.

Medium makes posting easy, even if you are not a writer.

The platform is designed for anyone with something to say. That being said, there are a few tips and tricks that can help you make the most of Medium’s community.

Start by creating an account.

The first thing you’ll need to do is create an account on Medium. This involves choosing a username and password and providing your email address.

Choose a topic for your post.

Next, you’ll need to decide on a topic for your story. This could be anything from marketing your business to writing about your favorite travel destinations.

Write a catchy headline.

Once you’ve decided on a topic, it’s time to come up with a catchy headline. This is the first thing people see when they land on your story, so make it count!

Be sure to read our post on creating engaging content. You’ll learn how to craft the perfect headlines (and more!).

Create your post

Now it’s time to start writing your post. You can do this in a variety of ways, but we recommend using the following format:

• Start by introducing your topic
• Next, provide some background information on the topic
• Then, talk about how your post relates to this information
• Finally, conclude with your thoughts on this topic

Before publishing your post, double-check that it is properly formatted and error-free.

Add images

The best posts contain images, so be sure to add at least one picture to your post. This helps break up text and makes blog-reading easier.

Publish and share your post

Once you’re happy with your post, it’s time to publish it! After it’s been published, be sure to share it on social media sites like Twitter and Facebook. You can even promote it on Medium itself for a small fee.

By following these tips, you’ll be well on your way to blogging success!

Republish your other content on Medium.

It goes without saying that this is the easiest way. Just copy and paste content from posts, articles, or other web pages you’ve written (with appropriate attribution) and publish it on Medium.

But, before you do this, it’s best to:

• Wait until Google has indexed the material on your website. (This could take quite some time.)
• Link the Medium article back to the material on your website.

By doing so, you’ll not only be getting the benefits of Medium (such as increased audience, SEO benefits, and more), but you’ll also be directing organic traffic back to your website.

Curate content.

Another great way to blog on Medium is by curating content. This involves finding exciting articles or blog posts.

As easy as this approach might sound, some disadvantages can be significant:

• There’s a chance that Google will consider the Medium post to be the “original” and list it in its index rather than your own content. This lowers your website’s authority and can lower conversions (you’ll get better conversions on your website), which reduces its overall authority and rankings.
• Rather than having two separate listings in Google search for different content items, you get just one. It doesn’t appear to make much difference at first glance. However, the impact increases as you continue to post material.
• Longer blog entries (2,000+ words) can be successful on your website, but shorter pieces (1,000 to 1,500 words) tend to perform better on Medium.

“We spend a lot of time at Medium thinking about keeping readers engaged. So we wondered what post length captures the most attention on average. We dug into the data and found the answer: 7 minutes.”

Mike Sall, Medium

(A 7-min reading time on Medium equates to around 1,600 words).

Or, Rewrite the Content for Medium

If you don’t want to republish your posts, you can also write original content specifically for Medium. This has a few advantages:

You can target a larger audience.

As mentioned earlier, there are over 60 million Medium users. This is a large potential audience that your post can reach.

Medium’s algorithms help your content be seen.

Medium’s post algorithm will help your post to be exposed to more readers. And more readers equals more potential buyers of your products or services.

However, like republishing posts on Medium, there are also disadvantages:

Generally, you won’t get much traffic back to your blog or website if you publish directly onto Medium.

You’ll need to spend more time creating original content specifically for Medium.

There are various ways you can go about it when it comes to blogging. You can republish posts on Medium, curate content, or write original content specifically for the platform. And, while there are disadvantages to each approach, post curation is by far the most effective.

How to Start Publishing on Medium

Before blogging on Medium, you first need to sign up for an account. The process is simple enough:

Create an account by clicking the button on their home page. Simply provide your email address, Google, Facebook, or sign up on the website.

 Click “Sign up with email.”

 Enter your email address.

Click “Continue”

 Click “OK”

 Click on the email link sent to your mailbox.

Click the “Your full name” field.

Enter your full name

 Click create account

(Optional) Connect to Twitter

Click “See Suggestions”

Follow people you’re interested in (to see their future posts).

 Click “Follow”

 Click on your Medium profile and edit as you see fit.

How Do You Grow Your Medium Audience?

As with other social media and content platforms:

• The size of your audience has a significant impact on how much attention your material receives on the platform.
• It takes time, hard work, and continual effort to grow your audience.

The people who follow you make up your audience. They may be following you as an individual or a Medium publication you create.

 It used to be the case that connecting your Facebook or Twitter account to Medium would add those networks to your audience (if they had a Medium account).

That doesn’t work anymore, and the primary thing that will expand your following over time is regularly publishing material on the site.

By promoting your content, you’ll be more visible, and there will be a higher possibility that others will discover it and connect with you.

Other tips include the following:

• The user data for your Medium content should be studied to see what’s working. To reach more people, do more of it.
• Follow people who share an interest in content similar to yours on Medium. Some will follow you back.
• Engage content from people who have similar interests to yours.
• Share your Medium content regularly through your other social networks.

As your audience expands, so will the metrics for your content, making the platform more effective over time (as with many such platforms).

Creating and Publishing Content

Using Medium for business blogging is a great way to reach a new audience. When you use the Medium writing platform, you’re able to share your thoughts with a vast audience of potential customers and connections. You can post anything from your own writings, curated content, and more!

But before you create your first story, there are a few things to keep in mind when creating content for Medium:

Image source: Medium.com

Length:

Posts on Medium should be anywhere from 500 to 1,000 words. Anything shorter than that, and you run the risk of not providing enough information or value to your readers. Anything longer, and you might lose your audience’s attention.

Formatting:

When creating your post, be sure to use proper formatting. This includes using subheadings, bullet points, and paragraphs to help you create easy-to-read content that will keep your audience engaged.

Images:

It goes without saying that pictures are worth more than a thousand words! Be sure to include high-quality images in your stories on Medium. If needed, you can use free tools like Canva to help you create professional-looking photos.

Sidebar: Please, no matter what you do, don’t create your business logo in Canva! Learn why you shouldn’t in our recent blog post.

Curation:

Another great way to produce content for your Medium blog is by curating content from other sources. This can be in articles, videos, infographics, and more. When curating content, always give credit to the original author and include a link back to the source. This is not only the right thing to do, but it will help you build your expertise, authority, and trustworthiness with Google.

Publishing Frequency:

To keep your audience engaged, it’s best to produce content regularly (think once or twice a week). When you’re consistent with your publishing, your followers will know when to expect new content from you and be more likely to check in regularly.

Analytics:

Medium offers some great analytics data for your content. This data can help you see which posts are performing the best, what topics resonate with your audience, and more. Be sure to study this data to help you create better content in the future.

Don’t get hung up on vanity metrics! Learn what vanity metrics are on our recent blog post.

Promotion:

Once you’ve created your content, it’s essential to promote it to gain as many views as possible. You can share your content on social media platforms like Twitter, Facebook, and LinkedIn. But, don’t stop there! Be sure to reach out to influencers within your industry and ask them to share your post too. But, do your research first – not all influencers are good influencers.

Using The Medium Editor

When creating blog content for Medium, you can use their built-in editor to help you format your text. The following are the formatting options available in Medium’s editor:

• Headings
• Lists (Unordered and Ordered)
• Code Block (for embedding other items to your post)
• Quote (to add quotes from other sources)
• Link (to add links to your own post)
• Video (to embed videos from YouTube and other video platforms)
• Audio (to embed audio files from SoundCloud and other audio platforms)
• Images (to add images to your post)

Adding images is easy. Once you click on the add image icon, you are taken to a search box. Simply type in a keyword, and Medium will search through Unsplash and offer you suggestions of stock photos.

Select one, and it will be automatically added to your post.

You can also add images from your computer by clicking on the choose file button.

If you have an image on your computer that you’d like to use, simply select it, and it will be uploaded to Medium.

Once you’re finished with your post (and have proofed it for spelling and grammar mistakes), it’s time to hit publish!

Now that you know how to post on Medium let’s discuss how blogging on Medium can help your business.

15 Top Tips to Using Medium to Market Your Business

There are several ways you can use Medium for business blogging:

Publish Regularly and Consistently.

When you’re consistent with your publishing, your followers will know when to expect new content from you and be more likely to check in regularly.

Publish Quality Content.

Medium’s audience is highly engaged, so you want to ensure that your posts are of high quality.

Some of the content that you can produce for your business blog include:

Industry advice:

If your business offers advice to other companies, you can use Medium as a platform for sharing this information with your audience.

This could be in the form of weekly or monthly posts that offer tips and recommendations based on what’s happening in your industry.

Roundups are also an excellent way to provide value to your readers by summarizing recent posts on a particular topic.

Product/service info:

If you offer a product or service, Medium can be a great way to share information about it with your audience.

You can write posts that provide an overview of your product or service, how it works, and its benefits. You can also write posts that showcase customer stories or case studies.

Company culture:

If you want to give your audience a behind-the-scenes look at your company, you can use Medium to do this. You can write posts about what it’s like to work at your company, the company culture, and more.

Blogging on Medium can definitely be beneficial to your business. It’s a platform where you can blog about almost anything, allowing you to provide vast opportunities for new connections and reach different audiences.

Create Your Publication.

Medium Publications help businesses develop their online presence by providing unique spaces to publish material and build a following on the platform.

Publications can be branded with a distinctive appearance and feel due to being part of the Medium ecosystem.

You can also submit content to other publications for editors to review and, if appropriate, publish.

Here are some big publishers that accept guest posts.

• The Startup. 640k followers
• Towards Data Science. 407k followers.
• Better Humans. 373k followers.
• UX Collective. 355k followers.
• UX Planet. 254k followers.
• P. S. I Love You. 206k followers.
• The Writing Cooperative. 201k followers.
• Muzli. 182k followers.

As you can see, having a Medium page can be an excellent way to get your brand name and new ideas in front of many people. And, if you’re interested in starting a Publication, the process is relatively simple.

Or, you can create your own publication and invite others to contribute.

(You can also, of course, do both!)

Creating your own publication gives you more significant marketing opportunities, such as including links on the publication’s home page.

It also means you may attract other writers to contribute material to your publication, thus increasing the number of people who read it.

To create a Publication, click Publications from the top-right menu under your profile picture, then click New publication.

Grow Your Audience.

Medium is an excellent platform for growing your audience because it’s so engaged.

When you publish posts, make sure to include links to other relevant content on your website (or even other websites). You can also share your personal blog posts on social media to help spread the word.

Use the Medium App.

The Medium app is a great way to stay connected with your followers and keep up with the latest posts from the publications you follow.

You can use the app to read articles offline, save articles for later, and more.

The app is available for iOS and Android devices.

Use Tags

Tags are a great way to help people find your posts.

When you’re writing your post, make sure to include a couple of relevant tags that people can use to find your post.

Tagging your posts with the right keywords will help you reach a larger audience on Medium.

If you need help with keyword research, we can help. Contact us today to learn more.

Generate Leads.

Medium can also be a lead generation tool for your business.

You can include CTAs (calls to action) in your posts to encourage people to sign up for your email list, download a white paper or e-book, or attend an event.

Make sure the CTAs you include are relevant to the post and match your business goals.

Embed Content from Other Channels.

You can embed videos, pics, and tweets in your posts.

This is a great way to add variety to your posts and keep your readers engaged.

It’s also a great way to share content from other channels with your readers.

To embed a video, tweet, or pic in your post, click the “<>”

Add Backlinks to Content on Your Website—and Your Other Channels.

When you write a post on Medium, make sure to include links to other posts or articles on your website (or even other websites).

For example:

You can also link to blog posts, e-books, white papers, SlideShare presentations, YouTube videos—anything you’ve published elsewhere.

You can also share your posts on social media to help spread the word.

Adding backlinks to content on your website helps you generate traffic from people interested in reading more about what you have to say.

It also helps your SEO efforts by increasing your expertise, authority, and trustworthiness with Google.

Cross-Link Between Your Medium Stories.

Be sure to link to other posts you’ve written on Medium.

When blog readers click the link, they’ll be taken to the post to read more about the topic and leave their comments.

Acknowledging your blog readers’ comments by linking to posts where they’re taking part in the discussion is a great way to build loyalty with them over time.

Link Back to Your Website From Your Posts

When writing a post, be sure to include a link to your website. This will allow readers to click through to your website to learn more about your business.

If you don’t have a website, we can help you with that. Learn more about our pay-per-month websites, and see why they’re an affordable alternative to the traditional pricing model.

Ask People to Share, Recommend and Follow.

When you blog on Medium, make sure to ask your blog readers to share your post with their followers, recommend it and follow you on Medium.

Don’t forget about SEO!

Search engines index posts on Medium just like pages and posts on other websites.

Use post titles, post images, post descriptions, and post tags to make sure search engines understand the topic of your posts.

When people search Google for relevant keywords, posts about those topics will show up in their search results.

Your posts on Medium can help you to reach a larger audience online.

Related Reading: Three SEO Mistakes That Can Impact Your Search Rankings

Start Writing (and Have Fun!)

When you blog on Medium, it can be hard to remember that blogging should be fun.

After all, the whole point of writing posts is to share your ideas and opinions with other people in an informative, engaging, and thought-provoking way.

Remember this when you blog on Medium to create posts that are enjoyable to read.

Medium posts are an easy way to get your business in front of new audiences. We hope this post has helped you understand how blogging on Medium can help you reach more people, generate leads, and drive sales for your company. More money, more money, more money!

If you have any questions or want our team’s expertise to create a plan that drives success for your marketing strategy, just let us know by commenting below, or visit our services page to learn how we can help!

Start with an attention-grabbing headline.

Your headline is the first thing that people will see, so it’s essential to make sure that it grabs your audience’s attention. If your headline doesn’t intrigue them, they won’t bother reading the rest of your post.

Writing headlines is an art that takes practice and patience to perfect, but if you follow these tips, you can get it right on your first try.

How to write an attention-grabbing headline:

• Use numbers or headlines that promise a solution to a problem.
• Start your headline with a question.
• Use strong adjectives and powerful verbs.
• Make your headline specific to your audience.

Examples of attention-grabbing headlines:

• “How to Write an Attention-Grabbing Headline in 5 Minutes”
• “9 Signs You Should Fire a Web Development/SEO Client“
• “3 Simple Tips to Writing Engaging Blog Posts”
• “7 Reasons Why Your Podcast Needs a Website“
• “After the Storm: 16 Social Media Tips for Small Business Owners“
• “The Power of Social Media: How It Influences Customers“

Vague headlines are boring; write compelling headlines to draw readers in!

You can even use a tool, like SEOpressors’ Headline Analyzer, to get started

Related Reading: What Is Google Site Quality and How Does Google Rate Your Site?

Write a catchy introduction paragraph.

The introduction paragraph is a great place to grab the reader’s attention by immediately introducing your main argument or thesis. Make sure that you prove your point in this section and entice people into reading the rest of the post.

How to write an engaging introduction paragraph:

Make it short. Your goal with this paragraph is not to tell the whole story; it’s to make your reader want to read more.

Start with a hook statement. This is usually one sentence that offers an intriguing fact, quote, or statistic related to your argument.

Introduce by telling a personal story or sharing an anecdote about you or someone else that includes some element of surprise. It should introduce your central claim, but it shouldn’t identify what that claim is. The reader will expect to be surprised by the end of the story, which keeps them engaged.

Introduce your argument with a series of questions that need answers.

Give an anecdote related to your field of expertise that sets up a problem and provides a solution.

Example of an engaging introduction:

“Are you struggling to write an engaging blog post? Writing can sometimes become challenging, but it doesn’t have to be. There are many simple ways that you can improve your writing and keep readers engaged.”

Include some interesting statistics

Statistics provide the reader with information that they might not know about your topic or industry. It’s crucial to ensure that you use trustworthy sources for this information because people are less likely to trust your argument if the statistics are false or biased.

Using interesting statistics will not only help you gain your reader’s trust but will help increase your E-A-T score with Google.

Related Reading: How to Demonstrate E-A-T: Tactics to Implement (And Avoid), for Greater Search Visibility

How to include interesting statistics:

• Use statistics that haven’t been used before.
• Make sure that the statistics are from a credible source.
• Include a short explanation of what the statistic means.
• Link to your source to increase your trustworthiness.
• Make sure that the numbers support your thesis, but don’t distract from it.

Example:

“Did you know that Social media has a 100% higher lead-to-close rate than outbound marketing?” – Source Optinmonster.com

Use strong visuals

A visually appealing blog post can help keep people engaged. Even if your writing skills are up to par, people will lose interest if your post is boring to look at.

Related Reading: How to Build a Visually Appealing Website That Converts Like Crazy

How to use visuals in your blog posts:

• Include images, infographics, graphs, and videos relevant to your argument. They also help in your SEO efforts by getting backlinks.
• Make sure that the visuals are easy to read and understand.
• Include a caption or short description for each image.
• If you are using graphs or charts, explain them in detail.
• Make sure that your featured image illustrates the point of your post or is related to it.

Example:

“According to HubSpot, Content with relevant images gets 94% more views than content without. Not only do visuals help keep people engaged, but they can also help illustrate your points and make them more memorable.”

Use powerful quotes

Quotes are a great way to add authority to your argument and make it more persuasive. They also help break up the text and add variety to your blog post.

How to use powerful quotes:

• Include quotes from experts in your industry.
• Make sure that the quote is relevant to your argument.
• Include a short description of who said the quote and when they said it.
• Don’t overuse quotes; use about 1-2 per 1000 words.

Example:

“Writing can sometimes become challenging, but it doesn’t have to be. There are many simple ways that you can improve your writing and keep readers engaged.”

– Brad Batesole, author of “Writing With Lightning.”

Use an exciting conclusion.

Make sure that your blog post has a strong conclusion that pulls everything together instead of just summarizing your points or creating more questions for the reader.

How to write an engaging conclusion:

• Include an extraordinary claim or question.
• Use the information from your introduction, argument, and conclusion to give the reader a call to action.
• Create actionable steps for the reader to apply what you’ve written about in their own lives.

Example:

“So, what are the best ways to write an engaging blog post? It all comes down to understanding your audience, being creative, and using the right techniques. If you can do that, then you’re well on your way to creating content that people will love.”

Write in an informal tone.

People are more likely to read and engage with blog posts written in an informal tone. This doesn’t mean that you should use slang or write like you’re texting a friend. It simply means that you should write as if you’re talking to the reader, using language they will understand.

How to write in an informal tone:

• Use short sentences and paragraphs.
• Make your writing conversational by using “you” instead of “one.”
• Use contractions to make the text sound more natural and friendly.

Above all, use your own unique writing voice. You want to put your voice into your reader’s minds and give them the feeling that they are in your presence.

Example:

“What’s up, guys? There are a few simple tricks that you can use to engage your audience and keep them hooked from one paragraph to the next. In this article, I’m going to share with you my top 10 tips for writing engaging blog posts.”

Write for your audience.

When you’re writing a blog post, it’s essential to think about your ideal reader and what they want to read.

This doesn’t mean that you should write solely for your audience and ignore your own thoughts and opinions. Instead, it means that you should take your audience into account when you’re writing and make sure that your content is relevant to them.

Related Reading: Digital Marketing – An Investment NOT An Expense

How to write for your audience:

• Understand what your audience wants to read about.
• Make sure that your content is relevant to their interests.
• Address the reader directly by using “you.”
• Include questions throughout the article to encourage engagement.

Example:

“Do you want to know how to write an engaging blog post? It all starts with understanding your audience and creating content that they will love. So, what are you waiting for? Start writing!”

Use lists to break up text and keep people reading. 

Like visuals, bullet points are a great way to break up text and keep people engaged. They’re also a great way to introduce new ideas and make your content memorable.

How to use lists in your blog post:

• Include a list of facts or statistics at the beginning of your article.
• Use lists to highlight key points throughout your article.
• Create a list of takeaways or action items at the end of your article.
• Include a list of resources for further reading.

Example:

Here are three takeaways from this article:

• Use lists to break up text and keep people engaged.
• Write for your audience.
• Understand what your audience wants to read about.
• Use action words in your sentences.

It’s essential to keep readers engaged from one sentence to the next. One way to do this is by using action words (power words) in your blog content. These words are energetic, making them an excellent choice for blog posts.

Did you know that Medium is an excellent way to grow your brand? Learn how and why you shouldn’t sleep on Medium in our recent blog post.

How to use action words in your blog post:

• Use vivid language that reflects what you want the reader to do or feel.
• Liven up your text with verbs such as “see,” “hear,” “feel,” and “smell.”
• Include adjectives that reflect movement, such as “jumping,” “crawling,” and “flying.”

Example:

“So, what are the best ways to write an engaging blog post? It all comes down to understanding your audience, being creative, and using the right techniques. Want to learn more? Then keep reading.”

Add a call-to-action at the end of each post.

A call-to-action (CTA) is a great way to get readers to take the next step in their journey with you. This could be anything from visiting your website to subscribing to your email list.

Learn more about the importance of (and how to craft the perfect CTA).

How to add a CTA to your blog post:

• Include a sentence or two that tells the reader what you want them to do next.
• Include a link to a landing page or your website.
• Include an image that encourages the reader to take the next step.

Example:

“So, now you know how to write an engaging blog post. But what’s the next step? Well, I recommend that you visit my website and explore my blog. Here’s the link: [insert link here].”

Here’s a general layout that you can use for your blog posts.

Use keywords and phrases that search engines love.

A great blog post is useless if your audience can’t find it.

Many bloggers overlook on-page SEO and focus only on social media. But, if you want your blog post to rank high in search engine results pages, you’ll need to spend some time optimizing it for searchability.

How to optimize your blog post:

1. Perform keyword research – the best keywords are both relevant to your blog post and match the search intent of your readers.
2. Use keywords in your post title tag.
3. Use keywords in your URL.
4. Include at least one complete sentence that uses the keyword or phrase you want to rank for.
5. Link to your “money” pages (e.g., your homepage, product pages, etc.) from within your blog post.

Related Reading: How to Optimize Your Content and Business Listing for Voice Search (2021)

How to use keywords and phrases in content:

• Include the topic of the article in the first sentence of each paragraph.
• Include common keywords that people use when searching for information about your topic on search engines.
• Include relevant long-tail keywords throughout your blog post.

Example:

“So, how do you write an engaging blog post? It all comes down to understanding your audience and creating content that they will love. But don’t forget to add some keywords and phrases that search engines love. This will help your content rank higher in the search results pages.”

Write for your target audience.

One of the best ways to write an engaging blog post is by writing for your target audience. This means understanding who they are, what they want to read about, and what type of language they respond to.

How to write for your target audience:

• Understand their demographics, including their age, gender, and location.
• Understand their interests, including what topics they like to read about.
• Understand their pain point, including the things that cause them stress or frustration.

Before you write the very first blog post:

Many people don’t know how to write an engaging blog post. And that’s a shame because there are so many benefits to blogging as a business owner or entrepreneur.

Before you start writing the first blog post, it’s essential to research what your target audience wants from their content.

Unfortunately, this is the step that most bloggers overlook. Before you put paper to pin, you must know :

• Your audience
• What they want
• What you have to offer

The better you understand them, the easier it will be for you to create content they’ll love.

• What do they want?
• How much time should they spend reading each article?
• Should every article have a call to action at the end?
• What type of language do they respond best to?

Related Reading: Use Your Words – Writing Awesome Web Content

Format your blog post for easy reading

As seen in the example above, it’s important to format your blog post for easy reading. If you want people to read it and share it, you should format your text so that readers can easily get through the article.

People don’t read online; they scan. Make sure that your paragraph structure and font choices make it easy for your readers to do just that.

How to format content for easy reading:

• Use short paragraphs with 1-2 sentences each.
• Use subheadings to break up your text.
• Include an image or two with captions.
• Use a font that is easy to read.
• Ensure that the image and text complement each other.

Example:

“So, you want to know how to write an engaging blog post?

Well, I’m glad you asked. First things first, let’s make sure that your content is ready for the big leagues. This means that your text needs to be easy on the eyes. Here’s how:”

Make sure that all of your links are working correctly.

We see it all the time – broken links. Don’t be one of those bloggers! For your readers, nothing is worse than clicking on a link only to find that it’s not working correctly (or at all).

How to check links before publishing:

This one is easy. Just click on them.

If you get a “page not found” error, then it means that the link is broken.

If the broken link is to a page on your website:

Replace the link with the correct URL or remove it.

If the broken link is to an external website:

Remove the link from your blog post or find another source.

Proofread your work

Oh, how embarrassing! Don’t let this happen to you. Be sure to proofread your work before publishing it, and check the grammar and spelling of each sentence throughout the article.

A good blog post can be ruined if the content is littered with spelling and grammatical errors.

How to proofread content:

• Read the blog post aloud.
• Print out the blog post and read it.
• Use a tool like Grammarly to check the grammar and spelling.

Create how-to posts

How-to guides are a gold mine for engaging blog posts.

Why?

Because people love learning how to do things, plus, when you provide clear and concise instructions, your readers will be able to follow them without any trouble.

How to write a how-to post:

• Start by outlining the steps that are required to complete the task.
• Include images or videos to help illustrate the steps.
• Make sure that your instructions are clear and easy to follow.
• Include a call-to-action at the end of the post.

Example:

16 Steps to Write an Engaging Blog Posts

1. Understand your audience
2. Research what your target audience wants from their content
3. Format your blog post for easy reading
4. Proofread your work
5. Create how-to posts and provide clear and concise instructions
6. Write an attention-grabbing headline and subheadings
7. Write your blog post using language that is easy to read
8. Include an image or two with captions
9. Use a font that is easy to read
10. Ensure that the image and text complement each other
11. Keep your blog posts short and simple, but don’t focus on word count.
12. Have a strong call to action at the end of your post
13. Format your blog post for easy reading
14. Make sure that all of your links are working correctly
15. Proofread your work.”

Now go craft a good blog post!

Now that you’ve completed all ten steps, you should have an excellent idea of how to write an engaging blog post.

You’ll be able to pull in more readers and drive them through your marketing funnel by knowing what they want and need from the beginning. This will help you get better results with less time invested – which is always a plus!

If we missed any helpful tips or tricks for writing compelling content, let us know below in the comments section.

Our team is happy to answer any questions about our services like SEO consulting or website design to help your business thrive online. Our professional copywriters can even write your posts for you.

View our services page to learn how we can help you dominate online!

Thanks for reading! If you liked this post, please share it on social media or comment below with what you thought about using these tips to write an engaging blog post.

Frequently Asked Questions

Here are some frequently asked questions that our team often hears:

Q: How do I write an engaging blog post?

A: To write an engaging blog post, start by understanding your audience and what they want from their content. Format your blog post for easy reading, proofread your work, and create how-to posts with clear and concise instructions. Use images or videos to illustrate the steps and ensure that the text and image complement each other. Have a solid call to action at the end of your post.

Q: What makes a blog post engaging?

A: There is no one answer to this question, as what engages one person may not engage another. However, some things that might make a blog post more engaging include using compelling images or videos, writing clearly and concisely, and providing examples to back up your points.

Q: What do I write in a blog post?

A: Whatever you want! The main goal of a blog post is to get readers interested in what you have to say. You can do this by using engaging language, providing examples, and including photos or video if it relates to your topic.

Q: What is the best way to write a blog post?

A: Again, there is no one answer to this question. However, following the tips in this blog post should help you write content that engages your readers and gets them interested in what you have to say.

Q: What do you write in your first blog post?

A: A good first blog post should introduce yourself and your blog to your readers and provide a little bit of information about what they can expect from you in the future. You might also want to include some of your favorite posts so that readers can get a better idea of the type of content you publish.

Q: What should a blog post look like?

A: A blog post can look however you want it to, as long as the content is engaging and easy to read. Some people write in a more casual tone, while others prefer a more formal style. It all depends on what you think will appeal to your audience.

Q: What is the best length for a blog post?

A: Again, there is no one answer to this question. However, it is generally recommended that blog posts be around 1,000 words long to provide enough information for readers.

But don’t get caught up in word count. Instead, focus on writing content that is engaging and provides value to your readers. If a shorter post is what’s needed, go for it!

Q: What keywords should I use in my blog post?

A: When choosing keywords to include in your blog post, think about what terms people might use in Google search for information related to your topic. However, don’t keyword-stuff your post to rank higher in search engine results. Instead, focus on including keywords naturally throughout your content.

Q: What do I do if I’m stuck on what to write about?

A: If you’re struggling to develop ideas for blog posts, try browsing other blogs in your niche or industry to get inspired. You can also use tools like Google Trends or BuzzSumo to find popular topics that people are discussing online. Finally, don’t be afraid to ask your readers for ideas!

Q: How do I find my writing style?

A: The best way to find your writing style is to write. When you feel that you have something to say, go ahead and start typing. Don’t worry about how it looks or if it’s perfect.

Once you’ve written a few blog posts, look back over them and see what you notice. Do you prefer to use lots of personal anecdotes? Or are you more comfortable sticking to the facts?

Whatever it is, embrace it! It’s what will help you connect with your readers.

Q: What is the best way to promote my blog posts?

A: Once you’ve written a great blog post, the next step is to promote it! You can share your post on social networks, submit it to article directories, or use tools like HARO to get it mentioned in other publications. By promoting your content in various ways, you can increase the chances that people will see it and be interested in what you have to say.

Q: I’m still having trouble coming up with a topic for my blog post. Do you have any suggestions?

A: Yes! You can consider writing about current trends in your industry or even writing about completing familiar tasks. If you’re still stuck, our team is happy to brainstorm ideas with you.

Q: What should I do if I’m having trouble coming up with a solid call to action?

A: You can consider using a call-to-action that asks your reader to subscribe to your blog or follow you on social media. You can also request that they leave a comment with their thoughts on the blog post. Whatever you do, be sure to make it clear and easy for your readers to take the desired action.

Q: I’m having trouble formatting my blog post correctly. Can you help?

A: Yes! Our team can help you format your blog post correctly so that it is ready to publish. If you’re still having issues after the formatting process, we’d be happy to help with that as well. Our team has a lot of experience working with blog posts – just let us know!

Q: I want my blog post to rank higher on Google. How can I achieve this goal?

A: Our team can help you with various digital marketing services, like SEO consulting, that can help improve your blog’s rank on Google. We also offer website design and development services that can help make your website more user-friendly and Google-friendly. Let us know how we can help!

Q: I’m not sure if my blog post is ready to publish. What should I do?

A: Our team can help you proofread and edit your blog post so that it is ready for publication. We can also help you format it correctly and ensure all links are working correctly. If you’re still not sure if your blog post is ready, our team can provide feedback and suggestions to help you improve it. Feel free to contact us anytime!

If you’re still not sure if your blog post is ready, our team can provide feedback and suggestions to help you improve it. Feel free to contact us anytime!

Update: We’ve also highlighted the Before-After-Bridge formula, be sure to check out the article to learn how you can use it in your web copy.

In this post, we’re going to explain another time-tested and effective copywriting formula: the Problem-Agitate-Solution (PAS) format, and show you how to use it in your writing.

Before we go any further, it’s important to note that this formula takes a few names, but they’re all the same thing:

• Pain Agitate Solution (PAS)
• Problem Agitate Solve (PAS)
• Problem Agitate Solution (PAS)

They’re all just different ways of saying the same thing.  No matter what you call it, just know that this formula is what separates decent copywriting from good copywriting.

The Problem-Agitate-Solution Formula

The PAS formula is a tried and true way of writing copy that communicates your message in the most memorable fashion.

It stands for:

• Problem: You begin by identifying the problem (or problems) that need to be addressed.
• Agitate: Next, you agitate those problems and make them worse. For example, if your product can fix a problem for people, show how big/bad the problem is getting worse over time without taking action.
• Solution: Finally, present your solution (which is usually your product) as the answer to those problems.

Now, let’s look at each step in more detail, using this example of the PAS framework in action:

If you’re a social media influencer, then using the latest and greatest phone is an important part of your image.

We know that everyone who uses social media knows how important it is to be able to show off their fabulous lifestyle online. But because of the high cost of upgrading phones every year, most people settle for a less expensive option and are forced to use older technology – which makes them look behind the times.

ACME offers luxury smartphones at affordable prices so that your customers can have all of the latest features without having to pay top dollar or feel pressured into getting a new phone just because they want something newer than what they already have. With our smartphone plans, you’ll get access to great devices at affordable prices, so you won’t miss out on any opportunity to show off your fabulous life!

Step 1: Identifying The Problems That Need To Be Addressed

If you’re a social media influencer, then using the latest and greatest phone is an important part of your image.

In our example above, the problem is that social media influencers need the latest and greatest phones to show off their fabulous lifestyle online.

However, it’s not always simple to come up with this part of the problem-agitate-solution framework.

To identify the problems, you need to think in a customer’s shoes and ask yourself:

• What is the pain they are feeling?
• What issues are they dealing with?
• Who else has faced this same issue? And how did it turn out for them in

Plus, some products don’t have an obvious correlation to pain. For example, you don’t buy a new smartphone because it hurts not to wear one.

However, you can still pose a positive as a negative and turn it into pain points by mentioning the mistakes of buying another brand, losing opportunities, or suffering from FOMO.

The trick is understanding the emotions behind why people buy your product to explain how yours will be more beneficial for them than any other option out there.

In many cases, it may be intuitive as to why something is “painful.” For example, why do you need to have the newest phone?

It’s all about keeping up with the Joneses and having the most current, the best, and the flashiest version of a product that is central to their social life and personal image.

For example, if you’re a dating coach, you need to address the pain that comes from being rejected or ignored.

Step 2: Agitating The Problems You’ve Identified.

We know that everyone who uses social media knows how important it is to be able to show off their fabulous lifestyle online. But because of the high cost of upgrading phones every year, most people settle for a less expensive option and are forced to use older technology – which makes them look behind the times.

The above example shows how the problem worsens over time and how social media influencers face many issues due to not having the latest cell phone technology.

When writing your PAS content, remember that people always want to know what’s in it for them. So when you need to get your audience riled up about a problem, show them one or more of the following:

• The consequences of not solving this problem
• What could happen if they continue to let the problem exist
• How much more comfortable, easier, or rewarding their life will be when they solve this problem

Remember that no matter how big or small the problem is that you’re addressing, it has to bring pain of some sort. 

You want to pour salt on their wound.

Ok, it doesn’t have to be that extreme, but your prospects need to feel like there’s a reason why they should invest.

If people understand that ignoring this issue will lead to more negative consequences, they’ll be more likely to take notice and care about doing something about it.

Step 3: Solving The Problems You’ve Identified.

ACME offers luxury smartphones at affordable prices so that your customers can have all of the latest features without having to pay top dollar or feel pressured into getting a new phone just because they want something newer than what they already have. With our smartphone plans, you’ll get access to great devices at affordable prices, so you won’t miss out on any opportunity to show off your fabulous life!

The above example of the PAS writing formula shows how BlakSheep is the solution for your problems that come with not being able to afford or maintain an expensive phone.

This is where you go over exactly what your product does for your customers, explaining why it will solve their problems and provide them with so many more benefits than they ever could’ve imagined.

Using our social media influencer example, this is where you would put all the details about what ACME offers in terms of service, devices, and prices.

Why?

Remember that PAS content should show precisely why your product or service is better than anything else out there on the market.

If you follow the Problem-Agitate-Solution copywriting formula, then you’ll be able to write content that maximizes your conversion rate.

The PAS writing formula is a way of getting people’s attention and making them feel pain so that they will take action to solve their problem with your product or service.

Try using the PAS copywriting formula on Facebook ads, website content, landing pages, blog posts, sales letters, or anywhere else you need to entice your users with persuasive copy.

Don’t forget to include a call to action to get them to act now.

The Problem-Agitate-Solution copywriting formula is one of the best ways to be sure your social media posts, ads, and website content will convert.

If you want help creating marketing strategies that convert prospects into customers, give us a call today at (225) 505-3834.

You have a great product, but you’re struggling to promote it because your copywriting skills are not up to par.

We’ve all been there before. Your website and marketing materials must be well-written so that you can attract the right audience for your business. But hiring a professional copywriter can be expensive. 

BlakSheep offers affordable writing services for small businesses looking to create effective marketing material without breaking the bank. Check out our copywriting services page for more information.

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