It can be tough to figure out the best way to market yourself online. You don’t want to waste time and energy on strategies that don’t work.

The good news is that these tips we will teach you are guaranteed to work. By following these digital marketing tips for bands and singers, you will significantly increase your online presence and reach.

Before long, you’ll have a loyal fan base eager to see you perform live and will download your music faster than you can say, “rock on!”

So here are our seven digital marketing tips for bands and singers to make your music career explode!:

1. Use social media platforms to your advantage

There’s no denying that social media is one of the most powerful tools at your disposal. Platforms like Facebook, Twitter, and Instagram allow you to reach a vast audience with just a few clicks.

Make sure to post regularly and engagingly on all of your social media accounts. Use high-quality photos and videos, and be sure to interact with your followers regularly.

The more active you are on social media, the more likely you will gain new fans.

2. Create a strong website

Your website is often the first port of call for potential fans. It’s essential to create a website that is user-friendly, visually appealing, and informative.

Your website should include your tour dates, your biographical information, high-quality photos, an online music player, and links to your social media accounts and where people can download your music on streaming services.

It should also feature a section where fans can buy your music or merch. Make sure your website is responsive and looks good on all devices.

3. Use search engine optimization

Search engine optimization (SEO) is the process of optimizing your website to rank higher on search engine results pages.

This is important because it means potential fans are more likely to find your website when they search for keywords related to your band or music.

Why does a music website need SEO?

The higher your website ranks on search engine results pages, the more likely people will find it.

Let’s face it, bands and singers are a dime a dozen these days. If your website is buried on the second or third page of search results, potential fans will never find it.

Optimizing your website for search engines can increase your chances of being discovered by new fans.

Just as Taylor Swift has mastered the art of captivating her audience, she also excels in dominating search engines. Learn more about how she uses SEO to stay at the top of her game in our article ‘SEO According to Taylor Swift‘.

4. Blog about your music

One great way to market your band or music is to blog about it. This is a great way to connect with potential fans and give them a behind-the-scenes look at your music.

If you don’t already have a blog, setting one up is easy. You can use a platform like WordPress or Blogger to get started.

Once you’ve created your blog, promote it on your social media accounts and website. This will help you to reach a wider audience.

Create exciting and engaging content 

The key is creating content that potential fans want to read. Write about your musical influences, songwriting process, or latest album.

If you’re having trouble coming up with ideas, you can try conducting interviews with other musicians or posting live performance videos.

The better your content is, the more likely people will return for more.

5. Invest in online advertising

Online advertising is a great way to quickly and easily reach a large number of potential music fans (and record labels).

You can use many different platforms, including Google AdWords, Facebook Ads, and Twitter Ads.

The key is to create ads that are relevant to your target audience and that link to your website or social media accounts.

You can also use online advertising to promote your latest blog post or video.  This is a great way to drive traffic to your website and increase your reach.

6. Utilize email marketing campaigns

Put out a clipboard at your shows and have fans sign up to receive your email updates. You can keep them in the loop about your latest music, videos, and tour dates.

You can also use email marketing to promote special offers, such as discounts on merch or VIP tickets to your shows.

Make sure to create a solid call to action so that your fans know what you want them to do.

7. Leverage digital platforms to sell merchandise

Merch is where it’s at when it comes to making money as a musician. There are several digital platforms you can use to sell your merch these days.

The most popular platform is Bandcamp, which allows you to sell physical and digital products, such as CDs and vinyl records.

You can also use platforms like BigCartel and Etsy to sell your merch. These platforms are great because they allow you to set up an online shop quickly and easily.

You can also sell your merchandise on your website. If you do this, be sure to add an eCommerce plugin so that you can accept payments online. Check out our eCommerce websites to learn how we can help.

No matter which platform you use, promote your merchandise on your social media accounts and website. You can also include a link to your merchandise store in your email marketing campaigns.

8. Use online tools to help you book gigs

Several online tools can help you book gigs, such as Bandsintown.

These platforms allow you to search for open gigs in your area and send messages to promoters directly from the site.

You can also use these platforms to keep track of your upcoming shows, which is handy for you and your fans.

9. Use video to promote your music

Video is a powerful marketing tool to help you reach a wider audience. You can use video to promote your music in many ways.

To get people excited about your latest release, you can post live performance videos, music videos, or even simple teaser videos.

No matter what type of video you create, share it on your social media accounts and website. You can also use video advertising to reach a wider audience.

Are you still around? Let us tell you a little story about how we helped a small band like yours…

Recently, we had a promoter approach us here at BlakSheep Creative, which was launching a national tour of country artists. The problem was that the promoter was old school and knew little to nothing about digital marketing. We took her under our wing and showed him how to use social media, video, and email marketing to promote the tour.

First, we created a logo for the tour and set up social media accounts on Facebook, Twitter, and Instagram.

Then, we created a series of promotional videos and posted them on the tour’s social media accounts.

Next, we took some live footage of the artists and created an Electronic Press Kit (EPK) to send to press outlets.

Finally, we created an email marketing campaign and sent it to the tour’s mailing list.

Thanks to our efforts, the tour was a huge success! It sold out all of its dates and received rave reviews from fans and critics alike.

So, if you need help with your music marketing strategy, we’re here to help.

BlakSheep Creative is a full-service digital marketing agency that specializes in music marketing. We’ve worked with various artists in the music industry, from up-and-coming bands to Grammy-winning artists to radio stations.

If you want to learn more about what we do, we invite you to contact us today. We’ll be happy to answer any questions you have about our services or we can create a content marketing strategy to help you dominate online.

Thank you for reading! We hope this article was helpful.

A well-designed image can serve as a strong marketing tool.

As an artist or musician, you need to hire a Band Graphic Designer to help you share your music efficiently.

Hiring a great graphic designer for your band will help your music get to more people quicker, allowing you to focus on making incredible music.
A graphic designer can also help shape your audience’s perspective since the graphics serve as a visual representation of your band.

There are four ways a graphic designer can have a direct impact on your marketing efforts:

Youtube.

A great band graphic designer can help you promote your music through YouTube. YouTube is an incredible platform for any creative entrepreneur. It is the second most visited website in the world, second only to its owner, Google. Knowing this, any musician wanting to build their brand must maintain a YouTube presence.

A graphic designer can work on the graphics displayed on your channel, including the video thumbnails, since their design entices people to click on the video.  We can create wonderful motion graphics, lyric videos, or any video to accompany your music.  A graphic designer can also work on the channel art displayed on your home page.  We know what artists want and need and specialize in graphic design for bands and artists.

Album covers.

Before many people hear any music, they’ll see the content first. It’s important to use enticing cover art for your CDs and MP3s. If you’re a newbie artist longing to share your music with the world, making the music available on various platforms such as iTunes and CDBaby is appropriate.

Before the music is uploaded to these websites, the cover art needs to be designed and vetted by a graphic designer. Our experienced band graphic designers have created album covers for everything from local artists’ mixtapes to Grammy-award-winning artists’ mainstream releases.

Show flyers.

We can create incredible motion graphics, lyric videos, or any video to accompany your music.  A graphic designer can also work on the channel art that’s displayed on your home page.  We know what artists want and need and specialize in graphic design for bands and artists.

Websites.

In today’s digital age, it’s important to maintain a strong online hub. A website is good for relaying information regarding tour dates, available music, and artist news. Even though some artists don’t maintain an online presence, many successful artists understand the power of the internet. A good website needs the assistance of a web developer, but it also needs the artistic vision of a band graphic designer who knows the specific needs that a musical artist has. Many people visit websites from their mobile devices. In this case, a website’s graphic design must translate well to mobile devices.

These four portals directly allow any musician to partner with a graphic designer and make a huge impact. Since graphic design plays a massive role in all four portals, you must include a graphic designer in the marketing budget to ensure your music reaches a larger audience.  Stay tuned for a discussion of those four portals in the following article.

Just as Taylor Swift uses her website and SEO to dominate the digital world, your band can do the same with strong graphic design and a solid web strategy. Learn more about how Taylor uses SEO to build her online empire in our article, ‘SEO According to Taylor Swift‘.

Get your free consultation Now!

BlakSheep Creative is your go-to agency in Baton Rouge, Louisiana, for creating videos, websites, and graphics that convert and result in more bookings for your band. Check out our graphic design services page, or contact us today to get started!