The Inside Scoop: How ChatGPT Finds Stuff Online

ChatGPT isn’t surfing the web in real-time like we do. Instead, it’s like a super-smart student who’s learned a lot from reading and organizing information. Here’s the simple version of where it gets its knowledge:

• It uses Bing, just like a regular search engine: When you search on Bing, it finds websites. ChatGPT can tap into this same system. So, if your website is easy for Bing to find, it’s more likely ChatGPT can “see” it too.
• It has its own “brain” full of information: ChatGPT has been trained on tons of text from all over the internet. Think of it as a massive library it can pull from.
• It pays attention to trusted sources: Just like we trust certain news sites or experts, ChatGPT also gives weight to information from well-known websites and online discussions.

Simple Steps to Help Your Website Get Noticed by ChatGPT

You don’t need a PhD in AI to make your website more visible. Here are some straightforward things you can do, and these are the principles we follow at BlakSheep Creative.

Make Sure Bing Can Find You Easily

Think of Bing as the map that guides ChatGPT to your website.

• Tell Bing about your website: It’s like saying “Hey Bing, we’re here!” You can do this through a simple tool called Bing Webmaster Tools.
• Help Bing understand what your website is about: Use clear headings and descriptions on your pages. Imagine you’re labeling everything in your store so a new customer knows exactly what you sell. This helps Bing (and ChatGPT) understand your content.
• Focus on the basics: Make sure your website loads quickly, is easy to navigate, and has clear, helpful information. This is good for your customers and for search engines—something we always emphasize.

Create Great Content That Answers Questions

Think about what your customers are asking. Your website should be the go-to place for those answers. This is a cornerstone of our content marketing services in Louisiana.

• Answer specific questions: Instead of just talking about your products, create content that directly answers questions your customers might have. For example, if you sell coffee, you could have a blog post titled “What’s the best way to brew coffee at home?”
• Use plain language: Talk like you’re talking to a friend. Avoid complicated industry jargon that might confuse people (and AI). This is how we aim to communicate in all our content.
• Have an FAQ page: This is a goldmine for answering common questions directly. It’s easy for both customers and AI to understand.

Get People Talking About Your Business Online

Think of it like word-of-mouth, but online. This helps build the authority that AI looks for.

• Get featured on other websites: If other reputable websites in your industry mention your business, it’s like a vote of confidence.
• Join online conversations: Participate in relevant online groups or forums where your customers hang out. Share your expertise and get your business name out there.
• Encourage happy customers to leave reviews: Positive reviews on sites like Yelp or Google Business Profile build trust and show that people value what you offer.

Keep an Eye on What People Are Saying

It’s good to know what the online buzz is about your business. We often advise clients to monitor this regularly.

• There are simple tools you can use to see where your business is being mentioned online.
• If you see positive feedback, great! If there’s something negative, you have a chance to address it.

“For small businesses, getting seen online is all about being helpful and making it easy for search engines like Bing to understand what you do. By focusing on clear content and a solid online presence, you’re setting yourself up for success in reaching more customers, even through new technologies like ChatGPT,” explains Clint L. Sanchez, Small Business SEO Expert at BlakSheep Creative.

“We were a little unsure about how new AI tools would affect our online visibility, but focusing on making our website clear and helpful has really made a difference. We’re reaching more people, and it feels like we’re showing up in more places online,” says Kyle Adams, Owner of Performance Patios and Gutters.

Ready to make sure your small business is easily found online—even by the latest AI tools? Learn more about our SEO strategies for small businesses and how we help you appear where your customers are looking.

Need help creating content that speaks directly to your customers and performs well with AI-powered search? See how our content marketing services in Louisiana can get your message in front of the right audience.

Wrapping Up: Getting Your Small Business Seen in the Age of AI

The online world is always changing, and new tools like ChatGPT are becoming part of how people find information. But the core principles for small businesses remain the same: be clear, be helpful, and make it easy for people (and search engines) to understand what you offer. By focusing on these simple steps, you can position your business for success in today’s digital landscape and beyond. And we’re here to guide you every step of the way.

Want to make sure your small business doesn’t get lost in the shuffle? Schedule your free website visibility consultation with our team today.

Still Wondering How to Stand Out in an AI-Driven Search World?

We get it—navigating SEO, ChatGPT, and search engine visibility can feel overwhelming. But you’re not alone. Here are answers to some of the most common questions we hear from small business owners looking to boost their online presence in a world where AI is changing the game.

How does ChatGPT decide what websites to reference?

ChatGPT pulls information primarily from Bing search results and its internal training data. It favors clear, trustworthy, and well-structured websites that are easy for Bing to crawl. That means strong SEO, clean content, and high authority signals (like backlinks and reviews) make your site more “visible” to ChatGPT-style tools.

Is optimizing for Bing different from optimizing for Google?

They’re similar in many ways, but Bing places more emphasis on factors like exact-match keywords, social signals, and meta descriptions. Submitting your site to Bing Webmaster Tools is a must if you want to increase visibility through Bing-powered AI platforms like ChatGPT.

Can content really help me get noticed by AI tools?

Absolutely. Well-structured, question-based content written in plain, conversational language helps both your customers and AI understand your offerings. Think FAQs, how-to posts, and direct answers to customer queries. That’s the kind of content ChatGPT loves to reference.

Why is anchor text so important for SEO and AI visibility?

Anchor text tells both users and search engines what a linked page is about. Using clear, keyword-rich anchor text (instead of generic phrases like “click here”) improves your site’s SEO and helps AI models associate the link with a relevant topic or service—boosting your authority in that area.

Do I need technical skills to improve my site’s visibility to ChatGPT?

Nope! Most visibility improvements involve content creation, site structure, and reputation-building. While technical SEO helps, a small business owner can start making a big impact by focusing on helpful content, user experience, and claiming key listings like Google Business Profile and Bing Places.

We recently had a client who came to us in a state of frustration. They had been sold a shiny new website and a hefty Google Ads package by a “local SEO expert.” The pitch was simple: “Your website isn’t doing enough for you. We’ll build a new one and throw some ads at it. Watch the leads roll in.” The problem? Their original website was already performing just fine, bringing in quality traffic and conversions. The new site? It was a disaster. It was slow, hard to navigate, and failed to convert visitors as efficiently as the original one. To top it off, the Google Ads they were convinced they needed were just draining their budget without delivering the promised results.

Does this sound familiar? You’re not alone. Many businesses get caught in the trap of thinking Google Ads will be the answer to their sales slump or low website traffic, without realizing the bigger issue lies within their website itself. In this article, we’ll explore why investing in Google Ads is a waste of time if your website isn’t optimized, and why taking the time to improve your site first will pay off in the long run

Want to boost traffic without spending money on Ads? Discover 21 powerful secrets that can drive more visitors to your site almost overnight. Read the full article to unlock strategies that will transform your online presence!.

Understanding the Importance of Website Optimization

Before diving into paid advertising, it’s crucial to ensure your website is optimized for conversions. Why? Because Google Ads can only bring people to your site. Your website is responsible for keeping them engaged and persuading them to take action. Here are the key elements that make a website optimized for success:

• Page Load Speed: A delay of just one second can reduce conversions by 7% [Source].
• Mobile Responsiveness: With over 50% of global web traffic coming from mobile devices, a mobile-friendly site is essential.
• Clear Call-to-Actions (CTAs): Websites with prominent CTAs see higher engagement and conversion rates.
• Quality Content: Engaging and relevant content keeps visitors on your site longer, increasing the likelihood of conversion.

Statistics Highlighting the Need for Website Optimization

Let’s look at some statistics that emphasize why website optimization is essential for achieving a positive return on investment (ROI) from Google Ads:

• Google Ads ROI: Businesses make an average of $2 in revenue for every $1 spent on Google Ads [Source].
• Conversion Rates: The average conversion rate for Google Ads is between 3.1% and 6% [Source].
• Website Performance: Walmart found that for every 1-second improvement in page load time, conversions increased by 2% [Source].

These figures underline the importance of a well-optimized website in maximizing paid advertising efforts. If your website is subpar, your ads will not perform to their full potential.

Steps to Optimize Your Website Before Investing in Google Ads

To maximize the effectiveness of your Google Ads campaigns, you must first make sure your website is optimized for conversions. Here are the steps you should take:

1. Improve Page Load Speed: Use tools like Google PageSpeed Insights to identify and address performance issues. A faster site ensures visitors stay longer and have a better chance of converting.
2. Ensure Mobile Compatibility: Test your website’s responsiveness across various devices. A mobile-friendly website is essential for capturing the ever-growing mobile user base.
3. Enhance User Experience (UX): Simplify navigation and make it easy for visitors to find what they need. A clean, intuitive design keeps visitors engaged.
4. Optimize Content: Regularly update your content to keep it relevant and engaging. Content that resonates with your audience will keep them on your site longer, increasing the likelihood of conversion.
5. Implement Effective CTAs: Place clear, actionable CTAs throughout your site to guide visitors toward the next step, whether that’s making a purchase, signing up, or contacting you.

Investing in Website Optimization for Long-Term Growth

Investing in Google Ads without first optimizing your website is like setting up a high-end retail store in a location that nobody visits. A sleek storefront won’t help if your products aren’t displayed well or your layout is confusing. In the same way, a poor website will turn away potential customers, no matter how much money you spend on ads.

By prioritizing website optimization, you’re setting the stage for long-term growth. An optimized website not only enhances user experience but also boosts the effectiveness of your Google Ads campaigns. You’ll see better ROI, higher conversions, and more satisfied customers.

Ready to Optimize Your Website?

If you’re ready to maximize your Google Ads ROI and ensure your website is optimized for success, contact BlakSheep Creative today. Our team specializes in creating high-converting, SEO-optimized websites that work seamlessly with your paid ad strategy to help you grow your business.

Or if you’d like us to take a look at your current website, we offer a free SEO audit to identify areas for improvement and help you turn your site into a powerful asset that converts traffic into loyal customers. Let’s make your digital marketing work harder for you. Fill out the form below to get started:

Common Questions About Website Optimization and Google Ads

Still have questions? You’re not alone. Many businesses have similar concerns when it comes to Google Ads and website optimization. We’ve answered the most common questions below to help you make informed decisions and get the best results from your digital marketing efforts.

1. Why is website optimization important before investing in Google Ads?

Without a well-optimized website, even the best Google Ads campaigns will fail to convert visitors into leads or customers. Optimizing your website ensures visitors have a seamless experience and are more likely to take action once they land on your site.

2. What are some common website issues that can hinder conversion rates?

Some common issues include slow page load speeds, poor mobile responsiveness, confusing navigation, and unclear calls to action. These factors can all cause visitors to leave your site before they convert.

3. How long does it take to see results from website optimization?

While some improvements like page speed can have an immediate impact, the full benefits of website optimization may take a few weeks to months as you start to see lower bounce rates and higher conversion rates.

4. Can I run Google Ads while working on website optimization?

Yes, you can still run ads, but it’s essential to understand that the performance of your campaigns will improve once your website is optimized. You may not see the full potential ROI until those optimizations are made.

5. What tools can I use to analyze my website’s performance?

Tools like Google PageSpeed Insights, Google Analytics, and Hotjar for heatmaps are excellent ways to assess your website’s performance and identify areas for improvement. To make the most of Google Analytics, check out our guide on How to Track the Right KPIs in Google Analytics to ensure you’re measuring the metrics that truly matter.

Ready to Build or Redesign Your Website?

At BlakSheep Creative, we specialize in professional web design and development services that help businesses establish a strong online presence. Whether you need a brand-new website or a full redesign, our team is ready to bring your vision to life. Explore our web design and development services and get started on creating a website that works for your business today.

Answer Engine Optimization (AEO) isn’t just another SEO buzzword; it’s the strategic evolution of how we approach online visibility. Essentially, AEO shifts the focus from merely ranking for keywords to providing direct, authoritative answers to user queries. This means understanding and catering to the intent behind searches, ensuring that your content delivers immediate value.

The Seismic Shift in Search Behavior

Search engines have evolved beyond passive information repositories; they’ve transformed into intelligent answer engines. Algorithms now prioritize instant answers, driving the surge of zero-click searches, AI-powered conversational queries, and the rapid expansion of voice search.

While traditional SEO tactics, focusing primarily on keyword stuffing and basic backlinks, are becoming increasingly outdated, the fundamentals of strategic online visibility remain crucial. To thrive in this dynamic landscape, businesses must adapt, embracing Answer Engine Optimization (AEO) alongside a modern, comprehensive SEO approach. If you’re looking to elevate your SEO strategy and stay ahead of the curve, explore our tailored SEO services to ensure your business remains visible and competitive.

Learn more about how search engines are evolving and why traditional SEO is no longer enough. Read about the seismic shift in search behavior and the rise of AEO.

Key Components of a Successful AEO Strategy

To effectively implement Answer Engine Optimization, it’s essential to understand its core elements. Below, we’ve outlined the critical components that form the foundation of a robust AEO strategy, providing a clear roadmap for success:

The Zero-Click Phenomenon: Owning the Answer

Search engines are increasingly providing answers directly within the search results, leading to a surge in zero-click searches. Featured snippets and knowledge panels now dominate the SERP, meaning users often find the information they need without ever clicking through to a website. This shift necessitates a strategic focus on optimizing content for direct answers, positioning your brand as an authoritative source. In fact, “Over 64.82% of Google searches in 2020 ended without a click to a website,” according to SparkToro. (SparkToro – Zero-Click Searches)

The landscape of search is constantly evolving, and understanding the impact of zero-click searches is crucial for any digital marketer. Watch this insightful video to explore how Google’s search behaviors are changing, learn about Rand Fishkin’s eye-opening study, and discover strategies to adapt and thrive in this new era of digital visibility.

AI-Powered Queries: The Rise of Conversational Search

Artificial intelligence and natural language processing (NLP) are revolutionizing search. Users are now asking complex, conversational questions, and search engines can deliver sophisticated answers.

To stay ahead, content must adapt to these natural language patterns, moving beyond rigid keyword matching to embrace fluid, conversational dialogue. According to Grand View Research, the natural language processing (NLP) market size is expected to reach $439.85 billion by 2030, highlighting the market’s substantial growth and the rising role of AI in search. (Grand View Research—Natural Language Processing Market).

Want to know how tools like ChatGPT decide what content to show users? Check out our simple guide to getting your small business noticed by ChatGPT and Bing—no technical jargon, just actionable tips.

Voice Search: The Spoken Word Revolution

Voice search is experiencing exponential growth, driven by the convenience and accessibility of voice assistants. This shift demands content that’s optimized for spoken queries, not just typed keywords. Think about how people naturally speak when asking questions, and incorporate those language patterns into your content.

By 2022, “55% of all households were predicted to own a smart speaker,” as reported by NPR and Edison Research. (NPR and Edison Research – Smart Audio Report)
. Also, “Voice commerce sales are estimated to reach $40 billion by 2022,” according to Juniper Research. (Juniper Research – Voice Commerce.)

Schema Markup: Communicating with Search Engines

Schema markup provides search engines with the context they need to understand your content. By implementing schema for FAQs, how-to guides, and articles, you can enhance your website’s visibility and increase your chances of appearing in rich results, featured snippets, and knowledge panels.

Conversational Optimization: Speaking the User’s Language

Embrace natural language and long-tail keywords to align with how people actually search. Incorporate conversational phrases into your headings, subheadings, and body text, ensuring that your content resonates with the human element of search.

Concise Summaries: Delivering Instant Value

Front-load your content with concise summaries that directly answer the main query. These “voice search snippets” provide immediate value, increasing your chances of appearing in featured snippets and voice search results.

Content Refresh: Staying Ahead of the Curve

Information changes rapidly. Regularly audit and update your content to ensure accuracy and relevance. This demonstrates your commitment to providing up-to-date information and improves your website’s overall authority.

Measuring AEO Success: Data-Driven Insights

Leverage Google Search Console to track impressions, click-through rates, and keyword rankings. Use Ahrefs/SEMrush to monitor featured snippet appearances and “People Also Ask” results. Manually test your content with voice assistants to ensure optimal performance.

Want to know how zero-click searches affect your SEO data and how to track them? Explore the importance of zero-click searches and their impact on your metrics.

BlakSheep Creative’s AEO Expertise: Your Strategic Partner

At BlakSheep Creative, we understand the intricacies of AEO. We develop custom strategies that align with your unique business goals, leveraging our technical expertise to implement schema markup and create engaging question-driven content. Our data-driven approach ensures continuous optimization and long-term success. We work with our clients to create a unique process for them and their businesses.

Conclusion: Embracing AEO for Future Success

AEO is not just a trend; it’s the future of SEO. By embracing AEO, you can break free from the status quo and dominate the 2025 search landscape. Contact BlakSheep Creative today for a free consultation, and let us help you unlock the power of AEO for your brand.

Fill out the form below to get started, or visit our services page to learn more.

Demystifying AEO: Your Burning Questions Answered

Answer Engine Optimization (AEO) may seem complex, but understanding its core principles can significantly enhance your online visibility. We’ve compiled the most frequently asked questions to provide clarity and empower you to leverage AEO effectively.

What exactly is Answer Engine Optimization (AEO), and how does it differ from traditional SEO?

AEO focuses on providing direct, authoritative answers to user queries, prioritizing user intent and conversational search. Traditional SEO, on the other hand, primarily emphasizes keyword rankings and backlinks. AEO is a strategic evolution, aligning with the rise of zero-click searches, AI-powered queries, and voice searches.

Why is schema markup so crucial for AEO?

Schema markup provides search engines the context they need to understand your content. By implementing schema for FAQs, how-to guides, and articles, you enhance your website’s visibility and increase your chances of appearing in rich results, featured snippets, and knowledge panels.

How do I optimize my content for voice search?

Optimize for voice search by incorporating natural language and long-tail keywords into your content. Think about how people naturally speak when asking questions and use those language patterns. Front-load your content with concise summaries that directly answer the main query.

What are zero-click searches , and how do they impact my website’s traffic?

Zero-click searches occur when users find the information they need directly within the search results without clicking through to a website. They impact traffic by potentially reducing website visits. To mitigate this, focus on optimizing content for featured snippets and knowledge panels, positioning your brand as an authoritative source.

How often should I update my content for AEO?

Regularly audit and update your content to ensure accuracy and relevance. Information changes rapidly, and maintaining up-to-date content demonstrates your commitment to providing valuable information and improves your website’s overall authority. Establish a schedule for content reviews and updates.

Tired of Guessing? Get a Tailored AEO Plan.

Stop wondering if your SEO is working. Get a custom AEO plan designed to address your specific needs and challenges. Let BlakSheep Creative provide the clarity and strategy you need to succeed. Reach out for your free assessment!

If you’re still relying on cold outreach, here’s why you might want to reconsider.

Tired of wasting time on ineffective cold outreach? At BlakSheep Creative, we help businesses generate leads the right way—through SEO, content marketing, and digital strategies that actually work. Explore our services and start attracting the right customers today.

1. The Success Rate Is Dismal

Cold calling and emailing are notorious for their low conversion rates. Even with a well-rehearsed pitch, most are ignored, deleted, or met with hostility.

• Cold Calling: The average success rate of a cold call is only 4.8%, meaning over 95% of calls lead to nothing. (Cognism)
• Cold Emailing: Cold emails don’t fare much better, with an average response rate of just 8.5%. (SalesHandy)

That means your sales team could be spending hours reaching out to people who don’t want to hear from them, a colossal waste of time and resources.

2. Cold Outreach Wastes Valuable Resources

Sales teams spend far too much time trying to make cold outreach work. According to research, it takes an average of eight cold call attempts to reach a prospect. (Klenty)

Instead of chasing uninterested leads, companies should focus on warm outreach and inbound marketing—strategies that attract customers already interested in their solutions.

3. You’re Annoying Your Prospects

Most people hate being interrupted by an unsolicited call or email. They see it as intrusive, frustrating, and desperate. Instead of fostering positive brand awareness, cold outreach can actually make people avoid your company altogether.

Not convinced? Consider this: 94% of calls from unknown numbers go unanswered. (Tech.co)

With email, it’s the same story. Spam filters are better than ever at keeping cold emails out of inboxes, meaning your message probably isn’t even reaching the recipient.

4. Legal and Compliance Risks Are Huge

If you’re cold calling or emailing, you need to be extremely careful about legal compliance. Regulations like the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act impose strict rules on how businesses can contact potential customers.

Failure to comply can result in hefty fines and legal consequences. For example, if you send cold emails without a clear opt-out option, you’re breaking the law.

And if you call someone on the Do Not Call list, you could be fined up to $43,792 per violation. (Federal Trade Commission)

5. Cold Outreach Burns Out Your Sales Team

No salesperson enjoys making hundreds of calls a day only to be met with rejection, hang-ups, and outright hostility. Over time, this grinds down morale and leads to high turnover rates in sales teams.

Wouldn’t empowering your sales team with warm leads be better than setting them up for failure?

6. Cold Outreach Is Becoming Obsolete

Technology actively hinders cold outreach. Spam filters block cold emails before they reach an inbox, and smartphones flag unknown numbers as “Spam Likely,” making it even harder to reach a prospect.

At the same time, buyers prefer alternative communication methods. Research shows that only 49% of buyers even tolerate cold calls, meaning over half would rather be contacted another way. (Cognism)

7. There’s a Better Way to Get Leads

If you’re still relying on cold calls and emails, it’s time to rethink your strategy. Inbound marketing, social media engagement, and SEO-driven content are far more effective ways to attract potential customers.

Instead of chasing leads who don’t want to hear from you, build a system where they come to you when they’re ready.

Ditch the Cold Calls. Build a Smarter Marketing Strategy with BlakSheep Creative

If you’re tired of wasting time on cold calls and spammy emails that don’t convert, it’s time to switch gears.

At BlakSheep Creative, we help businesses like yours get found online—without annoying your prospects. Our SEO, content marketing, and digital strategy services ensure that the right customers come to you when they are actually interested in buying.

• SEO that puts you on page one
• Engaging content that attracts leads
• A strong digital strategy that actually works

Stop chasing people who don’t want to hear from you. Let’s build a strategy that brings leads to you instead.

Call us today at (225) 505-3834 or complete the form below to get started.

At BlakSheep Creative, we’ve worked with all kinds of website owners. Some trust the process and see incredible results. Others want to micromanage every decision like they’re redesigning the Mona Lisa—and they usually end up sabotaging their own success. So, let’s talk about why your opinion, while mildly interesting, isn’t the driving force behind a great website.

When it comes to building a successful website, trusting your web designer isn’t just advisable—it’s essential. But not every client is ready to relinquish control or embrace the expert guidance they’ve hired. If you’re wondering whether you’re the type of client we love working with—or the type we avoid—you’ll want to read our guide on the 10 Reasons Why We Won’t Work With You to see where you stand.

1. You Don’t Tell Your Dentist How to Fill a Cavity

Imagine you’re at the dentist. You’re reclined in the chair, mouth wide open, and the drill is buzzing. Suddenly, you stop the dentist to suggest a better way to fill your cavity. “I watched a YouTube video,” you say confidently. Ridiculous, right?

But that’s exactly what you’re doing when you tell us how to design your website. Just like your dentist knows how to keep your teeth in your head, we know how to build a site that converts visitors into customers.

For example, we once worked with a boutique owner who insisted on a giant carousel of her dogs on the homepage. We explained that it slowed down the site and distracted users from her products. After some pushback, we compromised– a small section about her pets on the “About Us” page. Her bounce rate dropped by 35%, and she sold out her latest collection. Imagine that—listening to the experts worked.

2. You Don’t Bird-Dog Your Mechanic, So Why Us?

When your car breaks down, you take it to a mechanic. You don’t stand over their shoulder critiquing their wrench selection or suggesting they try a “cooler-looking” part. You trust them to fix your car so you can get back on the road.

Yet somehow, when it comes to your website, you think you know better. Take the HVAC client who insisted on an autoplay video of their team waving at the camera. We explained that autoplay videos annoy users and slow download times. He refused to budge. A few weeks after launch, his traffic tanked, and he finally admitted we were right. Unfortunately, the damage had already been done.

If you wouldn’t second-guess your mechanic or your dentist, why second-guess your web designer?

3. Your Users Don’t Care About Your Ego

Let’s get one thing straight: your users don’t care about your favorite colors or your love of glittery animations. They care about finding what they need, fast. Every decision on your website should be about them—not you.

We once worked with a real estate agent who wanted her dog featured on every page because “everyone loves dogs.” While true, users looking for million-dollar homes don’t want to scroll through pictures of Fido. We convinced her to put a single picture of her dog on the “About” page and keep the rest of the site professional. The result? A 60% increase in inquiries within a month.

Lesson learned: your users are the priority. Not your dog, not your favorite shade of teal, and definitely not your quirky ideas.

4. Design by Committee Is a Dumpster Fire

If you think your website will improve by letting everyone on your team weigh in, think again. Design by committee doesn’t result in brilliance—it results in chaos.

Take the nonprofit client whose board insisted on rainbow-colored menus, a “quote of the day” widget, and autoplay music on the homepage. We fought hard to streamline the design and focus on their user journey. After much back and forth, we launched a clean, user-friendly site that doubled donations within three months.

It could have been a trainwreck, but we held the line. Trust us, you don’t want your website to look like it was built in a middle school computer lab.

5. Feedback Is Fine—As Long as It’s Useful

We’re not saying you can’t give feedback. It’s your website, and your insights about your business are valuable. But there’s a difference between constructive input and unhelpful nitpicking.

For example, one client told us, “This doesn’t feel right.” When we asked for clarification, they just repeated, “It’s missing something.” After three rounds of vague feedback, we had to part ways. Contrast that with the client who said, “Can we make the call-to-action button more prominent for mobile users?” Clear, actionable, and user-focused—that’s the kind of feedback we love.

When feedback becomes counterproductive, it can derail even the best projects. Learn how to manage these situations effectively in our article Agency Owners: What to Do If a Client Won’t Take Your Advice.

6. Sometimes, It’s Best to Walk Away

Not every project is meant to be completed. And you know what? That’s okay.

We once worked with a bakery owner who wanted glitter animations, sound effects, and a homepage that looked like a Lisa Frank explosion. We explained how this would destroy her site’s performance and alienate users. She didn’t care. So, we shook hands, wished her luck, and moved on.

A year later, she came back asking for help after her website flopped. We politely declined. Sometimes, walking away is the best move for everyone involved.

7. Results Speak Louder Than Your Opinions

At the end of the day, we’re here to get results. Traffic, conversions, and sales are what matter—not whether your second cousin likes the font.

One of our best success stories involved a local plumber who gave us full creative control. No micromanaging, no nitpicking—just trust. We delivered a clean, user-focused site that doubled his business within six months. That’s what happens when you let the experts do their job.

Conclusion: Trust Us or Find Someone Else

Here’s the deal: we want to build you a website that works. But that means trusting the process, focusing on your users, and leaving your ego at the door. If you’re ready to do that, we’ll make magic together. If not, that’s okay too—but don’t be surprised when your DIY disaster ends up as a meme on “Web Design Fails.”

So, are we doing this the smart way, or do we need to have another talk? Your move.

Think you’re ready to work with a team that knows how to deliver results, even when you might not agree with every step? Great! At BlakSheep Creative, we’re here to craft a user-focused website that works for your audience—and your bottom line.

But remember, we need your trust to make it happen. So if you’re ready to let go of micromanaging and embrace expert-driven solutions, fill out the form below. Let’s create something amazing together.

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Do you currently use an email newsletter /marketing service?

• Yes
• No
• Not Sure

If so, what software do you use? (Ex. Constant Contact, Mailchimp)

If so, do you want an email newsletter signup form on your website?

• Yes
• No
• Not Sure

Do you participate in social media?

• Facebook
• Twitter
• Instagram
• Linkedin
• Myspace
• Pinterest
• Other

Design and Look

______________________________

Do you have a business logo?

• Yes
• No
• Not Sure

If not, would you like us to create one for you?

• Yes
• No
• Not Sure

Are there any specific colors you’d like used on your website?

Are there any colors you don’t want used on your website? (Ex: similar to a competitor)

What kind of feeling do you want your website to have?

All our websites are custom designed to your specifications. Please check any of the boxes you think meet your stylistic needs or suggest some of you own.

• Bold
• Clean
• Colorful
• Corporate
• Edgy
• Feminine
• Fun
• Hi-Tech
• Masculine
• Minimalist
• Natural
• Whimsical
• Other

Any other stylistic needs

PreviousNext

Objectives and Content

______________________________

What is the purpose of your website?

Who is your target audience? (Be specific)

What should the main call to action on the home page be? (Ex: Call Now, Sign Up for a Newsletter)

Which pages do you think your website will need?

• About
• Blog
• Contact
• Gallery
• Home
• News
• Products
• Services

Are there any other pages not included above that you need?

Are have an

Will you be providing the content (text) for the website?

• Yes
• No
• Not Sure

If not, would you like us to provide a quote for copy writing services?

• Yes
• No
• Not Sure

Will you be providing any images/photos?

• Yes
• No
• Not Sure

Is there anything special on your website users need to be able to do? If so, please explain?

PreviousNext

Ecommerce

______________________________

Do you plan on selling products or services through your website?

• Yes
• No
• Not Sure

If so, what type of products/services?

How many different products or services do you plan to sell?

Selected Value: 0

Do you currently use a merchant account and payment gateway? (Ex: Authorize.net)

• Yes
• No
• Not Sure

Do you currently use a shopping cart? (Ex. 1ShoppingCart)

• Yes
• No
• Not Sure

PreviousNext

Search Engine Optimization

______________________________

Are you interested in purchasing our Advanced SEO External Backlink package?

• Yes
• No
• Not Sure

Are you interested in getting a quote for Monthly Internet Visibility / SEO?

• Yes
• No
• Not Sure

PreviousNext

Maintenance and Updates

______________________________

Do you want us to handle the maintenance and future changes to your website so you don’t have to?

• Yes
• No
• Not Sure

Miscellaneous

______________________________

What else would you like to tell us about your website?

PreviousNext

Website Examples

Please find 3 websites pertaining to your industry and examine the design, content, navigation, overall layout, style, etc.
______________________________

Name

Website / URL

What do you like or dislike about the site?

Name

Website / URL

What do you like or dislike about the site?

Name

Website / URL

What do you like or dislike about the site?

Website

Submit

The year 2025 is set to be transformative for drone technology. From real estate to agriculture, drones will redefine how industries operate, offering unmatched precision, efficiency, and creativity.

But to take full advantage of this revolution, drone service providers must pair cutting-edge technology with a professional, high-converting website that attracts and converts clients.

This article explores how drones will transform industries in 2025 and how your business can stay ahead with the right digital marketing strategy.

Real Estate: Drones Will Elevate Property Sales

In 2025, drones will continue to raise the bar in real estate marketing. Aerial photography and immersive video tours will become standard tools for agents, helping properties stand out in competitive markets.

Turn Every Listing Into a Showstopper

Let us craft a website that showcases your visuals and turns views into leads. Start Today.

Construction: Driving Innovation and Safety

Drones will revolutionize construction in 2025, streamlining workflows with real-time updates, safety inspections, and 3D site mapping. These tools will reduce risks, improve communication, and increase project efficiency.

Build a Website as Innovative as Your Services

Capture leads and secure contracts with a website designed to highlight your cutting-edge construction services. Visit our websites for drone companies service page..

Agriculture: Precision Farming Will Be Redefined

In 2025, drones will empower farmers to monitor crops, optimize irrigation, and increase sustainability. This new level of precision farming will address challenges like climate change and resource management.

Plant the Seeds for Online Success

Reach the farmers who need your expertise with a localized, SEO-optimized website. Schedule a Consultation.

Infrastructure: Inspections Will Set New Safety Standards

Drones will lead the way in infrastructure inspections, providing detailed and safe evaluations of bridges, pipelines, and towers, saving time and resources.

Elevate Your Inspection Services Online

Showcase your credibility and expertise with a high-converting website that establishes trust and attracts clients. View our portfolio.

Events and Entertainment: Drones Will Capture Unforgettable Moments

From weddings to music festivals, drones will provide dynamic perspectives that redefine event coverage, creating memorable and unique visuals for clients.

Showcase the Magic of Your Drone Footage

Let us create a captivating website portfolio that makes booking your services irresistible. View our recent builds.

The Environmental Impact: Drones Will Lead the Green Revolution

In 2025, drones will play a critical role in sustainability efforts, helping industries reduce emissions and waste while promoting greener practices.

Put Your Green Mission in the Spotlight

Position your business as an eco-friendly leader with a website highlighting your sustainability initiatives. Learn more about creating a high-converting website for your drone business.

Let’s Transform Your Drone Business in 2025

Drones are set to revolutionize industries in 2025. Your business deserves a website that reflects your expertise, builds trust, and captures leads. BlakSheep Creative specializes in crafting high-converting websites and digital marketing strategies tailored to drone service providers.

The Future Starts Now

Let’s build a website that showcases your value, attracts clients, and helps you thrive in 2025. Fill out the form below to get started today. Let’s discuss your goals and how we can help you smash them. The sky’s the limit!

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The phrase “SEO is dead” sends waves of panic through the digital marketing community every few years. Headlines proclaim the end of traditional practices, urging businesses to pivot or risk irrelevance. But here’s the truth: SEO is far from dead. It’s evolving—just as it always has. The rules of the game may shift, but the fundamentals remain intact: connecting users to the information they seek. What’s changed is how businesses must adapt to stay ahead. Enter AEO (Answer Engine Optimization), the latest evolution in search strategies.

Failing to adapt to industry changes means falling behind your competitors. In the race for visibility, those who embrace advancements like AEO will thrive, while those clinging to outdated methods risk being left in the digital dust.

Key Differences Between Traditional SEO and AEO

The Evolution of Search: From SEO to AEO

Traditional SEO has long been the go-to strategy for improving website visibility. It leverages keyword research, backlinks, and technical optimization to rank content higher. However, the evolution of user behavior—with a surge in voice searches and conversational queries—has paved the way for AEO.

AEO focuses on:

• Providing precise answers in featured snippets.
• Optimizing for natural language to cater to voice assistants like Alexa and Siri.
• Using structured data to improve content relevance and visibility.

Why Businesses Need Both SEO and AEO

Combining traditional SEO and AEO strategies is no longer optional. Both approaches play crucial roles in boosting online visibility and engagement. Businesses need traditional SEO to drive traffic through search rankings and AEO to satisfy users seeking direct answers to their queries.

Strategies to Succeed in Traditional SEO

1. Keyword Optimization: Identify high-performing keywords and integrate them into your content naturally.
2. Content Creation: Develop comprehensive, engaging, and high-quality articles.
3. Backlink Building: Acquire links from reputable websites to boost authority.
4. Technical SEO: Optimize site speed, mobile usability, and crawlability.

How BlakSheep Creative Can Help with SEO

At BlakSheep Creative, we specialize in crafting strategies that ensure your content is optimized for visibility and engagement. From technical SEO to high-performing content creation, we’ve got you covered. Discover Our Services to elevate your SEO game.

Strategies to Excel in AEO

1. Schema Markup: Use structured data to help search engines understand your content.
2. Answer Questions: Create content that directly addresses common user queries.
3. Natural Language Optimization: Write conversationally to align with voice search trends.
4. Featured Snippets: Focus on earning featured snippet placements for key queries.

Real-World Example: AEO in Action

The Role of AI in Shaping AEO

AI technologies, like ChatGPT and virtual assistants, are transforming how users interact with search engines. AEO aligns with these advancements by offering direct, concise answers that reduce the need for users to browse multiple sites.

Challenges in Implementing AEO

1. Algorithm Changes: Google frequently updates its algorithms, making it hard to rank in featured snippets consistently.
2. Decreased Clicks: Users may find answers directly on SERPs, reducing website traffic.
3. Content Quality: Creating high-quality, question-driven content requires significant effort and expertise.

How to Integrate SEO and AEO for Maximum Impact

How BlakSheep Creative Can Help with AEO

Don’t let your competitors outpace you in the evolving search landscape. BlakSheep Creative’s innovative approach to AEO ensures your content gets noticed and your audience stays engaged. Contact Us Today to lead the way in AEO success.

Future Trends: The SEO-AEO Convergence

As search engines prioritize user experience, integrating traditional SEO and AEO will become essential. Businesses must:

• Embrace voice search optimization.
• Invest in AI-driven tools to predict user intent.
• Focus on high-quality, structured content to remain competitive.

By adopting these measures, businesses can create a balanced approach incorporating both traditional SEO and AEO, ensuring long-term success in the evolving digital landscape.

FAQs About Traditional SEO vs. AEO

What is the main difference between SEO and AEO? 

SEO focuses on improving rankings in search engine results pages (SERPs), while AEO is about directly answering user queries through featured snippets and voice searches.

Is SEO still relevant in 2025 and beyond? 

Absolutely. SEO remains crucial for driving organic traffic and maintaining online visibility. AEO complements rather than replaces SEO.

How can businesses optimize for AEO? 

Businesses can optimize for AEO by structuring content to answer questions directly, using schema markup, and focusing on natural language queries.

Does AEO reduce website traffic? 

In some cases, it can, as users may find their answers directly on SERPs. However, it enhances brand visibility and authority.

Why should businesses use both SEO and AEO? 

Using both strategies ensures comprehensive visibility—SEO drives traffic, and AEO addresses specific user needs efficiently.

Ready to Lead the Pack? Let BlakSheep Creative Help

BlakSheep Creative specializes in combining the best of traditional SEO and AEO to ensure your business stands out. Don’t just adapt—thrive in the ever-changing world of digital marketing. Let’s Work Together to dominate search results and deliver results that matter. Fill out the form below for a free consultation and learn how you can leverage this new method to excel online!

Recently, I was reading an article by Kevin Geary, and it stopped me in my tracks. He broke down the difference between Fiction and Non-Fiction Marketing, and it felt like he’d put words to something so many of us experience in this industry but rarely articulate. This concept could completely reshape how you approach campaigns if you’re a marketer.

Let’s start with Fiction Marketing, a term used to describe a common marketing approach where a product or service lacks substance, forcing marketers to rely on exaggerated or fabricated stories to attract attention. On the other hand, Non-Fiction Marketing is a strategy that focuses on telling real, impactful stories about a product or service’s genuine value.

Fiction Marketing: The Short-Term Strategy That Sells Consumers Short

Fiction Marketing might feel like an easy win—it grabs attention, creates intrigue, and makes a product sound revolutionary. But here’s the catch: it’s all smoke and mirrors.

How Fiction Marketing Sells the Consumer Short

Fiction Marketing relies on deception. While the stories may be entertaining, they ultimately mislead the consumer about the product or service’s actual value. Instead of focusing on meeting the consumer’s needs, Fiction Marketing often creates:

• Unrealistic Expectations: When the product doesn’t deliver, customers feel betrayed. This is the harsh reality of Fiction Marketing, where the consumer is left feeling disillusioned and let down.
• Short-Term Wins Over Long-Term Loyalty: You might get the sale, but at what cost? Disappointed customers won’t return, and worse, they’ll tell others.
• Broken Trust: Trust is the foundation of any successful marketing campaign, and Fiction Marketing erodes that quickly.

Why Fiction Marketing Fails

In today’s world, consumers are smarter and more skeptical than ever. They can spot a fabricated story a mile away. Add to that search engines prioritizing authenticity and engagement, and Fiction Marketing becomes a recipe for disaster.

Fiction might sell a product once but won’t build relationships, loyalty, or sustainable growth.

The Power of Non-Fiction Marketing for Authentic Storytelling

Nonfiction marketing focuses on telling real, impactful stories. By highlighting a product or service’s genuine value, it resonates with audiences and delivers lasting results.

Example of Non-Fiction Marketing

A landscaping company with sustainable practices might share stories about:

• Using eco-friendly techniques to preserve natural beauty.
• The founder’s mission is to create greener neighborhoods.

This storytelling approach builds trust and aligns perfectly with search engine algorithms that prioritize user-focused content.

Why Non-Fiction Marketing Drives SEO Success

You might wonder, “How does authenticity actually help with SEO?” The answer lies in how search engines and audiences interact with your content. Non-fiction marketing creates genuine engagement, which wins over readers and signals to search engines that your content is trustworthy and valuable. Let’s break it down.

Higher User Engagement

Authentic stories encourage readers to spend more time on your website, which signals to search engines that your content is valuable.

Improved Credibility and Trust

Audiences are more likely to trust brands that share genuine experiences and solutions. This credibility translates to higher conversion rates and loyal customers.

SEO-Friendly Content

Search engines prioritize meaningful, well-written content. By focusing on authenticity, you naturally improve your rankings.

Kevin’s Non-Fiction Marketing Insights

Kevin’s concept revolutionizes marketing by encouraging honesty and authenticity. He believes that marketing becomes easier when you start with a strong foundation:

• Valuable products/services that solve real problems.
• Pricing alignment that meets customer expectations.
• Unique offerings that reduce competition.

When these elements are in place, storytelling becomes about amplifying the truth—not inventing it.

How to Avoid the Fiction Marketing Trap

Falling into the Fiction Marketing trap is easier than you think, especially when working with uninspiring products or competitive markets. But here’s the good news: escaping it is entirely possible. By focusing on authenticity and guiding your clients to improve their offerings, you can build honest and effective campaigns. Here’s how to do it.

Step 1: Build a Strong Foundation

Start with a product or service that’s genuinely unique, impactful, and aligned with customer needs.

Step 2: Craft a Compelling Story

Highlight the “why” behind your brand. What inspired its creation? What problems does it solve?

Step 3: Consult Instead of Covering Up

If a product feels too generic, work with the client to add value. As Kevin Geary says, “Don’t put lipstick on a pig. Transform it into something remarkable.”

Step 4: Focus on Authenticity

Engage audiences with real stories about how your product or service improves lives. Authenticity leads to stronger trust and better SEO performance.

Why Fiction Marketing is a Disservice to Marketers, Too

Fiction Marketing hurts consumers and undermines the work we do as marketers. Creating a compelling campaign should be about amplifying a brand’s truth, not fabricating stories to mask flaws.

The Cost to Marketers

1. Creative Burnout: Constantly spinning fiction is exhausting and uninspiring.
2. Reputation Damage: When a campaign’s promises fall flat, it’s not just the client’s reputation at stake—it’s yours, too.
3. Missed Opportunities: Fiction Marketing prevents you from helping clients build better, more meaningful offerings.

How Non-Fiction Marketing Builds Long-Term Success

Kevin’s article reminded me how often marketers fall into the trap of Fiction Marketing. It might bring a quick boost, but it’s not sustainable. Non-fiction marketing, on the other hand, builds real trust, engages your audience, and creates lasting success. It’s a beacon of hope in the often turbulent world of marketing.

If you’ve been struggling to gain traction with your campaigns, take a step back and ask: Are you marketing fiction or telling a real, meaningful story? As Kevin’s insights show, everything else falls into place when you focus on authenticity. It’s a powerful inspiration for all marketers.

Ready to elevate your marketing with authentic storytelling? Discover how BlakSheep Creative’s Digital Marketing Services can help your business build trust, drive engagement, and achieve long-term success. Explore our services and start your transformation today!

In the ever-evolving world of search engine optimization (SEO), one factor remains consistently important: citations. These online mentions of your business name, address, and phone number (NAP) act as digital breadcrumbs, helping search engines like Google verify your legitimacy and understand your local presence. And while citations can be found scattered across the web, having a dedicated “Find Us Online” page on your website can significantly boost their impact.

Check out GMW Fire Protection’s “Find Us Online” page for a great example of a “Find Us Online” page.

Why “Find Us Online” Pages Matter

Here are just a few reasons why every business needs a “Find Us Online” page:

• Improved Local Search Rankings: Citations are a key ranking factor for local SEO. Having a comprehensive “Find Us Online” page that links to all your accurate citations sends strong signals to search engines, boosting your visibility in local search results.
• Enhanced Credibility and Trust: A well-maintained “Find Us Online” page showcases your online presence and demonstrates your commitment to local engagement. This builds trust with potential customers and establishes you as a reliable and accessible business.
• Increased Website Traffic: Your “Find Us Online” page provides a central hub for all your online listings, making it easier for potential customers to find your website driving valuable traffic and leads.
• Streamlined Citation Management: Maintaining accurate and consistent citations across the web can be daunting. A “Find Us Online” page acts as a central repository, making tracking and managing your citations easy, ensuring their accuracy and effectiveness.
• Improved User Experience: A user-friendly “Find Us Online” page provides visitors with all the essential information they need to find your business, including your address, phone number, website, and social media profiles. This enhances the user experience and encourages engagement.

Creating a Powerful “Find Us Online” Page

While a “Find Us Online” page can be helpful for website visitors, its primary purpose is to consolidate your citations in one place for search engine crawlers to find and index easily. This helps search engines understand your online presence and improve your local search rankings.

Here’s how to optimize your “Find Us Online” page for search engines:

• Prioritize NAP Consistency: Ensure your business name, address, and phone number are exactly the same on this page as they are on all your online listings. Accuracy and consistency are crucial for local SEO.
• Link to All Citations: Include links to every directory and platform where your business is listed. This helps search engines discover and associate these citations with your website.
• Use Schema Markup: Implement schema markup (structured data) to help search engines understand the information on the page. This can improve visibility and click-through rates in search results.
• Focus on Relevant Keywords: Naturally incorporate relevant keywords and location-based terms within the page content and link anchor text.

While visual appeal is always a good practice, prioritize providing a clear and easily crawlable structure for search engines on this page.

“Find Us Online” Pages: A Must-Have for Local SEO Success

In today’s competitive online landscape, a well-crafted “Find Us Online” page is essential for any business looking to improve its local SEO, build trust with potential customers, and drive website traffic. By following these tips and leveraging the power of citations, you can ensure your business is easily discoverable online and ready to connect with local customers.

Ready to take your local SEO to the next level? Contact BlakSheep Creative today to learn more about our comprehensive SEO services and how we can help you create a “Find Us Online” page that gets results.

Are you making these SEO mistakes? Many businesses unknowingly sabotage their search rankings with common errors. Discover three critical mistakes to avoid in our recent post, “Three SEO Mistakes That Can Impact Your Search Rankings.”

What Are Orphaned Pages?

Simply put, an orphaned page is a page that has no internal links from other pages on your website. It exists in isolation, with no roadmap guiding users or search engine crawlers to it. Think of it as a treasure chest filled with valuable content, hidden away without a map for anyone to find it. It’s like creating great content and locking it in a vault without a key.

How Common Are Orphaned Pages?

Orphaned pages are surprisingly common. For instance, around 15% of all articles across 319 language versions are orphaned in Wikipedia alone. This means that even with the immense linking structure of Wikipedia, a significant chunk of content is effectively invisible. Imagine how much more common orphaned pages are on smaller, less organized sites!

The Hidden Costs of Orphaned Pages

So, why should you care about orphaned pages? The answer lies in the significant impact they can have on your SEO, user experience, and overall site performance.

1. Reduced Search Engine Visibility

Search engines like Google use internal links to discover and index content. Pages without links are less likely to be crawled and indexed, meaning they have little chance of appearing in search results. Adding internal links to orphaned pages can significantly increase their visibility and pageviews.

2. Poor User Experience

Imagine navigating a website without guidance and getting lost in a maze of isolated pages. Orphaned pages create a poor user experience by hiding valuable content from users. If a page has information that could engage users, increase time on site, or encourage conversions, it’s a loss when no one can find it.

3. Wasted Crawl Budget

Search engines allocate a specific “crawl budget” to each site, the number of pages they’ll crawl on a given visit. Orphaned pages can lead to inefficient use of this budget, leaving critical pages less accessible. Search engines may miss newer or more important content if they spend time on isolated pages with no internal links.

4. Missed Page Authority Distribution

Internal links help distribute page authority, or “link equity,” across your website. By linking from high-traffic pages to others, you signal their importance to search engines. Orphaned pages don’t receive this benefit, which can hurt their ability to rank.

How to Identify Orphaned Pages on Your Site

The first step to fixing the issue is identifying your orphaned pages. Here’s how:

• Use Analytics and SEO Tools: Tools like Google Analytics, Ahrefs, or SEMrush can help you find pages with no internal links pointing to them.
• Check Crawl Reports: These reports show crawled pages but lack inbound links.
• Manual Audit: Review your site map and verify whether each page is accessible through internal links.

Strategies to Bring Orphaned Pages Back into the Fold

Ready to make your orphaned pages visible? Here’s how to integrate them into your website’s internal linking structure:

1. Link from High-Traffic Pages: Add internal links from popular pages to orphaned ones. This not only increases visibility but also passes link equity.
2. Create Topic Hubs: Group content into relevant hubs or clusters. For instance, if you have a blog post on “SEO Basics,” provide links to related orphaned pages on advanced SEO tips.
3. Use Descriptive Anchor Text: Make links more user-friendly and appealing to search engines by using descriptive anchor text.
4. Regularly Audit Your Site: As you add new content, ensure it’s linked from other pages. Set up a process to avoid creating new orphaned pages.

The Bottom Line: Don’t Let Great Content Go to Waste!

Orphaned pages might be hidden from view, but their impact on your site’s performance is far from invisible. By bringing them back into the fold, you ensure your valuable content is not wasted. Every page on your site should have a purpose, and by linking strategically, you can boost both user experience and SEO performance.

Ready to optimize your website’s structure and eliminate orphaned pages for good? BlakSheep Creative can help you build a fully connected, optimized, and primed website for top search engine performance. Reach out to us today, and let’s ensure every page on your site shines. Fill out the form below to get started today!