Samantha Glass – BlakSheep Creative

Craft Content that Conquers: Mastering the Art of the Blog Post in 2024

Samantha Glass — Mon, 03 Jun 2024 17:30:06 +0000

Content is king (and queen!) in today’s digital age. But how do you craft a blog post that truly shines in the ever-evolving landscape of the internet, where countless voices vie for attention? Fear not, fellow writer! This guide equips you with the tools and tactics to create incredible blog content that captivates your audience and scales the SEO mountain.

Hook ‘Em From the Start: Crafting Captivating Introductions

First impressions matter. Your introduction is your golden opportunity to grab your reader’s attention and convince them to delve deeper. Here are a few effective strategies:

Intrigue with a question: Pose a thought-provoking question relevant to your topic. This sparks the reader’s curiosity and compels them to seek the answer within your post.
Start with a bang: Open with a surprising statistic, a relatable anecdote, or a powerful statement. This creates an instant emotional connection and sets the stage for a compelling read.
Paint a vivid picture: Immerse your reader in the topic with descriptive language that piques their interest.

For instance, imagine you’re writing a blog post about the benefits of meditation. You could open with a question like “Feeling stressed and overwhelmed? Meditation might be the answer you’ve been seeking.” Alternatively, you could begin with a relatable anecdote: “Have you ever walked out of a meeting feeling like your mind is a whirlwind of to-dos? Meditation can help tame that mental storm.”

Building a Compelling Body: Structure and Substance

Now that you’ve reeled your reader in, it’s time to deliver the good stuff. The body of your blog post should be informative, engaging, and well-structured. Here are some key elements:

Clear and concise structure: Organize your content logically with subheadings, bullet points, and numbered lists. This enhances readability and makes it easier for users to scan and grasp the key takeaways.
Substance over fluff: Focus on providing valuable insights and actionable advice. Back up your claims with credible sources and statistics.
Inject your personality: Don’t be afraid to let your voice shine through. Inject your writing with a touch of humor, personal anecdotes, or a conversational tone to connect with your audience on a deeper level.

Remember, transitions are crucial for a smooth reading experience. After each point, use a concise sentence or two that bridges the gap and introduces the next idea.

The Art of the Ending: Leaving a Lasting Impression

A strong conclusion leaves a lasting impression and compels readers to take action. Here are some effective closing techniques:

Summarize key takeaways: Briefly recap the main points of your post, reinforcing the value you’ve delivered.
End with a call to action (CTA): Tell your readers what you want them to do next, whether it’s subscribing to your newsletter, downloading a free guide, or leaving a comment below.
Pose a thought-provoking question: This encourages reader engagement and keeps the conversation going beyond the page.

For example, after discussing the benefits of meditation in your blog post, you could conclude by summarizing the key points and then issuing a CTA: “Ready to experience the power of meditation for yourself? Download our free guide on ‘Getting Started with Meditation’ today!”

By following these tips and injecting your own unique voice, you can craft incredible blog posts that resonate with your audience and establish yourself as a thought leader in your niche. Now, go forth and conquer the content kingdom!

Feeling overwhelmed by content creation? Let BlakSheep Creative be your guide!

Crafting content that conquers takes time, skill, and a strategic approach. At BlakSheep Creative, a Denham Springs digital marketing agency with over 20 years of experience, we take the guesswork out of content marketing. We’ll help you develop a winning content strategy, create high-performing blog posts, and ensure your content reaches the right audience.

Ready to take your content marketing to the next level? Schedule a free consultation with BlakSheep Creative today! Fill out the form to get started!

Elevate Your Softball Tournament Team’s Website with Strategic Copywriting

Samantha Glass — Tue, 19 Mar 2024 03:06:12 +0000

Creating a website for your softball tournament team is an exciting opportunity to showcase your team’s talent, spirit, and achievements. It’s about building an engaging platform that attracts new players, sponsors, and fans. By employing advanced copywriting frameworks, you can weave a compelling narrative that resonates with your audience, spurring engagement and action. Let’s explore how these frameworks can be applied to captivate and convert your visitors.

Crafting an Inviting Homepage: The AIDA Framework

The homepage serves as the grand entrance to your team’s world. By implementing the Attention-Interest-Desire-Action (AIDA) framework, you can make a dynamic first impression:

Attention: Capture visitors’ attention with a bold headline that embodies the passion and excitement of softball.
Interest: Draw them in with stunning images and video highlights showcasing your team’s skills and camaraderie.
Desire: Highlight the thrill of competition and the sense of community within your team to spark the desire to join or support.
Action: Use a clear call to action, inviting visitors to learn more, join the team, or offer sponsorship, making the path forward unmistakable.

Example of AIDA in Action:

Attention: “Are You Ready to Take the Field with Champions?”
Interest: A montage of your team’s best moments plays, displaying skillful plays, team huddles, and celebration of victories.
Desire: Testimonials from team members and sponsors scroll by, sharing stories of growth, challenge, and unmatched team spirit.
Action: An inviting “Become a Part of Our Story” button pulses at the center, offering a simple way to get involved or support the team.

Sharing Your Journey: The Star-Story-Solution Approach

Your ‘About Us’ page is a canvas to paint your team’s story. The Star-Story-Solution framework helps you connect on a personal level:

Star: Position your team as the protagonist of an inspiring journey.
Story: Share the evolution of your team, including the highs and lows, the challenges overcome, and the milestones celebrated.
Solution: Emphasize how joining or supporting your team offers a unique opportunity to be part of something larger than life, marked by achievement and unity.

Example:

Star: “Our Team’s Journey to Glory”
Story: Beginning as a group of local enthusiasts, we faced early setbacks but, fueled by passion and teamwork, rose to become a formidable force in softball tournaments.
Solution: Today, we compete at the highest levels and foster a nurturing environment for players to excel and grow, both on and off the field.

Keeping Fans in the Loop: Problem-Agitate-Solve

Engage fans and community by ensuring they never miss a moment of your team’s journey. The Problem-Agitate-Solve framework can keep your audience informed and involved:

Problem: Highlight the common frustration of missing out on team news, games, or results.
Agitate: Amplify the issue by underscoring the importance of being in the loop, especially for a closely-knit team community.
Solve: Present your solution—an easy-to-navigate section with updates, schedules, and live scores that ensure fans are always part of the action.

Example:

Problem: “Ever felt left out of the loop on game days?”
Agitate: Missing a game or update can feel like missing a family gathering in the softball world.
Solve: Our dedicated section for schedules and scores ensures you’re always in sync with the team, whether on the field or from afar.

Attracting Sponsors: Features-Advantages-Benefits

Sponsors play a crucial role in your team’s success. The Features-Advantages-Benefits (FAB) framework can effectively showcase your team as an ideal sponsorship opportunity:

Features: Highlight key aspects of your team, like a strong community presence, talented roster, and social media reach.
Advantages: Explain how these features provide unique benefits to sponsors, including targeted exposure and engagement with a passionate fan base.
Benefits: Emphasize the ultimate value for sponsors, such as enhanced brand alignment with sportsmanship and community values.

Example:

Features: “Join Our Winning Team”
Advantages: Your brand can gain visibility among a dedicated audience, engaging directly with softball enthusiasts and local communities.
Benefits: Partnering with us supports the sport’s growth and positions your brand at the heart of community spirit and sporting excellence.

Simplifying Sign-Ups: The 6W’s Framework

Ensure your Contact and Registration page answers all potential queries, following the 6W’s approach to motivate action:

Who is welcome to join or support our team?
What benefits do players and sponsors receive?
When & Where do practices and tournaments take place?
Why is our team the best choice for players and sponsors?
How can interested parties get involved?

This structured approach guarantees that your website is informative and a beacon, guiding visitors to become an integral part of your team’s story.

The Power of Your Website in Recruitment

The Bigger Picture

By integrating these copywriting frameworks into your softball tournament team’s website, you create a narrative that not only engages and informs but also compels your audience to action. Whether you’re looking to recruit new talent, secure sponsorship, or build a dedicated fan base, remember that a comprehensive approach that combines compelling content with professional web design is key to achieving your goals.

Ready to make your team’s website a home run? Let’s bring your story to life and invite the world to be part of your journey to victory. Fill out the form below to get your FREE consultation.

Mastering Roofing Blog Content: Your Ultimate Guide to Boosting Conversions

Samantha Glass — Fri, 11 Aug 2023 02:32:36 +0000

Welcome to an illuminating journey into roofing blog content – a strategic endeavor that can set you on a path toward amplified conversions and unparalleled online prowess.

As fellow enthusiasts of the roofing domain, we understand that crafting informative and engaging blog posts is your secret weapon to establish authority, engage your audience, and ultimately drive conversions.

Buckle up as we traverse the landscapes of roofing content creation, offering you insights and tips that will elevate your digital game.

The Power of Knowledge: Crafting Compelling Educational Posts

Position Yourself as the Expert

Roofing materials and trends form the bedrock of your craft. Dive deep into the world of roofing materials – their attributes, limitations, and the latest industry trends. By sharing this knowledge, you can establish yourself as an authority in your field, instilling trust and confidence in your potential customers.

Guiding Your Audience: Unraveling Roof Repair Challenges

Empower Your Audience with Expertise

Roof repairs often appear daunting to homeowners. By creating step-by-step guides for common roof repair issues, such as leak fixes, shingle replacements, and storm damage remedies, you showcase your expertise and offer valuable solutions. This empowers your audience, fostering a sense of trust and reliance.

The Art of Roof Maintenance: Prolonging Longevity

Help Homeowners Care for Their Roofs

Educate homeowners on the art of maintaining their roofs. From effective gutter cleaning methods to snow removal strategies, you can provide valuable tips that extend the roofs’ lifespan and position your brand as a partner in their home care journey.

Transparency in Costs: Navigating the Pricing Maze

Building Trust through Clear Pricing

One of the biggest concerns for homeowners is the cost of roofing projects. Demystify the factors influencing roofing costs and offer transparent pricing breakdowns. This level of transparency builds trust and empowers potential customers to make informed decisions.

Comparative Roofing Analysis: Unveiling the Options

Guiding the Roofing Decision

Different roofing types present distinct advantages and disadvantages. Through comparative analysis, highlight various roofing materials’ merits, drawbacks, and suitability. This assists homeowners in making well-informed choices, fostering credibility and appreciation for your expertise.

Harnessing Social Proof: Showcasing Customer Success

Leveraging Satisfied Customers

Share the success stories of your roofing projects. Utilize before-and-after photos and customer testimonials to showcase your work’s quality and customer satisfaction. This powerful social proof can significantly influence potential customers’ decision-making processes.

Safety First: Roofing Safety Tips for Homeowners

Prioritizing Safety in Every Endeavor

Safety is paramount when dealing with roofing activities. Create guides and tips that educate homeowners about safe practices during roof-related tasks. Demonstrating your concern for their well-being can leave a lasting positive impression.

Sustainability Matters: Eco-Friendly Roofing Solutions

Catering to the Environmentally Conscious

In a world increasingly concerned about the environment, explore eco-friendly roofing solutions. You can attract environmentally-conscious customers who appreciate your commitment to greener practices by showcasing your knowledge of sustainable options.

The Ultimate Guide to Selecting Roofing Contractors

Empowering Customers with Knowledge

Help potential clients make informed decisions by guiding them through selecting the right roofing contractor. Emphasize factors such as certifications, warranties, and industry experience, empowering homeowners to choose wisely.

Seasonal Roofing Wisdom: Navigating All Weather

Adapting to Every Season

Craft content tailored to each season, offering advice on how homeowners can best care for their roofs in different weather conditions. This practical information positions you as a reliable source of guidance throughout the year.

Engaging Visuals: The Power of Infographics

Simplifying Complex Concepts

Leverage visual content like infographics to simplify complex roofing concepts. Whether it’s explaining roofing layers, comparing energy-efficient options, or spotting damage signs, visual aids can engage readers and enhance understanding.

In the digital landscape, visual elements can make or break your roofing business’s online presence. Compelling imagery and strategic design not only capture attention but also convey information effectively. They’re the secret sauce that transforms ordinary content into an engaging experience for your audience.

Aesthetic Trends: Exploring Roofing Design

Catering to Aesthetic Preferences

Dive into roofing design trends – from color choices to patterns and contemporary styles. By exploring these aesthetic dimensions, you resonate with customers’ personal preferences.

Answering FAQs: Demystifying Roofing Questions

Providing Clarity and Understanding

Compile a comprehensive list of frequently asked questions about roofing. Offer clear, concise answers to address common concerns and uncertainties. Consider including an industry glossary for easy reference.

DIY vs. Pro: Making Informed Choices

Guiding Homeowners’ Decisions

Discuss the pros and cons of DIY roofing projects versus hiring professionals. By presenting the benefits of your expertise, you can help homeowners make the right choice for their needs.

Showcasing Expertise: Highlighting Credentials

Establishing Credibility and Trust

Let your credentials shine. Showcase manufacturer certifications, partnerships with trusted brands, and warranties. These endorsements substantiate your expertise and inspire trust.

Transforming Roofing Blog Content into Conversions

As the dust settles on this roofing content journey, it’s evident that crafting compelling, informative, and engaging blog posts is a potent strategy for boosting conversions. Through sharing knowledge, addressing concerns, and providing solutions, you can establish yourself as a go-to resource for homeowners needing roofing expertise. The key lies in consistent quality and relevance, a formula that we at BlakSheep Creative have perfected over two decades of experience.

Ready to Elevate Your Roofing Brand’s Digital Presence?

If you’re eager to unlock the true potential of your roofing business through strategic digital marketing, look no further. BlakSheep Creative, your seasoned partner in Denham Springs, LA, is primed to craft and execute a digital strategy that catapults your roofing business into the digital spotlight. Let’s embark on this journey together. Contact us today for a transformative conversation and witness the power of tailored digital marketing.

Donald Miller’s Storybrand: Unleashing the Power of Storytelling in Marketing

Samantha Glass — Thu, 01 Jun 2023 01:09:05 +0000

In the ever-evolving marketing world, standing out from the crowd and capturing your audience’s attention can be daunting. However, what if I told you that there’s a proven framework that can help you effectively communicate your brand’s message and captivate your target customers? Enter Donald Miller’s Storybrand.

The Power of Storytelling in Marketing

As humans, we have an innate love for stories. We connect with characters, feel their emotions, and become engrossed in their journeys. Storytelling has been a powerful tool since ancient times, and it continues to hold immense sway over our hearts and minds.

power of mba storybrand brandscript

Image Source: The Power Business School

Recognizing this, Donald Miller introduced the Storybrand framework, which leverages the power of storytelling to transform your marketing efforts into captivating narratives that resonate with your audience.

Building a StoryBrand: The Framework

At the heart of Donald Miller’s philosophy is the belief that effective marketing should be clear, engaging, and compelling.

In his book, “Building a StoryBrand,” Miller presents a seven-part framework businesses can use to create impactful marketing messages. Let’s take a closer look at the critical elements of the Storybrand framework:

1. Characters

Identify the hero of your story, which is not your brand but your customer. Make them the protagonist and center of attention.

2. Emotions

Tap into your customers’ emotions by understanding their desires, fears, and challenges. Craft your marketing message to resonate with their emotional needs.

3. Problem

Clearly define the problem your customers face. Highlight their pain points and demonstrate that you understand their struggles.

4. Guide

Position your brand as the guide, the one who can help your customers overcome their challenges. Present your products or services as the solution they need.

5. Plan

Outline a clear and actionable plan your customers can follow to achieve their desired outcome. Provide a step-by-step roadmap to success.

6. Solution

Present your products or services as the ultimate solution to your customers’ problems. Show how your offerings can transform their lives and make a significant impact.

7. Call to Action

Guide your customers towards taking action. Whether making a purchase, subscribing to your newsletter, or booking a consultation, make it clear what they need to do next.

Praise for Donald Miller’s Storybrand

The Storybrand framework has garnered significant praise from marketers and business owners alike. Shortform.com highlights how Donald Miller’s “Building a StoryBrand” delves into creating effective marketing messages and materials.

Creativeo.co emphasizes the ten essential things we can learn from Donald Miller’s Storybrand regarding marketing effectiveness. StoryWorks.Marketing explores how the Storybrand Framework can transform marketing efforts and offers guidance for those looking to get started.

BlakSheep Creative: Your Storybrand Guide

At BlakSheep Creative, a leading digital marketing agency based in Denham Springs, LA, we understand the power of storytelling in marketing.

We recognize the importance of captivating your audience, effectively conveying your brand’s message, and driving meaningful connections with your customers. That’s why we have embraced Donald Miller’s Storybrand framework as a cornerstone of our marketing strategies.

By leveraging the Storybrand methodology, we can help you:

Clarify your brand’s message and create compelling marketing materials.
Connect with your target audience on an emotional level, fostering stronger relationships.
Craft narratives that engage and resonate with your customers, driving conversions and brand loyalty.
Develop a strategic plan that guides your customers toward the desired outcomes, leading to measurable results.

Take advantage of the opportunity to transform your marketing efforts and unleash the power of storytelling. Contact BlakSheep Creative today and let us help you tell your brand’s story in a way that captivates, inspires, and drives growth.

Remember, the most extraordinary stories are the ones that leave a lasting impact. Let BlakSheep Creative be your partner in crafting a compelling brand narrative that will resonate with your audience for years to come. Together, we can make your brand’s story stand out from the crowd.

Contact us now at 225-505-3834 or visit our services page to learn more. Let’s create a captivating story for your brand and unlock its true potential.

References:

Shortform.com: https://www.shortform.com/blog/donald-miller-building-a-storybrand/
Creativeo.co: https://www.creativeo.co/post/what-donald-millers-storybrand-tells-us-about-marketing-do-these-10-things
StoryWorks.Marketing: https://storyworks.marketing/donald-millers-building-a-storybrand/

Content Marketing During a Crisis

Samantha Glass — Sun, 20 Nov 2022 23:09:46 +0000

When a business faces a crisis, it’s crucial to have a plan to protect its reputation and maintain customer trust.

That’s where PR and content marketing come in. PR is responsible for managing the communication between the business and the public, while content marketing creates and distributes engaging and relevant content to promote your brand.

Here’s a closer look at how these two disciplines work together to support crisis management.

PR and Content Marketing During a Crisis

When a crisis hits, businesses must act quickly to protect their reputations.

That’s where PR comes in. PR is responsible for managing the communication between the business and the public, which includes issuing statements, fielding media inquiries, and monitoring social media.

In other words, PR is focused on damage control.

Conversely, content marketing is about creating and distributing engaging and relevant content to promote your brand.

This could include blog posts, infographics, ebooks, or video content.

Content marketing aims to build trust with your audience and establish yourself as an authoritative voice in your industry—which can help you weather a crisis.

How to Use Content Marketing During a Crisis

The most crucial way that content marketing contributes to crisis management is by helping you build trust with your audience.

In times of uncertainty, people are looking for information they can rely on—and if you can provide that for them, you’ll be in a much better position when (not if) a crisis hits.

To apply content marketing strategies to a crisis, start by identifying the needs of your audience.

What information are they looking for?
How can you help them?

Once you’ve answered those questions, you can start creating targeted content that will help them during the crisis and establish you as a trusted source of information—which will benefit your business long after the crisis has passed.

Conclusion:

When a business faces a crisis, it’s essential to have both PR and content marketing working together to support your reputation management efforts.

PR is focused on damage control, while content marketing helps you build trust with your audience and establish yourself as an authoritative voice in your industry—which can help you weather any storm.

The Power of Video Marketing: Why You Need to Use Explainer Videos

Samantha Glass — Thu, 10 Nov 2022 03:09:34 +0000

Videos are a powerful marketing tool that can help you engage potential customers and promote your product or service. Sadly, many businesses are still in the dark when it comes to video marketing. They don’t understand the power of videos and how they can be used to their advantage.

This blog post will discuss why explainer videos are so important and how you can use them to your advantage. Stay tuned!

What Are Explainer Videos?

Explainer videos are short, informative videos that explain a business’s products or services. They are usually between 1-2 minutes long and focus on explaining one specific thing.

For example, an explainer video for a new app might show how the app works and what it does.

Or here’s one about a Baton Rouge, Louisiana, cleaning company:

Why You Need to Use Explainer Videos

There are many reasons why you should use explainer videos as part of your marketing strategy. Here are just a few:

They’re Engaging

In today’s fast-paced world, getting people’s attention is hard, and even harder to keep it. People are bombarded with information from all sides, so they have learned to tune out anything that doesn’t interest them immediately.

Engage potential customers from the start by filming an explainer video. The key is ensuring your content is interesting, insightful, and amusing.

What makes for an engaging, insightful, or amusing explainer video?

This is where creativity comes in. You’ll need to create an angle or hook that will grab people’s attention and make them want to watch more.

Once you have their attention, they’re more likely to be interested in what you have to say and remember your message.

For example, show how your product or service can solve a problem they didn’t even know they had.

Or, take them on a journey and show them how your product or service can improve their lives.

They’re Informative

A good explainer video will capture people’s attention and give them the information they need about your product or service. Remember, you only have a few minutes to make your case, so make sure your video is clear and to the point.

How can you get your message across clearly?

Again, this is where creativity comes in. You’ll need to find a way to explain your product or service in an exciting and easy-to-understand manner.

For example, you might use humor or storytelling to get your point across.

Or, you might use graphics or animation to help people visualize what you’re saying.

Whatever approach you take, make sure your video is clear and concise.

They’re Memorable

People are more likely to remember something if it’s presented in a video format. In fact, one study found that people are 95% more likely to remember a message when it’s given to them in a video, as opposed to text format.

This is because our brains are hardwired to process and remember information better when presented visually.

So, if you want people to remember your product or service, create an explainer video.

How can you ensure that your explainer video is memorable?

It all comes down to creativity. You need to find a way to make your video stand out from all the other videos out there.

One way to do this is to tell a story that people can relate to.

Or, you might use humor or emotion to connect with viewers on a deeper level. Don’t be afraid to get creative and think outside the box.

The more unique and memorable your video is, the more likely people will remember it.

They’re Sharable

A well-made explainer video is something people will want to share with their friends and family. After all, if they like it, chances are someone they know will too! And, when people share your video, it helps increase your brand’s reach and promote your product or service to a broader audience.

They’re Versatile

Small businesses can use explainer videos for a variety of purposes. For example, you can use them to:

Introduce a new product or service
Explain how a product or service works
Showcase the features and benefits of a product or service
Demonstrate how to use a product or service
Answer common questions about a product or service

The possibilities are endless. No matter your goal, there’s an explainer video that can help you achieve it.

They’re Cost-Effective

There are many cost-effective ways to produce a video that will get results. For example, you can use animation or graphics to create a video that looks professional and polished without breaking the bank.

No matter your budget, there’s an explainer video that can fit your needs. And if you need help creating an explainer video for your business, you can create a video with Veed!

One of the best things about explainer videos is that they don’t have to cost a lot of money to produce. Sure, some high-end explainer videos can cost thousands of dollars to make.

But you don’t need to spend a lot of money to create a quality explainer video.

No matter your budget, there’s an explainer video that can fit your needs. And if you need help creating an explainer video for your business, we can help you with that!

No matter your budget, there’s an explainer video that can fit your needs. And if you need help creating an explainer video for your business, you can create a video with Veed!

They’re Effective

At the end of the day, an explainer video is only as effective as the results it produces. Luckily, explainer videos have proven to be highly effective at achieving various marketing goals.

For example, one study found that having an explainer video on your landing page can increase conversions by 80%.

According to Hubspot, most people, 94%, watch explainer videos to grasp the product or company better. Furthermore, 84% of those watchers decided to buy something from the business after watching the video.

There’s no doubt about it: explainer videos work. An explainer video is a great place to start if you’re looking for a way to boost your marketing results.

Now that you know all about the power of explainer videos, it’s time to put them to work for your business. If you need help figuring out where to start, our team at BlakSheep Creative can help you create an explainer video that achieves your specific marketing goals.

How to Use Explainer Videos in Your Marketing Strategy

Now that you know why you need to use explainer videos in your marketing strategy, you might wonder how to do it. Here are a few ideas:

Embed Them on Your Website

One of the best ways to use explainer videos is to embed them on your website. This way, visitors can watch your video as soon as they land on your site. Plus, having a video on your website can help increase your search engine ranking!

Protip: Put your explainer video smack dab on the front of your home page where everyone will see it. Add some schema markup to the video, so search engines will know it’s there.

Share Them on Social Media

Social media is another excellent platform for sharing explainer videos. You can post them on your company’s social media page or create ads that target potential customers based on their interests and demographics. Here’s an example of one on Twitter:

Each course topic will be introduced via an explainer video like the one below

Can you guess the name of this course?

“Any engagements with this tweet will be considered for a free mint” #GetEducated #Web3Education #EducationForAll pic.twitter.com/BknF0lRbYn
— Block Academy (@BlockAcademyNFT) November 5, 2022

Protip: Get creative with your social media posts! Try using relevant hashtags, hosting a contest, or partnering with influencers to promote your video.

Use Them in Email Marketing Campaigns

Another effective way to use explainer videos is in email marketing campaigns. You can include a link to your video in promotional emails or even create a whole email campaign around your video! Just make sure the email is mobile-friendly so people can watch it no matter where they are.

Protip: Use an animated GIF of your video in your email for a quick, eye-catching preview that will entice people to watch the whole thing.

Conclusion:

There’s no doubt about it—explainer videos are a powerful marketing tool that every business should be using. If you’re not already using them as part of your marketing strategy, now is the time to start! Thanks for reading, and I hope this post has inspired you to start using explainer videos in your business today.

If you’re not using explainer videos in your marketing strategy and want to learn how to use these little goldmines and other marketing tools to increase your business’s reach, contact us today for a free consultation. We would love to show you what we can do!

Frequently Asked Questions

Here are some frequently asked questions about explainer videos:

How long should an explainer video be?

The average explainer video is around 2 minutes long. However, the length of your video will depend on your specific goals and audience.

How much does an explainer video cost?

The cost of an explainer video will vary depending on the length, style, and complexity of the video. You can pay anywhere from $100 on fiver to $10,000 or more for a high-quality video.

How do I make an explainer video?

Plenty of resources are available online if you’re unsure how to make an explainer video. You can find free templates and tools or hire a professional video production company to help you create a high-quality explainer video.