This national tour’s electronic press kit (EPK) video gives viewers a chance to hear the artists’ music, view some of their video footage, and view their websites.

More importantly, it does a great job of creating buzz for this upcoming tour.

When we created this electronic press kit, we wanted to stay true to the road traveling troubadour vibe (which Jason Isbell is the best #proveuswrong) and incorporate a rustic but rugged feel.

The images and video footage were provided by the artists and their management.

We tried to incorporate live footage if at all possible, as this is what interested venues want to see, after all, it’s the live performance that sells tickets.

The soundtrack was comprised of short clips of the artist’s music. This was intended to allow the viewer to HEAR the music for each of these national touring artists.

Let’s Create Your Tour Video Now

BlakSheep Creative is your go-to agency in Baton Rouge, Louisiana to create video electronic press kits for your upcoming tour, or just to showcase your band.  Get more show bookings with a professionally created EPK. 

What is an EPK?

An electronic press kit (EPK) is an artist’s professional music resume that promoters, venue talent buyers, journalists, and music supervisors use to understand who an artist is, what they bring to the table, and ultimately why they should care about them.

As such, the smallest details may make or break, and in this competitive environment, crafting the perfect EPK is critical to success in making connections and scoring gigs.

Having recently recorded his EP in Nashville, Josh Walters wanted an avenue to get his name out there and share his music with the masses.

This video EPK was exactly what Josh needed.

In creating Josh Walters’ Video EPK, we made sure to include:

Music

Music is the most important element of an EPK. It’s natural for people to play the first song first on an EPK, so we put his very best three songs at the top of the list in order.

Band Photos

A Video EPK should have hi-res (300 dpi) and lo-res (72 dpi) versions, 600 pixels wide at a minimum.

Contact info

What good is a good EPK if no one can contact you? We included a link to his booking agent for booking and media inquiries.
In short, we kept the elements short and sweet and let Josh Walters’ music do the majority of the talking.

If you’re a country music fan, be sure to check out Josh Walters’ Facebook Page.

Let’s Create Your Band’s Video EPK Now

BlakSheep Creative is your go-to agency in Baton Rouge, Louisiana to create your band’s electronic press kit (EPK).  EPKs are a must if you want to increase your booking opportunities.  They are the most efficient way for you to share your band bio and music with club owners and venue booking agents.

Dirty Blonde is a true-to-the-album cover band that plays all over in South Louisiana.  Fronted by Vocalist Lee Alpha, their music and live show is nothing short of spectacular.

Their Electronic Press Kit (EPK) had to represent them well, and be nothing short of spectacular itself!

Ideas for an Electronic Press Kit:

1. Use Imagery

It may be superficial but there’s a reason for the saying “a picture is worth a thousand words”.

If a promoter wants to book let’s say a singer/songwriter, the picture has to tell him he’s on the right track.

Did you know that probably every music genre has its own imagery? Just look at some of the big artists from your genre. That can be a good way to choose your perfect application photo.

2. Get in their head, but not on their nerves

Hits upfront. Always!

You only have a few seconds to win them over with your music. Booking agents just keep skipping and scrolling through your tracks and want something that’s gonna catch their attention.

If there’s nothing electrifying in there, there goes the gig. You made it if a song gets stuck in their ear. So get out those catchy tunes and at best you cut away long intros etc. The hook’s a blast? Perfect, then start with it.

4. Keep the EPK simple, stupid!

It’s totally understandable that you like to talk about your own project or band but the first impression is a matter of seconds.

Of course, it’s nice to hear that the band members know each other from playing together in the sandbox in kindergarten but what does that tell about your music or your performance?

Be catchy with your self-description. Don’t forget that promoters aren’t always fans. Long novels are for fans, a crisp intro about you is for promoters or booking agents. Cut to the chase.

Be relevant. Be interesting!

5. Me & my fans

Socials as a fan radar – your fans and followers from Facebook, Twitter, Instagram & co. are mirroring your fame, which doesn’t leave promoters cold.

Lastly, he wants to fill his venue by booking you. If you have 300 fans in Berlin, for example, it’s another strong argument to convince a promoter of a club with a capacity of 100 people.

Do you have a lot of fans on Facebook? Show it in your EPK.

Promoters are in fact interested in that stuff!

To check your EPK in the end, you should switch perspectives. Get in the role of being the promoter for once, look at the bands’ profile and ask yourself whether you’d book that band or not.

This role swap eases the critical reflection about your EPK a lot.

Let’s Create Your Band’s Electronic Press Kit Now!

BlakSheep Creative is your go-to agency in Baton Rouge, Louisiana to create electronic press kits to showcase your brand and its’ music to gain more bookings and increase your fanbase.